Poster from the IG exhibition, Parallel of Art and Life, co-designed by Paolozzi in 1953.

On Friday 18th February, from 10am-5.30pm, the one-day conference ‘Eduardo Paolozzi Re-readings’ will be held at the Visual Culture Research Centre at Manchester Metropolitan University. The conference will coincide with a Paolozzi exhibition at the MMU’s Holden Gallery.

According to the press release:

“The conference will shed new light on the graphic works of Eduardo Paolozzi (1924-2005). The conference seeks to make a significant contribution to the reappraisal of this seminal artist/co-founder of the Independent Group. His work was included in two recent major exhibitions, “Eduardo Paolozzi: The Jet Age Compendium” at Raven Row, London (2009) and “CRASH: Homage to JG Ballard” at the Gagosian, London (2010).

The conference findings will supplement an exhibition by Paolozzi at the Holden Gallery at MMU (Feb 13-March 13). Paolozzi’s edition, GENERAL DYMANIC F.U.N. (1970), comprises 50 screen prints and photolithographs and is introduced by his friend and collaborator, J.G. Ballard. On publication, this work was welcomed as Pop Art, but through Ballard’s eyes it was closely related to his own literary project that sought to analyze the media landscape for its libidinous content. Taking the metaphor of re-reading, speakers will reconsider Paolozzi’s work from a variety of points of view, including the significance of his collaboration with Ballard.

The list of provisional speakers is:
* Professor Jim Aulich; David Brittain; Professor Allen Fisher; Dr Crista-Maria Lerm Hayes; Carol Huston; Joanne Murray; Jon Oberlander; Dr John Sears

The one-day conference concludes with a personal tour of the exhibition, GENERAL DYNAMIC F.U.N. by the eminent art historian Robin Spencer. He is editor of “Eduardo Paolozzi: Writings and Interviews”, and worked very closely with the artist on the creation of the Krazy Kat Arkive, currently situated at the Victoria & Albert Museum.”

More information here.

To promote the event, conference organiser David Brittain has kindly allowed us to publish excerpts from his excellent essay on Paolozzi, Ballard and Ambit, included in The Jet Age Compendium: Paolozzi at Ambit.

Extracts from ‘Eduardo Paolozzi at Ambit’ by David Brittain from The Jet Age Compendium: Paolozzi at Ambit (Four Corners Books, 2009)

It would seem that Ballard and Martin Bax recruited Paolozzi into the editorial team of AMBIT as a fellow traveller and surrealist. Ballard had been an admirer of Paolozzi’s work since the early 50s and they had long shared many of the same interests, obsessions and themes. Both were interested in science and were proud to identify with the new generation of producer/consumers that Susan Sontag described as “against interpretation”. Like Paolozzi’s art works, Ballard’s writing style (an intoxicating goulash of literary prose and scientific jargon) was indebted to surrealist collage. Each was attracted to the apocalyptic: Ballard’s early “catastrophe” novels foretold the end of civilisation by unstoppable natural or man-made forces, while the hulking half-man, half-machine sculptures of Paolozzi reminded Ballard of “survivors of a nuclear war.” As a novice writer Ballard had visited Independent Group (IG) shows including This is Tomorrow, the famous 1956 group exhibition at the Whitechapel in London. Now recognised as a milestone in the emergence of Pop art, this event became the most popular and critically acclaimed manifestation of the work and ideas of the various members of the IG.

Cover of Ambit #50, 1972 – Bax standing with Ballard and Paolozzi (third and fourth from right).

Paolozzi and Ballard in the Imperial War Museum, 1971.

Richard Hamilton contributed his collage Just What Makes Today’s Home So Different, So Good. Paolozzi teamed up with Nigel Henderson and Peter and Alison Smithson to construct “The Patio and Pavilion” that was described in the catalogue as “a habitat for symbolic of human needs – space, shelter, and privacy…”, a description which suggests analogies between Paolozzi’s art and the post-catastrophe landscapes from Ballard’s early fiction. Ballard recalls: “a terminal hut stood on a patch of sand, on which were laid out the basic implements that modern man would need to survive: a power tool, a bicycle wheel and a pistol.” It was this exhibition that convinced Ballard that writers were falling behind artists in their recognition of the impact of science on everyday life and he resolved to write fiction along the same lines. Paolozzi, whom Ballard respected for adapting early avant-garde insights to the contemporary scene, was the only “visual writer” in this inner space clique. Ballard placed him within “a tradition of imaginative response to science and technology” that included H.G. Wells, Aldous Huxley, Salvador Dali and William Burroughs.

By the mid 70s, Ballard’s influence on AMBIT was at its height; the tone of AMBIT no 63 is set by descriptions of bizarre scenes of violence taken from the forthcoming novel, High Rise. The novelist’s “apocalyptic vision” and his determination to entangle AMBIT in controversy informs the collaboration between Bax and Paolozzi. Published in 1975, and timed to coincide with the ending of the war, “The Vietnam Symphony” comprised text by Martin Bax; grids of images, many sourced from Moonstrips Empire News, were supplied by Paolozzi. Paolozzi’s decision to juxtapose jingoistic images of smiling politicians with suffering war victims is a visual analogue of Ballard’s grand theme of the real as a perverse fiction.

Print from Paolozzi’s Moonstrips Empire News, 1963.

Paolozzi’s contributions to AMBIT were consistent with its anti-war spirit, yet his attitude to America was ambivalent. At the time he was visiting regularly in the role of lecturer at the University of California (1968), and in his youthful advocacy of popular culture, had seemed to be pro-American but now Paolozzi began to express doubts to friends. Ballard recalls that: “His early fascination with all things American rather faded after his teaching trip to Berkeley in the late 60s.”

For Paolozzi, AMBIT stood for values and principles he held in common with his peers and supporters that were political and ethical as well as artistic. His closest collaborators were Ballard and Bax with whom he occupied the inner circle of AMBIT’s decision-making alongside art director Michael Foreman. Back issues of AMBIT offer ample evidence that the magazine was the setting for a shared vision that united these three friends and collaborators, and that enabled them to complete each other in some ways. Just as Paolozzi’s collages elaborated themes of inner space, so Ballard’s polemical texts, about science and art, gave the artist’s work a contemporary theoretical underpinning. Meanwhile, Paolozzi’s “language games” gave meaning and purpose to Bax’s flaunting of literary conventions.

Two prints from Paolozzi’s General Dynamic F.U.N. series (1970).

Paolozzi’s cover for Ambit #40, 1969.

..:: Previously on Ballardian:
+ “Ambiguous aims”: a review of Crash: Homage to J.G. Ballard [NSFW]

Advertiser’s Announcement: ‘Sex: Inner Space: J.G. Ballard’. Ambit no. 33, 1967.

Better Living through Psychopathology
Benjamin Noys (2009)

Presentation at at ‘The Future’, David Roberts Art Foundation, Fitzrovia, London (5 November 2009).

The image of the future which I have selected is one of the series of J. G. Ballard’s pseudo-advertisements that he published in Ambit no. 33 in 1967. Ballard explains that:

Back in the late 60s I produced a series of advertisements which I placed in various publications (Ambit, New Worlds, Ark and various continental alternative magazines), doing the art work myself and arranging for the blockmaking, and then delivering the block to the particular journal just as would a commercial advertiser. Of course I was advertising my own conceptual ideas, but I wanted to do so within the formal circumstances of classic commercial advertising – I wanted ads that would look in place in Vogue, Paris Match, Newsweek, etc. To maintain the integrity of the project I paid the commercial rate for the page, even in the case of Ambit of which I was and still am prose editor. I would have liked to have branched out into Vogue and Newsweek, but cost alone stopped me … (R/S 147).

The actual image is a still from Stephen Dwoskin’s 1963 film Alone (USA 1963 13min), of a woman masturbating. The text is a typically concise and forensic manifesto for Ballard’s own counter-science fiction.

The reason for my fascination with this image as an image of the future, which is in fact over forty years old, is that it represents the deliberate attempt to construct an image of the future that can resist the obsolescence of the future. This might seem an ironic proposition when we consider the fact that this image was created in the mid-60s – a time when, as Ballard retrospectively notes, ‘people … were intensely interested in the future’ (1994). Yet, he also notes that ‘[s]adly, at some point in the 1960s our sense of the future seemed to atrophy and die’ and that, by the 70s, only ‘a few romantics like myself still believe[d] that our sense of the future remain[ed] intact’ (1994). In fact, the atrophy of the future took place because of the impoverishment of our images of the future. The possibility of the future became blocked by those images of the future that seemed to attest to faith in a better tomorrow: the space race, two years away from the moon landing, pop futurism, the consumption-driven Keynesian compact, ‘the dreams that money can buy’, ‘advertising and pseudoevents’ (R/S 96). These images of a promised land of ‘outer space and the far future’ (R/S 97) had been predicted and generated by the science fiction of the 1950s. Locating himself as a science-fiction writer Ballard recognised the exhaustion of this tradition in its realisation: ‘by an ironic paradox, modern science fiction became the first casualty of the changing world it anticipated and helped to create.’ (R/S 97)

Ballard’s image is a counter-image to this atrophy and impoverishment of the future. It is a ‘chromosome of the future’ designed to ‘divide and grow in the reader’s mind’ (Ballard 1994). We can understand it as belonging to that conceptual Third World War Ballard would later invoke in The Atrocity Exhibition: ‘The blitzkriegs will be fought out on the spinal battlefields, in terms of the postures we assume, of our traumas mimetized in the angle of a wall or balcony.’ (AE 11) With the threat that ‘the future is ceasing to exist, devoured by the all-voracious present’ (R/S 97), the counter-image tries to extract a new future; the obsolete science-fiction of outer space has to give way to the new science-fiction of inner space. Reviewing Hitler’s Mein Kampf in 1969 Ballard remarks ‘[t]he psychopath never dates’ and speculates that: ‘perhaps one reason why the American and Russian space programs have failed to catch our imaginations is that this quality of explicit psychopathology is missing.’ (R/S 104) In response conventional science-fiction can only ratify its own transition to archaism, by producing images of the future that are ‘a kind of historical romance in reverse, a sealed world into which the hard light of contemporary reality was never really allowed to penetrate.’ (R/S 97) (Ballard’s reference is 2001, but I also think of Star Wars).

The colonisation of reality by fictions requires a dialectic of involution and externalisation. We turn inward to the body and the psyche – fiction is a branch of neurology – as ‘the one small node of reality left to us is inside our own heads.’ (R/S 98) And yet that inner reality has been turned inside-out, as our innermost desires are always-already realised by science, pornography, and advertising. For Ballard the usual elements of the so-called ‘human condition’ – sex and death – are the first casualties of this war. Instead of de-conceptualising them, to recover their ‘natural’ form, à la Reich or Marcuse, we must take them as manipulable elements ‘of a wholly conceptual character’ (AT 80). The ‘node of reality’ is not even some residual or surplus (Lacanian) capital ‘R’ Real, which could resist the totalising forces of mediatisation. Instead, ‘We’re living in an abstracted world, where there aren’t any values, where rather than fall back, one has to, as Conrad said, immerse oneself in the most destructive element, and swim.’ (R/S 161)

To wage this Third World (Image) War we have to move deeper into our own psychoses (AT 9) – to immerse ourselves in the image-stream to wrest the future from the perpetual present by an ‘elective psychopathy’ (Ballard 2008). The subsumption of the psyche makes it available for further re-conceptualisation, for the invention of new pathologies and new perversions. Ballard’s image is a radicalisation of the fact ‘that sex is becoming more and more a conceptual act, an intellectualization divorced from affect and physiology alike’ (AT 56). We can imagine it as the creation of one of the psychiatric patients in The Atrocity Exhibition, the future image guerrillas of this Third World War: ‘these bizarre images, with their fusion of Eniwetok and Luna Park, Freud and Elizabeth Taylor’ (AT 7). The involution to inner space, to scenarios of nerve and blood vessel, forms an alternative ‘conceptualized psychopathology’ (AT 99) of re-externalisation.

The ‘future’ is now an image concocted from the iconography of the mediatised unconscious, in which Jung’s archetypes and Freud’s drives are re-figured in ‘the nasal prepuce of L.B.J., crashed helicopters, the pudenda of Ralph Nader, Eichmann in drag, the climax of a New York happening: a dead child.’ (AT 20) The result is that these images become reversible; as one character ponders in The Atrocity Exhibition: ‘Are space vehicles merely overgrown V-2s, or are they Jung’s symbols of redemption, ciphers in some futuristic myth?’ (AT 84) Instead of merely being quaint and anachronistic technologies harnessed to an anodyne future, we can re-conceptualise and re-pathologise space vehicles. The science-fiction writer creates a new ‘predictive mytholog[y]’ (R/S 42): myths of the future that are also performative acts to create and construct that future.

From the original Doubleday edition, Michael Foreman’s artwork for an Atrocity Exhibition chapter, ‘You: Coma: Marilyn Monroe’.

Through the choice of psychopathology as a conscious act we can shape new written mythologies of memory and desire. The images of the ‘future’ that previously closed-out the future can now become the material for mythologies of a truly new future. Of course, the problem of such a mythology is that the more successful it is the more it is absorbed by the very mediascape it mimetizes. As Ballard writes ‘A lot of my prophecies about the alienated society are going to come true’ (R/S 155), however, if they come true, then they become superfluous. In The Atrocity Exhibition a ‘Festival of Atrocity Films’ is put on in a venue presumably very much like this one: ‘the results were disappointing; whatever Talbot had hoped for had clearly not materialized. The violence was little more than a sophisticated entertainment. One day he would carry out of Marxist analysis of this lumpen intelligentsia.’ (AT 19) Leaving aside the interesting question of what that analysis might be, and its relevance today, Ballard presciently probes the neuralgic point of his own fiction. The coinage ‘Ballardian’ is the very sign of this ironic success, as Ballard’s own fiction succumbs to the fate he had sketched for the science-fiction of the 1950s: ‘bec[oming] the first casualty of the changing world it anticipated and helped to create’.

It appears that the angle between two walls does not have a happy ending. Ballard’s own creation of himself as a brand or concept becomes another image in the media stream. This, however, is the essential risk of Ballard’s own active nihilism, which accepts that abstraction and conceptualisation operate all the way down: there is no point of immunity or safety from which one might safely create a ‘pure’ image of the future. His images of the future are always, explicitly, transitory, with ‘in-built-obsolescence’. In response we could extrapolate two possible positions from Ballard’s work. The first is that of a quasi-Weberian re-enchantment of a denuded reality through re-conceptualisation. In The Atrocity Exhibition the character Travers ‘has composed a series of new sexual deviations, of a wholly conceptual character, in an attempt to surmount this death of affect’ (AE 80) We could also cite Ballard’s retrospective tendency to position The Atrocity Exhibition as a work of moral commentary. We fall back from the future into a kind of Swiftean satire, at once reactionary and conservative.

The second position is something like what Nietzsche calls ‘completed nihilism’: the traversal and transcendence of the nihilism Ballard anatomises. In this case, Ballard’s dialectic proceeds by the ‘bad side’: the worse the better. He remarked in a 2006 interview that: ‘I’m somebody who stands by the side of the road with a sign saying, Dangerous Bends Ahead – Slow Down.’ He pauses. ‘Although it is true that I sometimes seem to be saying Dangerous Bends Ahead – Speed Up.’ (in Brown, 2006: 20) That speeding up, this accelerationism, of course risks passing from an active nihilism to a mere passive nihilism: the embrace of what is, and the closure of any possibility of the future, or the courting of a deliberate cynicism that re-converges with the position of the moral critic as disgusted and disenchanted observer.

This unease or instability is I want to suggest the reason why Ballard’s image of the future is so resonant. This image, of course, appears as a very 60s image, imbued with the kind of deliberately perverse utopianism that no longer registers with us except in the forms of nostalgia or cynicism. The difference is that this image disjoints itself from that moment by its prescient refusal of the usual models of repression, liberation, and recuperation. In The Atrocity Exhibition Ballard notes that images of elective psychopathy, in which Vietnam combat films are shown with a muzak soundtrack, create an environment ‘in which work-tasks, social relationships and overall motivation reached sustained levels of excellence’ (AT 94). The release of repressed desires can be made to serve the logic of the ‘perpetual present’ of accumulation. This is the mechanism of ‘repressive desublimation’, sketched by Marcuse, in which our desires are ‘liberated’ as the ‘dreams that money can buy’. In response the writer can only immerse themselves and swim, by imagining ‘an optimum torture and execution sequence’ (AE 93). This image fascinates me as an image of the future because it embraces fully the saturation of the future by abstraction and the only remaining possibility being further abstraction. For all its kitsch retro-sixties styling the encrypted moment of resistance figured in this image is the embrace of a future that never really took place, in which the only form of a future we can construct is one that takes place through absolute abstraction.

Bibliography
Ballard, J. G. (1984), Re/Search: J. G. Ballard 8/9. [R/S]
___ (1985) The Atrocity Exhibition [1970], London: Triad Granada. [AE]
___ (1994) ‘Introduction’ in Myths of the Near Future, London: Vintage.
___ (2008) ‘An Exhibition of Atrocities: J. G. Ballard on Mondo Films’, An Interview with Mark Goodall, The Ballardian, http://www.ballardian.com/jg-ballard-on-mondo-films [consulted 16 April 2009].

Brown, M. (2006) ‘From Here to Dystopia: Interview with J. G. Ballard’, Telegraph Magazine 2 September: 16-22.

Nietzsche, F. (1968) The Will to Power, trans. Walter Kaufmann, New York: Vintage.

Rick McGrath’s Letter From London: The JG Ballard Memorial

All photography by Rick McGrath.

Sunday, November 15, 2009, 3:45pm, The Founders Pub, London.

Dear Simon,

Greetings from London! Hope all is well with you. I’ve just attended the long-anticipated JG Ballard Memorial celebration at the Tate Modern and now I’m catching my breath — and a few beers — at a nearby Thames-side pub with fellow Ballardians David Pringle, Mike Holliday, Vale, Marian Wallace and Gee Vaucher. We’re having a wonderful time — wish you were here.

Left: Toby Litt.

But let’s start at the beginning. We have time to order some Alsatian off the barbie. For the first two days in London I actually wondered if somebody’s god was sending us a message, as the elements did their best to batter us with the kind of weather that resembled a vicious blend of The Drowned World and The Wind From Nowhere. Running from doorway to doorway in search of a tube entrance, I kept stumbling through the usual detritus: soggy cigarette ends, broken umbrellas, empty condom packs. I kept wondering where JG might have visited to inspire The Drought. Certainly nowhere in the UK.

The day of the Memorial, however, broke bright and sunny and warm — a good sign and a fitting description of the events to follow.

