With the sad news of Elizabeth Taylor’s passing, the time seems right to review the appearance of this enigmatic actress across a significant chapter in Ballard’s work, spanning the publication of the experimental story ‘The Atrocity Exhibition’ (1966) through to the notorious Crash (1973). What did Taylor represent to Ballard? Less a sex symbol and more an emblem of the parallel landscape that celebrity culture in the 1960s and 70s inhabited, a virtual reality colonising the private lives of ‘ordinary’ people exposed, through mass communications and on a hitherto unprecedented scale, to a world as strange as an alien planet yet paradoxically erotic and near – a synthetic substitute for reality itself.

Apocalypse. A disquieting feature of this annual exhibition – to which the patients themselves were not invited – was the marked preoccupation of the paintings with the theme of world cataclysm, as if these long-incarcerated patients had sensed some seismic upheaval within the minds of their doctors and nurses. As Catherine Austin walked around the converted gymnasium these bizarre images, with their fusion of Eniwetok and Luna Park, Freud and Elizabeth Taylor, reminded her of the slides of exposed spinal levels in Travis’s office. They hung on the enamelled walls like the codes of insoluble dreams, the keys to a nightmare in which she had begun to play a more willing and calculated role. Primly she buttoned her white coat as Dr Nathan approached, holding his gold-tipped cigarette to one nostril. ‘Ah, Dr Austin . . . What do you think of them? I see there’s War in Hell.’

J.G. Ballard, ‘The Atrocity Exhibition’, first published in New Worlds, September 1966, collected in The Atrocity Exhibition, 1970.

‘Eniwetok and Luna Park’ may seem a strange pairing, the H-bomb test site in the Marshall Islands with the Paris fun-fair loved by the surrealists. But the endless newsreel clips of nuclear explosions that we saw on TV in the 1960s (a powerful incitement to the psychotic imagination, sanctioning everything) did have a carnival air, a media phenomenon which Stanley Kubrick caught perfectly at the end of Dr Strangelove. I imagine my mental patients conflating Freud and Liz Taylor in their Warhol-like efforts, unerringly homing in on the first signs of their doctor’s nervous breakdown. The Atrocity Exhibition’s original dedication should have been ‘To the Insane’. I owe them everything.

Ballard, annotations, The Atrocity Exhibition, 1990.

‘This reluctance to accept the fact of his own consciousness,’ Dr Nathan wrote, ‘may reflect certain positional difficulties in the immediate context of time and space. The right-angle spiral of a stairwell may remind him of similar biases within the chemistry of the biological kingdom. This can be carried to remarkable lengths – for example, the jutting balconies of the Hilton Hotel have become identified with the lost gill-slits of the dying film actress, Elizabeth Taylor. Much of Travis’s thought concerns what he terms “the lost symmetry of the blastosphere” – the primitive precursor of the embryo that is the last structure to preserve perfect symmetry in all planes. It occurred to Travis that our own bodies may conceal the rudiments of a symmetry not only about the vertical axis but also the horizontal.’

Ballard, ‘The Atrocity Exhibition’, 1966.

Elizabeth Taylor was staying at the Hilton during the shooting of Cleopatra, when she contracted pneumonia and was given a tracheotomy. The Hilton’s balconies remind Travis of the actress’s lost gill-slits (which we all develop embryonically as we briefly recapitulate our biological past).

Ballard, annotations, The Atrocity Exhibition, 1990.

[Traven in The Atrocity Exhibition] is offering a substitute for emotions, which are difficult to describe in words because they’re so powerfully visual. He’s offering a kind of ongoing drama; dramatic tension takes the place of emotions, spatial awareness takes the place of emotions, the unity of apparently disparate things – balconies on a Hilton Hotel, and the operation scars on Elizabeth Taylor’s throat after her tracheotomy – these have a clear relationship, and Traven is offering these relationships to take the place of emotions. So that we are no longer constrained by our appetites and fears, but have a much more expansive and open sense of a world where everything is connected to everything else by a new kind of algebra, a new kind of geometry. And that’s very evident I think in the film.

Ballard, from a conversation between Jonathan Weiss and Ballard on the commentary track for Weiss’s film of The Atrocity Exhibition, 2006.

Dr Nathan limped along the drainage culvert, peering at the huge figure of a dark-haired woman painted on the sloping walls of the blockhouse. The magnification was enormous. The wall on his right, the size of a tennis court, contained little more than the right eye and cheekbone. He recognized the woman from the billboards he had seen near the hospital – the screen actress, Elizabeth Taylor. Yet these designs were more than enormous replicas. They were equations that embodied the relationship between the identity of the film actress and the audiences who were distant reflections of her. The planes of their lives interlocked at oblique angles, fragments of personal myths fusing with the commercial cosmologies. The presiding deity of their lives, the film actress provided a set of operating formulae for their passage through consciousness. Yet Margaret Travis’s role was ambiguous. In some way Travis would attempt to relate his wife’s body, with its familiar geometry, to that of the film actress, quantifying their identities to the point where they became fused with the elements of time and landscape.

Ballard, ‘The Atrocity Exhibition’, 1966.

Elizabeth Taylor, the last of the old-style Hollywood actresses, has retained her hold on the popular imagination in the two decades since this piece was written, a quality she shares (no thanks to myself ) with almost all the public figures in this book – Marilyn Monroe, Reagan, Jackie Kennedy among others. A unique collision of private and public fantasy took place in the 1960s, and may have to wait some years to be repeated, if ever. The public dream of Hollywood for the first time merged with the private imagination of the hyper-stimulated 60s TV viewer. People have sometimes asked me to do a follow-up to The Atrocity Exhibition, but our perception of the famous has changed – I can’t imagine writing about Meryl Streep or Princess Di, and Margaret Thatcher’s undoubted mystery seems to reflect design faults in her own self-constructed persona. One can mechanically spin sexual fantasies around all three, but the imagination soon flags. Unlike Taylor, they radiate no light.

A kind of banalisation of celebrity has occurred: we are now offered an instant, ready-to-mix fame as nutritious as packet soup. Warhol’s screen-prints show the process at work. His portraits of Marilyn Monroe and Jackie Kennedy drain the tragedy from the lives of these desperate women, while his day-glo palette returns them to the innocent world of the child’s colouring book.

Ballard, annotations, The Atrocity Exhibition, 1990.

13. Dali: “After Freud’s explorations within the psyche it is now the outer world of reality which will have to be quantified and eroticised.” Query: at what point does the plane of intersection of two cones become sexually more stimulating than Elizabeth Taylor’s cleavage?

15. Query: does the plane of intersection of the body of this woman in my room with the cleavage of Elizabeth Taylor generate a valid image of the glazed eyes of Chiang Kai Shek, an invasion plan of the offshore islands?

Ballard, ‘Notes From Nowhere: Comments On Work In Progress’, New Worlds, October, 1966.

As I said in one of my stories, the body of a screen actress like Elizabeth Taylor, which one sees on thousands of cinema hoardings, thousands of advertisements every day, and on the movie screen itself, her body is a real landscape. It is as much a real landscape of our lives as any system of mountains or lakes or hills or anything else. So therefore I sought to use this material, this is the fictional material of the 1960s.

Ballard, quoted in Jannick Storm, ‘An Interview with JG Ballard’, Speculation no. 21, February 1969.

At the gates of the film studio Dr Nathan handed his pass to the guard. ‘Stage H,’ he said to Koester. ‘Apparently it was rented by someone at the Institute three months ago. At a nominal charge, fortunately – most of the studio is disused now.’ Koester parked the car outside the empty production offices. They walked through into the stage. An enormous geometric construction filled the hangar-like building, a maze of white plastic convolutions. Two painters were spraying pink lacquer over the bulbous curves. ‘What is this?’ Koester asked with irritation. ‘A model of SQRT(-1)?’ Dr Nathan hummed to himself. ‘Almost,’ he replied coolly. ‘In fact, you’re looking at a famous face and body, an extension of Miss Taylor into a private dimension. The most tender act of love will take place in this bridal suite, the celebration of a unique nuptial occasion. And why not? Duchamp’s nude shivered her way downstairs, far more desirable to us than the Rokeby Venus, and for good reason.’

Dr Nathan edged unsteadily along the catwalk, waiting until Webster had reached the next section. He looked down at the huge geometric structure that occupied the central lot of the studio, now serving as the labyrinth in an elegant film version of The Minotaur. In a sequel to Faustus and The Shrew , the film actress and her husband would play Ariadne and Theseus. In a remarkable way the structure resembled her body, an exact formalization of each curve and cleavage. Indeed, the technicians had already christened it ‘Elizabeth’. He steadied himself on the wooden rail as the helicopter appeared above the pines and sped towards them. So the Daedalus in this neural drama had at last arrived.

Ballard, ‘The Great American Nude’, first published in Ambit 36, Summer 1968, collected in The Atrocity Exhibition, 1970.

Elizabeth Taylor and Richard Burton had appeared in stage versions of Faustus and The Taming of the Shrew , typecasting for both, especially Burton, who had the look in his last years of a man who had made the devil’s bargain and knew he had lost – but drunk or sober, he was always interesting and sympathetic.

Ballard, annotations, The Atrocity Exhibition, 1990.

In the first study, portions were removed from photographs of three well-known figures: Madame Chiang, Elizabeth Taylor, Jacqueline Kennedy. Patients were asked to fill in the missing areas. Mouth-parts provided a particular focus for aggression, sexual fantasies and retributive fears. In a subsequent test the original portion containing the mouth was replaced and the remainder of the face removed. Again particular attention was focused on the mouth-parts. Images of the mouth-parts of Madame Chiang and Jacqueline Kennedy had a notable hypotensive role. An optimum mouth-image of Madame Chiang and Mrs Kennedy was constructed.

Ballard, ‘Plan for the Assassination of Jacqueline Kennedy’, first published in Ambit no. 31, Spring 1967.

Vaughan died yesterday in his last car-crash. During our friendship he had rehearsed his death in many crashes, but this was his only true accident. Driven on a collision course towards the limousine of the film actress, his car jumped the rails of the London Airport flyover and plunged through the roof of a bus filled with airline passengers. The crushed bodies of package tourists, like a haemorrhage of the sun, still lay across the vinyl seats when I pushed my way through the police engineers an hour later. Holding the arm of her chauffeur, the film actress Elizabeth Taylor, with whom Vaughan had dreamed of dying for so many months, stood alone under the revolving ambulance lights. As I knelt over Vaughan’s body she placed a gloved hand to her throat.

Could she see, in Vaughan’s posture, the formula of the death which he had devised for her? During the last weeks of his life Vaughan thought of nothing else but her death, a coronation of wounds he had staged with the devotion of an Earl Marshal. The walls of his apartment near the film studios at Shepperton were covered with the photographs he had taken through his zoom lens each morning as she left her hotel in London, from the pedestrian bridges above the westbound motorways, and from the roof of the multi-storey car-park at the studios. The magnified details of her knees and hands, of the inner surface of her thighs and the left apex of her mouth, I uneasily prepared for Vaughan on the copying machine in my office, handing him the packages of prints as if they were the instalments of a death warrant. At his apartment I watched him matching the details of her body with the photographs of grotesque wounds in a textbook of plastic surgery.

In his vision of a car-crash with the actress, Vaughan was obsessed by many wounds and impacts – by the dying chromium and collapsing bulkheads of their two cars meeting head-on in complex collisions endlessly repeated in slow-motion films, by the identical wounds inflicted on their bodies, by the image of windshield glass frosting around her face as she broke its tinted surface like a death-born Aphrodite, by the compound fractures of their thighs impacted against their handbrake mountings, and above all by the wounds to their genitalia, her uterus pierced by the heraldic beak of the manufacturer’s medallion, his semen emptying across the luminescent dials that registered for ever the last temperature and fuel levels of the engine.

At the conclusion of the questionnaire the last of Vaughan’s victims appeared. Elizabeth Taylor stepped from her chauffeured limousine outside a London hotel, smiled across her husband’s shoulder from the depths of a rear seat.