The plan was for everyone to meet at the Tate Modern at 11am for an 11:30 start. I overtook a walking Toby Litt about a block away and together we made our way to the top floor of the Tate’s east wing where a substantial crowd had already gathered, spritzers in hand, strung out along a glass and steel corridor that emptied to a large anteroom with a commanding view of old London to the north and the high tech security guards of Canary Wharf to the east. I kept looking down to the Thames, though, hoping to see a bit of wing floating by from a light airplane. Not today. The venue might also have reminded some of Royal’s penthouse suite in High-Rise, but regardless of the number of people fighting their way up the stairs it was an appropriately Ballardian venue, made even more so by the Tate’s current show of “Pop Life: Art in a Material World”, featuring Andy Warhol, Damien Hirst and Jeff Koons. Synchronicity? Perhaps.

Claire Walsh.

It was in this enormous space the 100 or so celebrants convened for the Memorial – tributes to The Man from JG’s family, friends, colleagues and admirers on what would have been his 79th birthday. The area was liquid with light and the format was a simple stage and microphone with flanking video screens. We sat in chairs that fanned in a wide arc along the length of the room. Our mistress of ceremonies was Bea Ballard, and after thanking the event’s organizers — her sister Fay, Claire Walsh and JG’s agent, Maggie Hanbury — away we went.

Our speakers — 13 in all, four reporting in by video — gave us a wonderfully Ballardian triad of facts, stories and myths about JG, and I couldn’t help thinking that once again Life is reflecting Art, unconsciously reproducing his Atrocity Exhibition structure of the public, the personal, and the symbolic. His work, his life, and his myth were the topics we wanted to hear about, and Simon, no one was disappointed.

Hold on. We’ve just had a discussion here at the pub, and Mike has suggested that this three-part structure may also be the most appropriate for this re-telling. Vale? Dave? You agree? OK. Planes do intersect.

THE PUBLIC

Will Self.

The celebration of JG’s work is also the celebration of his deep impact and the shock waves he sent through the literary community, emphasis on the later generations. And then there was that second wave of carpet bombing in the 1970s, the one that resonated with punk, with the abandoned, with RE/Search, with architecture, with the whole explosion of everyone’s quantification and eroticism of the “outer world of reality”. Unfortunately, Simon, the room held mostly literary types, so JG’s influence on the Ballardian arts was not addressed. Never mind. What was missing in breadth was made up in breath. “A touchstone of authentic genius,” Will Self intoned in his best British boom, “my single most important mentor and influence.” Will also commented about the length and consistency of JG’s oeuvre (pronounced as if it had 14 syllables), and how JG rarely left the road he most preferred, the one where he was caught in the wet headlights ironically waving a warning flag to a population already asleep at the wheel. He’s been at it, Will said, from his early changing planet stories to his last four novels of wacky westerners, that quartet or warnings about the dangers of boredom associated with living behind gated minds and programmed lives.

Not to be outdone, but still a tad cagey about it, Martin Amis beamed in on video to announce JG was “uniquely unique”, and spoke at length about JG’s art and his high place in the pantheon of imaginative writers. He was the only speaker who basically concentrated on JG the writer, rather than the man, and it was good to have him there even in video, although the final effect was a bit Intensive Care Unit, if you know what I mean.

JG’s life story has long been part of the public domain, and The Man did make an appearance, appearing onscreen in segments from the BBC documentary of his 1991 return to Shanghai. We see an obviously emotional JG standing in the yard of his family home on Amherst Avenue, wandering through the rooms, wondering about that second life he might have had if the war had not occurred and he stayed in the terrible city. Then the famous scene at Lunghua where he stands in the cramped room in G Block his family of four called home for three years. This is the closest thing to what I call home, JG told us, “I came close to an adult mind” here. We were treated to one other bit of Ballard before the day was over: the organizers had obtained a video of the What I Believe light display shown at Barcelona, and once again we were all reassured the power of the imagination can remake the world. In a way, that’s why we were there.

THE PERSONAL

Fay Ballard.

Here’s the heart of the matter. The angles between the walls. Let’s start with the daughters, Fay and Bea. Both talked exclusively about their relationship with ‘Daddy’ and their rather envious home life among the muck, movies and manuscripts. Fay, the artist, spoke first, and I was amazed and amused when she announced she would simply read out a series of thoughts, a verbal collage of unstructured memories. Perfect, I thought. It’ll be just like an Atrocity Exhibition list. And it was. Bea, also, offered up her remembrances, but took a more organized approach, mixing the humour with tales of darker times, such as the passing of her husband, and how she relied on JG’s help and experience from his own tragedy, and now even that support is gone. Sobering. And from Bea we have another inkling of JG’s self-deprecatory nature when he described himself as domestically “slattern”, when in reality the organisation level was probably at full Lunghua. “You can clean a house in five minutes if you don’t make a fetish of it”, JG once told her. I got the feeling the regimen was simply an extension of JG’s life: work hard, play hard.

Other Jimbits? JG never or rarely replaced or updated anything in the house. Nor did he throw much out, viz a peeled orange that had stood on the mantelpiece for 40 years. The daughters remember the clacking old typewriter and JG perched over it, speaking aloud the words he’s typing. Spending an entire summer naked in his back yard. Watching a tape of Double Indemnity together on TV, all the lights out, and talking about Civilization and Its Discontents. JG doing surrealist paintings! Constant encouragement for all their enthusiasms. Acceptance of a menagerie of pets, including Bea’s rat. Chinese dinners with — get this, Simon — lobster and noodles. A serious approach to education. Bear hugs. The unicycle. Trips to the movies after school. Ahh, memories.

Michael Moorcock.

Mike Moorcock stayed on this plane for his presentation, too, after he managed with some difficulty to negotiate passage to the stage with his crutches, and then actually alight it. Mike stayed Mike, fumbling thru masses of folded paper to find his notes, and then regaling us with stories of domesticity rather than literary appreciation and New Worlds gossip. It was very interesting to hear stories of JG’s early days, and nowadays Mike treasures most his memories of their times in restaurants, pubs and kitchens, wives at one end, Mike and Jim at the other, with all “forever arguing”. Mike had to put up with “cobblers” from his wife, JG with “you know that’s not true, Jim” from Mary. If you were eavesdropping you might think they were plotting the overthrow of SF, except nothing happened because no one could agree. Alpha males, no? When Mary died Mike was there for JG, not only helping him out of his “closed down” fugue, but ultimately introducing him to Claire — “the best possible choice for Jim” — and finally becoming each other’s editors — “logrolling”.

By far the most famous of the name-brand personalities to attend was Steven Spielberg — I got to sit right beside him! Ha, just kidding. Steve and the two Empire producers also attended, albeit in pixilated form, and gave an obviously glowing, but also somewhat underwhelming appreciation of their brief time together. They liked having JG around to help in the “dimensionalizing” of the book, whatever that means, and, of course, they had lots of fun shooting him in the Shanghai party scene, even if that clip was cut.

Steve’s warm memories of JG were also shared by Crash producer Jeremy Thomas, who recalled JG was unusually generous to his film adaptors. His memories involved food and cars, the former being a meal he enjoyed with JG in Cannes after Crash was panned, or should we say skewered? The latter involves a ride he gave JG in a Ferrari, and The Man reaching out to fondle the dashboard leather. A fellow “petrol-head” Jeremy called JG, a secret connoisseur of car magazines, “the equivalent of centerfolds in Penthouse”. I think he’s confusing the author and character here a wee bit, no?

Thomas made way for the enthusiastic and entertaining V Vale, who flew in from his RE/Search offices in San Francisco to breathlessly relate his stories of how he first became aware of JG and his immense appreciation for The Man: “He’s the Shakespeare of the Twentieth Century, the bard of Shepperton”, Vale pronounced, much to the glee of the audience. I’m toasting Vale right now, Simon, for that great line! Dressed in his trademark all black (as he still is), Vale began by confessing he started off as a Burroughs man, and first became aware of JG in 1974 when someone told him Bill had written a preface to a book called Love & Napalm: Export USA. He read it and experienced a life-changing moment. In 1978 Vale interviewed both Bs for the 10th issue of his seminal punkpaper, Search and Destroy. He then realized he had “spent his entire life preparing to meet JG Ballard”, and Burroughs slipped to second place. Cheers, Vale, and thanks for pointing out the obvious to the locals.

Left: V. Vale. Right: Bea Ballard.

After Vale the long, lean and lanky body of Will Self undulated itself to the microphone, and Will amused us all by reading out a handwritten letter –- actually, two of JG’s ubiquitous postcards — he received 16 years ago. Will had written JG, tentatively suggesting he might be the man to write a screenplay for Crash. The reply was short on encouragement, but long on suggestions: JG recommended Will immediately go out and buy a book called The Black Box, which featured the final recordings of crews involved in aircraft crashes. “I’m thinking of writing a novel based entirely on black box recordings,” JG enthusiastically wrote, then suggested it might be a technique Will might try. “He was always suggesting story ideas to me,” Will intoned in a lazy, eccentric drawl oddly reminiscent of JG’s dulcet tones. “I knew it was because he had already thought about it and had abandoned the concept”. Much laughter. Will also revealed a bit of JG’s horror of all things literary and fête. When JG won a PEN Award four months before his passing, it was Will who accepted on JG’s behalf. When he delivered the award, JG took pains to warn Will about the “tweedy” side of the literary world — “It’s very good of them to give me the award but we must always remember” (here, Will’s voice drops conspiratorially) “they are the enemy”.

Left: Jonathan Waxman. Centre: Chris Petit. Right: James Ballard, Jnr.

A very interesting speaker was Professor Jonathan Waxman, JG’s oncologist, who movingly re-emphasized JG’s stoicism and bravery, usually expressed as endless concern for others rather than himself. I kept wondering if this Doctor was anything at all like the endless Doctors who passed through JG’s fiction. He didn’t look like he’d ever been to Africa, though. We learned of the closeness between JG and Claire near the end, although even these emotional moments were subject to JG’s wicked one-liners, such as the time Jonathan called up to see how things were going. “Claire’s been absolutely magnificent,” JG replied, “but then I have to say that, as she’s sitting opposite me cradling a Luger in her lap”. Or his description of chemotherapy being akin to “continually eating bad oysters”.

THE PSYCHE

Left: Bill Spencer.

This is where these planes intersect, and images are born. Or, in this case, reinforced, as blending the public and private in JG is essentially the basis of his creative technique. JG has said himself his greatest story is his life, and the image I think we all will carry forward is of a bifurcated genius — generous family man on the one hand, hard-drinking shockwave rider of a writer on the other. Unique, to paraphrase Amis. My takeaway image was the vid of JG at Lunghua, white hat, white suit, looking suspiciously like someone who firmly expects to see their 14-year-old self appear around a corner. When I got home I patted my brick from G Block.

And that was basically it for the tributes, although they might have gone on all afternoon given the guest list, which included Iain Sinclair, Chris Petit, Toby Litt, Tom Sutcliffe, Maggie Hanbury, Marian Wallace, Joan Bakewell, Solveig Nordlund, Peter York, and JG’s friend from his Cambridge days at the Copper Kettle, Bill Spencer, looking sharp in a hot pink bow tie. Yowsers!

Direct family members who were in attendance but didn’t speak included James Ballard, Jr. — who shares many physical similarities with JG — and JG’s sister Margaret.

Absent or unable to attend were Brian Aldiss, Emma Tennant from Bananas, Hilary Bailey, Martin Bax and Michael Foreman from Ambit, and academics such as Roger Luckhurst, Jeanette Baxter and you.

Left: Iain Sinclair.

What else did I find out during the informal chit-chat afterwards? A few items you may find interesting. Remember all those stories about JG taking his manuscripts out to his back yard and burning them after the book was published? I asked Bea Ballard about this, and she looked at me like I had been in the care of Dr Nathan. No, they haven’t been burned — the girls have all that stuff. Good news. Toby Litt was saying he’s heard the ICA is negotiating with the CCCB in Barcelona in an attempt to get the Autopsy exhibition in London. Their space is quite a bit less than the 90,000 square feet the CCCB lavished, so we’ll see what transpires. I was also approached by Claire Walsh and Gee Vaucher regarding another proposed Ballard exhibition the ladies are planning for a subterranean exhibition at Waterloo. So, perhaps things are picking up in the UK after all.

The memorial ended as these events normally do, Simon, with a sort of time trickle of people down to the remaining few — us, of course — followed by a vote to repair to the nearest bar to discuss the experience, which we’re now doing. Interestingly enough, all of us at the table agree the event was also a sort of Rubicon, a boundary we have now crossed which marks the end of mourning JG’s passing to celebrating his extraordinary life, his loving and generous personality, and, of course, his amazing legacy of work.

It was a helluva day. I’m glad I was there.

Cheers,
Rick.

..:: Previously on Ballardian:
+ ‘What exactly is he trying to sell?’: J.G. Ballard’s Adventures in Advertising
+ ‘Like Alice in Wonderland’: Solveig Nordlund on J.G. Ballard
+ Rick McGrath’s Letter from Barcelona: The Exquisite Corpse, An Autopsy of the New Millennium
+ Review: Grave New World
+ It’s An Ad, Ad, Ad World
+ ‘Woefully Underconceptualised’: Rick McGrath on J.G. Ballard’s Cover Art

Michael Butterworth in the Savoy office, 1998 (photo by Ben Blackall).

Interview by Mike Holliday.

This is the first of a proposed 3-interview series. Parts 2 and 3, featuring David Britton and John Coulthart, will discuss Savoy’s musical, spoken word and visual/comics/graphics output. To coincide with this series, please enter the Savoy Books Microfiction competition! Win super-rare Savoy books, comic books and CDs by writing a short story of 100 words or less on ‘Savoyesque’ or ‘Ballardian’ themes. Details here.

Savoy Books, which bills itself as “England’s only truly alternative and autotelic publishing company”, was started by David Britton and Michael Butterworth in 1976. For more than 30 years, Savoy have published books based on the sole criterion of admiration for the content or the author, and their roster includes many writers who appeared alongside Ballard in the heady days of New Worlds magazine — Michael Moorcock, Harlan Ellison, Charles Platt, Samuel R. Delany, Langdon Jones, and M. John Harrison.

By 1980, Savoy were publishing almost 20 titles a year and would surely have been a good match as a publisher of Ballard, but alas it was not to be. Savoy had the bad luck to be based in Manchester, whose Chief Constable — ‘God’s Cop’, James Anderton — had the looks of a biblical prophet and was prone to righteous denunciation of what he saw as good, old fashioned sin. Helping to fund Savoy’s publishing were a string of bookshops, and these quickly became a target for Manchester’s Vice Squad, suffering more than fifty raids over a period of 20 years, during which time David Britton served two sentences in Strangeways prison for selling obscene publications. By 1981 the combined effect of the police raids and the collapse of a distribution agreement had forced Savoy’s publishing business into liquidation, just as they were planning a U.K. paperback edition of William Burroughs’ Cities of the Red Night.

LEFT: David Britton.

Whilst Ballard was being embraced by the mainstream following Empire of the Sun, Savoy were moving in the opposite direction, becoming near-untouchable mavericks of the publishing world. By 1984, Britton and Butterworth had entered what they termed their ‘moral ambiguity’ phase, and Savoy had transmuted into a rather different creature, concentrating for the next ten years or so on records — many featuring vocals by P. J. Proby — and comics rather than books, although there was, of course, Lord Horror (1989), written by Britton with assistance from Butterworth, an extreme and deliberately distasteful novel about fascism and those aspects of the twentieth century that contributed to it. Lord Horror was the last novel to be successfully prosecuted under the Obscene Publications Acts as likely to corrupt and deprave those who read it (the decision was finally overturned on appeal). In addition, over the years Savoy have re-published the likes of A Voyage to Arcturus by David Lindsay, Henry Treece’s Celtic fantasy novels, Ken Reid’s ‘Fudge and Speck’ cartoons from the Manchester Evening News and Maurice Richardson’s compendium of light-hearted surrealist tales The Exploits of Engelbrecht (one of Ballard’s favourite books)

The links between Savoy and Ballard are not immediately obvious, but run deep. In this interview, Michael Butterworth discusses Savoy’s adventures in book publishing, starting with the late 1960s, when both he and Ballard wrote for New Worlds. Later interviews will look at Savoy’s musical and spoken word recordings, and at their visual/comics/graphics output, especially the work of the illustrators Kris Guidio and John Coulthart, who joined forces with Britton and Butterworth during the 1980s.

Savoy’s books, comics and records/CDs are available directly from the publishers.

Mike Holliday.

J.G. Ballard, 1974. Photo from Corridor magazine (#5), published and edited by Michael Butterworth.

MIKE HOLLIDAY: Michael, several of your own short stories appeared in New Worlds between 1966 and 1970: to what extent did Ballard influence you at that early stage?

MICHAEL BUTTERWORTH: It’s more a question of how he didn’t influence me! Coming across his work for the first time in the mid-60’s, I remember thinking, ‘He’s saying what I didn’t know I wanted to say!’ I read ‘The Voices of Time’, and ‘Mr F is Mr F’ and other stories, which led me to discovering The Wind From Nowhere and The Drowned World, and later his ‘fractured’ narratives: ‘You: Coma: Marilyn Monroe’ and ‘The Terminal Beach’. These stories crossed the blood-brain barrier. They seemed to step right inside me, to be totally relevant to my experiences as an individual and what I was striving after as a writer. Between Ballard and Burroughs, and Moorcock (his Elric short stories), and small amounts of Borges, I was ‘catered’ for, and looking back it did lessen the imperative to find a vehicle of my own, perhaps inducing a kind of complacency.

The things in Ballard’s work with which I identify are the ‘psychological landscapes’ – the deserted swimming pools and lagoons – and the outgrowths of time in The Crystal World. But what makes him compelling is the fact that despite the cataclysms, people are still able to lead recognisable lives. His stories mirrored my own obsession with post-atomic fantasy landscapes, in which the narrator is freed from the humdrum world. The backdrop of nearly all my New Worlds stories, mostly written when I was seventeen or eighteen at a time when you went to sleep at night wondering whether you would wake up to World War Three, were concerned with just this kind of survival and the resulting creative possibilities. They were written very coolly, very detachedly, very sardonically – saying, well if this is what you, mankind want to do with the world, then this is how it will be.

As a writer I was strongly attracted to what I call ‘simplified emotional landscapes’, end-scenarios where there is the opportunity for clarity of feeling and thought and picaresque happenings; or, as in Ballard’s stories, where you can just sit and stare into the setting sun above a flooded basin, becoming increasingly internalised. Reading Ballard and Burroughs, and entering into these landscapes myself, was a way of freeing the mind of complexity.

I first heard about Burroughs’ cut-ups about the same time as Ballard’s ‘fragmented’ stories began appearing. Cut-up became terribly exciting for me: it was a new way of ‘breaking out’, a way of actually embracing complexity instead of fleeing it. There seemed to be a correlation with the emergence of South American concrete poetry, which I had also just discovered. As Jim pointed out, writing was now beginning to catch up with art. A post-Duchamp New Wave of conceptual art was happening in the late 60’s and early 70’s … and probably we were all running off the same energies and currents. But there was little conscious interaction between all these practices, and looking back the New Wave of SF could have had more of an influence on the mainstream at that point. Ballard’s advertisements and crashed car exhibition at the ICA in the late 60s pointed to it.