Thinking of this new algebra of leg-stance and wound area which Vaughan was calculating, I searched her thighs and kneecaps, the chromium door frames and cocktail cabinet lids. I assumed that either Vaughan or his volunteer subjects would have mounted her body in any number of bizarre postures, like a demented stunt driver, and that the cars in which she moved would become devices for exploiting every pornographic and erotic possibility, every conceivable sex-death and mutilation.

The clear equation he had made between sex and the kinaesthetics of the highway was in some way related to his obsessions with Elizabeth Taylor. Did he visualize himself in a sexual act with her, dying together in some complex car-crash? During the mornings and early afternoons he followed her from her hotel to the film studios. I did not tell him that our negotiations to feature the actress in our projected automobile commercial had fallen through. Vaughan’s hands moved through small contortions as he waited for her to appear, fretting around the rear seat, almost as if his body was unconsciously miming in fast motion hundreds of acts of intercourse with her. I realized that he was assembling in disjointed form the elements of a conceptual sexual act involving the actress and the route she would take from the studios at Shepperton. His self-conscious gestures, the grotesque way in which he hung his arm out of the car, as if about to unscrew it and toss the bloody limb under the wheels of the car following us, the rictus of his mouth as he framed his lips around a nipple, seemed to be private rehearsals for a terrifying drama unfolding in his mind, the sex act he saw as the climax of his own death-collision.

Ballard, Crash, 1973.

To be quite honest, I myself have no desire to die in a head-on collision with Elizabeth Taylor [laughs]. I once nearly bumped into her in a revolving door in a London hotel and that was close enough. [Laughs.]

Ballard, quoted in James Verniere, ‘A Conversation With J.G. Ballard’, The Twilight Zone, June 1988.

[Elizabeth Taylor] wasn’t my type. A pity. But she is the last of the oldstyle Hollywood stars.

Ballard, quoted in Paul Di Filippo, ‘Ballard’s Anatomy’, Science Fiction Eye, 1991.

In [Crash], Elizabeth Taylor had an emblematic role. I wasn’t that interested in the actual actress, but she stood for the last of the great Hollywood stars.

Ballard, quoted in Andrew Hultkrans, ‘Body Work: Andrew Hultkrans talks with J.G. Ballard’, Artforum Magazine, vol. XXXV, no. 7, March 1997.

Most of the film stars and political figures who appear in The Atrocity Exhibition are still with us, in memory if not in person – John F. Kennedy, Ronald Reagan, Marilyn Monroe and Elizabeth Taylor. Together they helped to form the culture of celebrity that played such a large role in the 1960s, when I wrote The Atrocity Exhibition.

Ballard, Author’s Note, The Atrocity Exhibition, 2001.

by Simon Sellars

This is an earlier version of an article published in Continuum, Volume 24, Issue 5 October 2010, pages 721-33. Both versions were based on a paper given by Simon Sellars at the Monash University conference, B for bad cinema: aesthetics, politics and cultural value.

Recent academic discussions of ‘badfilm’ and ‘paracinema’ have highlighted the re-appraisal of ‘all forms of “cinematic trash”’ (Sconce 1995, 372). This article addresses the theme by contrasting films from two of the most well-known purveyors of ‘cinematic trash’: X: The Man with the X-Ray Eyes (1963), directed by Roger Corman, and They Live (1988), directed by John Carpenter. In X, a scientist develops X-ray vision, seeing into the fourth dimension and something so shocking he rips his eyes out. This act is analogous with Corman’s career as purveyor of trash cinema: refraining from pushing badfilm’s power to the absolute limit; foregoing the gift of ‘second sight’; content to exist on a marginalised, second-tier, parallel reality to the Hollywood mainstream. In They Live, Carpenter re-empowers the thesis: the hero stumbles on a secret society that has developed sunglasses to see through the real to the alien-generated subliminal messages in advertising and politics. Rather than withdrawal, Carpenter’s hero declares: ‘I have come here to chew bubblegum and kick ass – and I’m all out of bubblegum’. Unabashed, glorying in his outsider status, Carpenter reappropriates Hollywood values in a cheap ‘bubblegum’ universe, deploying trash culture as a smart bomb that aims to prise apart not only cinematic convention but also reality itself.

Ultimately, both films, in very different historical specificities, and linked by the work of J.G. Ballard, offer up the B-movie as a response to the gathering global and economic forces of late capitalism, signified by what Slavoj Žižek identifies as the ‘ideological state apparatus’ of the Hollywood movie-making machine (2002).

ROGER CORMAN: THE ‘X EFFECT’

Still from X.

Roger Corman, known as the ‘King of the Bs’, was a force of nature. An undeniably intelligent and daring filmmaker, more often than not he seemed a hyper-manic combination of accountant, adrenalin junky and huckster than a maverick artist with a vision. Reminiscing about an early script, he said: ‘I told [the production company] I would give them the film if they would give me all of my money back immediately as an advance against distribution and I would do the same thing on three more films, so I could set myself up as producer’ (Emery 2003, 120). He even seemed in competition with himself: ‘I did Bucket of Blood in five days and … Little Shop of Horrors in two days and a night, but that was really an experiment and a joke to see if I could do it’ (Emery 2003, 121). In 1963, Corman completed The Terror in three days on sets leftover from The Raven, also from 1963. That year, too, he somehow found the energy to direct X: The Man with the X-Ray Eyes, with its portrayal of Dr James Xavier, who experiments on his own eyes with a super-powerful X-ray serum. The ‘X-effect’ is exponential as Xavier begins to see through more and more layers of reality: right through his eyelids and beyond, then through walls and buildings. When he sees through a sick girl’s skin to discover a malignancy her operating doctor has missed, Xavier disables the doctor by cutting his hand and performing the operation himself, saving the girl’s life. Facing a subsequent malpractice suit, the funding for his experiments is cut. Feverish from the X-effect and sleeplessness, his grip on sanity worsens and he lashes out at a colleague, inadvertently pushing him out of an upper-floor window to his death.

Xavier hides out in a backwaters town. Under thrall to a manipulative carnival hustler, he performs circus tricks as a sideshow ‘mind reader’ (in actuality, he reads people’s ID cards through their clothing). Needing money to progress his experiments, he follows the hustler to another anonymous, small town, where, in a distortion of his former life, he looks through sick people’s skin to identify diseased internal organs. He then provides a diagnosis to the victim, who, having abandoned hope, is grateful and willing to reward him. Of course, he must hand over a cut to the hustler, becoming ever more embittered as a result.

Another colleague finds him and Xavier escapes with her. His observations become increasingly deranged: ‘I see the city as if it were unborn … Limbs without flesh, girders without stone, signs hanging without supports, wires dipping and swaying without poles … flesh dissolved in an acid of light: a city of the dead’. Wearing modified sunglasses, with a thickness that retards the X effect to some extent, he works a Las Vegas casino, winning money by seeing through card decks and slot machines. However, when his sunglasses fall off, his horribly blackened eyes are revealed to the crowd and he flees to the desert, stumbling across a religious revival tent complete with blood-and-thunder preacher. Now he has begun to see through the final layers of reality and into the heart of the universe. Recoiling in horror, Xavier addresses the preacher: ‘I’ve come to tell you what I see. There are great darknesses, and beyond the darkness, a light that glows. And in the centre of the universe: the eye that sees us all.’ The preacher exhorts: ‘You see sin and the devil! But the bible tells us what to do: if thine eye offends thee, pluck it out!’ Xavier, unable to bear the burden of seeing what no one has seen before, takes the advice and gouges out his own eyeballs.

Still from X.

There have been many interpretations of the film. Ann Reynolds sees Xavier’s condition as a cinematic corollary of Robert Smithson’s ‘ruins in reverse’, symbolising the illusory hopes of future utopias (Reynolds 2003, 116). For Akira Mizuta Lippit, Xavier’s experiments invoke ‘the nuclear age, a premonition of total catastrophe destined to follow’ (Lippit 2005, 145). But in this act of self-immolation – Xavier putting out his eyes rather than trusting the perceptual logic he has set in train[1] – there seems an even clearer analogy: namely, with Corman’s directing career. In 1961, Corman made The Intruder, which dealt with small-town racism. This raw, uncompromising film garnered excellent reviews yet failed to make money. Subsequently, ‘after [this] financial disaster … Corman never again forgot the importance of the bottom line’ (Dixon 2005). His films from then on would be designed to make money first and foremost, with ‘art’ and ‘worthiness’ as secondary commodities. In his autobiography, he even devotes an entire chapter to the ‘disaster’ that in his mind was The Intruder, an act of pathos according to William D. Routt: ‘What was the big artistic “risk” here? Apparently, as it turns out, it was Corman’s sense of personal self-worth. Yet here, as the details of financial risk are spelled out, what seems significant is risk itself, a nameless danger that posits the film maker as One against the Rest: art as a specific, fraught enterprise’ (Routt 1994, 57).

This moment of realisation reached its apex when Corman founded his production company, New World Pictures, in 1970. He would not direct another film for 20 years, [2] an absence clarified by this 1974 announcement: ‘my earlier theories of the director as auteur are undergoing some revision and I’m beginning to think the producer is more important than the director’ (Morris 2000). For Charles Griffith, screenwriter on Little Shop of Horrors (1960), such an outcome was assured insofar as Corman ‘uses half his genius to degrade his own work, and the rest to degrade the artists who work for him’ (Griffith in Gray 2000). Although Corman had given up directing himself, he still wielded power over New World’s staff directors. According to Paul Bartel, once filming had started on Bartel’s Death Race 2000 (1975), Corman excised much of the black humour in the original cut, replacing it with excessive gore and positioning it as a knock-off of Norman Jewison’s blockbuster, Rollerball, from the same year. As Bartel observed: ‘It was very important to him to be the David against the studio Goliath, and to come up with a cheap version that could be marketed along the same lines as some megaproduction’ (Gray 2000, 121). For Joe Dante, another Corman protégé, Death Race 2000 was ‘a real pop-art masterpiece before Roger got to it’ (Gray 2004, 121). Inadvertently, Corman’s autobiography confirms this angle. His account of the creative process surrounding Death Race 2000 is told entirely from his own perspective; Bartel and the screenwriters are barely mentioned: ‘When I read the story,’ Corman writes, ‘I thought: You can’t do this as a straight and serious film’ (Corman and Jerome 1990, 205).[3]

Still from X.

There is no small irony at this fate befalling Corman, whose forsaking of edgy, independent drama (typified by The Intruder) for cheap, moneymaking thrills, while running roughshod over colleagues, echoes that of Xavier. After all, the scientist was finally on the verge of a major metaphysical breakthrough only to succumb to fatal hubris. Destroying his talent, he subsists by performing cheap carnival tricks solely to raise cash before eventually rendering himself blind – literally, but also metaphorically blind to those around him.[4] Again, Corman’s autobiography hints at a literal act of self-sabotage. Reflecting on his enforced layoff from directing, Corman asks himself:

‘Did I quit out of fear? Did I let myself get wrapped up in the business of New World so I wouldn’t have to confront any insecurities I may have had about my worth as an artist, as an auteur? … Was New World a way for me to remain master of my own limited universe and reject a mainstream system that would only compromise my creative freedom and financial autonomy?’ (Corman and Jerome 1990, 231)

Today, he has pushed this logic to its bitter end: Corman’s latest productions are virtually unwatchable, a view held by detractors and admirers alike. Winston Wheeler Dixon, an avowed fan, voices the consensus:

‘These later films are extremely problematic … they are all but invisible to the public, being released solely through US cable networks, or on straight-to-home-video deals… [Their] excessive … sex and violence … makes many … uncomfortable …. [They] seem devoid of any artistic impulse whatsoever, designed solely to make money.’ (Dixon 2005)

In fighting such a longstanding resistance war against Hollywood, indeed against his own talent, Corman has marginalised himself out of existence, victim of a system that today fights back in very different ways – with absorption. As the novelist J.G. Ballard cogently observes: ‘the time span between the Rebel – the Revolution – and Total Social Acceptance is getting shorter and shorter …. In the future (this is part of the problem in the arts as well) you’ll get some radical new idea, but within 3 minutes it’s totally accepted, and it’s coming out in … your local supermarket.’ (Ballard in Savage 1978, 107).