Letter from Ballard (1967), discussing the editing of Butterworth’s stories (click to enlarge).

I believe there was collaboration with Ballard whilst you were writing your ‘Concentrate’ stories. How did that come about?

I was Ambit’s Manchester and Salford distributor for quite a few years until I got fed up tramping round, and I knew Jim was the Prose Editor, and I sent some pieces to him. Through appearing in New Worlds I’d met him at least once, at one of the New Worlds parties, where he had urged me just to be ‘more prolific’. He responded very positively to my work. A correspondence began, and he took the time to edit some of the longer pieces I had sent him. He was generally very kind to me, showing how Burroughs ‘subbed down’ his work from much longer pieces. He went through my manuscripts with a pen, underlining the sentences he thought ‘worked’. No one of his competence had taken this time with me before, and we ended up with half a dozen pieces. Martin Bax, the editor of Ambit, didn’t like them enough to publish them, and they ended up appearing in New Worlds instead, in three parts.

By the early 1970s, both yourself and David Britton were publishing amateur or semi-professional magazines under a variety of titles — Corridor, Weird Fantasy, Crucified Toad, and so on. To what extent were you aiming to fill the gap left by the demise of New Worlds as a large-format magazine in 1970? Presumably it was a strong influence at this stage — you had written for the magazine, and several of the first books that Savoy published were by authors who had appeared in its pages – Charles Platt’s The Gas, Langdon Jones’ The Eye of the Lens, Delany’s Tides of Lust, and several titles by Michael Moorcock.

We weren’t consciously trying to fill a gap — some of the contributors were the same because I knew many of the New Worlds writers and artists. Rather, we were inspired by New Worlds, and had started the zines when it was still in its prime — I published Concentrate in 1968, and David published Weird Fantasy in 1969. Concentrate was distributed inside New Worlds and Ambit, as a give away. All things Moorcock were in our blood. I first encountered his work in Science Fantasy magazine in the early 1960s, but it was through Charles Platt (who I met at school) that I was introduced to him. David was a reader from even earlier, from Michael’s own amateur press days, and had met him to speak to at early science fiction conventions.

ABOVE: The first (and only) issue of Michael Butterworth’s magazine Concentrate (1968).

The second issue of David Britton’s ‘Weird Fantasy’ (1971).

What was it that brought yourself and David together as book publishers? Or did you start the bookshops before going into publishing?

The publishing came first. Then, around 1972 David started the House on the Borderland bookshop in Manchester. This was down a back street in central Manchester, and happened to be close to where I worked as a copywriter. I became in the habit of spending my lunch breaks in the shop, although we didn’t know each other personally until our printer, the printer-publisher John Muir, introduced us. When David moved to a busier location in 1974, changing the name of the shop to Orbit Books, turnover increased and more serious publishing became a possibility. For the fourth issue of Corridor, in 1972, I had got hold of an original Jerry Cornelius story from Michael Moorcock, ‘The Swastika Set-Up’, which David illustrated. David published #4 of his magazine and then became the Art Editor of Corridor. By Corridor #7, in 1976, we had become co-publishers. Around the same time, David published an oversized graphic work, Stormbringer. Adapted by James Cawthorn from Moorcock’s story, this was the first Savoy book, and led to us doing The Jewel in the Skull, the first UK graphic novel, in 1978.

Poster (1972) for David Britton’s first shop, House on the Borderland.

So we became full partners around 1976/77. David had the Stormbringer title under his belt, a very productive cash-generator in the form of a bookshop, and he had the beginnings of a publishing ideology worked out. I had a name, and knew Michael Moorcock and the New Worlds writers. As a single parent, having started a career as a freelance writer so I could work from home, I also had some experience of the mainstream publishing world, and had made a few business connections. From the outset we were both of one mind; we wanted to publish books, and wanted to see how far we could go.

The bookshops were a lot more than just books and magazines, weren’t they? You also stocked records, tapes, and videos, especially hard-to-find material. How did running the shops influence the way you went about the publishing business?

To pay for Savoy, the bookshop had to be expanded, and as Savoy grew, we opened more of them, until we had a string of bookshops across the North West of England, selling comics, science fiction, horror, rock books, back issues, rare books, adult mags, bootleg records and all the perennially cult works and authors like A Clockwork Orange, the Illuminatus trilogy, the NEL Richard Allen Skinhead books, and so on. David operated a ‘part-exchange’ policy as well as selling new titles, so across the counter came a very wide mixture of things. Seeing all this material gave us ideas, of course, especially in the way we packaged our books, but the shops’ main purpose was to provide for Savoy financially, which they did right up until the final one closed around 2005 in Leeds. They also acted as shop windows for our titles and for authors we admired.

Basement Books in Manchester, one of the shops which helped fund Savoy’s publishing.

What lessons had you taken from Savoy’s difficulties of the early 80s? And what drove the two of you to keep going?

Savoy went into liquidation in 1981. I was bankrupted the same year. David was jailed in 1982. With those events, the first phase of Savoy was over. After a period spent packaging books for other publishers, in the year of Orwell’s Big Brother we published Savoy Dreams, which unconsciously signposted the way forwards for us. Looking back, it is a watershed book, half catalogue, half anthology, that provided a résumé of what we had achieved and, at the same time, by reprinting Kris Guidio’s comic strips of the Cramps and introducing P J Proby, we sounded our intentions for the future. This was also the book that contained the last stand-alone piece of fiction I published.

The second Savoy anthology, Savoy Dreams (1984), which included a selection of the letters which Michael Moorcock wrote to J G Ballard from Los Angeles (later published as Letters from Hollywood), with the drug references left in.

David’s term of imprisonment had been for 21 days, but the real aim of the police raids was books such as Charles Platt’s The Gas, Samuel Delany’s The Tides of Lust and Jack Trevor Story’s Screwrape Lettuce, a satirical story about the police that Jack had written (and David had illustrated) following a terrible ordeal Jack had at the hands of the London police during the Christmas of 1968. The police used ‘back door’ tactics against us, so that while making it plain that it was Savoy material they were concerned about (by seizing it and eventually destroying it after due process of law), they actually prosecuted us for other material we had on sale in the shops, a series of Grove Press ‘readers’ that had long passed their sell-by date, which the police had seized from us on numerous different occasions and returned — but after we had published The Gas they needed to make something stick. These were American books, so could be made to look like clandestine imports. The police were convinced we were major publishers of erotica, that they had stumbled on an international distribution network of pornography.

Savoy erotica: The Gas by Charles Platt (1980).

The main lesson we took from David’s imprisonment was really taken by him. He used the opportunity to rein in and focus down on the people and things that really mattered to him. Before this, I think, the publishing direction had largely been left open, as I attempted to build something he wasn’t really happy with — a mainstream publishing house. We had assembled a raft of writers and genres, ranging from science fiction, historical fiction, erotica — even a Savoy cookery line — to my real interests, Burroughs and Gysin. But these all got lost in the reorganisation. In our insolvency we lost control of our published titles, and the main lesson we learned was to, in future, own the copyright on everything we did, even if it meant creating the books ourselves. We have always regarded ourselves as creative publishers, and the direction we then embarked on saw David’s blossoming as a writer. Being in prison had also helped; in some ways, the experience had done him a favour, as it made him realise he didn’t want to waste more of his life on ‘inconsequences’, as he saw it.

Hours passed.

A sickly light, errant and pellucid, thrilled above him. In a drama close to somnia turbula, ganglias of cables and wires, nerve fibres and raunchy buzzing lights radiated down at him from a ceiling, meshed together in a flue. His body felt tropical, infusing him with a chimerical dread.

He woke fitfully, his limbs heavy and somnambulant. He was back in his room. During the long night the hotel’s central heating had switched itself on. The heat was terrific. His head throbbed, full of virulent stuffs and old memories. He thought he could hear the sound of boiling broth close by. Sulphurous fumes filled the room, and a bittersweet almond taste prevailed in his mouth.

He peered from a single drained eye. His room at the Chelsea looked as though the mad hand of a god had transposed it into an everglade sarcophagus. He lay on his side, his head awkwardly positioned on a once-white pillow. Stuck next to him was a single hank of hair that pushed an umber stain into the cotton. He tried to lift his left hand to remove the hair. The hand moved slowly, as though pulling through treacle, then stopped. He raised his head slightly and peered over his naked white shoulders down the length of the bed. Despite an intense light, he could not see clearly. From his chest downwards he appeared to be encased inside a blackish nitrate crust similar to a moth’s chrysalis. Beneath this dark surface he could feel a moist second layer that pressed warmly against his skin, snugly cocooning him.

Futilely, Horror tried to rise up from his bed of excrement. The chrysalis skin broke, and the smell almost made him faint. From his neck he retched a yellow waxen glue. Defeated, he lapsed back in his warm prison.

During the night, monstrously huge poppies, torture-coloured roses and pain-white petunias had grown around him. At his feet, nettles had sprouted from the dark skein. Weeds muffled the metallic clicking of shite flies. Dung beetles scurried everywhere over the crust’s surface.

Neon tubes wrapped in bald flex pushed through the shite and added their burning light to the room. Myriad phalanxes of wasps had taken possession of the upper cornices. They swarmed about the ceiling like dense waves of black hair. For a moment, he thought he was mad, lying with fallen soldiers in the fields of Flanders, Ypres or the Somme.

The bed giggled and sighed. It heaved with an almost sentient life. It let off a series of swaggering farts that echoed ominously round the room in search of an exit.

The lights shook, and a swell of steam rose from the bed. Back it came to him. He remembered packing the enema bags tightly about his body before falling asleep. In the hothouse of the night, they had burst.

Excerpt from David Britton’s novel Lord Horror, published in 1989 by Savoy Books of Manchester, England.

The (somewhat) tongue-in-cheek map of influences leading up to Britton and Butterworth’s Lord Horror (click to enlarge)

Can I move on to Lord Horror, which in a way was a response to the police raids and David’s first spell in prison. This is a novel whose subject matter includes Nazism and racism, yet I was struck by the lack of any explicit moral position within the book. This reminded me of Ballard’s comment that Crash would have been meaningless if he had incorporated some sort of explicit moral justification: the whole point of Crash was to get the reader to consider for themselves tendencies that already exist within the world that we live in, and therefore any moral framework has to be provided by the reader. And in fact Crash appears in the map of influences for Lord Horror.

As soon as you define something, it becomes that thing. We wanted to write something that wasn’t definable, and in a weird way more true. Although, like Crash, Lord Horror is composed in conventional narrative, it is not what it seems; it is an intricate tableau, or rather a series of tableaux, a florescence from a central idea, which we expanded into picaresque forms that really make no overall narrative sense. It was also David’s first novel. He isn’t, any more than I am, a natural storyteller. He would hand me very dense pages of text, together with dislocated dialogue, actually descriptions of ‘pictures’ that he was seeing in his head. I had to open this up, and make it run in sequence. Lord Horror took four years and twelve rewrites on a portable manual typewriter to get it exactly as we wanted it.

The stories I wrote for New Worlds leave the reader to deduce how the post-disaster deserts came about. They are ironic metaphor, in the sense that the first person narrator accepts the devastation as a given, and by being so cool he is actually conveying the opposite of what he really feels. This ‘double distancing’ protects from the horror, but it also enables the reader to interpret what is really being said. In Lord Horror, morally, it’s crucial that what results from the actions of its characters is presented in a similar way, as a given — and on top of this to keep an ironic or sardonic tone. The characters themselves aren’t morally defined, as they are in a work like, say, Maus. Making it clear that Lord Horror is ‘bad’ would have lost the possibility of empathy, and therefore the point of the novel. It would have perpetuated the image of Hitler-as-universal-scapegoat. Of course, it might also have appeased the judges and prevented much angst for David and I.

The faith in reason and rationality that dominated post war thinking struck me as hopelessly idealistic, like the belief that the German people had been led astray by Hitler and the Nazis. I was sure that the countless atrocities in eastern Europe had taken place because the Germans involved had enjoyed the act of mass murder, just as the Japanese had enjoyed tormenting the Chinese. Reason and rationality failed to explain human behaviour. Human beings were often irrational and dangerous

J. G. Ballard, Miracles of Life (2008).

John Coulthart’s portrayal of the death camps in Hard Core Horror #5. The text panels are deliberately left blank … words are superfluous.

I’d like to mention here Brian Stableford’s suggestion that Lord Horror is actually designed ‘to excite revulsion and anxiety’. In effect, it’s an invitation to the reader to reflect on just what it is in the book that causes those feelings. For example, when I asked myself some months after first reading the novel what it was that I found repulsive about it, the thing I recalled was the use of racist epithets… Which is really rather strange, I mean here we have a book that looks at the reasons behind the deaths of millions in the Nazi concentration camps, a book which contains lengthy descriptions of people being abused, dismembered, murdered in the most foul ways, even eaten, yet what seems to cause me difficulty is the use of certain words. It’s an extreme reductio ad absurdum, but one in which the reader does not sit above what’s going on, nodding and smiling to himself, but actually inside the bloody thing, with all the stress and confusion that’s implied by being part of it. That is similar, it seems to me, to another of Ballard’s comments about Crash: ‘I wanted to write a book where the reader had nowhere to hide.’

In Lord Horror, not only does the reader have nowhere to hide, but also, if he or she perseveres with the book — which Colin Wilson famously wouldn’t — they find that they are at risk of becoming the character, which can be even more discomforting. The protection offered by the third person narrative breaks down in several places, with what seem to be very brief passing racist comments of the author casually inserted, a technique that is more refined in the third novel in the ‘Horror’ sequence, Baptised in the Blood of Millions. In Lord Horror they are so brief that you may at first miss them, or perhaps think they are typos. But it soon becomes apparent that this may be happening deliberately, and readers may find themselves in the uncomfortable dilemma of deciding whether they should continue reading the book, and if so how are they to read it? Is the author a racist, or isn’t he? Should I continue to be amused by his black-humoured jokes, or are his detractors right: is this just poor art, camouflaged by quasi-learning, as the magistrate decisively pronounced of the Hard Core Horror comics? A nihilistic, sadistic ‘playfulness’ operates at every level in the book, even in the narrative conventions. Further, the author seems not to care, to subvert whatever credibility the bravest readers and critics give to him.

Lord Horror broadcasts to the people (from Reverbstorm #6): art by John Coulthart (click to enlarge).

The novel is designed to be morally offensive, and also physically offensive. It is highly visceral, often repellent, as when the dried outer skin of the shit cocoon encasing Horror cracks open. When at work on the book, it was a common experience to feel queasy. With succeeding Lord Horror works, each one aims to out-do the preceding one in grossness. If you read one of David’s later books, Motherfuckers: The Auschwitz of Oz and Baptised in the Blood of Millions, and nod sagely, thinking that a clue may now be found that will dispel the cloud of ambiguity hanging about the author, you will not find it. Every chink has been firmly filled, hasn’t even been allowed to be open in the first place. There seems to be, at every turn, an imperative to escalate the crudity of the violence and racism — to avoid numbing the reader, to find ways of not allowing the writing the dread anathema of becoming safe.

Ballard’s work has always reflected his interest in surrealist art. And in a way, Lord Horror is a surrealist text, possibly more so than anything by Ballard, who’s always been concerned to ‘tell a story’. A penis that grows so large as to encompass the Earth; a person being devoured whole — that isn’t exactly fantasy, it seems to me … it’s surrealism. The same applies to the way in which the book is written, with rapid stylistic changes — from philosophical disquisition to horrific description — and paragraphs of text lifted from elsewhere and put into the mouths of the characters. To me, the book makes more sense considered as a surrealist novel; if it’s read as an alternative-history fantasy, or as a satire, then I think the reader misses much of what is in there.

Writing about Lord Horror in A Serious Life, Dave Mitchell compared the book to Bataille and Lautréamont and de Sade, and he may be right, but we see ourselves as belonging more in the absurdist camp, with nods to surrealism. Before we knew each other, two of our heroes were Alfred Jarry and P J Proby. I was also influenced by satirical writers like Rabelais, where key figures are exaggerated to ludicrous extremes. David’s ‘surrealism’ was more William Hope Hodgson and Frank Randle than the more formal manifestations in Max Ernst or Salvador Dali. Francis Bacon has always been a strong muse for him, and latterly Paula Rego has excited us both. Michael Moorcock threw in Maurice Richardson, while I also brought the sometimes existentialist bizarreness of the Beats. The ‘absurdism’ of ordinary life, and popular culture such as fifties rock’n’roll and Creole patois was another rich source for Lord Horror — you know, ‘Sleepin’ on his mugwump, playing on his Jew’s harp, music crawlin’ into your skin, Daddy in his Zoot suit, mammy playin’ skin flute, sister makes a swine-hair grin, Doin’ that crazy Cajun cakewalk dance!’ What could be more ‘surreal’ than that? The Mugwump character in Lord Horror is from P J Proby, not Burroughs.

David Britton’s first novel, Lord Horror (1989).

So Lord Horror could be seen a ‘surrealist’ novel, but it is a very personal surrealism, I think, with specifically working-class Manchester roots. William Hope Hodgson once rode a bicycle down the steepest steps in Blackburn. David once saw Roy Rogers riding Trigger through cobbled, terraced streets in North Manchester in 1951. These must have seemed like eruptions from a different universe. The ‘alternative history’ theme, as you have correctly seen, is not the book’s main point; for us it’s a purely theatrical device. And the book isn’t intended as satire. It is more Grand Guignol than satirical.

To our initial mystification, Ballard didn’t like Lord Horror. Possibly it had far too much gaudy end-of-the-pier working-class English ‘surrealism’ for him, rather than the purer, more polite surrealism he did like.

Reverbstorm #4. Cover art by John Coulthart (after Burne Hogarth).

What about Ballard’s use of unconventional narrative structure? I’m thinking particularly of The Atrocity Exhibition, and of Moorcock’s Jerry Cornelius stories, where iconic personalities and historic events appear, bringing along their own narratives. There’s a lot of that, it seems, in Savoy’s work – especially in the Reverbstorm magazines, with the cultural references incorporated into John Coulthart’s artwork, and dialogue consisting largely of quotations … so that the reader is no longer spoon-fed a narrative but has to do most of what Ballard once referred to as ‘the hard work’.

If ‘fragmentation’, non-linear and cut-up writing are responses to complexity as I have suggested, then Reverbstorm is certainly this. The ‘story’ of Reverbstorm, like the ‘story’ of The Atrocity Exhibition or Naked Lunch or Captain Beefheart’s Trout Mask Replica, is really its form. It is emblematic of a certain time in the 20th Century and in the mental processes of David, John and I. The use of such forms by Ballard and Burroughs was a way of dealing with personal trauma, but such new chaotic forms in literature and art seemed to suggest that by ‘breaking down reality’, more appropriate new ways of looking at it might be found.

John Coulthart’s artwork from the Reverbstorm magazines, of which Alan Moore wrote: ‘Like Baudelaire, Beardsley and Breughel meeting in a crack house, “Reverbstorm” presents, with diamond focus, a portrait of the incoherent, incandescent rot at the heart of the Twentieth Century. Highly recommended.’ (Click to enlarge.)

But there’s a difference here, isn’t there, to using a ‘cut-up’ technique? How would you characterize that distinction?

In Moorcock’s multiverse, fragmentation occurs during the mixing up of narrative threads, due to the way the threads appear and reappear in space-time from the perspective of an observer. But the results of this apparently random selection are very controlled. I don’t know how Ballard went about achieving non-linearity, but his experiments also seem very controlled. Even Burroughs’ cut-up techniques are controlled because, as Jim showed me, they are edited afterwards, and so they are narratives assembled from cut-ups. Much editorial control and direction is shown in works like Nova Express. Between cut-ups and Ballard’s non-linear experiments, or Moorcock’s multiverse stories, there are big differences in technique in the way material is gathered together, although the outcome can often be the same.

For almost a decade after first reading Burroughs, I could not read linear writing. But I did find that I got very adept at writing in cut-up; I could mimic the ‘unintelligibility’ of random cut-up, and produce text that had randomness to a varying degree. It was this ‘stream of consciousness’-kind of writing I was producing that Ballard helped me to edit, which became the Concentrate pieces.

The final ‘Concentrate’ piece: written by Butterworth, edited by Ballard and published in New Worlds #197 (click to enlarge).

David was originally the artist and yourself the writer, yet it’s Dave’s writings that have appeared in Savoy from Lord Horror onwards. How did that reversal come about?

To write well, you need to be driven by anger or some other strong emotion. What drove me in my earlier days was anger I felt at mankind’s failings, but this voice I’d found was already fading by the time David and I met. David’s anger is different — he has never given it up. He has always been angry per se, at existence. Though he is ultimately optimistic he feels a great frustration at life. His perception has always been of the glass half-empty variety. I am the opposite.

The turning point for me as a writer was Lord Horror. It was a collaborative book, and was to have been published under a joint byline, but at the last moment, I gave David the byline. At the end of my last published piece of fiction, written under my own name (‘A Hurricane in a Nightjar’, Savoy Dreams 1984), I wrote directly from the postatomic deserts to the reader: ‘For the time being, thank you’. I knew my voice had gone, although I hoped it wouldn’t go for good. But though it hasn’t returned, happily it has led me to other things.

The result of the publication of Lord Horror and the associated Hard Core Horror and Meng & Ecker comics was another series of police raids, and the prosecution of Savoy under the Obscene Publications Acts. The charge was justified in Court on the grounds of the anti-Semitism displayed in the publications, a rather strange claim since the racial hatred laws were designed specifically for such purposes but were ignored by the police and prosecutors. There was then yet another prosecution, for non-Savoy material kept in the shops, as a result of which David spent a second period in Strangeways prison. How did Savoy cope with this second ‘crisis’? The changes in the business seem to have been less dramatic than those in the early ’80s…

The second time David was jailed, it was his reward for writing Lord Horror. The book was seized and found to be obscene by the magistrates. I conducted the appeal with Geoffrey Robertson and this resulted in the charge against it being overturned. The local Vice Squad were very bitter about this. Early in the proceedings, two members were caught airing their views about Lord Horror in an ‘undercover’ interview for The Observer, saying there was an urgency to act against Lord Horror because they ‘might be the last generation with a moral viewpoint’ and therefore the last people with the capability to do it. They were officers, guys in their 30s, saying they had a moral sense that might be denied later generations, therefore they had a duty to act now to protect ‘common decency’ on behalf of the public. That was their reason for banning the book. They were hoping for the heaviest penalty. At about the same time as the Observer article we were hauled to the main police headquarters, Stretford House, and grilled separately about our publications, both books and comics. We were told we were racially and morally degenerate. We ran some of this interview in one of the Meng & Ecker comics. Later, we heard that Chief Constable Anderton himself had been listening in to the interview, overseeing it, in fact, in his office above where we had been sitting.

It was quite clear to us that the target was Savoy and not, as the police were continually maintaining, what we were selling in the shops – which was largely mainstream fiction, literary, fantasy, rock books, bootlegs and so on. Only a very small percentage of the shop stock was erotica, and none of this was what was called ‘hard’. But because of the unusual zero tolerance climate being generated in Manchester by police Chief ‘God’s Cop’ James Anderton, they could get away with doing us for it.

Anderton was a creature that could only have existed in the slightly surreal atmosphere of Thatcher Britain; repressively conservative, of dubious competence, and given to worrying statements about hearing God’s voice while Manchester filled up with guns and pushers. LORD HORROR was strong drink, to be sure: a hallucinated vision of Lord Haw-Haw, the English traitor who broadcast Nazi propaganda into Britain during World War 2. It was difficult, horrifying work, the Nazi atrocities made superreal with the tools of DeSade and Bataille, very much an extension of the “New Worlds school” and its intent to use fantasy as a way to present the real world in a new light for our consideration. Britton is neither a self-hating Jew nor a childish monster. He is clearly haunted by the pre-1945 world.

And they sent him to prison.

Warren Ellis.

‘God’s Cop’: Chief Constable James Anderton.

The police prosecuted us for Lord Horror on the grounds of obscenity because that was the decision taken by the local office of the DPP (Director of Publication Prosecutions). Many people thought it strange, but he thought the Crown stood a better chance of prosecuting us that way. The DPP only charged us under Section 3 of the obscenity laws, which allowed Lord Horror to be condemned by the magistrates but did not allow us the option of a jury trial. However, under Section 3, they could only destroy the book — we could not be jailed. The police used the same tactics as in 1981, trumping-up charges on non-Savoy material that was really very tame, and it was these which led to Dave’s second prison sentence. After the experiences of Lady Chatterley and Last Exit to Brooklyn, they knew that if they went after our more literary titles then the attack would backfire on them; as indeed proved to be the case when they went after Lord Horror and we won the appeal.

LEFT: Raided! One of the Savoy shops in the late 80s.

This time David’s imprisonment was for four months, and we coped less well. We were in the middle of an intensive phase of work rather than at a natural turning point as we had been on the previous occasion, and our fighting spirit wasn’t the same. I had managed to make publicity out of the Lord Horror case, but the victory we’d won felt hollow. On the previous occasion there had been genuine surprise by all parties, even by the prosecution, that the judge had thought to jail David — something rarely done — rather than fine him.

Prison terms are automatically reduced by a half; you only do the full term if you misbehave. Although David did not do the full four months, it was still a very long time. One hour is a long time in a place where anything can go wrong, and where few may know if it does. How best to survive, where survival is a moment-to-moment question? There were no changes to Savoy; when David was released we had a gathering of the clans in the local Pig and Porcupine, and then just carried on. If anything, it had the effect of firming our resolve, so possibly the one ‘change’ we made was — never to change!

Our final large court case directly involved Savoy titles — the Meng & Ecker and Hard Core Horror comics that the police seized when they seized the novel. The authorities felt themselves to be on much firmer ground with these, because of the ‘link’, as they saw it, with children. They even returned to conduct a second raid before the outcome of the first was known, and seized thousands more comics. I conducted the defence for this also, and took the case as high as I could. It dragged on for six years, but at its end, in the High Court in London, the local Manchester magistrate who had originally found the comics obscene was vindicated — even though a child has never read them and never will.

You’ve spoken out in previous interviews about the politically correct mindset of both left and right — and Savoy has suffered from both versions, rejected by Compendium Books and by Rough Trade Records at the same time as it was being raided again and again by the Manchester Police. Ballard labeled the growth of this type of reaction in the 1980s ‘the New Puritanism’. How do you see the position in 2009 — is there more timidity, more unthinking rejection, than there was 20 or 30 years ago?

We haven’t had a police raid in ten years — after twenty-five years of constant raids. On the last raid, in 1999, the police personally admitted that their game with us was over. Their concerns about Lord Horror and the Meng & Ecker comics had been eclipsed by the Internet and world events. Until Lord Horror, it was popularly believed that the successful Last Exit to Brooklyn appeal in 1968 was the final nail in the coffin of police repression of serious books, but it wasn’t. When the magistrate’s charge of obscenity against Lord Horror was overturned in the High Court in 1992, that genuinely was the end, in the UK.

You don’t see the same kind of heavy-handed repression happening here now. Rather than laws dealing with reading matter, there are laws restricting movement and access, something Iain Sinclair is documenting. There is also less inclination on the part of writers to go over the same ground. ‘Taboo’ books may not be progressive or relevant any more.

In his history of Savoy, A Serious Life, D. M. Mitchell suggests that the police raids and obscenity trials have directed attention away from your wider achievements, such as the publication of The Exploits of Engelbrecht, A Voyage to Arcturus, Henry Treece‘s Celtic Tetralogy, and the work of Ken Reid and of Langdon Jones. To what extent do you think this is true, and if so, are you bothered by it?

The court cases diverted attention away from our early intentions as publishers and writers, and I think they still colour public perception. I think the police raids stopped us in our tracks at a pivotal moment, and for me it was a great frustration. In 1981, when we went in liquidation, we were poised to become mainstream publishers. Up until this time I was still convinced that we could do so, but in the end our uncompromising, eclectic natures and the politically incorrect nature of the bookshops, meant we couldn’t. After the ‘Savoy Wars’, as we termed the skirmishes during the 80s, we found ourselves stuck in ‘a weird place, like one of those soldiers lost in a forest and still fighting the war after it’s over’, to quote Keith Seward).

Certain critics can’t get past the subject matter, or they don’t see the work as being part of a literary tradition. We’ve been defined at a very simple level as transgressors who got into trouble with the law — it’s much easier to understand us this way — or one-offs who shouldn’t be paid serious attention. In our earlier bookshop days, we were cast as pornographers and bootleggers who had fallen foul of the law. This can work for us, of course, and means we are at least assured of a lasting profile of a kind. We have a cultural trademark, like P J Proby’s split trousers or Fenella Fielding’s husky voice.

John Coulthart’s portrayal of the 20th-century city in Reverbstorm #6.

All along, you’ve published authors whom you admire, especially where their work is otherwise unavailable or unduly neglected. But is there, do you think, some element in common between the authors and artists that Savoy publish or with whom you collaborate? Is there something that links Michael Moorcock and P. J. Proby with Henry Treece and Fenella Fielding?

That ‘element’ is something we’ve tried hard to define in books like A Serious Life. As in anything, it is who and where — who you grow up with, and where you grow up. Being Mancunians, David and I were both exposed to the work of people like Ken Reid, whose 3-panel Fudge and Speck strips appeared nightly in the Manchester Evening News when we were kids. As we got older, we both became aware of Proby, a stricken star who had fallen to earth in the Northern workingmen’s club scene, who became an equally potent conductor for fantasies skewed from the mainstream. Ours has not been the normal ‘expression’ of growing up — our allegiance has been to too many ‘odd’ things for that. Savoy is a stitch of David and I. David’s obsession to preserve youthful influences and to put a different emphasis on the art and culture of his time to the one that has become the consensus; my desire for the radical and new — these link the various, on the surface, disparate Savoy writers, artists and artistes.

A Serious Life: D M Mitchell’s marvelous history of Savoy — the books, the records, the comics, plus interviews with Butterworth, Britton and Coulthart.

Did you have much in the way of dealings with Ballard after starting Savoy? You haven’t published anything by him, unlike Moorcock and other New Worlds writers, though I believe a limited edition of Crash was suggested at some point.

We began by publishing Michael Moorcock, and we just seemed to go along that axis. Plus the fact that Jim wasn’t in need of a publisher, so he didn’t fall into our other category of books at that time: he wasn’t a neglected giant of fantasy, as we saw it, like Henry Treece or Jack Trevor Story. Nor was he in the position of Burroughs, whose ‘lesser’ books like The Job or Dutch Schultz, I thought, were in need of greater exposure, or Brion Gysin, who was in need of documenting as an artist in his own right. David Pringle, and later Vale at Re/Search, were documenting Ballard’s work. And as time went by, our options ran out anyway. When I finally did figure out a way of publishing Burroughs and Gysin, the police raids on Savoy reached a crescendo, and I had to relinquish them.

We were disappointed when Jim turned down the Crash/Fenella Fielding package. Fielding has the allure of Hollywood about her, while having an eccentric English demeanor, and has what we think is the perfect voice for reading Crash. It took us a great deal of effort to get her to do it. At first, she was cautious, because she didn’t want to do anything that she thought might demean women. After protracted discussion, which went on for about a year, she finally took the advice of an ex-BBC director friend, who assured her that it would be OK. She did the reading, but would not read some of the more violent heterosexual sex scenes involving women.

We saw Crash as part of a new Savoy deluxe hardback fantasy reprint series we had started, with new editions of Maurice Richardson’s The Exploits of Engelbrecht (2000) and David Lindsay’s A Voyage to Arcturus (2002). We sent Jim the finished reading, together with samples of these books, with a proposal to release it together with a special edition of Crash. But he claimed that he had always disliked ‘book worship’ in any form, and did not subscribe to the ‘industry of limited editions’; he thought books should be mass-produced and disposable. When I asked whether he would mind us releasing just the Fielding reading on its own, he said not, preferring that ‘a book should just be a book’. He was very courteous and kind, asking me not to take this the wrong way, but I did come away with the feeling that the Savoy chemistry was wrong for him and that we had misjudged him once again — he had reacted very similarly to Lord Horror. It sounds silly, but the incident increased my feeling that in some way I had not lived up to his expectation, after he had gone out of his way to encourage my early writing. I had not received such encouragement or understanding off my own father, and when Jimmy passed away it felt like a father had gone.

The Exploits of Engelbrecht, republished by Savoy in 2000, with this commendation on the cover from Ballard: ‘The Exploits of Engelbrecht is English surrealism at its greatest. Witty and fantastical, Maurice Richardson was light years ahead of his time. Unmissable.’

Mike Moorcock has said that one of his ambitions for New Worlds was to cross-fertilize the popular and literary traditions. I take it that’s an aim with which you’d concur?

Yes, but that’s something that was always going to come much more easily to Michael than to us! For a start, as a writer he is a natural storyteller. Audience is very important to him. In his publishing projects he took over existing magazines with ready audiences rather than attempt to start up something from scratch.

His charismatic personality had attracted to New Worlds already-established authors, Ballard, Aldiss, et cetera. When Savoy began, influenced by New Worlds or, more particularly, by Michael’s enthusiasm for certain writers — Jack Trevor Story, M John Harrison, Langdon Jones — these writers readily allowed us to do their books as paperbacks. As we developed, we became a more gaudy, cross-pollinating rock’n’roll publishing/recording outfit, top-and-tailing Ken Reid and T S Eliot, P J Proby and New Order, or joining up like-minded souls, Burne Hogarth and Cawthorn, Fielding and Colette, The Tides of Lust and The Gas. Gradually, we seemed to find an identity. It perhaps helped that we stayed in the North, away from the temptations of the London publishing scene. On the other hand, if we had carried the battle South we might perhaps have succeeded as a legitimate company. Who knows.

To consciously set out to marry the popular with the literate is beside the point, really. Did Dickens set out to do that? He just did it. A basic rule of adventurous writing is to leave in a certain amount of cliché, so you don’t lose the reader. I think that was something Michael Moorcock taught me: you should not take people too far too quickly or you will lose them. But I think if you are a truly great writer — or a great editor or publisher — you will naturally have popular appeal. Once Michael had ‘trained’ his initial SF readership and attracted new readers — each issue contained a reducing amount of traditional SF — New Worlds became a blend of the popular and literary quite naturally. It was second nature to everyone involved: editors, designers, artists and writers. By contrast, the much later Modern Review, say, which had a declared policy of mixing high and low, seemed contrived.

New Worlds was dependent on its editor’s vision and drive, and when he decided to move on it lost its direction. Charles Platt ran it well for a while, but then he also moved on, alas. Just think what could have been achieved had Michael been able to devote his time to keeping New Worlds going as a monthly magazine, acting as a kind of mainstream Counterblast to the various movements and groups that have come and gone since the sixties.

Only one alternate history series confronted Nazism with appropriate originality and passion. Published by the independent Manchester firm Savoy, David Britton’s surreal Lord Horror and its sequels entered the mind of a deranged surviving Hitler whose visions grew increasingly insane… Soon after they appeared, Hard Core Horror and Lord Horror were seized by Manchester’s vice squad. The books were destroyed and their author went to Strangeways, suggesting that successful Nazi alternate histories must take profound psychological, moral and physical risks.

Michael Moorcock, The Daily Telegraph.

What about the future? How much have Savoy got in the locker? There’s a collection of Mike Moorcock’s non-fiction due for publication, I believe. And what about the final issue of the Reverbstorm series — will that actually be published? It’s been ‘forthcoming’ for several years!

There is a lot left in the locker, but whether we produce it or not is a question of what financial resources we have left. Since losing the bookshops we have been forced to raise money in less exciting, more legitimate ways. As a result we are vulnerable to things like economic recessions, and this present one has hit us badly as it has hit others. David and I are both now in our sixties. But while we can, we will keep going. John Coulthart is designing Into the Media Web, the collection of Moorcock non-fiction, at the moment. We hope it will appear in 2010, together with the promised second Savoy edition of Engelbrecht. John is also at work re-mastering the Reverbstorm part-series as a graphic novel. This will contain the long promised final installment. A collection of articles about Savoy is underway, Tales From the Savoy, as is David’s newly completed Lord Horror novel, La Squab: The Black Rose of Auschwitz, which will be illustrated by Kris Guidio. He is also at work on a new novel, more a short coda to the other books, called Invictus Horror. Plus all the work we did with Fielding is still to be released: Fenella Fielding: The Savoy Sessions (a new album of songs, and companion album to P J Proby: The Savoy Sessions), a double album reading from Colette, as well as readings of Four Quartets and La Squab.

Finally, you’ve also been involved, outside of Savoy, with the launch of a new magazine, Corridor8, which revives the title of your early magazines but concentrating on contemporary visual art. How did the new magazine come about, and what are your hopes for it?

It grew out of an interest in conceptual art, and wanting to do a magazine again. I’d begun publishing a small line of print-on-demand books featuring work which didn’t fall into Savoy’s remit, but which I was in the habit of being offered from time to time by people who knew I was a publisher. One of these books was an interview with Colin Wilson by the writer and journalist Brad Spurgeon, about Wilson’s philosophy as an optimist. Another, which arrived anonymously one morning, was a surreal oddity — a full libretto for an imaginary musical about Jackson Pollock written by an artist friend, Roger McKinley. Although his libretto took the conventional form of a book, it worked as a piece of conceptual art, and it was seeing the possibilities of this that got me interested.