Thus, Corman’s later work, defiantly yet ineffectually schlocky, is decidedly out of step when appropriated by a Hollywood simulacrum that has not only successfully mimicked exploitation values, but also, as Greg Villepique notes, Corman himself:

‘[Before] Jaws and Star Wars … studios allotted big budgets to historical epics and character-driven dramas while tossing off exploitation films on the cheap, so Corman was at least competing in the same ballpark as the majors (albeit from left field). Since the mid-70s, the studios’ priorities have flipped and they’ve poured all their resources into aping, with far more polish, Corman’s audience-pleasing strategies – tongue-in-cheek, $100 million Arnold Schwarzenegger and Will Smith blow ’em-ups that simply out-Corman Corman.’ (Villepique 2000)

In a world of commodity fetishism, where the lag between radicalism and flaccid cliché becomes negligible, what space can the ‘rebel’ hope to occupy?

JOHN CARPENTER: THE ‘X Continuum’

Still from They Live.

They Live begins as a sombre affair. John Nada, a humble working-class drifter, needs a job and a place to sleep. Finding work on a construction site, he is offered a bed in a shantytown. He becomes intrigued by a nearby church and sneaks inside, overhearing a resistance group bent on bringing down the government. Later, the police discover the shantytown, bulldozing it and arresting the freedom fighters. Nada returns to the now-empty church, finding a box of sunglasses left behind.

LEFT: An alien, as seen by Nada sans shades…

Putting on a pair, he is stunned to discover that they reveal hidden messages in billboards and signs: ‘OBEY’, ‘MARRY AND REPRODUCE’, ‘SLEEP’, ‘CONFORM’. Dollar bills now read: ‘THIS IS YOUR GOD’. When he takes them off, everything is normal again. But there is an even bigger shock when the sunglasses reveal that certain people are in fact shapeshifting aliens with skeletal faces and metallic eyes. Nada flees and takes refuge in a bank, where with his enhanced vision he sees that most of the customers are aliens. At this point, the film shifts gears without warning, becoming unabashedly ‘cartoonish’. At the sight of the enemy, Nada instantly slips into cocky, wisecracking mode, a jarring transition from his previously low-key demeanour, as he blows apart the aliens while spitting out corny one-liners almost as much as bullets, like a B-film version of Arnold Schwarzenegger (he is muscle-bound, too, enhancing the comparison).

LEFT: …and as seen by Nada, with shades on.

This dramatic shift in tone has been criticised widely, with many commentators lamenting its supposed undermining of the Althusserian account of false consciousness inherent in the film’s first half. Barry Keith Grant is typical: ‘They Live … abandons its cultural critique halfway through to concentrate on [Nada’s] improbable heroics … Ironically, the film becomes exactly the kind of formulaic escapist entertainment it begins by critiquing as the opiate of the people’ (Grant 2004, 18). But what if the film is suggesting there is no way to step outside of ideology, no way to unwork false consciousness, but that the best one can do is to rework it to satisfy personal need? This then speaks of the difference between Corman and Carpenter, and ultimately of the difference in cultural value of the B-film in the 1960s (loitering in some kind of rebellious ‘outside’) and the B-film today (as fully absorbed, hyperreal selling point). Nada is like a badfilm version of Schwarzenegger’s character Doug Quaid in Total Recall (1990), who does not realise he is an undercover secret agent, but is instead brainwashed to think he is an ordinary labourer – just like Nada. But when danger comes, Quaid’s training kicks in automatically and he transforms into the lethal agent he was all along, as seamlessly as Nada does when the bullets begin to fly. Nada, then – indoctrinated, brainwashed, but subliminally aware – is the secret agent of badfilm. When he assumes his wisecracking, B-movie action stance, he is turning the autonomous, controlling intelligence the film rails against back against itself.

They Live sits within a continuum of SF works that challenge the consensus reality of consumer and mass-mediated culture. Examples include: Ray Nelson’s short story ‘Eight O’Clock in the Morning’ (1963), the basis for Carpenter’s screenplay alongside the ‘Nada’ comic strip (1985) that Nelson adapted from his story;[5] Ballard’s ‘The Subliminal Man’ (1963); Philip K. Dick’s Ubik (1969); and the films Invasion of the Bodysnatchers (1956), The Truman Show (1998) and The Matrix (1999). In terms of They Live, ‘The Subliminal Man’ is most revealing. In fact, it seems to have inspired ‘Eight O’Clock in the Morning’ (and therefore could be said to be the real inspiration for They Live),[6] although Nelson’s story comes off as little more than a heavy-handed rewrite with freaky aliens added for shock value. ‘The Subliminal Man’ features a world (minus aliens) in which subliminal messages control the populace through advertising and billboards, part of a society structured around conformity and planned obsolescence. There is only one make of car (only one make of everything: cigarettes, household goods, foodstuffs), produced in the same colour and specifications each year and designed to wear out at six-monthly intervals, and consumers become trapped in unbreakable shopping contracts, locked into the pursuit of false fulfilment.

Panels from Ray Nelson’s ‘Nada’, first published in Alien Encounters #6, 1985.

A man, Hathaway, becomes agitated about a series of giant signs erected on city outskirts and shopping centre perimeters. They don’t advertise anything – their facades are blank, shuttered grilles – so their true purpose is a mystery. But Hathaway believes they carry subliminal messages designed to control the populace. As he tells his doctor, Franklin, in a scene reminiscent of Nada’s futile pleas to others to understand the truth: ‘If you can’t believe your own senses what chance have you left? They’re invading your brain, if you don’t defend yourself they’ll take it over completely! We’ve got to act now before we’re all paralysed’ (Ballard 2006, 569–70). Franklin watches Hathaway climb one of the billboards, where he attacks a switch-box and destroys the sign’s grille, revealing, in another clear parallel with Carpenter’s film, a cycling and repeating display underneath:

‘The phrases, and every combination of them possible, were entirely familiar, and Franklin knew that he had been reading them for weeks as he passed up and down the expressway.

BUY NOW BUY NOW BUY NOW BUY NOW BUY
NEW CAR NOW NEW CAR NOW NEW CAR NOW
YES YES YES YES YES YES YES YES YES YES’ (Ballard 2006, 576)

‘The Subliminal Man’, while not specifically referring to the concept of X-rays as a hard scientific process, does reveal a sense of ‘seeing beyond’ consumerism, and the fake reality consumerism begets, thereby aligning itself with both X and They Live. As Steven Connor notes in his overview of the history of X-ray vision in art, literature and myth:

‘X-rays promise a utopia of pure spiritual essences, in which it would be possible to see through the obscuring veil of materiality, and in the process leave it behind, moving to a higher plane, or to a more refined condition. [Yet] they involve an irreducible necessity for some form of material meditation, a screening, detaining, or fixing, which seems to compromise, or indefinitely to defer the immaterialist dream of a world in which all that is solid may be melted into air.’ (Connor 2008)

This dream of ‘seeing through the obscuring veil of materiality’, and the necessity for ‘material mediation’, fits well with the kind of critical terrain in the 60s and 70s that would come to position advertising as an ideological system that denies consumers ‘true’ identity by virtue of a supersaturation of all modes of informational output. For Judith Williamson, the false image of ourselves bestowed by buying into the referent system of advertising is a system which devalues and erodes our nature and obscures ‘social realities’, resulting in a situation where ‘ideology and symbolic or signifying structures combine to form a Platonic system where everything means something else, and nothing is what it is’ (Williamson 1978, 170). In fact, ‘The Subliminal Man’ fictionalises the devolutionary effects of advertising and the forbidding sense that ‘nothing is what it is’. While the story’s narrative device seems an obvious influence on Nelson, its denouement recalls both Corman and Carpenter. As Hathaway is shot by the police and falls to his death – punished, like Xavier, for the sin of knowing reality as no one else can – Franklin orders yet another new car, as if nothing has ever happened, as ‘blind’ as everyone in They Live. But while the texture of the story is undeniably prescient in its central message, that the media landscape has redefined the world as itself, it, like Corman’s film, is essentially old-style message SF: socially aware science fiction depicting one man against the system, where the hero’s rebellion is brutally crushed and his broken body used as a totem to warn the rest of society.

Panels from ‘Nada’.

What exactly was in the air in 1963? As all three texts were formulated that year, it is fruitful to analyse Ballard’s story as a hinge text that embodies elements of both Corman’s and Carpenter’s films, yet one that points the way forward to a ‘Ballardian’ solution to the problem of futile rebellion – a solution Carpenter would also arrive at. Ballard refined the thesis of ‘The Subliminal Man’ in his experimental novel The Atrocity Exhibition (1970), which depicts the struggle of a schizophrenic man, ‘T-’, to formulate new sensory responses to the emergent dynamics of the burgeoning media and communications landscape in the 1960s. The Atrocity Exhibition mirrors Marshall McLuhan’s observation that the ‘medium, or process of our time – electric technology – is reshaping and restructuring patterns of social interdependence and every aspect of our personal life’ (McLuhan and Fiore 1967, 8). It is a work that places its protagonist ‘inside’ the image, absorbed within the Spectacle, with no ‘outside’ of which to speak or to safely retreat to. There is no limit to the multiple fantasies the media landscape feeds to ‘T-’, and which nourish his psychopathic tendencies, which then take on a life of their own: an invasion of the actual by the virtual. As Ballard puts it: ‘the nervous systems of the characters have been externalized, as part of the reversal of the interior and exterior worlds. Highways, office blocks, faces and street signs are perceived as if they were elements in a malfunctioning nervous system’ (Ballard 2001, annotations 76).

Mirroring the text’s Burroughsian cut-up narrative technique, ‘T-’ cuts and pastes the major cultural and political events of the 1960s into a bricolaged, reordered version of reality playing inside the cinema of his mind, with himself in the lead role. This is a process summarised usefully by Dominika Oramus:

‘[Ballard’s characters] live surrounded by texts which invade their minds, but they cannot focus long enough to appreciate any complex messages. The characters dream about violence and excitement in their own lives, and the mediascape (ever full of aggressive imagery) makes them long for the re-enactment of atrocities: ‘all those scenes of pain and violence that illuminated the margins of our lives’.’ (Oramus 2007, 161)

It is precisely this sense of ‘re-enactment’ that They Live inhabits, placing it further along a historical and cultural specificity that bears no relation to X, indeed to Corman’s career. In the early part of the film, Nada is as indoctrinated as everyone else, with no agency over the external conditions he finds himself in. As Carpenter intercuts banal television shows with inane conversations on the street, suggesting they are symbiotic, Nada, when asked how he plans to make ends meet, blithely parrots Reaganomics: ‘I believe in America. The opportunity will come’. Yet he does get smart, reworking those external conditions in a performative manner that evokes not only Ballard but also Simon Cottle’s sense of media consumers who, in ‘late-modern societies and, in their mediatized expression, periodically summon and galvanize collective beliefs, myths and solidarities – collective sentiments and appeals increasingly performed on a global media stage’ (Cottle 2006, 428).

Still from They Live.

Rather than Xavier’s fatal withdrawal, Nada declares, in the film’s most quoted line: ‘I have come here to chew bubblegum and kick ass – and I’m all out of bubblegum’. Unabashed, glorying in his outsider status, Carpenter reappropriates Hollywood values in a cheap ‘bubblegum’ universe that invades, reinvigorates and repopulates what Žižek (himself borrowing from Jean Baudrillard) calls the ‘desert of the real’ – the ideology of late capitalism (2002, 15). This intent is made blatantly clear from the opening titles, which display the words ‘They Live’ fading into graffiti on a desolate railway overpass. This simple dissolve is indicative: in Carpenter’s world, badfilm is the reality; there is no place left to stand outside of mass mediation. Perfomativity, the audience reacting within the dynamic system of media ritual enacted on the global media stage, with ‘spectators’ mirroring content back to ‘producers’, becomes, if enabled correctly, the last – the only – line of resistance.

Still from They Live.

Studying the ‘role of media in processes of manufacturing consent’, Cottle suggests that it is inadequate to conclude that mass media has an unquestioned role in enacting ironclad attitudes and frameworks through which processes such as ‘moral panics’ are channelled. Instead, he speaks to the issue of perfomativity in audience reception:

‘[Media] ritual only comes alive experientially, emotionally, subjunctively, when actively read by audiences/readerships who are prepared to ‘participate’ within it as symbolically meaningful to them, and who are prepared to accept the imagined solidarities on offer. Performativity, then, is not confined to the performative ‘doing’ of media producers but includes the ‘doing’ of ‘spectators’ as well, who actively enter into (‘commit themselves to’) the proceedings and who can identify themselves and their sentiments within them.’ (Cottle 2006, 428-9)

For Cottle, if this process can be used to enable moral panics (which are dependent on being actively ‘read’ by audiences, before being reflected back onto the global sphere), then it can also be used to re-project more intimate details of the audience’s experience and social lives, all the while remaining inside the technology of media ritual, a dynamic, interlocking system with constituent parts ‘producers, performers and participating audiences’ (Cottle 2006, 429). To return to the narrative conceit of X-ray vision, of seeing beyond, the notion of perfomativity in mediatised landscapes (mediascapes) can be seen as analogous to a form of brake or control – Connor’s ‘material mediation’ – on the capacity to see beyond. But why would we need it?

Connor describes how the very idea of X-ray vision has historically induced anxiety and terror because ‘the problem with X-rays is that, for the most part, what they like best is to go through things, and to go on going through things unless or until they meet something, like lead, that absorbs or scatters them’ (Connor 2008). To demonstrate, he identifies X as a ‘dystopia’ in which ‘every last pocket of opacity has been seared away, leaving a vitreous desert of universal transparency’, and he aligns the film with Baudrillard’s theory of hyperreality, with its preoccupation with depthlessness and the fatal blurring of private and public realms: ‘In a world in which everything must be made visible, and in which “value radiates in all directions”, the transparency of evil is indistinguishable from the evil of transparency’ (Connor 2008).

In this account, seeing everything, a process to which we willingly succumb via commodity fetishism, is the tool of an oppressive, autonomous system that exposes us to its inner workings: the truth that is revealed may not be a truth we are ontologically equipped to handle, with its inescapable highlighting of the fact that our free will has been stripped to the bone, and that this outcome has been smuggled in via our own collusion. The prediction of Baudrillard’s contemporary, Paul Virilio, is also apposite. Probed about our heavily surveilled and intrusive Western society, Virilio was asked: ‘But what shall we dream of when everything becomes visible?’ To which he replied: ‘We’ll dream of being blind’ (Wilson 1994). The disturbing parallel with Xavier’s fate need hardly be stated. Thus, for Connor, ‘the problem of how to see X-rays, or to employ them indirectly as a form of visual perception is similar to the problem … with the schoolboy fantasy of a universal acid, capable of burning through any substance: so what do you keep it in?’ (Connor 2008). Appropriate to this analysis of trash culture, Connor approaches the conundrum as Superman might. After all, ‘In order to exercise his X-ray vision, Superman would need some arrangement whereby the rays could be bounced back to him, as though he were able to exude some kind of screen which could be sent out in advance of the X-rays in order to reflect them’ (Connor 2008).

Let us return to the two films, then, with this framing question in mind: ‘If you have a narrative device that can see everything: what do you keep it in?’

‘HOW TO RECONSTITUTE YOURSELF’

LEFT: The preacher from X.

They Live subverts the thesis of X in a number of ways. Both feature apocalyptic preachers, that old B-movie staple. In X, the preacher exhorts Xavier to destroy himself and he is all too willing to comply. They Live’s preacher, however, implants the idea in Nada’s mind that there is another layer of reality of consumerism to be unpeeled, thereby leading him to the church, the sunglasses and the jouissance of self-realisation.

In one scenario, trash culture destroys the protagonist; in the other, it enables him to become complete. In both films, the sunglasses themselves, a heavily iconic popcult signifier, reinforce the division. In X, Xavier’s pair hinders his ability to see through reality, but Nada’s sunglasses allow him to see beyond, with the fullest sense of liberation – ‘like a drug’, he says.

LEFT: The preacher from They Live.

Crucially, Nada is in control of the process. He can turn the ‘high’ of popular culture on and off by taking the sunglasses on and off, whereas Xavier is helplessly trapped inside a spiralling nightmare – there is no permanent way to halt his worsening condition.[7]

Further, when Xavier is on the run, the subculture he is drawn to, filled with sideshow freaks and circus workers, is unequivocally depicted as degrading, lowlife, exploitative, even as it provides him with a living. In They Live, when Nada hides out, his subcult of freedom fighters is nourishing, welcoming, each warrior dedicated to one other: ‘There’s no need to wear your sunglasses,’ he is told. ‘We’re all human in here’.

ABOVE: X’s subcult. BELOW: They Live’s subcult.

Even the character’s names are overripe with signification. ‘X’, which refers to Xavier himself (as the film’s subtitle makes clear), is the classic signifier of negation, but also a generic marker, as in ‘Brand X’. Xavier, then, is everyman, but one who thinks he can rise above it, thus negating himself, cancelling himself out in the process. ‘Nada’, too, signifies generic values, literally nothingness (in Spanish and Portuguese, ‘nada’ means nothing) but in Carpenter, the name signifies the obvious blank slate that his character has become – the bland everyman ripe for reinscription. Inevitably, Corman’s real-world circumstances yet again mirror his film world’s inherent bias. Like Xavier, he became repulsed by what he had become, and the world towards which he was drawn: ‘Fairly early on, I began to worry that New World Pictures might become too closely associated with exploitation films … I did not want to personally be identified, even stigmatized, by exploitation filmmaking’ (Corman and Jerome 1990, 188, 189).

Between the two filmmakers, there is another critical parallel/division: as Corman did before him, Carpenter, in recent times, has forsaken directing indefinitely. Yet this too effects a very different outcome. Carpenter has embraced the world of computer games, as a consultant on the first-person shooter computer game F.E.A.R. (2005). Tellingly, he describes the game in terms of ‘cinematics’, pointing out that ‘you,’ as the user, ‘are the character’ and that there is no difference between creating a suspense scene for film or game.[8] This merger between Carpenter, films and gaming was predicted 17 years earlier in They Live. When Nada and his sidekick Frank make their way up through the floors of the alien-controlled television studio, their goal is to destroy the antenna that beams the signals masking the subliminal messages and the aliens’ real faces. In the smoking hallways, strewn with debris from their shootouts with alien guards, Nada and Frank hear voices and must decide in a split second whether to fire automatically and risk killing humans. The entire sequence, with its rapid-fire decision making seen from Nada’s perspective and its ultimate goal of blowing up a vital installation in an alien base, is nothing less than a first-person shoot ’em up computer game – in live action.

ABOVE: still from They Live. BELOW: screenshot from F.E.A.R.

Here, Carpenter seems to anticipate the badfilm zeitgeist as outlined by Brendan Murphy and Jane Mills. Murphy points to the emergence of a new mode of filmic production that not only ‘blurs production and consumption’ as a result of our Web 2.0 society, encompassing social media, the aesthetics of appropriation and the cutting-edge interactivity of computer games, but that also looks to the B-movie world as a kind of shared repository of generic, iconic signifiers that create meaning across cultural, aesthetic and even political boundaries (Murphy 2009).[9] This corresponds with what Mills highlights as the breaking down of the traditional binary opposition between Hollywood and ‘not Hollywood’ (that is, most alternative/independent cinema movements) by a globalising, hybridising process that provides a ‘fluid screenscape in which cultural phenomena flow in and out of the frame’ (Mills 2009).

How does They Live resolve these strands of cultural data? According to Janet Maslin, Carpenter directs the film ‘with B-movie bluntness, but with none of the requisite snap’, while the ‘B-movie casting is another problem’ (Maslin 1988). But there are two ways to take the badfilm tropes she criticises: as a universal sign of narrative/aesthetic weakness, or, with Murphy and Mills in mind, as a liberating mesh of codes and signifiers that actually support the film’s critique. In fact, They Live draws more from Nelson’s comic strip ‘Nada’ than from the original short story upon which both comic and film are based.[10] The comic features the same sudden shift in tone from conspiracy theory to all-out ‘superhero’ action, a narrative device de rigueur for the pulpy comic-book world but apparently not for the serious world of film that Maslin wants They Live to inhabit.

Rather than lacking ‘requisite snap’, Carpenter is in fact completely true to his source material (moreover, more faithful to pulp fiction as revealing of reality than ‘serious’ literature), even if he does make one vital modification (although this in no way devalues his respect for pulp). In They Live, when Nada finally destroys the antenna, the film ends abruptly with a groan-inducing punchline. As a woman makes love to her partner, Nada destroys the antenna and the signal is switched off. The partner’s alien face, no longer electronically masked, is suddenly revealed to the woman. As she looks on in horror, he asks, ignorant of his outward appearance and only concerned with his sexual performance: ‘What’s wrong, baby?’ This awful joke is also present in ‘Nada’, but whereas Nelson hints at a subsequent war against the aliens brought on by their unmasking, Carpenter does no such thing. Instead, he immediately cuts to the credits with absolutely no hint of a new revolution sweeping out the old, no realistic, tangible sense of political upheaval: just that final, terrible gag as the film’s exclamation point.

The same joke twice. ABOVE: Panel from ‘Nada’. BELOW: Still from They Live.

Typically, Carpenter has been criticised for not being able to deliver a sense of the world after the alien signal has been destroyed. However, to return to Žižek, not even a provocateur of his experience has been quite able to imagine what exactly comes after capitalism.[11] Far more compelling in Žižek’s discourse is the methodology by which he uses examples from popular cinema as metaphoric circuit breakers in political discussion. For Žižek, Hollywood itself is the ultimate ‘ideological state apparatus’ (Žižek 2002, 16), inherently political in that it produces a cultural product – popular film – that belongs to a wider system of ideology that invents reality and supports cultural myths and institutional structures. According to Žižek, revolutionary cinema is therefore ‘cinema as the art of appearances telling us something about reality itself, about how reality constitutes itself’. When ‘the coordinates of your reality disintegrate’, the problem becomes ‘how to reconstitute yourself’ (Žižek in Fiennes 2006). In contrast to commentators who protest that They Live sells out the leftist critique it sets up, Žižek uses the film’s sunglasses premise as a crucial metaphor for the need to unwork the ‘real message’ lying beneath Republican ideology:

‘The glasses … function as a device for the critique of ideology. In other words, they enable [Nada] to see the real message lying beneath the glossy, colorful surface. What would we see if we were to observe the Republican presidential campaign through such glasses? The first thing would be a long series of contradictions and inconsistencies.’ (Žižek 2008)

Extrapolating to the aftermath of 9/11, Žižek demonstrates how the demonisation of the Islamic enemy is seen as an insidious by-product of American global expansion. For Žižek, we must reject the binary opposition that supports a war on terror, instead adopting ‘both positions simultaneously; this can be done only if we resort to the dialectical category of totality: there is no choice between these two positions; each one is one-sided and false …. The two sides are not really opposed …. They belong to the same field … The choice between Bush and Bin Laden is not our choice; they are both “Them” against Us’ (Žižek 2002, 50-1). This instantly recalls They Live, in which Carpenter ensures there is no distinction ‘between them and us’ (aligning the film with Mills’ Hollywood/not Hollywood hybridity): the aliens in their human guise are seamlessly integrated into our world, and it is only by a trick of the light that we are able to see them differently.