When my father died, my partner, Sarajane Inkster, who had once interviewed David and I after Burroughs’s death about our meeting with him in the Bunker in the early 80s, in a mood of mad creativity generously suggested I use part of my inheritance to produce a magazine. Corridor8 derives its name from the small-press magazines I started out doing, and the first issue is dedicated to J.G. Ballard and New Worlds, although I wouldn’t say it is recognisably in the Ballard/New Worlds or even Savoy moulds.

Michael Butterworth’s new magazine, ‘Corridor8′, launched in July 2009.

Corridor8 appears annually — the next issue comes out September 2010 — and the intention is to make its publication an event. The launch this year had a talk by Iain Sinclair, who used Issue 1 as a springboard for a new work set outside the capital, and also an art installation by the arte povera maverick Michelangelo Pistoletto. As subsequent issues appear, I can see the ‘launches’ growing and becoming more like mini-arts festivals. The magazine itself will continue to be North-of-England-based, on a speculative tip with an international outlook and still focusing on contemporary visual art and writing. Issue 1 focuses on art inside Will Alsop’s ‘SuperCity’ — Alsop’s concept of a linear city running raggedly across the neck of England from Liverpool to Hull and beyond. Sinclair’s work in the same issue explores the corridor in two long psychogeographical journeys, East-West by car and then West-East by bus pass, debunking Alsop’s concept. It was also the first time Alsop’s work as a canvas artist was featured in-depth, since when he has announced that he has retired from his architectural practice to devote his time to painting.

There are also interviews with Peter Saville about his new position as Creative Director of Manchester, and with Yorkshire artist and art catalyst Paul Bradley who produced the Pistoletto installation for us, an article by Jon Savage about the Haçienda nightclub, another article about the Danish art group Superflex’s project ‘tenantspin’ — a web-based television venture to empower residents in Liverpool tower blocks threatened with demolition — as well as, all importantly, profiles of eight artists who live and work in the SuperCity region. For Issue 2, we plan to move the geographical focus further north, towards Cumbria, Newcastle, and the Scottish borderlands — it will have a borderland theme — and on artists who work outside the centre. I am hoping one of the artists will be David Hockney, while the main writer for this issue I hope will be Jenny Diski, another favourite writer, who has some thematic similarities with Sinclair.

Thank you, Michael Butterworth.

Don’t forget the Savoy Books Microfiction competition! Win super-rare Savoy books, comic books and CDs by writing a short story of 100 words or less on ‘Savoyesque’ or ‘Ballardian’ themes. Details here.

..:: Previously on Ballardian:
+ James Cawthorn, RIP: 1929-2008
+ Ballardcraft: Ballard/Lovecraft
+ ‘Get Lost’: Burroughs on Curtis
+ Bunker Tales
+ Horror Panegyric
+ A Home and a Grave: Mike Holliday on The Unlimited Dream Company
+ Angry Old Men: Michael Moorcock on J.G. Ballard

J.G. Ballard, photographed at his home in Shepperton for Liberation Newspaper, Paris. Photo courtesy burningrolls.

In Part 1, I asked whether Ballard’s three levels of perception could apply to Ballard’s five advertiser announcements. Look more closely. The first and fifth ads of this series are specifically about and feature Ms Churchill – first just her face, and then just her naked, natural, seaweed-covered body. This bifurcation suggests a natural split between head and body, between mental and physical, between latent and manifest. It also suggests that the three middle ads form some kind of bridge between the eye-dominated conceptual purity of the first ad, and the genital-dominated natural purity of the last. How can this fit within Ballard’s three levels? Here’s a possible answer: ‘Homage’, with its glamorous pose and languid look could represent the world of public events, with its sexuality mimetized on giant billboards across the land.

ABOVE: Detail: ‘Homage to Claire Churchill’ (left) and ‘Venus Smiles’ (right).

On another level, ‘Venus Smiles’ could represent the world of the immediate personal environment, the geometry of postures, the angles of desire, that which has been captured within the immediate and present. This leaves the three middle ads – those without Ms Churchill— as a sort of Coma, Kline and Xero of the inner world; three versions of woman as an imaginary construct, each representing a specific psychopathology of desire. Seen this way the set becomes a kind of psychological study of a love, a public declaration of how, on each level, Ballard can dissect the elements of love into their specific components and conceptualize them as eroticized images, born from his idiosyncratic perception and expressing the validity of his feelings.

This appears to be the manifest… what of the latent? Obviously, given their textual basis in The Atrocity Exhibition, they are also ads for ideas apparently buried within the story/chapters. This additional layer of meaning gives us a new kind of condensation in already compressed text.

If we look at these ads this way, then ‘Homage’ becomes an ad for ‘Notes Towards A Mental Breakdown’, and in this story Catherine Austin and Dr Nathan actually discuss Ballard’s series of ads. In a chapter called ‘Operating Formulae’, Nathan shows Austin the ‘elegant and mysterious advertisements which had appeared that afternoon in copies of Vogue and Paris Match’. Her response will be discussed when ‘Venus Smiles’ is analyzed.

ABOVE: Detail: ‘The Angle Between Two Walls’ (left), ‘A Neural Interval’ (middle) and ‘Placental Insufficiency’ (right).

The three other ads segue neatly into the stories and ideas they promote: ‘Angle’ is from ‘You: Coma: Marilyn Monroe’ a chapter in which Tallis attempts to solve the riddle of Marilyn’s suicide. In the story, the angle between two walls results in the death of Karen Novotny, and a happy ending is problematic as we’re not told if Tallis was able to “solve her suicide” in Novotny’s alternate death.

‘Neural Interval’ promotes ‘The Great American Nude’, and again features the death of Karen Novotny, who dies while trying to “break the code” of an immense plastic representation of Elizabeth Taylor’s body. Pleading for the “positive effects of sexual perversions”, ‘Neural’ supplies a variation on the Novotny “sex kit” with art of a woman encased in sado-masochistic fetish gear. As Ballard says in his later Atrocity Exhibition annotations: “the mass media publicly offer a range of options which previously have been available only in private.” This ad, apparently, reveals yet another of those “options”.

‘Placental Insufficiency’ is associated with ‘You and Me and the Continuum’, a story about a “botched second coming” and a time-man pilot who inhabits the story like an alien in Minkowski space-time, a virgin child outside of an oedipal world. This ad inverts the story, however, as the “insufficiency” of the model’s placenta guarantees no savior, and the freezing of time and space in a daily afternoon ritual. Whatever – the incredible choice of art, a sort of female William Burroughs, is guaranteed to attract your attention – as does all the art in this set.

Like ‘Homage’, ‘Venus’ advertises ‘Notes Towards a Mental Breakdown’, a recapitulation of the Apollo disaster by a staging of the Dealey Plaza death of John Kennedy and the car crashes of Ralph Nader. The story includes one telling chapter which Ballard may using as the basis of this ad. Entitled “What exactly is he trying to sell?”, the copy block features an exchange between Dr Nathan and Catherine Austin, who asks the question in response to these selfsame ads found in popular European publications. Dr Nathan: “’You, Dr Austin. These advertisements constitute an explicit portrait of yourself, a contour map of your own body, an obscene newsreel of yourself during intercourse’”.

Need Ballard be any clearer? Which is why the argument can be made that in this set of ads, Claire Churchill is not only Claire Churchill, but Ballard’s stand-in for Catherine Austin. And further, that each ad represents a conceptualization of not only Claire Churchill, but of the varied, perverse and geometric sexuality of The Atrocity Exhibition.

While Ballard was working on his five ‘Advertiser’s Announcements’, he also found time to create another advertisement for Ambit, entitled ‘J.G. Ballard’s Court Circular’ which appeared in October, 1968.

From an advertising point of view, ‘Court Circular’ appears to have no specific layout at all. Whereas ‘Project for a New Novel’ crammed copy into the rough shape of a billboard, and the ‘Advertiser’s Announcements’ are based on the techniques of real ads, ‘Court Circular’ fills a full-page of a tabloid newspaper and doesn’t resemble an advertisement at all. In fact, given its layout, it appears to be the reverse of an ad, with the headline on the bottom, followed by art, and then the text at the top.

Does this have meaning? One could argue that Ballard knows well how ads should look, so why this inversion? Mike Holliday makes the point that each element of the ad corresponds to Ballard’s three levels of reality, with the photograph of the models representing mediatized reality, Bruce McLean’s stylized drawings the imaginative reality, and Ballard’s concrete poem – a printout – the “everyday” reality.

However, according to a comment Tim Chapman made on ballardian.com, we can also take clues from the ad’s name: “The Court Circular is the daily diary of official engagements of members of the Royal Family, which was carried in ‘newspapers of record’ such as The Times and Daily Telegraph. So the ‘Court Circular’ would have been an expected feature of the newspapers that this special issue of Ambit seems to have been pastiching. ‘JG Ballard’s Court Circular’ could suggest that it’s intended as the record of Ballard’s own official engagements… or, given Ballard’s oft-stated anti-monarchic principles, it may just be satirical.”

The idea of satire makes sense, given the upside-down nature of the ad, which appears to want to be read from the bottom up. In this configuration, the components might be seen to represent Ballard’s conceptual relationship with Ms Churchill, revealing her as the combination of three disparate works of “art” – the photographic, the illustrated, and the described, with the last example ironically given place of honour by being put at the top.

In any case, upside down or not, ‘Court Circular’ is not a triumph of form over content, and as an ad barely lives up to its name. Perhaps that’s the point, as circles have no top or bottom, and you can read this “ad” in a circular manner.

My last example of Ballard’s experiments with advertising is the extended campaigns detailed in Kingdom Come, a novel ostensibly about consumerism, but also about the “message” of advertising and its effects upon an unsuspecting community.

In some ways a variation of the themes in Ballard’s short story ‘The Subliminal Man’, Kingdom Come envisages a society coerced to consume not for economic reasons, but to slake an unconscious thirst for violence hiding under widespread boredom, ennui and ignorance. In actuality, Kingdom Come presents us with two campaigns, both originating in the mind of the protagonist, Richard Pearson – the first for a car designed for driving in London, and the second for the Metro shopping centre in the suburb of Brooklands.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Pearson’s campaign for a new micro-car is based on the slogan, “Mad is bad. Bad is good.” This upside-down approach, called “strange” by Pearson, is designed to free the consumer from their usual relationships with cars – that is, giving them iconic status – and instead treat these objects as a vehicle for psychopathology – in this case, drive like maniacs and transform yourself into a liberating vehicle of violence and destruction. It’s not boring. And the fact people died as a result of this strange campaign? “Another of the great advertising breakthroughs that got nowhere”, Pearson complains. You can almost hear Ballard chuckling in the background. And while it may be liberating for the populace to buy very small cars with the idea of using them as weapons of psychic liberation, we are, unfortunately, not told anything more about this campaign – except for the fact it got Pearson fired from his job at the ad agency, a situation which then precipitated his divorce.

Once in the suburbs, Pearson irrationally decides to reprise his radical ad campaign: “Brooklands and the motorway towns were the ultimate consumer test panel, and here I could put into practice the subversive ideas that had cost me my career”.

What Ballard is talking about here when he says “subversive” is instinctive advertising – a direct message to the irrational, the purely emotional, the self-serving pleasure principle. The benefits are not product-oriented (new model, spend money, impress your colleagues and neighbours) as they are in ‘The Subliminal Man’, but rather this campaign is social and attempts to appeal to a new kind of consumer who responds not to rational messages about brand personality or product benefits, but to messages designed to appeal to the id, that unorganized, unconscious part of the personality structure that contains the basic drives. In Freud’s formulation: “It is the dark, inaccessible part of our personality… we call it a chaos, a cauldron full of seething excitations… It is filled with energy reaching it from the instincts, but it has no organization, produces no collective will, but only a striving to bring about the satisfaction of the instinctual needs subject to the observance of the pleasure principle.” (12)

The id is also amoral and egocentric, it is without a sense of time, completely illogical, primarily sexual, and infantile in its emotional development. The id can further be divided into two categories – each ruled by the life or death instincts, and in Kingdom Come Ballard focuses his attention on the death instinct, and how it is present in Pearson’s attempts to escape reality through fiction, media, and aggression.

Pearson’s advertising strategies for Brooklands reflect this unorganized outlook: “Message? There is no message. Messages belong to the old politics. No slogans, no messages. New politics. No manifestos, no commitments. No easy answers. They decide what they want”. OK, no message. But what is a non-message? For Pearson, that’s easy: “Madness is the key to everything. Small doses, applied when no-one is really looking.” Overlooking the nitpick that even a non-message is still a message (as we shall see), one could give Pearson the benefit of the doubt and suggest we’ll be seeing something rather different from the usual “50% Off Sale” campaign at the Metro Centre.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

In Kingdom Come we don’t see any actual advertisements, but Ballard does describe the campaign in some detail and outline the media to be used: giant billboards, relentless TV commercials and personal appearances of the campaign’s pitchman, one David Cruise. Pearson’s idea is to reveal him as a “fugitive and haunted hero of a noir film… as a trapped creature of strange and wayward moods – grimacing, frowning, angry, morose, hallucinating and obsessed.” In other words, similar to a four-year-old child… or the pleasure-seeking, pain-averse id.

The novel describes three billboards and six television commercials. As any sophisticated marketer would, Ballard has Pearson design a campaign that builds on itself through evocative scenes, each slightly more fantastic (fictional) than the last. They are indeed mad, although Pearson later calls them “ironic soft-sells”, which is a masterpiece of understatement or self-delusion.

• Billboard #1 shows Cruise, as a “fugitive and haunted hero”, sitting at the wheel of his car, staring ahead at the open road, “and whatever nemesis lay in wait for him.”
• Billboard #2 reveals Cruise in a “nightmare replay of a Strindberg play”, threatening and confused as he stares across a showroom of kitchens.
• TV Spot #1 has Cruise staring “almost ecstatically” at a beat-up garbage can.
• In TV Spot #2 Cruise rings doorbells at random, and when the housewife answers the door, he scowls at her as if to hit her, or beg a place to stay.
• TV Spot #3 shows Cruise “haunting” the Brooklands racing circuit and his mind being “tortured” by squealing tires.
• TV Spot #4 shows Cruise following a group of schoolgirls across a Heathrow concourse “like a would-be child abductor.”
• In TV Spot #5 Cruise is shown howling from the roof of a multi-storey car park.
• TV Spot #6 is just hinted at, but apparently the action takes place in a slaughterhouse. Pearson asks: “The abattoir? Not too gloomy?” And is answered: “Never. Existential choice.” So fraught with death one hardly needs to know the plot.

Pearson himself calls these ads “tense but meaningless psychodramas”, but of course the “meaning” is in the imagery itself – aggressive and violent. It’s what Ballard calls “elective insanity” dressed up in the iconography of the cinema. No longer trapped in their civilized cage of guilty repression and empty minds, the populace of Brooklands quickly responds to Pearson’s siren call of irrational freedom. But then, this is what they’ve been dreaming of: “…people are looking for their own psychopathology. They‘re looking for madness as a way out”. As Pearson notes, his advertisements build on each other in such a way that, “Together they made sense at the deepest levels, scenes from the collective dream forever playing in the back alleys of their mind.”

LEFT: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Pearson’s reconnection with the reality principle comes as he’s driving the streets. Reflecting on the violence his campaign has created, he finally understands the consequences of his actions: “I saw myself as taking part in a merchandising scheme in a suburban shopping mall, using a ‘bad is good’ come-on that was meant to be the ultimate in ironic soft sells. I had recruited a third-rate cable presenter and some-time actor to play the licensed jester, the dwarf at the court of the Spanish kings. But the irony had evaporated, and the slogan had become a political movement… The ad man was faced with the final humiliation of being taken literally.”

There’s the rub, and that’s the danger of advertising Ballard wishes to express in this cautionary tale. Why? Like the unaware populace of ‘The Subliminal Man’, the people of Brooklands also succumb en masse to the message they receive, but not as individuals, as in ‘The Subliminal Man’, but as Philip Tew states in JG Ballard: Contemporary Critical Perspectives, Kingdom Come is “centered upon an underlying malaise not individual or private, but communal”.(13) However, instead of forcing people to do a crazy thing – endlessly buy slightly newer versions of the same product – in Kingdom Come Ballard cuts to the chase and simply encourages people to simply go crazy – with predictable results.

From an advertising point of view, just what is going on in Pearson’s campaign? In structure they appear to be correct: the two billboards offer large, easily-identified images and apparently no copy at all, save perhaps an unmentioned Metro Center logo. Even that may not be necessary, as the pitchman is already a well-known public persona in the community. The six TV commercials are the first of their kind in Ballard’s fiction, and they must be among the oddest commercials ever found in fiction – but then, how many TV spots educate and persuade with glimpses of madness? What is interesting about them is their child-like quality, with their mass of instinctive drives and impulses, their bold representation of fears and aggressions. Technically, the ads are institutional in nature, as they essentially promote a brand – the shopping centre – by equating it with a series of images, usually of an aspirational nature appealing to the mores of the general target group. In that sense, Ballard’s Metro-Centre ads are well-conceived, revealing Pearson’s psychic understanding of the Brooklands population.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Would such a campaign work in reality? Perhaps in a tightly-controlled dictatorship, where such messages are shown to the exclusion of all others to a population already mad with revenge – Hitler’s Germany, Stalin’s Russia, Bush’s America – but in reality such a conceptual set of ads would have little or no impact upon a lazy, uncaring populace, no matter how much pent-up psychopathology they have buried in their unconscious. They might become a hit on You tube, however. The public consumes ads on a “what’s in it for me” basis, with adults well-trained with experience to gloss over or ignore messages not within their sphere of interest. And Ballard’s noir campaign may be simply too complicated for an average viewer to first comprehend, much less put into action, as there are no direct “commands to action”, an integral part of all advertising messages. No command, no action. This is not to say there are no instances of “crazy ads” on television – it’s an old ploy — especially in the retail sector. The pitch usually involves madness — “we’re crazy to lower our prices this much” – and in rare cases, violence and aggression, such as the American car dealer who took a sledgehammer to new cars and after bashing them in his commercial, reduced the price accordingly. During the late 1960s, when these spots ran, the dealership did Crash-like business. In these instances, however, the psychopathology is directed and focused to a specific sales goal – the point is not to make viewers go out and smash their own cars. In Kingdom Come it’s focused on itself – there’s no “message” to link it to reality. If anything will save us from the horror of Ballard’s marketing nightmare, it’s the simple fact people are too lazy or stupid to do the work of unraveling the madness message and mindlessly adopting it to their own lifestyle. The concept is beautifully executed in Ballard’s psychodrama ads, but it’s a concept that is flawed by its own reliance on the reality principle, which ultimately trumps the pleasure principle upon which the id is based. Well, that and the superego – the state.