In the face of this ‘dialectical category of totality’, Žižek suggests that: ‘Instead of imposing our version of universality (universal human rights etc), universality – the shared space of understanding between different cultures – should be conceived of as an infinite task of translation, a constant reworking of one’s own particular position’ (Žižek 2002, 66). This returns us to Cottle’s media performativity and to Carpenter’s latter-day career as remaker/remodeler of his own B-movie legacy. Like Corman, Carpenter has his own empire – not producing other people’s work, but recycling and remixing his own, on (at the time of writing) no fewer than five big-budget remakes of his films. Undoubtedly, he is adept at ‘constantly reworking his own position’.[12] This is in stark contrast to Corman, eternally casting himself as David against the Goliath of Hollywood, yet slaying only himself (as Žižek might argue, ‘resistance is surrender’).[13] Indeed, Routt specifically examines how Corman’s adherence to the ‘outside’, and his blindness to fluidity of hypercapitalism, constantly undercuts his position: ‘Corman’s case, particularly in the “enigma” of the way in which his taste is transformed into that of the public, seems exemplary to me partly because what he … clearly thinks of as dichotomies keep melting into one another’ (Rout 1994, 60).

Meanwhile, the default critical position is that Carpenter, the filmmaker, is in decline. As Philip Kerr caustically observes: ‘the modestly titled John Carpenter’s Ghosts of Mars … is no exception to this decline, in that it finds the director now feeding off his own corpse … I myself was sad to see a once inventive talent eating his own excrement’ (Kerr 2001, 44). But Carpenter has always ‘fed off his own corpse’, fully aware of dichotomies that melt into one another: his entire oeuvre features repeated motifs, aesthetics and concepts, extending down to his self-composed soundtracks, with their minimal and repetitive refrains. Further, his films borrow just as freely from the films he admires as they do from his own work. As he said in response to an interviewer who detected elements from his films in other directors’ work: ‘I’ve made money off the creativity of Howard Hawks, Sergio Leone, Alfred Hitchcock, John Ford, John Sturges, Orson Welles, and many many others for my entire career – how can I complain when it happens to me?’ (Bright 1999).

With this statement, Carpenter situates himself as a nodal point in Mills’ ‘fluid screenscape of cultural phenomena’. If Xavier/Corman is the hubristic, overreaching modernist, then Nada/Carpenter is the exuberant postmodernist: ‘eating his own excrement’ is perhaps the Faustian pact Carpenter pays for delivering such astonishing work, a golden period stretching from his first feature Dark Star (1974) to They Live 14 years later. Accordingly, the jamming of the signal at the end of They Live is badfilm producing its own transmission, performing its own means of production, reconstituting itself from signals beamed out, mirrored back and reworked in the endless play inherent within Murphy’s proscribed repository of generic signifiers.

In They Live, that last scene – that note of purest trash reflected back to the horrified woman, back to the viewer of the film, a mirror halting the progress of the X-ray vision that demands to see beyond into the world to come – is the product of this new, reordered transmission. As ‘material mediation’, it is the ultimate solution to the problem of reconstitution, to the metaphoric problem of unstoppable X-ray vision, which, in Žižekian terms, is very much ‘your reality disintegrating’.

It is a solution that Xavier/Corman, forever scrabbling to find an outside from which to fire bullets, was never destined to achieve.

Image found on the internet. Creator unknown.

Notes

[1] Earlier, the cocky scientist had proudly announced about his experiments: ‘I’m closing in on the gods’.
[2] According to Greg Villepique: ‘As if to formally declare himself all washed up as an artist, Corman made a surprise return to directing for the 1990 time-travel stinker Frankenstein Unbound, a film sunk by his refusal to spend a little more money on effects; nobody much noticed its brief theatrical run’ (Villepique 2000).
[3] Elsewhere, he reflects: ‘We are a violent … species. If we weren’t … the sabre-toothed tiger would be … the dominant species. But the humans killed them. I touched on this in Death Race 2000’ (Corman and Jerome 1990, 162).
[4] Xavier, of course, kills one colleague and fails to heed another’s warnings about the serum’s side effects.
[5] Both Nelson’s story and comic strip are standard alien-invasion fare. Carpenter’s reworking is markedly more political, ironic, anti-consumerist and popcult-savvy.
[6] This is further borne out by publication dates: ‘The Subliminal Man’ was published in New Worlds in January 1963, while Nelson’s story appeared in Fantasy & Science Fiction in November that year.
[7] Carpenter’s masterstroke, not present in Nelson’s short story or comic strip, was to use the sunglasses as the device that reveals reality. In Nelson’s original story and comic, Nada ‘wakes up’ through hypnosis and is unable to turn the effect off.
[8] In an interview, Carpenter explains: ‘There’s a quality to [F.E.A.R.’s] visual cinematics …. I’m a video game fan from the old days, and I love first person shooter games. I’m a big fan of DOOM, but this is … a leap forward in terms of graphics which is the first thing you look at as a director. How does it look and how does it play and how does it feel? … The audience, whether it’s for a game or for a movie, invests in the characters on screen and psychologically bonds with them. What happens to them is what emotionally happens to you. In F.E.A.R., you are the character, so you already step into it, assuming that things will jump out and they will be frightening”’ (Ferrante 2005).
[9] Recall Nada’s appropriation of the Quaid character in Total Recall, the latter film itself a kind of glorified, unabashed B-movie made with Hollywood money.
[10] Amusingly, Nelson’s son Walter wrote on his father’s Facebook fan page: ‘Dad’s short story “Eight O’Clock in the Morning” had been pretty much continuously in print in multiple languages since the late ’60s. In the early ’80s, a friend convinced Ray to turn it into a graphic novel called ‘Nada’. The Nada comic hadn’t been on the shelves for a week before John Carpenter was on the line. The moral of this story is that Hollywood doesn’t read books, but does read comic books (er, graphic novels)’ (Nelson 2008).
[11] As he writes: ‘One of the clearest lessons of the last few decades is that capitalism is indestructible. Marx compared it to a vampire, and one of the salient points of comparison now appears to be that vampires always rise up again after being stabbed to death. Even Mao’s attempt, in the Cultural Revolution, to wipe out the traces of capitalism, ended up in its triumphant return’ (Žižek 2007, 4).
[12] And philosophical about it, too: ‘It’s a brand new world out there in terms of trying to get advertising. There’s so much going on that if you come up with a movie that people have never heard of they don’t pay attention to it – no matter how good it is. So it becomes, “Let’s remake something that maybe rings a bell and that you’ve heard of before”. That way, you’re already ahead. I’m flattered, but I understand what’s going on. They’re picking everything to remake. I think they’ve just run down the list of other titles and have finally got to mine (laughs)’ (Matloff 2007).
[13] This phrase refers to the title of Žižek’s 2007 article, in which he outlines the ‘defeat of the Left’: ‘The response of some critics on the postmodern Left to this predicament is to call for a new politics of resistance. Those who still insist on fighting state power, let alone seizing it, are accused of remaining stuck within the ‘old paradigm’: the task today, their critics say, is to resist state power by withdrawing from its terrain and creating new spaces outside its control. This is, of course, the obverse of accepting the triumph of capitalism. The politics of resistance is nothing but the moralising supplement to a Third Way Left’ (Žižek 2007, 4).

References

+ Ballard, J.G. 2001. The Atrocity Exhibition [1970]. London: Flamingo.
–––––– 2006. ‘The Subliminal Man’ [1963]. In The Complete Short Stories: Volume 1, 559–77. London: Harper Perennial.
+ Bright, Marc. 1999. ‘John Carpenter Speaks to the “John Carpenter Website”.’ http://www.geocities.com/j_nada/carp/interview/jcspeakstojcpage.html.
+ Connor, Steven. 2008. Pregnable of Eye: X-Rays, Vision and Magic. http://www.stevenconnor.com/xray.
+ Corman, Roger, with Jim Jerome. 1990. How I Made a Hundred Movies in Hollywood and Never Lost a Dime. New York and Toronto: Random House.
+ Cottle, Simon. 2006. Mediatized rituals: beyond manufacturing consent. Media, Culture & Society, 28, no. 3: 411-32.
+ Emery, Robert J. 2003. The Directors: Take Three. New York: Allworth Press.
+ Dixon, Winston Wheeler. 2005. Roger Corman. Senses of Cinema, August. http://archive.sensesofcinema.com/contents/directors/06/corman.html.
+ Ferrante, Anthony C. 2005. John Carpenter and game producer Rob Loftus uncover the nature of F.E.A.R. mania.com, 31 October. http://www.mania.com/john-carpenter-game-producer-rob-loftus-uncover-nature-fear_article_49967.html.
+ Grant, Barry Keith. 2004. Disorder in the Universe: John Carpenter and the Question of Genre. In The Cinema of John Carpenter: the Technique of Terror, ed. Ian Conrich and David Woods, 10-20. London and New York: Wallflower Press.
+ Gray, Beverly. 2000. Roger Corman: An Unauthorized Biography of the Godfather of Indie Filmmaking. Los Angeles: Renaissance Books.
+ Kerr, Philip. 2001. Mars bores. New Statesman, 10 December.
+ Lippit, Akira Mizuta. 2005. Atomic Light (Shadow Optics). Minneapolis: University of Minnesota Press.
+ McLuhan, Marshall and Quentin Fiore. 1967. The Medium is the Massage: An Inventory of Effects. New York: Bantam Books.
+ Matloff, Jason. 2007. John Carpenter’s Business of Insanity. MovieMaker, 31 July. http://www.moviemaker.com/directing/article/john_carpenters_business_of_insanity.
+ Maude, Collette. 2008. They Live. Time Out. http://www.timeout.com/film/reviews/79208/they-live.html.
+ Mills, Jane. 2009. Hollywood’s ‘bad’ other. Conference paper given at B for BAD Cinema, Monash University, 15 April.
+ Morris, Gary. 2000. Roger Corman on New World Pictures: An Interview from 1974. Bright Lights Film Journal, no. 27, January. http://www.brightlightsfilm.com/27/cormaninterview1.html.
+ Murphy, Brendan. B Grade 2.0: Gondry, ‘Sweding’ and B-movie tropes in emerging social media culture. Conference paper given at B for BAD Cinema, Monash University, 15 April.
+ Nelson, Ray. 1963. ‘Eight O’Clock in the Morning’. Fantasy and Science Fiction, November.
–––––– 1985. ‘Nada’. Alien Encounters, no. 6.
+ Nelson, Walter. 2008. The Story Behind They Live. http://www.facebook.com/pages/Ray-Faraday-Nelson/44349104571?v=feed&story_fbid=91694579571.
+ Oramus, Dominika. 2007. Grave New World: The Decline of the West in the Fiction of J.G. Ballard. Warsaw: University of Warsaw.
+ Reynolds, Ann. 2003. Robert Smithson: Learning from New Jersey and Elsewhere. Cambridge, Massachusetts: MIT Press.
+ Routt, William D. 1994. Art, popular art. Continuum: the Australian Journal of Media and Culture, 7, no. 2.
+ Savage, Jon. 1978. J.G. Ballard, in V. Vale (ed.), Search & Destroy #7-11: The Complete Reprint, San Francisco, V/Search Publications [date not given].
+ Sconce, Jeffrey. 1995. Trashing the academy: Taste, excess, and an emerging politics of cinematic style. Screen 36: 371-93.
+ Villepique, Greg. 2000. Roger Corman. Salon, 13 June. http://www.salon.com/people/bc/2000/06/13/corman/index1.html.
+ Williamson, Judith. 1978. Decoding Advertisements. London: Marion Boyars Publishers Ltd.
+ Wilson, Louise. 1994. Cyberwar, God And Television: Interview with Paul Virilio. Ctheory.net, 1 December.
+ Woods, David. 2004. Us and Them: Authority and Identity in Carpenter’s Films. In The Cinema of John Carpenter: the Technique of Terror, ed. Ian Conrich and David Woods, 21-34. London and New York: Wallflower Press.
+ Žižek, Slavoj. 2002. Welcome to the Desert of the Real!: Five Essays on 11 September and Related Dates. London and New York: Verso.
–––––– 2007. Resistance Is Surrender. London Review of Books, 29, no. 22.
–––––– 2008. Through the Glasses Darkly. In These Times, 29 October. http://www.inthesetimes.com/article/3976/through_the_glasses_darkly.

Films

+ Carpenter, John. 1988. They Live. Alive Films.
+ Corman, Roger. 1963. X: the Man with the X-Ray Eyes. Alta Vista Productions.
+ Fiennes, Sophie. 2006. The Pervert’s Guide to Cinema (written and presented by Slavoj Žižek). Amoeba Film.

by Mike Holliday

JOHN GRAY is Emeritus Professor of European Thought at the London School of Economics. His numerous books include ‘Hayek on Liberty’ (1984) and Straw Dogs: Thoughts on Humans and Other Animals (2002); his most recent work is The Immortalization Commission: Science and the Strange Quest to Cheat Death (2011). Gray has been described as ‘one of the most challenging and controversial political theorists in the English-speaking world’, and as ‘the most prescient of British public intellectuals’.[1] He is also an enthusiastic admirer of J.G. Ballard, providing an appreciation for the New Statesman following Ballard’s death in April 2009 in which he wrote:

After each meeting with him my view of the world around me was more Ballardian – a tribute not only to the force of his personality, but even more to the exactitude of his vision.[2]

However, there is little in the way of appraisal or commentary on the relationship between Ballard’s fiction and Gray’s philosophy, which may be considered surprising given the prominence of Gray’s writings over the last several years. This is a deficiency that I shall be attempting to rectify in what follows …

During the last 10 years of Ballard’s life, it seemed at times as if the author had formed a two-man mutual admiration society with Gray. It was Gray who had started the ball rolling in 1999 with a review in which he argued that Ballard was Britain’s ‘most gifted and original living writer’, comparing him favourably with Wells, Conrad, Greene, and William Burroughs.[3] Three year later, Straw Dogs, which was to become Gray’s best known book, appeared with an endorsement from Ballard: ‘powerful and brilliant … an essential guide to the new millennium.’ Straw Dogs was duly selected by Ballard as one of his books of the year, as were two of its successors, Heresies (2004) and Black Mass (2007).

It was obvious that the two writers shared common concerns. They both viewed our lives as characterised by chance, fragmentation, and what Ballard termed ‘hidden assignments,’ rather than by conscious choices and intentions.[4] What we think of as reality, they saw as a ‘ramshackle construct’ heavily influenced by our need for day-to-day survival and by the mediatised fictions around us.[5] Both emphasized that, as primates, we bear the traces of our evolutionary heritage, and that violence and psychopathy lie latent within the human psyche.[6] Gray and Ballard therefore saw themselves as opposed to that strand of the Enlightenment tradition which believes humans to be essentially sane and rational.[7] There were resemblances in political outlook as well: both combined criticism of ‘big business’ capitalism with strong anti-socialist sentiments and an admiration for Margaret Thatcher.[8]

Nevertheless, some of Ballard’s readers may have been perplexed by the mutual enthusiasm. Gray’s emphasis on social stability and his support for inherited institutions such as the monarchy[9] appeared at odds with Ballard’s intense dislike of British traditionalism and conformity, and with the passionate welcome which he gave to social and cultural change. It seemed difficult to understand Ballard’s admiration for a political philosopher whose key influences included Friedrich Hayek and Michael Oakeshott[10] and who could write that:

[human beings'] deepest need is a home, a network of common practices and inherited traditions that confers on them the blessing of a settled identity. … their freedom is worth while and meaningful to them only against a background of common cultural forms. Such forms cannot be created anew for each generation. … Where change is incessant or pluralism too insistent, where the links between the generations are broken or the shared raiment of the common culture is in tatters, human beings will not flourish.[11]

Moreover, Ballard’s fiction of ‘psychic fulfillment’[12] contrasted with what many perceived to be the gloomy pessimism and quietism of Straw Dogs and Heresies, epitomised by the Introduction to the latter, which concluded with the words:

Fortunately, the Earth is larger and more enduring than anything produced by the human mind. For humans, the growth of knowledge means only history as usual – if on a rather larger scale of destruction. For the Earth, it is only a dream, soon to end in peace.[13]

This is the type of comment which led fellow-philosopher Simon Blackburn to write that ‘Gray could be comfortable only in a religion with no faith, no hope, and no charity.’[14]

In fact, of the concerns that he shares with Ballard, only Gray’s antipathy towards socialism features strongly in his writings prior to the late-1990s. His initial political philosophy appears to have been based around a rejection of Marxism as a form of utopian messianism,[15] together with a conviction that the post-war consensus in British politics had broken down:

Unlike corporatist institutions in Germany and Austria, which acted as pace-makers for wealth-creation and guarantors of social peace, British corporatism in the 1960s and 1970s had produced economic stagnation, industrial and social conflict and a fiscal crisis of the state which triggered the intervention of the IMF.[16]

In light of this, it is not surprising that Gray was an enthusiast for the economic policies of Margaret Thatcher and the writings of Friedrich Hayek, before coming to realise that the views of the neo-liberal ‘New Right’ were just as utopian as those of the Marxist left – another variant on ‘the Enlightenment project of supplanting the historic diversity of human cultures with a single, universal civilization.’[17] There followed a flirtation with Oakeshottian conservatism, with its emphasis on civic association, localism, and inherited social practices, but Gray eventually saw this as inconsistent with the pluralism and social and economic changes engendered by market forces and the power of capital. Conservatism – of almost any type – had become an ‘atavistic reaction against modern life’;[18] it now rested on credulity towards tradition and had hence become another totalising political narrative. In the 1990s Gray was briefly enthused by Tony Blair and ‘New Labour’, initially seeing the latter as a liberal communitarian project but soon recognising its Thatcherite and neo-conservative roots.[19] The result of this rejection of a series of universal political theories – socialist, neo-liberal, Oakeshottian-conservative, and liberal-communitarian – was two-fold. First came Gray’s attempt to characterize a more restricted form of political agreement in terms of a modus vivendi between differing and incompatible ways of life;[20] and this was followed by what many perceived to be the anti-humanism and nihilism of Straw Dogs, with its rejection of the twin Enlightenment conceits: that we can transcend our animals natures, and that we can attain permanent political and moral progress.[21]

In a sense, therefore, the effect of Gray’s course as a political philosopher has been to bring home the lesson that Ballard understood intuitively from his upbringing in Shanghai and his experiences in Lunghua camp: that the stage-set which we perceive as reality can come crashing to the ground in short order, and that violent and psychopathic behaviour can re-emerge no matter how civilised we view ourselves.[22] Given this, all attempts at an overarching political theory must fail to do justice to the facts of human existence. The implication for Gray is that politics must concern itself with pragmatic activity, with ways of somehow reconciling or negotiating between different interests and values, rather than with prescriptive theorizing. For Ballard, the lesson is that we can no longer look to politics as the source of fundamental change, but must rely on the transcending and transforming powers of the human imagination: ‘radical change [cannot] come from political means any longer. I think it can only come from the confines of the skull – by imaginative means, whatever the route may be …’.[23] But if redemption lies outside politics, then it is not the political philosopher but the writer of the imagination who can indicate a way forward, as Gray himself appears to recognise when he discusses Ballard’s writings:

The casual cruelty he witnessed in Shanghai, and the tragic early death of his wife Mary in 1964, revealed a world devoid of human meaning. The challenge Ballard faced was to show how fulfillment could be found in such conditions. His writings were the result, a lifelong experiment in imaginative alchemy, the transmutation of senseless dross into visions of beauty.[24]

… to view Ballard as a political moralist would be a complete misreading. He is not a Ralph Nader or Herbert Marcuse, railing against the emptiness of a society based on consumption. … Ballard’s achievement is not to have staked out any kind of political position. Rather it is to have communicated a vision of what individual fulfillment might mean in a time of nihilism.[25]

How might we understand Gray’s comment about fulfillment in a time of nihilism? Perhaps the best place to start is by looking more closely at the reasons why Gray rejects all political ideologies. Central to this dismissal of political theorizing is his critique of the idea of progress. Political theories which apply supposedly universal principles or techniques to the vicissitudes of the real world gain their traction from an implied end-point, towards which a society, or humanity as a whole, is travelling. But, claims Gray, improvements in society and ethics are not like gains in scientific knowledge. The latter are cumulative, but the former depend on practices – on skill and practical art – and can be easily lost if conditions change. One of the reasons we do not understand this is that we are blind to the roots of our long-standing assumption that progress is ubiquitous:

Like much else in secular thought the idea of progress is a legacy of Christianity. … The belief that salvation is a type of historical event is an innovation, most likely originating around three thousand years ago with the Persian prophet Zoroaster. … In modern times the belief that God could defeat evil was translated into secular terms, and became a strand in the Enlightenment. Substitute for God a divinized humanity, and you have the myth that lies behind radical secular politics from the Jacobins onwards. The impact of this vision went far beyond revolutionary movements. It also produced meliorism – the faith in gradual improvement of liberal humanists, who although they deny any belief in a single, world-transforming event still believe that the world can be remade by human action.[26]

On this view, the idea of progress constitutes an idolatry of time in which the particulars of the world are perceived and accorded value according to what they might lead to, emptying the present of value and eliminating the perspective of the timeless.[27] It assumes a linear time which flows into the future, rather than, say, a circular time determined by the seasons, which is what agriculturalists would be inclined to suppose. This is reminiscent of Ballard’s long-standing interest in different forms of time: as early as 1962 he was criticizing science fiction writers for ‘treating time like a sort of glorified scenic railway’,[28] which might serve as a graphic metaphor for the faith in unilinear progress which Gray sees as underlying Western political thought. In his early novels Ballard explored a variety of temporal possibilities: the archaeopsychic time of evolutionary history (The Drowned World), the erasure of memory in the ‘lunar landscapes’ of the future (The Drought),[29] and the surrender of temporal identity and erasure of time itself (The Crytsal World). The non-linear structure of The Atrocity Exhibition (1970), was intended as a counterpart to the fragmented nature of modern lives, as Ballard would later explain:

We live in a kind of enormously expanded present, which is just packed like a tenement city with images from the past, and to some extent the future, which have been commandeered, ransacked out of the years past and the years to come, and The Atrocity Exhibition really describes just that world. Traven is making a desperate bid to understand what all these elements that are no longer linked by time mean – if they are not linked by time, what are they linked by?[30]

The notion of a liberation from time re-emerged in a number of Ballard’s short stories from the early 1980s, and much of his subsequent work (Running Wild, Cocaine Nights, Super-Cannes, Millennium People, Kingdome Come) can be seen an extended exploration as to how we might live in what he terms an ‘endless present’ dominated by the media and consumption.