So, where does this all leave us? If Ballard did work in a real ad agency, he’d be out on the streets. Real ads cannot withstand the newness and dense conceptualizations of Ballard’s output. Real ads are not as challenging as Ballard’s, in fact, most advertising is nothing more than clichés given a new paint job – old women dressed as tarts. Consumers tend to be frightened by the new, so admen tend to recolonize the familiar by adding a slight twist to it. A perfect example is Saachi & Saachi’s famous punning billboard for Margaret Thatcher’s first UK political campaign – an all-white billboard with a simple, centered headline: “Labour isn’t working.”

Ballard’s ads are artistic, not commercial, although one could imagine them as institutional ads for Ballard’s quiver of concepts. They appear to be dense messages from the subconscious, but are probably highly manipulated concepts of a philosophic nature. Like most of Ballard’s experimental work, they are fascinating more for what they don’t say than what they do. Once again the consumer is expected to complete the process (itself a marketing concept), but even Ballard’s most ad-like ads – the five ‘Advertiser’s Announcements’ – offer up multiple meanings given one’s approach to the set. However, outside the world of harsh reality, and within the world of the unbridled imagination they work hard to reveal those psychological concepts and ideas that Ballard finds interesting enough to separate from his fiction and re-express in a specialized, technical form.

Whether or not it’s Pure Lemon Juice is up to you.

The author wishes to thank Mike Bonsall for his time-saving JG Ballard Concordance, Mike Holliday for his work on ‘Court Circular’, Tim Chapman for his royal insights, and Umberto Rossi for his suggestions and encouragement.

REFERENCES:
(12) Freud, S. (1933) New Introductory Lectures on Psychoanalysis (W.W. Norton & Co, 1965)
(13) Tew, Philip (2008) ‘Situating the Violence of J. G. Ballard’s Postmillennial Fiction: The Possibilities of Sacrifice, the Certainties of Trauma’. JG Ballard: Contemporary Critical Perspectives (Continuum, London 2008) p. 116.

J.G. Ballard in front of his abandoned billboard novel, 1960. Photo: Mary Ballard.

J.G. Ballard’s first professional job as a writer came when he was just 22 years old — as a copywriter for the London-based advertising agency Digby Wills Ltd. He remembers writing ads for a company called Pure Lemon Juice in the three or four months he was employed there, but no doubt the restricted creativity of copywriting didn’t appeal to the young and restless Ballard, and his career next veered into the eat-what-you-kill occupation of door-to-door encyclopedia salesman. From fruit to nuts. But one must assume something about print advertising’s combination of truncated text and stylized design must have had some underlying influence on the young Ballard. His fascination with the structure of advertising — an idea neatly contained in a stylized box, exuding promises of fulfilled desires — and the advertising man himself (both Crash and Kingdom Come feature admen as protagonists) crops up regularly in Ballard’s work from 1958 onwards. One can even trace this interest back to Ballard’s Shanghai youth, where, sharing his interest with the cinema, radio, and comic books, he has repeatedly told the story of his fascination with glossy American magazines and their otherworldly pitches for big cars, washing machines and sexy fashions. The aesthetic of the advertisement appears again and again in Ballard’s work, and it may be informative to examine these ersatz works in detail.

Ballard’s earliest experimental work to include elements of advertising, ‘Project For A New Novel’ (1958), was influenced by the groundbreaking ‘This Is Tomorrow’ Pop art exhibition at London’s Whitechapel Gallery in 1956. And while Ballard claims Pop art and artists had no influence on the commercial fiction he wrote in the late 1950s, the work he did on ‘Project’ reveals he was strongly affected by that exhibition’s interest in collage and the artistic use of everyday or found objects — in this case, the words, text, charts and page layouts of the scientific magazines he edited.

It’s still unclear why so many elements of ‘Project For A New Novel’ resurfaced years later in his breakthrough inner space short story, ‘The Terminal Beach’, and the condensed novel, The Atrocity Exhibition. If Ballard actually knew — and he maybe he didn’t — he wasn’t telling. After all, this is a writer who is fascinated by the mediascape and who thrives on ambiguity and what he calls ‘open-ended’ stories. ‘I wasn’t satisfied just by writing SF stories’, Ballard told David Pringle in 1982. ‘My imagination was eager to expand in all directions.’ [1]

ABOVE: Detail from J.G. Ballard’s ‘Project for a New Novel’ (1958).

And expand it did. ‘Project For A New Novel’ — ostensibly an entire novel reduced to resemble two-page magazine spreads — was designed as an ad to be posted on billboards. As Ballard himself describes the ‘Project’:

“(These are) a series of four facing-page spreads that were specimen pages I put together in the late 50s… sample pages of a new kind of novel, entirely consisting of magazine-style headlines and layouts, with a deliberately meaningless text, the idea being that the imaginative content could be carried by the headlines and overall design, so making obsolete the need for a traditional text except for virtually decorative purposes… The pages from the ‘Project For A New Novel’ were made at a time when I was working on a chemical society journal in London, and the lettering was taken from the US magazine Chemical and Engineering News — I liked the stylish typography. I also like the scientific content, and used stories from Chem. Eng. News to provide the text of my novel. Curiously enough, far from being meaningless, the science news stories somehow become fictionalized by the headings around them.” [2]

Rarely, if ever discussed by Ballard scholars, ‘Project For A New Novel’ remains a kind of curiosity today, a collection of names and themes of interest to those who seek out connections between it and the later works, and those who attempt to fill in its blanks and construct the semblance of a plot from its various components. ‘Project for a New Novel’ was designed to be published on a billboard, however, and as such, had it ever been produced, might have been the first instance of art being published on outdoor media. There was an instance in the late 1960s when Canada’s N.E. Thing Company, founded by Iain Baxter, attempted to publish a line of poetry by placing a word on a billboard in each of Canada’s major cities, thereby constructing a poem 3,000 miles wide, but in both instances, however, Ballard and Baxter’s message surely would have confused or bored almost all of those who observed it. Why? For Baxter, a lack of information; for Ballard, ironically, a lack of time. Our inability to understand the ‘message’ of Project as an ad is not simply a function of the abstract quality of the piece, but because of the severe technical restrictions of billboard media.

LEFT: Image by Rick McGrath.

Designed to be viewed from moving cars (Ballardian in itself), billboards offer the advertiser the benefits of a very large message, but the disadvantage of greatly reduced viewing time. Three to five seconds is the average length of time an individual has to scan a billboard, and this feat has to be accomplished in moving traffic. In order to compensate, successful billboard ads rely on strong, simple visuals and to-the-point messages. No one is going to drive around the block for a second view. It immediately becomes apparent that ‘Project For A New Novel’ breaks these rules by its sheer volume of words and complex, unbalanced layout — as well as the fact it seems to make no sense, offers no brand, no benefits, and no indication of how to respond. But that may be the point, as ‘Project’ is a quasi-surreal piece vaguely reminiscent of the ‘cut-up’ technique used by W.S. Burroughs. This same technical problem was identified by Ballard’s friend and Ambit editor, Dr. Martin Bax, ‘Most of the text you can’t read because when you see things on billboards you don’t read the small print, so the text is deliberately blurred — you can only read the headlines and some remarks.’ [3]

In a September 2008 letter discussing the work, Ballard said, ‘I gave some pages [of Project] away… and then, sadly lost interest — the “fictional” elements were pure stream of consciousness, the first thing to come into my head. I clipped and scissored away.’ [4] Looked at this way, the only real correlation between ‘Project’ and actual billboards is its shape — a correlation that, as we shall see, is developed and expanded to include content in Ballard’s later advertisements.

Ballard’s next foray into the world of advertising came in January 1963 with the publication of the short story, ‘The Subliminal Man’. This story is influenced by Vance Packard’s 1957 tell-all, The Hidden Persuaders, a highly popular book which attempted to reveal advertising’s use of psychological techniques — from motivational to subliminal — to induce an irrational desire for products. ‘The Subliminal Man’, however, is not about advertising. It is concerned with the effects on society of an ‘over-capitalized industrial system’ which requires ever-increasing levels of production and consumption, and is willing to use simple, direct subliminal commands to herd the unsuspecting population.

LEFT: Image by Simon Sellars.

Advertising itself is not overtly critiqued as the society Ballard portrays has no choice of product — there’s only one ‘brand’ of everything — and the subliminal message is not ‘hidden’ within an existing ad. It is interesting to note, however, that the medium chosen by Ballard to deliver this barrage of subliminal commands is again the billboard — appropriate for this culture, which is dominated by cars and the fact that fully one-third of the land space is occupied by roads. ‘The Subliminal Man’ is a warning about what might happen in a state with a fascistic need for increased consumer activity — a theme Ballard would revisit many years later in Kingdom Come — and the point of the subliminal message in this story is not to sell specific products, but to ‘spur’ the populace into increasing productivity and production through ever greater consumption.

Ballard’s next project is the five ‘Advertiser’s Announcements’ he created and published from 1967 to 1971 in Ambit magazine. According to Ballard:

‘Back in the late 60s I produced a series of advertisements which I placed in various publications (Ambit, New Worlds, Ark and various continental alternative magazines), doing the art work myself and arranging for the blockmaking, and then delivering the block to the particular journal just as would a commercial advertiser. Of course I was advertising my own conceptual ideas, but I wanted to do so within the formal circumstances of classic commercial advertising — I wanted ads that would look in place in Vogue, Paris Match, Newsweek, etc. To maintain the integrity of the project I paid the commercial rate for the page, even in the case of Ambit, of which I was and still am Prose Editor. I would have liked to have branched out into Vogue and Newsweek, but cost alone stopped me…’ [5]

While it’s interesting to note that Ballard emphasizes the fun he had in repeating all the steps in the actual production and dissemination of the ads — the craftsman aspect of designing, blockmaking and delivery — Ballard’s five ‘Advertiser’s Announcements’ are not far from the more ‘creative’ ads produced by agencies in the late 1960s, when the emphasis on target groups shifted from war-shocked parents to the leading edge of war babies, from traditional middle class concerns to the newly affluent and psychedelic youth culture. In appearance they most resemble a collage poster — a billboard on end — that may have been created out of Ballard’s original idea to have The Atrocity Exhibition done as a book of montage illustrations: ‘I originally wanted a large-format book, printed by photo-offset, in which I would produce the artwork — a lot of collages, material taken from medical documents and medical photographs, crashing cars and all that sort of iconography.’ [6]

ABOVE: ‘You: Coma: Marilyn Monroe’. One of Mike Foreman’s illustrations for the abandoned illustrated version of The Atrocity Exhibition.

However, they are print ads, although not in the same sense that ‘Project For A New Novel’ is a billboard. They are designed in the usual picture-headline-text layout used by ad agency art directors in the late 1960s, and close inspection reveals an intellectual concept behind the set, although it is not apparently obvious and, in fact, requires the consumer to view all five ads to receive the ultimate message. In July 1968, after he had already begun the series of ads, he told Jannick Storm:

‘It occurred to me about a year ago that advertising was an unknown continent as far as the writer was concerned… I had a number of ideas which I could fit into my short stories, my fiction in general, but they would be better presented directly. Instead of advertising a product I would advertise an idea… I’m advertising extremely abstract ideas in these advertisements, and this is a very effective way of putting them over. If these ideas were in the middle of a short story people could ignore them… But if they’re presented in the form of an advertisement, like one in Vogue magazine, or Life magazine, people have to look at them, they have to think about them.’ [7]

In actuality, these ‘ideas’ were already in his Atrocity Exhibition stories, as we shall see, and one could argue about their overall effectiveness, given the fact most people don’t think of an ad as an artistic puzzle they have to ponder to grasp. And when Ballard says advertising is an ‘unknown continent’, his own ads reveal the extent of his explorations, as well the heads of exotic animals he’s caught along the way.

ABOVE: ‘Homage to Claire Churchill’ (1967): JGB’s first ‘advertiser’s announcement’.

‘Homage to Claire Churchill’ is a coded message written in the Euclidian symbols of atrocity exhibitionese and comes complete with a promise of four future ‘announcements’, revealing, perhaps, that Ballard has already planned the project to conclusion. In this first ad, Ballard eschews a headline in favour of a real head and reduces all to a tightly cropped closeup of Ms Churchill’s smiling face. All that intrudes on the art is a downplayed copy block which links her to Abraham Zapruder and Ralph Nader — icons of high conceptual value to Ballard. ‘Homage to Claire Churchill’ was published in Ambit in July, 1967, and it borrows copy from ‘The Death Module’, simultaneously published in New Worlds and later re-named ‘Notes Towards A Mental Breakdown’ in The Atrocity Exhibition. In the short story the copy obviously doesn’t include any references to Ms Churchill, but the section in which it is found — ‘Pentax Zoom’ — expresses Trabert’s attempt to understand the deaths of the three American astronauts in the ‘equations, gestures and postures’ of Karen Novotny who, in the preceding chapter, appears to be a modulus of domestic bliss: ‘Their period in the apartment together had been one of almost narcotic domesticity. In the planes of her body, in the contours of her breasts and thighs, he seemed to mimetise all his dreams and obsessions.’

This ad also seems to have roots in the chapter entitled ‘The Atrocity Exhibition’, first published as a short story in the September 1966 edition of New Worlds, with Ballard’s advertisement almost an extension of that story’s section, ‘The Enormous Face’, with Ms Churchill replacing Elizabeth Taylor as the object of Ballard’s ‘private and public fantasy’ — this ad supplying the ‘public’ part. One can barely miss the concept at work here: ‘In some way Travis would attempt to relate his wife’s body, with its familiar geometry, to that of the film actress, quantifying their identities to the point where they became fused with the elements of time and landscape.’ Substitute Ballard for Travis, and Ms Churchill for the actress, and it appears this is a poster disguised as an advertisement that is really a love letter. The emphasis on the eyes, and the rhetorical question that follows (‘At what point does the plane of intersection of these eyes generate a valid image of the simulated auto-disaster, the alternate deaths of Dealey Plaza and the Mekong Delta’) admits Ms Churchill to the conceptual world where she provides ‘a set of operating formulae’ for Ballard’s ‘passage through consciousness’. But just what might these operating formulae be? And is there anything to be made from the fact ‘The Death Module’ was renamed ‘Notes Towards A Mental Breakdown’ based on a suggestion by Ms Churchill?

ABOVE: ‘The Angle Between two Walls’ (1967): JGB’s second ‘advertiser’s announcement’.

As Ballard explains: ”The Angle Between Two Walls’ is a still from Alone, the American filmmaker Steve Dwoskin’s movie about a masturbating woman.’ [8] First published in Ambit, September 1967, ‘Angle’ is a link to another Atrocity Exhibition story, ‘You: Coma: Marilyn Monroe’, first published in New Worlds in June, 1966. This ad is another visual-dominant piece, featuring the header, in full reverse, right above a transported female face. Reproduced in high contrast black and white, the woman’s abstracted hand reveals the source of her pleasure, but her thrown-back head reveals the conceptual basis of onanismic sex. Question headlines are usually avoided in real ads (nobody bothers to consider an answer), but in this example Ballard uses the rhetorical question to control our eye and has us read in a backward Z from the headline to the head to hand to text. This announcement is skillfully designed, and actually appears to be an ‘ad’, although one doubts very much that Vogue would consent to run it. The most explicitly ‘sexy’ of the series, Angle introduces the ‘little death’ of a ‘happy ending’, emphasizing in geometric terms the relationship between the two walls of reality and fiction and how they can be conceptualized by the imagination into memory and desire.

And, as we shall see, it also forms part of a larger concept.

ABOVE: ‘A Neural Interval’ (1968): JGB’s third ‘advertiser’s announcement’.

Ballard again: ‘Neural Interval was a picture from a bondage magazine.’ [9]

‘A Neural Interval’ is much the same in design and conception to ‘Angle’, and again the theme is associated with a story from The Atrocity Exhibition — in this case, ‘The Great American Nude’, first published in Ambit in July, 1968 — the same issue as this announcement. ‘A Neural Interval’ is also picture-dominant, showing a bound and gagged woman, dressed in sadomasochistic gear, who appears to be in a boat or beside the ocean. Her picture dominates the ad, and the text is reversed, with the copy left and the headline to the right, probably representing the reversal of affection in a sadistic relationship.

The header, ‘A Neural Interval’, suggests a stoppage in time, or at least a stoppage of stimuli to the senses. The text refers to a chapter in ‘The Great American Nude’ entitled A Diagram of Bones in which women have been reduced to pieces of ‘coloured plastic tubing, the geometry of a Disney.’ In his later annotations to The Atrocity Exhibition, Ballard explains: ‘The past… is reassimilated and homogenized into its most digestible form. Desperate for new, but disappointed with anything but the familiar, we recolonize past and future.’ That is a very good definition of how most advertising works on the conceptual level. Ballard continues: ‘The same trend can be seen in personal relationships, in the way people are expected to package themselves, their emotions and sexuality in attractive and instantly appealing forms.’

This concept of ‘packaging’ is one of the main themes of ‘The Great American Nude’, which features a huge, plastic amorphous Elizabeth Taylor and a Karen Novotny ‘sex kit’, which ‘may be more stimulating than the real thing.’ Or, as Dr Nathan explains: ‘Now that sex is becoming more and more a conceptual act, an intellectualization divorced from affect and physiology alike, one has to bear in mind the positive merits of the sexual perversions.’

Such a perversion, in this case shown by the sadomasochistic illustration, reveals Ballard’s attempt at showing how the ‘outer world of reality’ — packaging — ‘must be quantified and eroticized’: in other words, accepted as a part of the aggressive aspect of the male sexual instinct, and not ‘reassimilated and homogenized into its most digestible form’, an invitation to the boredom and jaded excitements of socially-approved sexuality.

ABOVE: ‘A Placental Insufficiency’ (1970): JGB’s fourth ‘advertiser’s announcement’.

Ballard: ‘I’ve no idea of the source for the strange gun photo, though Les Krims was a very well known US photographer.’ [10]

‘Placental Insufficiency’ was published in Ambit in September, 1970, and uses as part of its text a snippet from ‘You and Me and The Continuum’, first published in the March 1966 issue of Impulse Magazine. This announcement is again almost entirely picture-dominated, showing a naked, middle-aged woman holding a rifle and looking away to the left as she stands in from of a car and trailer in a field. The text is small and difficult to read, as Ballard has chosen white type over a dark, mottled background, obscuring the text from a chapter of ‘You and Me and The Continuum’ entitled Placenta, which reads: ‘The X-ray plates of the growing foetus showed the absence of both placenta and umbilical cord. Was his then, Dr Nathan pondered, the true meaning of the immaculate conception — that not the mother but the child was virgin, innocent of any Jocasta’s clutching blood…’ To this Ballard adds some new copy: ‘Each afternoon she would take me into the garden of the trailer park. Undressing herself, she made me memorize the trajectories of her body.’