Especially problematical is the notion that our own lives are to be understood in terms of an ongoing narrative. For Gray, this is a modern, Western conceit that derives from Christian eschatology and its secularization in terms of the notions of linear progress and utopic societies:

The dominant western myths have been historical narratives, and it has become fashionable to view narrative as a basic human need. … [But] seeing one’s life as an episode in a universal narrative is a fantasy, and … has not always been regarded as a good thing. Many of the world’s mystics have aimed to achieve a state of contemplation in which the succession of happenings from which we construct the story of our lives is absent. … Poets and epicureans have cultivated a condition of spontaneity in which they could enjoy each moment for its own sake.[31]

According to this modern-day myth, our personal lives are a story in which the moment-by-moment present develops out of what happened to us in the past and derives its meaning from what it points to in the future. Ballard agrees with Gray in finding this unrealistic:

I mean there’s no sort of central ordering principle which each of us feels – we don’t sort of say half way through the day ‘Right! I am a character in, as it were, chapter three’ who has a narrative assignment determined by some sort of larger, evolving process, like a character in Hamlet.[32]

For Ballard, if our lives do actually resemble some form of narrative, then it must be one that has been written by William Burroughs, composed of chance or random events: ‘we switch on television sets, switch them off half an hour later, speak on the telephone, read magazines, dream, and so forth. We don’t live our lives in linear terms in the sense that the Victorians did.’[33]

In the absence of a linear narrative – whether it be eschatological, ideological, or personal – that provides meaning to our lives, salvation or fulfillment has to be an individual achievement and is to be sought not in the future but rather in a release from the grip of time. When Gray interviewed Ballard in 2000, he commented on how the author’s characters frequently seek to escape from memory, from the ‘shallow time that passes in their personal lives’: sometimes they find themselves free to explore a deeper notion of time that lies within the human nervous system, but on other occasions they ‘put the past aside in order to inhabit the present better’.[34] As Gray later noted in Straw Dogs and Black Mass, this surrender to the present as a way of finding release from time is a common theme in mysticism, religion and poetry.[35] In Ballard’s fiction, it is perhaps most evident in the three stories published in the early 1980′s: ‘News from the Sun’, ‘Memories of the Space Age’ and ‘Myths of the Near Future’, each of which features a widespread psychic disorder which distorts its victims’ perception of time. The stories’ protagonists come to understand that this makes available to them a world where all events – past and future – can be simultaneously present. This is not the obliteration of memory and hopes, but their displacement and incorporation into an everlasting present. Another – more modest and personal – version of this transformation appears in Ballard’s semi-autobiographical novel The Kindness of Women, where Jim describes the effect that family life has had on him: ‘The children Miriam had borne and the others who played by the stream had taken the place of the dead Chinese lying in the Lunghua creeks and canals. For the first time I was living in an endless present that owed nothing to the past.’[36]

For Gray, this assimilation of past and future into the present is more meaningful than our preoccupation with work and action, which – he supposes – serves the same aim. Activity and enterprise involve a form of ‘time worship’ whereby meaning is imparted to our lives by what we might achieve or become in the future, rather than by what we are now:

The world has come to be seen as something to be remade in our own image. … Action preserves a sense of self-identity that reflection dispels. When we are at work in the world we have a seeming solidity. Action gives us consolation for our inexistence. It is not the idle dreamer who escapes from reality. It is practical men and women, who turn to a life of action as a refuge from insignificance.[37]

This scepticism towards the value of work and action manifests itself in a number of Ballard’s novels – most noticeably in Super-Cannes, but also in the much earlier book The Drowned World. As Ballard explained in a 1975 interview,[38] Kerans’ decision to stay at the flooded lagoon in an attempt to understand and come to terms with the way he has been affected by the changes in landscape – which culminates in his suicidal journey South towards the sun – is the only meaningful course of action in the book. Compared to this, the behaviour of those who flee North, or those who drain the lagoon, is empty of meaning. In the book, Kerans reflects on the activity of Colonel Riggs, who ‘had not seen the dream, not felt its immense hallucinatory power. He was still obeying reason and logic, buzzing around his diminished, unimportant world with his little parcels of instructions like a worker bee about to return to the home nest.’[39] Sanders in The Crystal World learns the same lesson: ‘we have always associated movement with life and the passage of time, but from my experience within the forest near Mont Royal I know that all motion leads inevitably to death, and that time is its servant.’[40]

This rejection of the Western cult of enterprise and action-for-the-sake-of-action is similar to the Taoist concept of wu wei which, although frequently translated as ‘doing nothing’, is not an injunction to quietism but a recognition that, instead of formulating goals and deliberately aiming one’s actions at them, one may be better served by spontaneous behaviour that comes from a clear view of the world.[41] Taoism is just about the only philosophy that Gray has good words for in Straw Dogs,[42] admiring the way in which ‘spontaneous action’ does not mean giving oneself up to subjectivity and intensity of emotion – a legacy of Western romanticism – but reflecting on one’s situation with utmost clarity and discovering that there is actually just the one way in which one can act. In A.C. Graham’s words, ‘contemplating with … the senses perfectly clear one grasps everything in its unity, in a knowing which … we may think of as an instantaneous synthesising of all information as it comes.’[43]

This type of spontaneous action is similar to the behaviour of many of Ballard’s protagonists, particularly those in his early fiction – the novels and stories of ‘psychic fulfillment’ – such as Powers (‘The Voices of Time’), Kerans (The Drowned World), Sanders (The Crystal World), and Traven in The Atrocity Exhibition. Their actions can hardly be described as driven by the emotions, yet they lack the rationality which we normally associate with purposive behaviour. These characters wait, they assimilate the information available in their environments, and they take counsel from their unconscious and imagination – only then do they respond with what seems to them to be the appropriate response, and in doing so they follow ‘that single course which fits no rules but is the inevitable one.’[44] So in The Atrocity Exhibition, Traven listens to the time-music of the quasars, retreats to his terminal beach, and consults with Kline, Coma and Xero – the avatars of his unconscious; then he re-emerges to set out his ‘psychodramas’ and try to wrest meaning from a world made meaningless. These heroes of Ballard’s fiction understand that the relationship between self and world is such that taking a rationalised approach gets us nowhere; there are always reasons for and against several different plans of action, so it is best to ‘listen to Heaven which breathes through us’[45] and let the subterranean areas of our minds do the work:[46]

We are bombarded by this absolute deluge of fictional material of every conceivable kind and all this has the affect of … preempting our own original response to anything. … One has to foster one’s own imagination to a very intense degree, far more than most people realize. Most people have a huge capacity for imaginative response to the world that is scarcely tapped. … One will not be able to trust the external environment to provide all the necessary cues for a rich and fulfilling life.[47]

Gray believes that, once we forsake a rationalist philosophy and accept the power of the unconscious and the human imagination, we are better able to appreciate the significant role that religion and myth play in people’s lives: ‘If humans are different from other animals it is chiefly in being governed by myths, which are not creations of the will but creatures of the imagination. Emerging unbidden from subterranean regions, they rule the lives of those they possess.’[48] Religions constitute ways of living with mystery, with what we simply cannot know – and Gray believes that most of humanity will continue to have need of them. His enthusiasm for religion and his criticism of what he terms ‘proselytizing atheism’[49] would seem at odds with Ballard, who once claimed: ‘I assume there’s no after-life on the same basis that I assume the world is not balanced on the back of a giant tortoise.’ Yet later in the same interview, Ballard explained that he was nevertheless extremely interested in religion as a means by which people cope with the enigmas of the universe and of human consciousness, and compared it to the way that he himself, as a writer, tried to deal with the same subjects in an imaginative manner.[50] In fact a close reading of Ballard’s fiction discloses numerous examples of religious imagery, sometimes in surprising places such as The Atrocity Exhibition, one chapter of which is concerned with an abortive Second Coming of Christ in the 1960s (‘In the eucharist of the simulated auto-disaster we see the transliterated pudenda of Ralph Nader, our nearest image of the blood and body of Christ’), and Crash, which Ballard himself once described as a ‘psychopathic hymn’ (‘She sat in the damaged car like a deity occupying a shrine readied for her in the blood of a minor member of her congregation’).[51]

It seems that for both Gray and Ballard, religion is – in its essentials – about how we deal with what we cannot understand rationally, so it is not surprising to find that Gray attaches little importance to the role that belief plays in most religions. It is only, he thinks, certain types of Christianity and Islam where belief has a central place, where claims to knowledge replace imagination, symbolism and metaphor: ‘For polytheists, religion is a matter of practice, not belief; and there are many kinds of practice. For Christians, religion is a matter of true belief. If only one belief can be true, every way of life in which it is not accepted must be in error.’[52] Hence we can understand how this strong opponent of secular rationalism can tell Will Self: ‘beliefs – especially spiritual beliefs – are just an encumbrance. Best to have none, if you can manage it.’[53]

Yet despite the congruence of views between Ballard and Gray an impression persists that there is a substantive difference between them. For Ballard, there seems to be an urgency, a desire to wake people out of a stupor imposed by unthinking adherence to existing patterns of behaviour. At times, he suggests that almost any action is useful if it can crack ‘the conventional enamel that encases everything’.[54] This imperative is so strong that Ballard sometimes reads more like a proponent of the power of positive thinking than of the efficacy of the Taoist wu wei:

The challenge is for each of us to respond, to remake as much as we can of the world around us, because no one else will do it for us. We have to find a core within us and get to work. … Just get on with it![55]

Although Ballard cannot be said to value choice per se, he is convinced that for us, today, freedom of the individual to choose their own path has to trump the acceptance of established paradigms. The imperative is to exert oneself against ‘smothering conventionalized reality’[56] by using our imaginative resources, perhaps even our psychopathic urges, and this implies that there has to be value in the freedom to be able to act in this way. The individual must recognise that ‘he or she is all he or she has got.’[57]

Gray appears much more ambivalent. He argues that most people throughout history have never been the authors of their own lives, nor would they have even valued this type of life.[58] But, he goes on, ‘we have been thrown into a time in which everything is provisional. … We are forced to live as if we were free. The cult of choice reflects the fact that we must improvise our lives. That we cannot do otherwise is a mark of our unfreedom.’[59] Yet Gray seems to fear that emphasizing individual choice risks delivering us back into the clutches of a liberal individualism that is empty of substance:

… individual well-being presupposes an array of choiceworthy options which can only be supplied by worthwhile forms of common life. It is from the options provided by such forms of life that choices, however autonomous, derive all of their value. The ultimate locus of value in the human world is not, therefore, in individual choices.[60]

For Ballard, one suspects, resorting to values which lie in ‘worthwhile forms of common life’ is at bottom just another failure of the imagination, a refusal to confront the power of social conformity – no matter how much he might share Gray’s skepticism concerning the sovereign individual selves of Enlightenment rationalism and neo-liberalism.

This is maybe why, as he neared the end of his life, Ballard retained his sense of optimism. V. Vale of RE/Search Publications tells of discussing the impending global financial crisis with Ballard in late-2008, a few months before he died: ‘he said, “I remain optimistic”. I was really happy about that [because getting depressed] takes away your power, especially the power of your imagination which Ballard himself has demonstrated and incarnated in his life.’[61]

Vale and Ballard, towards the end of Ballard’s life.

Yet perhaps Gray is not quite the pessimist that one might guess from reading Straw Dogs. As Glen Newey points out,[62] Gray’s activity over the last 10 years or more – his regular public appearances and his journalistic pieces, many of which have confronted current issues such as the nature of globalization, Islamic fundamentalism, and changes in the old Soviet-bloc countries – contrasts sharply with the more theoretical writings of most political philosophers, and indicates that Gray has not given up but is offering us ‘a counsel of modesty rather than of impossibility.’ I suggest that Gray’s apparent pessimism reflects the fact that he has been primarily concerned with counteracting ideologies and puncturing their attendant illusions; conversely, Ballard’s optimism was a necessity for a writer searching for a sense of meaning and purpose which might be available in our everyday lives.[63]

This difference between the two writers points to a critical tension within Gray’s thought. Despite his strictures against liberal individualism, the effect of Gray’s attempts to undermine any and all universalist ‘solutions’ that derive from political theorizing (whether they be socialist, neo-liberal, return-to-basics conservative, or whatever) must be to place the emphasis back on the individual – who, after all, still has to come to terms with the society in which they find themselves.

One way of resolving this tension can be found in Ballard’s contention that (notwithstanding his sense of urgency and desire for change) we can only really become what we already are:

The whole purpose of imaginative enterprise – surrealist paintings or the sort of fiction I try to write – is to find one’s real nature. … I think that all of my fiction is optimistic because it’s a fiction of psychic fulfillment. The characters are finding themselves, which is after all the only definition of real happiness there is: to find yourself and be who you are.[64]

This is a conception of individualism that is no longer dependent on a free-standing, sovereign self or on the privileging of choice. Neither does it generate a temporal dimension whereby the present is a pale reflection of one’s shining future. Instead, by becoming what we already are, we mediate past and future and discover that long-standing Ballardian preoccupation – an everlasting present. Here, suggests Ballard, we can find the immanent counterparts of those aspects of human life – fulfillment, individuality, even community – which appeared to have receded out of reach and been replaced by empty concepts.