The meanings here are dense. In his first ad, ‘Homage’, Ballard identifies this ad as ‘the left axillary fossa of Princess Margaret’ — which actually means her royal armpit. Certainly an insufficient placenta, but in this case, given the ‘insufficiency’ of the headline, one assume this announcement deals with the unconceptualized or real woman, the woman who is not virginal, who does not escape the fate of Oedipus’ mother — and who is not embarrassed or concerned about the ‘packaging’ of her body, given it’s obvious distance from any cultural ideal of a sexual icon. The juxtaposition of the woman and her phallic, but non-aggressive gun adds meaning to the line, ‘the trajectories of her body’, but Ballard reduces her sexuality to the point of the ‘outer world of reality’ and appears to challenge us to ‘quantify and eroticize’ her. The irony, of course, is that the bound and gagged woman of ‘A Neural Interval’ and the naked trailer trash of ‘Placental Insufficiency’ both represent mythologized sexuality, albeit in an extreme form.

ABOVE: ‘Venus Smiles’ (1970): JGB’s fifth ‘advertiser’s announcement’.

As Ballard explains: ‘Claire Churchill… is also the subject of the fifth ad, which shows her, after swimming in the sea off Brighton, sitting naked in the front seat of my car covered with thousands of specks of seaweed — so outraged was she by my sneak photography that she stole my only copy of the ad, but she has agreed in the interests of Art and Literature to have it published.’ [11]

Suffice to say ‘Venus Smiles’ is an ad about voyeurism, about obsession, about the conceptualization of the elements of the body. Suppressed by Claire Churchill for years after Ballard made the photo, she finally relented and allowed her seaweed-strewn naked torso to be published in this ad in the winter, 1971 edition of Ambit. The copy is from two chapters in the short story, ‘Tolerance of the Human Face’, first published in Encounter in 1969. The first sentence is from Marriage of Freud and Euclid, and the second from Fake Newsreels. This ad is also dominated by a photo of a naked female body, and his decision to snap it unawares suggests an obsession with form studied at leisure. Given the ambivalence between title and subject — there is no head to supply a facial smile, although we are shown two sets of ‘lips’ — one is initially tempted to interpret this as a kind of thank-you to the goddess of femininity that the ad’s creator is in such close proximity to a loved one who loves back.

Again, Ballard’s design is asymmetrical in this ad, with the head, art and text forming a forward slash across the page, which is further accentuated by the dominant white legs. The normal manner of reading is once again reversed with the headline on the right and copy to the left. It is also a bookend to the first ad in the series — revealing Ballard’s progression through the psychopathologies of sexuality, from the conceptual to the physical. It is also worth noting that the first ad only shows Ms Churchill’s head, and the last just her body. Full circle, and now complete. But what does the text tell us? The first sentence is more revealing in what it leaves out — the idea in Marriage of Freud and Euclid of ‘turning everything into its inherent pornographic possibilities’ and how this marriage can become deformed through ‘displaced affections’ and an obsession with ‘targeting areas’ of sex and violence. The second sentence, from Fake Newsreels, is preceded by a scene in which Travers searches through ‘montage photographs’ of ‘pain and mutilation’ and Catherine Austin wonders why he is so obsessed with these nightmare images when their actual relationship is the opposite — associated with light, ardor and purity. Perhaps a clue can be found in the preceding chapter, called Hidden Faces, in which Ballard links colliding cars, the ‘geometry of aggression and desire’, with ‘celebrations of his wife’s death, the slow-motion newsreels recapitulating all his memories of childhood…’

When all five ads are considered together a pattern does seem to want to emerge. Mike Holliday, in his article on the three levels of reality in ‘J. G. Ballard’s Court Circular’, notes that: ‘Something else that was evidently important for Ballard at that time is the notion that we live on three different levels simultaneously, and that meaning is created where those different levels intersect.’ Ballard has discussed these three levels at length in various interviews, but perhaps one of the best explanations is given by Dr Nathan in the ‘Planes Intersect’ chapter of ‘Notes Toward A Mental Breakdown’:

‘Planes intersect: on one level, the tragedies of Cape Kennedy and Vietnam serialized on billboards, random deaths mimetized in the experimental auto-disasters of Nader and his co-workers. Their precise role in the unconscious merits closer scrutiny, by the way; they may in fact play very different parts from the one we assign them. On another level, the immediate personal environment, the volumes of space enclosed by your opposed hands, the geometry of your postures, the time-values contained in this office, the angles between these walls. On a third level, the inner world of the psyche. Where these planes intersect, images are born, some kind of valid reality begins to assert itself.’

Can this have any meaning or correlate to these Advertiser’s Announcements? In Part 2, we shall find out.

REFERENCES

[1] Pringle, David. (1984) ‘From Shanghai to Shepperton’. RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 122.
[2] V. Vale. (1984) RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 147.
[3] Bax, Martin. (1984) ‘An Interview with Martin Bax’. RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 39.
[4] McGrath, R. (2008)
[5] V. Vale. (1984) RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 38.
[6] Pringle, David. (1984) ‘From Shanghai to Shepperton’. RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 124.
[7] Storm, Jannick. (1968) ‘Interview with Jannick Storm’. Speculation #21, 1969.
[8] V. Vale. (1984) RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 147.
[9] ibid.
[10] ibid.
[11] ibid.

by Mike Holliday

Ballard’s oeuvre has many highlights: the 1960s ‘disaster trilogy’ of novels, Crash, Empire of the Sun, and short stories such as ‘The Voices of Time’ and ‘The Terminal Beach’. Not surprisingly, much of the secondary literature tends to concentrate on these key works. But even the most unremarkable of Ballard’s writings can repay close attention. One of the best examples is his ‘Court Circular’, which appeared in 1968 in Ambit magazine.

The first I heard of this curio was whilst idly perusing the ‘Bibliographies’ section of RE/Search 8/9: J.G. Ballard. There I saw an advertisement for back-issues of Ambit, including the following:
No. 37 (1968) — ‘Court Circular’; and ‘Love — A Print-out for Clair Churchill’ (Rare: $25).
Not just one, but two items by Ballard that I’d never heard of! I traced the second piece, ‘Love – A Print-out’, to David Pringle’s 1984 bibliography, where it is described as ‘concrete poetry’ … but I was left wondering what on Earth the ‘Court Circular’ might be.

Eventually I got hold of a copy of Ambit #37, and found both items on the same page:

At first the ‘Court Circular’ appears to be a straightforward, rather ordinary, concrete poem, with a bit of artwork added to fill up the space. But one thing that bothered me was the apparently minor matter of the titles: the heading for the concrete poem — ‘Love: a Print-out for Claire Churchill’ — is in a much smaller typeface than ‘J. G. Ballard’s Court Circular’, almost as if the latter were the title for the entire page.

That this might actually be the case was suggested in the previous issue of Ambit where there is an announcement of a forthcoming newspaper-styled issue:

Do not miss number 37 a big blown-up Ambit (to newspaper size). All usual newspaper features but no journalists. J. G. Ballard reserved whole court page for an advertisement. Edwin Brock appointed Sports Editor. Henry Graham education correspondent. Lots and lots of pictures by all your favourite Ambit artists. Plenty of real news of the Going World.

(Ambit #36, 1968)

But if the ‘Court Circular’ was some form of advertisement, what might it be saying?

In order to understand that, we have to go back to the sorts of things that Ballard was working on during the period 1967 to 1968. In a cultural milieu where experimentation was almost mandatory, Ballard now counted among his friends and companions in experimentation: Eduardo Paolozzi — the Scottish sculptor and artist, Dr. Christopher Evans — the ‘maverick scientist’ who would partly inspire the character of Vaughan in Crash, and Martin Bax — a London paediatrician whose main off-curricular interest was editing Ambit, a magazine which he had started in 1959 to provide a mixture of poetry, fiction and art.

Inspired in part by these new friendships, Ballard’s work had gone well beyond prose fiction. A prime example — and particularly significant if the ‘Court Circular’ is some form of advertisement — is the series of what Ballard described as ‘advertiser’s announcements’, the first of which had appeared in the summer of 1967. Eventually a total of five such announcements would be published during the period 1967 to 1970.

The fourth of Ballard’s advertiser’s announcements: from Ambit #45, 1970.

The concept behind these announcements was to advertise ideas, as Ballard explained in a 1968 interview:

It occurred to me about a year ago that advertising was an unknown continent as far as the writer was concerned [and that] I had a number of ideas which I could fit into my short stories, my fiction in general, but they would be better presented directly. Instead of advertising a product I would advertise an idea. … I’m advertising extremely abstract ideas in these advertisements, and this is a very effective way of putting them over. If these ideas were in the middle of a short story people could ignore them. … But if they’re presented in the form of an advertisement, like one in ‘Vogue’ magazine, or ‘Life’ magazine, people have to look at them, they have to think about them.

Interview with Jannick Storm, Speculation #21, recorded July 1968.

Another of Ballard’s interests in this period was textual and visual collage. Martin Bax has related how both he and Ballard were fascinated by the archive of their friend Paolozzi:

Eduardo has a huge image archive of material – which I think fascinated Jim very much. I suppose what Jim was interested in was Eduardo’s style of collecting images of the 20th century … I’ve been in his studio when we were doing some images, and he said, ‘What about a playing card, Martin?’ I said, ‘A playing card?’ And he opened a drawer which was totally full of packs of playing cards which he’d bought all over the world – some extremely sexy ones of ladies with nothing on … Eduardo’s used that type of material in his silkscreen work, and Ballard saw this as a way in which you could use this material in texts. There was a piece by Eduardo called ‘Moonstrips’ and ‘General Dynamic Fun’ that was published in Ambit. He had collected 300 or 400 pages of texts, and Ballard and I went through this huge pile of texts together and we cut and arranged it so it has some sort of curious logic. It starts off with a piece about internists locking up wealthy women in Long Island mental hospitals, and goes through a curious range of material.

Interview in ‘Re/Search 8/9: J. G. Ballard’, recorded in 1983.

Advertisement for Volume 1 of Paolozzi’s ‘Moonstrips’: from Ambit #33, 1967.

The photograph of the models that formed part of the ‘Court Circular’ had originally been included in the Paolozzi/Ballard/Bax piece ‘Moonstrips — General Dynamic F.U.N.’, where it had been accompanied by a babble of ad-copy:

ALSO AVAILABLE FOR THE FIRST TIME, A ROMANTIC BIT OF MAQUILLAGE, VIENNA ROSE LIPSTICK-IN-THE-ROUND WITH A SABLE CONTOUR BRUSH TO DIP IN THE LITTLE ROUGE POT AND STROKE COLOR ON YOUR LIPS. THEN, READY TO LET GO FROM A WELL-PACKED QUIVER, THE INFINITE POWERS OF ATTRACTION THAT ARE UNIQUELY YOURS. THE WALTZING DRESS IN PURPLE SATIN (BELOW)-A LUXURIOUS CONCOCTION–SKIRT, BILLOWING FROM A TINY STRAPLESS BODICE, COVERED WITH A JACKET OF LIGHTS-CATERPILLARS OF CHENILLE, TWINKLING WITH FIREFLIES OF CRYSTALS, SILVER AND BLUE SEQUINS. BY SARMI, AT BERGDORF GOODMAN; NAN DUSKIN, PHILADELPHIA; NEIMAN-MARCUS BOTH PAGES; JEWELRY BY KENNETH LANE. KISLAV GLOVES. THESE PAGES: ALL COIFFURES BY THE ANTOINE SALON OF NEIMAN-MARCUS

Photo of models plus ad-copy, from Paolozzi’s ‘Moonstrips – General Dynamic F.U.N.’; Ambit #33, 1967.

When we turn to Ballard’s prose fiction output in 1968, the year the ‘Court Circular’ was published, we find that he was in the middle of writing the short stories that were to form The Atrocity Exhibition. The previous issue of Ambit had contained one such story, ‘The Great American Nude’, from which many of the usual ‘Atrocity Exhibition’ themes are missing: there’s no car crashes, no JFK assassination or Jackie Kennedy, no atrocity films, no gigantic billboards, and Kline, Coma and Xero — the ‘couriers of the unconscious’ — are conspicuous by their absence. Instead, ‘Great American Nude’ concentrates on the theme of the erotic. Central to the story is a gigantic abstract sculpture of the actress Elizabeth Taylor, and there are some humorous asides on the male’s perception of the female; for example, one of the characters, Captain Webster, is afraid to ‘climb up on her’ in case he falls into ‘some unpleasant orifice’.

Cover of Ambit #36, 1968, which included Ballard’s ‘The Great American Nude’.

Ballard’s emphasis on the erotic during this period may be in part due to Paolozzi. Michael Moorcock has recollected that in 1967/8, ‘Jimmy fell in with Paolozzi [and] shifted in that direction. Techno stuff. Women with big tits and guns’ (quoted in Iain Sinclair, Crash: David Cronenberg’s Post-mortem on J G Ballard’s ‘Trajectory of Fate’, 1999).

Something else that was evidently important for Ballard at that time is the notion that we live on three different levels simultaneously, and that meaning is created where those different levels intersect. This idea is put into the mouth of Dr. Nathan in ‘Notes Towards a Mental Breakdown’, which was published in mid-1967 under its original title ‘The Death Module’. It had first appeared, using many of the same phrases, in comments that Ballard made in a BBC radio interview with George MacBeth:

… one has many layers, many levels of experience going on at the same time. On one level one might have the world of public events, Cape Kennedy, Vietnam, political life, on another level the immediate personal environment, the rooms we occupy, the postures we assume. On a third level, the inner world of the mind. All these levels are, as far as I can see them, equally fictional, and it is where these levels interact that one gets the only kind of valid reality that in fact exists nowadays. The characters in these stories occupy positions on these various levels. On the one hand, a character is displayed on an enormous billboard as a figment in a CinemaScope epic; on another level he’s an ordinary human being moving through the ordinary to-and-fro of everyday life; on a third level he’s a figment in his own fantasies. These various aspects of the character interact and produce the main reality of the fiction.

‘The New Science Fiction: A Conversation between J. G. Ballard and George MacBeth’, broadcast on the BBC Third Programme, 29th March 1967.

Pulling all this together, we can see that in 1967/8 Ballard was particularly interested in the advertisement of ideas, in textual and visual collage, in eroticism and the male’s perception of the female, and in the idea of three levels of experience. And all of this is present in the ‘Court Circular’ in Ambit #37. Here’s what we see …

Firstly there is the concrete poem ‘Love: A Print-out…’. This is explicitly personalised — it’s ‘for Claire Churchill’. It deals with the everyday facets of sex and love — ‘hair’, ‘fuck’, ‘girl’, ‘suck’. And it presents itself as having a structure: firstly because it is laid out in the form of a regular grid, and secondly because it can be read in the form of a ‘boy meets girl’ story, ending with ‘wife’ and ‘baby’. (Of course, we have to impose that linearity on the poem ourselves by reading it from the top left and then consecutively down each column — it’s actually just a series of separate words spaced out in a regular display.) So this is sexuality, or the perception of the female by a male, on the level of everyday life.

Next, there is the photograph of the models. The girls all look much the same, and have a ‘classic female figure’ of the time; they all wear underwear that is designed to say ‘sexy’ but without actually being especially erotic; they all wear a broad and meaningless smile. And the photo is an ‘image’ — it’s presumably from Paolozzi’s archive, and it has even appeared in Ambit the previous year, as part of ‘Moonstrips — General Dynamic F.U.N.’ This is sexuality at the level of mediatised reality, ‘a figment in CinemaScope’ as Ballard puts it.

Finally, there are the drawings by Bruce Mclean. Here the individual features of the woman cannot be seen … what we have instead are the elements of erotic fantasy: the long hair, the arched back, an open mouth, the over-emphasised thighs in various positions, the arm hanging languidly down from the body, a glimpse of the pudenda (it seems to be a black blob, perhaps the ‘orifice’ that worries Captain Webster in ‘The Great American Nude’). This is sexuality as perceived by a man on the level of the imagination.

Two of Bruce Mclean’s drawings from the ‘Court Circular’.

So the ‘Court Circular’ displays sexuality — or, more specifically, the perception of the female by the male — in terms of all three of Ballard’s levels of reality. And perhaps Bruce Mclean’s drawings symbolise the power that the imagination has to flow into the interstices and create a meaningful reality in the gaps and angles between the different levels of our existence.

This, then, is the advertisement within ‘J. G. Ballard’s Court Circular’. Perhaps it is a touch didactic … but Ambit #37 is, after all, a newspaper.

Front page of the newspaper issue; Ambit #37, 1968.

review by Jamie Sherry

ABOVE: Grande Anarca, part 1 (2003; dir. Alvise Renzini).

Runtime: 18 mins
Voice: Ermanna Montanari
Sound: Davide Sandri
Music: Egle Sommacal
Editor: Benedetto Lanfranco
Photography: Alvise Renzini
Animation: Alvise Renzini
Script: Lucio Apolito (based on the short story ‘Answers to a Questionnaire’ by J.G. Ballard)
Director: Alvise Renzini
Producer: Opificio Ciclope

NOTE: An English translation of the voiceover can be found here.

In discussion about his adaptation of Marcel Proust’s Swann in Love (1984), the director Volker Schlöndorff famously remarked that ‘if I make a movie which Proustians celebrate for its fidelity, I will have failed as a director’. Predictably, the film was widely criticised for misrepresenting the source material and for perceived acts of violent reductionism. It was these issues that framed my viewing of the Italian animation Grande Anarca, based on my favourite Ballard short story, ‘Answers to a Questionnaire’ (1985). As a devotee of Ballard’s post-60s short stories, I was expecting to be underwhelmed by the film, regardless of my interest in the idea of adapting such an un-cinematic work of prose. The film ended up actually exceeding my expectations, deviating from the demands of a faithful adaptation, yet finding a life of its own amongst the wider architecture of the Ballardian.

The study of literature on film has largely liberated itself from the confines of the ‘fidelity debate’ and aesthetic judgements regarding how close the film is deemed to be to the ‘spirit of the book’. Cartmell and Whelehan’s Adaptations (1999), Stam and Raengo’s Literature and Film (2004) and Elliott’s Rethinking the Novel/Film Debate (2003), amongst others, have done much to progress the study of adaptation, a field that has privileged the status of literature over film. For too long film adaptations have been viewed as misrepresenting, reducing, despoiling and ultimately failing to capture an essential essence somehow contained in the source text. Film adaptations are judged by what they fail to do, or what they omit, rather than what they achieve, or add. Within an atheistic, post-structuralist view of adaptation, the novel does not contain a ‘spirit’, but is rather an intertextual assortment of many precursor texts that make up the bricolage landscape of culture. It is with this more open and democratic approach to adaptation that Grande Anarca should be approached, appreciating the intertextual methodology that has been employed in the adaptation process.

First published in Ambit 100 (Spring 1985), ‘Answers to a Questionnaire’ is a fascinating, if unlikely, choice of source material for a film adaptation. Very much an understudied story, it sits alongside ‘Notes Towards a Mental Breakdown’ (1976) and The Index (1977) as Ballard’s most experimental and playful self-contained short stories, whilst also sharing many of his central themes concerning madness and incarceration. Eventually published together in the compendium War Fever (1990), these stories mischievously subvert classical notions of structure, form and content, unifying Ballard’s playful deployment of paratexts as narrative medium. The French literary theorist Gérard Genette coined the neologism ‘paratext’ to describe subsidiary and secondary material such as prefaces, post-scripts, footnotes and illustrations, which illuminate, but are ultimately subservient to, the principle text. As Ballard himself noted in Paris Review (Winter,1984): ‘lists are fascinating; one could almost do a list novel’.

Ballard sets out to exploit these paratextual narrative devices to self-consciously confront the reader, and include us in an ironic discourse with the text. Notes Towards a Mental Breakdown (not to be confused with the chapter of the same name in The Atrocity Exhibition) commences with a lone 18-word sentence; the rest of the story comprising eighteen footnotes cited from each word, the sentence savagely deconstructed by a mental asylum inmate into its constituent units. The story is reminiscent of, and arguably indebted to, Vladimir Nabokov’s metafictional novel Pale Fire (1962), a narrative famously comprised of a character’s foreword, index and commentary on a murdered poet’s 999-line poem. As Pale Fire progresses, rather than shedding light on the elliptical poem, these fictional paratexts instead begin to illuminate the delusional psychological state of the annotator.

ABOVE: Still from Grande Anarca (2003; dir. Alvise Renzini).

Continuing these techniques, the use of the classical paratext as a vehicle for story is probably best encapsulated in Ballard’s The Index. The narrative is conveyed via the listed index to an imaginary autobiography that, as the short introduction informs us, is missing, or may never have existed at all. Small snippets of information in the index ultimately converge to form narratives that spectacularly reveal Ballardian obsessions with mental breakdown, sexual deviance, murder, psychological spaces and institutional confinement.

It is these themes that also dominate ‘Answers to a Questionnaire’, a piece that functions more by exclusion, than inclusion. Employing the metafictional technique of showing only the answers to questions set by an unknown authoritarian presence, a narrative becomes clear that would traditionally far exceed the limitations of a short story. As the answers progress, we learn that the interviewee is a man living surreptitiously in Ballard’s beloved Heathrow Airport:

1) Yes.
2) Male (?)
3) c/o Terminal 3, London Airport, Heathrow.
4) Twenty-seven.
5) Unknown.
6) Dr Barnado’s Primary, Kingston-upon-Thames; HM Borstal, Send, Surrey; Brunel University Computer Sciences Department.

Sometimes the answers are deliberately obtuse, with no obvious allusion to a potential question. At other times the answers are detailed in an ironic way, completely out place with the sequence of narrative events (see answer 14 below). We soon learn about the interviewee, including his criminal history:

10) Manchester Crown Court, 1984.
11) Credit card and computer fraud.
12) Guilty.
13) Two years, HM Prison, Parkhurst.
14) Stockhausen, de Kooning, Jack Kerouac.
15) Whenever possible.
16) Twice a day.
17) NSU, Herpes, gonorrhoea.

It becomes clear that the interviewee believes he befriended the second coming of Jesus within Heathrow Airport, and begins to help him with his project to provide mankind with the power of immortality:

27) I took him to Richmond Ice Rink where he immediately performed six triple salchows. I urged him to take up ice-dancing with an eye to the European Championships and eventual gold at Seoul, but he began to trace out huge double spirals on the ice. I tried to convince him that these did not feature in the compulsory figures, but he told me that the spirals represented a model of synthetic DNA.
35) When he was drunk. He claimed that he brought the gift of eternal life.
61) He stated that synthetic DNA introduced into the human germ plasm would arrest the process of ageing and extend human life almost indefinitely.
81) Government White Paper on Immortality.
82) Compulsory injection into the testicles of the entire male population over eleven years.

The protagonist accompanies this man, as he meets with members of the royal family, politicians and celebrities in a bid to raise money for the Immortality project. The plan clearly gets out of control for the interviewee, as he takes matters into his own hands:

88) Assassination.
89) I was neither paid nor incited by agents of a foreign power.
90) Despair. I wish to go back to my cubicle at London Airport.
97) I was visited in the death cell by the special envoy of the Archbishop of Canterbury.
98) That I had killed the Son of God.
99) He walked with a slight limp. He told me that, as a condemned prisoner, I alone had been spared the sterilising injections, and that the restoration of the national birthrate was now my sole duty.
100) Yes.

ABOVE: Grande Anarca, part 2 (2003; dir. Alvise Renzini).

Ballard’s investment in us as active readers also allows meaning to be gained from absence. Ballard finds his preoccupations and themes best explored through the paratexts that traditionally surround culture’s dominant storytelling mediums. A list of answers, an index, and the footnotes of a single sentence become vehicles for the Ballardian. It is within this free interplay with the reader that we are able to construct a narrative, regardless of how unreliable the protagonist may or may not be. Within these empty spaces and narrative vacuums, the reader is empowered to create meaning. The dichotomous function of these omissions provoke us to address the character’s mental state, and serves to further problematise the role of the unreliable narrator/s within. As the author Ursula K Le Guin states in her review of War Fever, Ballard opts for storytelling in which we see the ‘condition of fictional bones without flesh — crystals without molecular instabilities to cloud the clarity’. Ballard uses metatextual techniques to highlight the devices of fiction and in doing so, provokes the reader to dwell on the relationships between fantasy and reality, concepts central to ‘Answers to a Questionnaire’.

It is these narrative devices so rooted in the literary form of the story that potentially problematise a cinematic adaptation (yet also make the concept very alluring). Conceived from the perspective that the source material is merely a starting point, Alvise Renzini’s short animation Grande Anarca diverts from ‘Answers to a Questionnaire’ in a number of notable ways. Although strongly influenced by the unusual structure of Ballard’s original text, the film completely dispenses with the central storyline of ‘Answers to a Questionnaire’, ignoring the second-coming, immortality project, murder of Jesus plot points. However, there is continuity in the film’s eerie voiceover, as the omnipotent narrator answers a set of unheard questions. Replacing the Jesus narrative with a story regarding a genetic experiment carried out on the inhabitants of a block of flats, the film also manages to confront and adapt the medium-specific tropes encoded in the literary form of the source material.

Although Renzini is credited with photography, animation and direction, the film is clearly a group effort, produced under the ‘joint tradename’ of Opificio Ciclope. Producers of various media forms, including music videos, TV graphics and documentaries, the Italian collective purports to have a ‘shared interest for interacting, mixed techniques and hybrid formats’. It is certainly this mastering of art/media forms that bestows Grande Anarca with a unique visual complexity.

The film is literally multi-layered, the images painstakingly built up in successive levels. Firstly, the background is hand-illustrated, the images then photographed and projected as slides. These slide projections are then shot using 35mm film, the individual frames then serving as a canvass to be painted and etched upon. Finally, digital post-production provides the last layer to complete the film. This inter-medial technique for building a film layer-by-layer brings to mind the German short film Copyshop (2001) in which a photocopy shop worker begins to literally replicate himself in an endless cycle. The short is produced by filming almost 18,000 photocopies of digital frames. It could be said that these animation devices, particularly well executed in Grande Anarca, in which the viewer is confronted with the mechanics and textual processes of the medium, somehow mirror the self-conscious literary referencing of Ballard’s original story.

And it is within this visual process that Grande Anarca evokes much of its drama. Dark fractured imagery blends onto inanimate objects which drift into our vision, as obscured tower blocks meld into shimmering close-ups of cells and bacteria. Distorted alien-like bodies glimmer before us, gasworks flash, abject bodies morph into DNA structures. Buildings vying for dominance over nature obtain a hallucinatory quality as swift editing coupled with repetitious music (dramatic repeating violin chords) compliment the images of tree like cells inhabiting cityscapes. The film ranges between stark black and white before displaying sepia tinted browns and blues. Although ostensibly an animation, the film does feature real footage of apartment blocks and abandoned train stations. The geometrics of man-made, Vorticist shapes mingle haphazardly with biological structures. The calm, dispassionate voiceover and the melodious repetition of the music almost produce a feeling that we are watching a propaganda film, benevolently advertising a social experiment, only the visuals offering a sinister reminder that all is not well.

The story that unfolds in Grande Anarca is clearly a major deviation from Ballard’s source story, but it is the narrative replacements that really illuminate the film-makers application to the task. The answers start off relatively dull, though are notable by their contrast to Ballard’s original text:

01) Corals.
02) Light.
03) A face-shaped flower vase.
04) Glaciers.
05) Emerald green.
06) Science fiction books: Fritz Leiber, James Ballard, Stanislaw Lem.

ABOVE: Still from Grande Anarca (2003; dir. Alvise Renzini).

As the film develops, it becomes clear that the narrator was involved in a complex genetic experiment on the inhabitants of a huge multi-storey building:

20) Tenants were selected from thousands of applicants.
21) Yes, I think it was a crucial event in my life.
22) Apartments were identical in shape, size, and decors. The building was divided into 22 units, identified with a letter. Each unit had 8 floors. Each floor housed 64 persons in as many apartments. The whole of the tenants were divided in 4 groups: A, T, C, G. The building contained 5632 persons.
23) I was part of the original project team, and I came up with several of the ideas in the experiment.

Importantly, the inhabitants of the building are represented by the protagonist as being both co-operative and willing participants:

30) All the tenants were aware of the nature of the experiment in different ways. I would not therefore paint in-house relations as unconscious.
31) They were deeply involved in the experiment, and they talked about it regularly: when they met on the stairs or in the garden, or during building meetings.
32) Each tenant had to spend 4 hours with the other three individuals on his team, then 8 hours on his own. He had to write 4 pages a day. In the early stages, that was how we looked for similar descriptions, cross-references, reoccurring words. At a later stage, they were forced to write about their personal desires. Finally, about their dreams.
33) In each apartment, a pneumatic system provided food rations in exchange for the reports. Locks were automatically operated. To open the doors, tenants had to deliver their daily reports.

Eventually we see thematic cross-overs with Ballard’s original story, as the synthetic depiction of DNA creates a startling psycho-pathologic relationship:

36) The building was a to-scale replica of the DNA from algae. Tenants represented nucleotides.
37) We wanted to communicate directly with the DNA, with no go-betweens.
38) We wanted to endow it with some sort of awareness.
39) By collecting the tenants’ dreams.
40) We measured everything: heartbeats, the patterns created on the windows by electric light, decibels. Everything.

As the voiceover draws the film to a close we start to view the possibility that Renzini is sourcing more than just one Ballard text, with allusions to the effects of the building architectures acting as a kind of Tarkovskian Zone:

48) During the third stage, the building started to emit a frequency at night, while the tenants slept. The wave reached a range of over 20 kilometers. Suddenly everyone was aware of the experiment.
49) The wave from the building reverberated through the dreams of whoever lived in the area. It was those obsessive dreams that spurred the riots.
50) Lies, now as before, you keep repeating your lies.
51) That was not our purpose.
52) I would rather not talk about that.
53) Several such buildings were destroyed by mistake.
54) Scientific research is not a democratic system, nor should it be.
55) The experiment could be repeated.

ABOVE: Grande Anarca, part 3 (2003; dir. Alvise Renzini).

In Grande Anarca we see the narrative structure of ‘Answers to a Questionnaire’ married to the Ballardian tropes of urban alienation, techno-surveillance, sociological experimentation and the psychological consequences of man-made environments, as best exemplified in High-Rise (1975). So whilst the film may break free from the plot points of the source story, it still exists within a wider Ballardian universe. We see the moral complexity of social experimentation, the actions of a closed community reverting to a primal state and the symbiotic relationship between man and urban structures. As Rick McGrath states in his affectionate and incredibly detailed analysis of the novel, ‘Reconstructing High-Rise’:

The horror of meaningless acts piled high with Ballard’s trademark detatched omnipotent narrator. High-Rise can both shock and exhilarate its reader, and its insistence that the ‘ends justify the means’ reinforces Ballard’s geometry of violence…

Further to this we see textual equivalents in the actions of individuals acting as a group, and the type of belief systems (religious, political and moral) that can become normalised in the reverie of community psychology. McGrath again illuminates these notions of the intoxicating myth:

J.G. Ballard has often told interviewers that his characters all seek a kind of highly personal psychic salvation, and that they will, if necessary, create their own self-defining mythologies and pursue them to their furthest logical ends, no matter how illogical it seems, or what the cost. In High-Rise, Ballard has created an isolated environment for the close study of the deconstruction of an ultra-modern apartment block into a new, devolved society…

The compliance of the subjects in the film to willingly engage with these socio-scientific experiments, even though their food can be kept from them if they do not co-operate, draws on some well explored Ballardian areas. What is exposed in both High-Rise and Grande Anarca is a pathological willingness to be imprisoned or otherwise confined in institutional regimes. As Ballard puts it in a 2001 Literary Review article, we can see ‘hints that a benign version of a Sadeian society is still emerging, of tormentors and willing victims’. Ballard explores the willingness to be dominated by these architectures of control, as the character Sinclair notes in Super-Cannes (2000), these ‘totalitarian systems of the future would be subservient and ingratiating, but the locks would be just as strong’.

Unfortunately, Grande Anarca is far from perfect, and at least for me, fails on one quite fundamental level. In most cases I am an admirer of extreme deviation from the adapted source material, but Renzini, like so many others, appears to disregard or ignore the ironic humour that saturates most pages of Ballard’s writing. From the opening line of High-Rise, through to most of the chapter titles in The Atrocity Exhibtion, Ballard is able to infuse his stories with subtle but biting wit. Taking ‘Answers to a Questionnaire’ as an example, many of the protagonist’s answers are nothing more than in-jokes as Ballard plays with the edges of humour in ways that are reminiscent both of Bret Easton Ellis and William S Burroughs:

33) Porno videos. He took a particular interest in Kamera Klimax and Electric Blue.
34) Almost every day.
36) At the Penta Hotel I tried to introduce him to Torvill and Dean…
37) Females of all ages.
38) Group sex.
58) He had a keen appreciation of money, but was not impressed when I told him of Torvill and Dean’s earnings.
63) He announced that Princess Diana was immortal.
71) He wanted me to become the warhead of a cruise missile.

The humour found in Ballard’s work is usually satirical, sometimes surreal, and always illustrative of the moral malaise infused through the story. To ignore Ballard’s humour, as I feel the makers of Grande Anarca have done, is to reduce Ballard to less than the sum of his parts. But these actions could be considered deliberate aesthetic acts, removing humour for the sake of some artistic achievement.

ABOVE: Still from Grande Anarca (2003; dir. Alvise Renzini).

Traditionally, fans of Ballard’s writing have had an uneasy relationship with adaptations of his writing. It seems that for some, films that explore Ballardian themes, or which have influenced Ballard, can offer more comforting routes to understand his work. These include both Tarkovsky’s Stalker (1979), and Solyaris (1972), Godard’s Alphaville (1965), Lucas’ THX 1138 (1971), and of course the most potent Ballardian film, Chris Marker’s remarkable short La Jetée (1962). All benefit from their potential to be arguably more useful cinematic texts with which to contextualise Ballardian tropes, than actual official adaptations of his own books. These films are liberated from the compare-contrast analysis that dogs literal Ballard adaptations such as Cronenberg’s Crash (1996), Spielberg’s Empire of the Sun (1987) and Weiss’ The Atrocity Exhibition (2000), amongst a host of others. The confining responsibility of fidelity can raise the stakes for the Ballard reader, in which we are not always able to read these films either objectively or fairly.

Cronenberg, both in Naked Lunch (1991) and Crash attempts to decant experimental literary narratives into a more linear cinematic language (albeit an idiosyncratically unorthodox one). Perhaps to the point where his earlier films Videodrome (1983) and Dead Ringers (1988) could be seen as a more fitting arena to explore the Ballardian. Likewise, Spielberg’s moral subjectivity, a kind of revisionist 50′s idea of ‘Boys Own’ heroism and the inevitable triumph of good over evil, constrains his adaptation of Empire of the Sun. To the point where many, as before, may find more interesting material in his Duel (1971) and Close Encounters of the Third Kind (1977) with which to better understand the relationship between Ballard and cinema. It is left to one’s imagination to wonder what could have occurred if counter-intuitively, Cronenberg had taken on Empire the Sun, and Spielberg tackled the auto-erotic allegories of Crash.

I believe that Weiss’ over-faithful use of iconic 60s imagery in his bold reworking of The Atrocity Exhibition makes the film stand out for me, in contrast to some who believe that these images lack cultural punch due to their sell-by-date expiring. In contrast to this, Renzini instead prefers to place further abstractions onto the source text. However, what the film does share with both Cronenberg and Weiss is a desire to inhabit the universe of the Ballardian. Far from slavishly conforming to Roland Barthes’ battle-cry that the ‘birth of the reader must be at the cost of the death of the Author,’ Renzini pursues a thornier path – casting aside the author’s original narrative and replacing it with something that is loosely Ballardian, rather than strictly Ballard.

Perhaps there is something inherent in Ballard’s writing that actively resists successful adaptation. McGrath’s previous mention of Ballard’s trademark ‘detatched omnipotent narrator’ could be regarded as a profoundly uncinematic central character. Taking this further, McGrath expounds on the dynamically impotent character of Laing in High-Rise and the way in which he ‘survives because his driving psychic force is self-preservation through isolation and passivity’. Again, perhaps cinematic narratives resist passive characters, demanding more open, morally unambiguous, actively obstacle defeating heroes. This in marked contrast to the types that survive the carnage of High-Rise simply by keeping their head down, staying quiet and isolating themselves from the mayhem. It could also be argued that some adaptations fail because the source material is so prescriptive; readerly texts that imprint visual codas onto the reader, allowing little in the way of artistic flourishes for the adaptor. However, with Ballard the opposite could be true. The moral ambiguity, detached solipsism, and exclusion of characters’ first person psycho-dynamics mean that we can only form vague (yet highly personal) ideas of main protagonists. When we encounter these people on screen, in the flesh, saying words, and reacting to external agents, it is possible that we balk at both the unavoidable physical humanity before us, and the distinctly un-Ballardian theatrics of film-acting which we excluded from our original reading.

Grande Anarca enjoys a curiously dichotomous romance with Ballard. The aims seem contradictory: rejecting Ballard’s authority over the story, yet clearly conforming to the author’s recognised signifiers and themes. In the process of leaving the story behind, the makers of this film enter into a new dialogue, re-inhabiting and re-acquiring universal themes of the Ballardian, displaying what the Collins English Dictionary famously describes as ‘dystopian modernity, bleak man-made landscapes and the psychological effects of technological, social or environmental developments’.

… MORE INFO:

+ Information on Grande Anarca at Opificio Ciclope

… GRANDE ANARCA:

+ Grande Anarca Part 1
+ Grande Anarca Part 2
+ Grande Anarca Part 3

+ English translation of the voiceover.