We can now see the full import of Gray’s comment that Ballard has tried to describe ‘what individual fulfillment might mean in a time of nihilism’. For Gray, nihilism is constituted by the belief that ‘human life must be redeemed from meaninglessness’.[65] Only a nihilist, after all, would assume that human life is of itself meaningless, and hence in need of rescue – a view which Gray sees as being shared by all political ideologies. What life actually needs is not another rescue attempt but Ballard’s passionate engagement. The alternative of pessimism and quietism represents just another version of the belief that we have reached the truth – a temptation which Gray rejects like all the rest:

The point of showing the flimsiness of all that is seemingly solid is not to come up with an immovable truth, and persuade the reader to accept it. Persuasion is a missionary enterprise, the goal of which is conversion. Instead the aim is to present a record of what one observer has seen, which readers can use as they will.[66]

NOTES

[1] John Horton & Glen Newey, ‘John Gray: A Political Theorist Of and Against Our Times’, in The Political Theory of John Gray, John Horton & Glen Newey (eds.), Routledge (New York & London), 2007; Pankaj Mishra, ‘The War of the Worlds’, Financial Times, 6 June 2009.

[2] John Gray, ‘Appreciation: J G Ballard‘, New Statesman, 23 April 2009.

[3] John Gray, ‘Modernity and Its Discontents‘, a review of Iain Sinclair’s book Crash: David Cronenberg’s Post-Mortem on J G Ballard’s ‘Trajectory of Fate’, New Statesman, 10 May 1999.

[4] The significance of chance and hidden assignments was one of the topics discussed when Gray interviewed Ballard on BBC Radio 4, 21 September 2000. See also Gray’s Straw Dogs: Thoughts on Humans and Other Animals, Granta Books (London), [2002]/2003, p. 38.

[5] For Ballard on ‘a ramshackle construct’, see ‘J G Ballard: Myths of the Near Future‘, an interview in ZG Magazine: Altered States (1988). For similar ideas in Gray, see Straw Dogs, op cit, pp. 26-28. The mediatization of reality is a familiar Ballardian trope, and forms a large part of the subject matter of The Atrocity Exhibition; see also Ballard’s early interviews, such as those in Speculation #21 (1969) and Friends #17 (1970). Gray discusses how the development of a media-dominated society was perceived at an early stage by both Ballard and Guy Debord in ‘Ulrika is a sign that we’ve got it all‘, New Statesman, 28 October 2002, and in his talk at ‘Ballardian Architecture: Inner and Outer Space‘, Royal Academy of Arts, London, 15 May 2010.

[6] The importance of our evolutionary heritage is a motif of The Drowned World and one of Ballard’s perennial themes. For Gray on the same topic, see Straw Dogs, op cit, p. 79, as well as the BBC Radio 4 interview with Ballard on 21 September 2000 where they also discuss the latent nature of violence and psychopathy.

[7] Gray’s Straw Dogs, op cit, is an extended attack on Enlightenment ideas. For Ballard on the Enlightenment, see ‘Ballard of an indignant man‘, an interview in the Australian newspaper The Age, 1 November 2003.

[8] Ballard’s concerns about multinationals, consumerism, and the like are best expressed in his later novels Super-Cannes (2000) and Kingdom Come (2006); for his views on socialism, see his conversation with Zinovy Zinik in The London Magazine: A Review of Literature and the Arts, February/March 2003; and for his opinions on Thatcher, see the interview with Lynn Fox (1991) in J G Ballard: Conversations, RE/Search Publications (San Francisco), 2005.

Gray’s rejection of socialism has been evident from the outset, for example in Hayek on Liberty, Blackwell (Oxford), 1984, and ‘The System of Ruins’ (1983) in Gray’s Anatomy: Selected Writings, Allen Lane (London), 2009. For Gray’s post-mortem on Thatcherism and his criticism of neo-liberalism, see Chapter 3 of Black Mass: Apocalyptic Religion and the Death of Utopia, Allen Lane (London), 2007; also ‘A Conservative Disposition’ (1991), ‘The Strange Death of Tory England’ (1995), ‘What Globalization is Not’ (1998) and ‘The World is Round’ (2005), all in Gray’s Anatomy: Selected Writings, op cit.

Both Gray and Ballard perceive that one result of neo-liberal capitalism is the destruction of the certainties of the middle-class way of life – which is turning out to have been a temporary phenomenon; see Gray’s Straw Dogs, op cit, pp. 159-166, and Ballard’s novel Millennium People (2003), which was reviewed by Gray in the New Statesman, 8 September 2003.

[9] For Gray on the monarchy, see ‘Monarchy is the key to our liberty‘, The Observer, 29 July 2007.

[10] For Gray on Hayek, see ‘Hayek as a Conservative’ (1983) in Gray’s Anatomy: Selected Writings, op cit; and on Oakeshott, see ‘Michael Oakeshott and the Political Economy of Freedom’, The World and I, September 1988.

[11] John Gray, ‘An Agenda for Green Conservatism’ (1993) in Gray’s Anatomy: Selected Writings, op cit.

[12] Ballard discusses his writings as stories of psychic fulfillment in ‘An Interview with J. G. Ballard: By James Goddard and David Pringle 4th January 1975′, published in J G Ballard: The First Twenty Years, J Goddard & D Pringle (eds.), Bran’s Head Books, 1976.

[13] John Gray, Heresies: Against Progress and Other Illusions, Granta Books (London), 2004.

[14] Simon Blackburn, in a review of Gray’s Anatomy: Selected Writings in The Sunday Times, 12 April 2009.

[15] The early basis for Gray’s view of Marxism as a millenarian philosophy is evident in his choice of Norman Cohn’s The Pursuit of the Millennium as ‘The book that changed my life‘, in New Statesman, 5 February 2009: ‘It is more than 40 years since I first read Norman Cohn’s The Pursuit of the Millennium. Published in 1957, the book deals with millenarian religious movements in late medieval and early modern Europe, but as Cohn makes clear, the millenarian mentality did not end with the waning of religion – 20th-century secular totalitarian movements exhibited similar patterns of thinking. … Reading Cohn’s masterpiece left me with a suspicion of world-transforming political projects that has remained with me ever since.’

[16] John Gray, ‘The Strange Death of Tory England’ (1995) in Gray’s Anatomy: Selected Writings, op cit.

[17] John Gray, False Dawn: The Delusions of Global Capitalism, Granta Books (London), 1998.

[18] The phrase is Glen Newey’s, from ‘Gray’s Blues: Pessimism as a Political Project’ in John Horton & Glen Newey (eds.), The Political Theory of John Gray, op cit.

[19] For Gray’s post-mortem on New Labour, see ‘Tony Blair, Neo-Con’ (2007) in Gray’s Anatomy: Selected Writings, op cit.

[20] Gray summarises modus vivendi as follows: ‘The aim of modus vivendi cannot be to still the conflict of values. It is to reconcile individuals and ways of life honouring conflicting values to a life in common. We do not need common values in order to live together in peace. We need common institutions in which many forms of life can coexist. … A theory of modus vivendi is not the search for an ideal regime, liberal or otherwise. It has no truck with the notion of an ideal regime. It aims to find terms on which different ways of life can live well together.’ ‘Modus Vivendi’ (2000) in Gray’s Anatomy: Selected Writings, op cit.

[21] Among those who interpret Straw Dogs as a retreat into nihilistic anti-humanism are George Kateb (‘Is John Gray a Nihilist?’, in John Horton & Glen Newey (eds.), The Political Theory of John Gray, op cit) and Glen Newey (‘Gray’s Blues: Pessimism as a Political Project’, also in The Political Theory of John Gray, op cit). My summary of Gray’s political theorizing owes a debt to that in Glen Newey’s ‘Gray’s Blues: Pessimism as a Political Project’, op cit.

[22] See J.G. Ballard, Miracles of Life, Fourth Estate (London), 2008, Chapter 5.

[23] J.G. Ballard, ‘Interview by Graeme Revell’ Re/Search 8/9: J G Ballard, Re/Search Publishing (San Francisco), 1984.

[24] John Gray, ‘Appreciation: J.G. Ballard’, op cit.

[25] John Gray, ‘Modernity and Its Discontents’, op cit.

[26] From the Introduction to Gray’s Anatomy: Selected Writings, op cit, pp. 12-13. See also ‘The Original Modernisers’ (2003) in Gray’s Anatomy: Selected Writings, op cit, and the Introduction to Heresies: Against Progress and Other Illusions, op cit.

[27] John Gray, ‘Santayana’s Alternative’ (1989) in Gray’s Anatomy: Selected Writings, op cit.

[28] J.G. Ballard, ‘Which Way to Inner Space?’, guest editorial in New Worlds #118, May 1962.

[29] In The Drought, Ransom seems to positively desire the erasure of memory and feeling that the burning world will provide: ‘At first Ransom had assumed that he himself, like Philip Jordan and Mrs Quilter, was returning to the past, to pick up the frayed ends of his previous life, but he now felt that the white deck of the river was carrying them all in the opposite direction, forward into zones of time future where the unresolved residues of the past would appear smoothed and rounded, muffled by the detritus of time, like images in a clouded mirror. Perhaps these residues were the sole elements contained in the future, and would have the bizarre and fragmented quality of the debris through which he was now walking. None the less they would all be merged and resolved in the soft dust of the drained bed.’ The Drought, Cape (London), 1965, pp. 202-203.

[30] Ballard’s audio-commentary for Jonathan Weiss’s film of The Atrocity Exhibition, Reel23 DVD #1, 2001.

[31] John Gray, Black Mass: Apocalyptic Religion and the Death of Utopia, Allen Lane (London), 2007, pp. 204-206.

[32] Ballard’s audio-commentary for Jonathan Weiss’s film of The Atrocity Exhibition, op cit.

[33] ‘The New Science Fiction: A conversation between J G Ballard and George MacBeth‘ in Langdon Jones (ed), The New SF, Hutchinson (London), 1969, pp. 51-52.

[34] Interview on BBC Radio 4 on 21 September 2000; the words quoted are Gray’s.

[35] John Gray, Straw Dogs, op cit, pp. 198-199; Black Mass, op cit, pp. 206-207.

[36] J.G. Ballard, The Kindness of Women, Harper Collins (London), 1991, p. 106.

[37] John Gray, Straw Dogs, op cit, pp. 193-194.

[38] ‘An Interview with J. G. Ballard: By James Goddard and David Pringle 4th January 1975′, op cit.

[39] J.G. Ballard, The Drowned World, Gollancz (London), 1962.

[40] J.G. Ballard, The Crystal World, Cape (London), 1966, p. 102, my emphasis.

[41] A.C. Graham, Disputers of the Tao: Philosophical Argument in Ancient China, Open Court (Illinois), 1989, pp. 232-234.

[42] John Gray, Straw Dogs, op cit, pp. 112-115.

[43] A.C. Graham, Disputers of the Tao: Philosophical Argument in Ancient China, op cit, pp. 102-103.

[44] A.C. Graham, Chuang-Tzu: The Inner Chapters, Mandala/Unwin Paperbacks, [1981]/1989, p. 7.

[45] An adaptation of A.C. Graham’s phrase in Chuang-Tzu: The Inner Chapters, op cit, p. 49.

[46] The most explicit example of Ballard’s affinity with the Taoist concept of wu wei – ‘doing nothing’ – occurs in his introductory comments to the short story ‘The Waiting Grounds’, where he refers to ‘the old conundrum of the ant searching hopelessly for the end of the infinite pathway around the surface of a sphere. “The Waiting Grounds” offers it a solution, implies that instead of crawling on and on it will find the pathway’s end if it just sits still’ (New Worlds #88, November 1959).

[47] ‘An interview with J.G. Ballard‘, Mississippi Review Vol. 20 #1-2, 1991.

[48] From the Introduction to Gray’s Anatomy: Selected Writings, op cit, p. 16.

[49] See, in particular, John Gray, Black Mass, op cit, Chapter 6, and ‘Evangelical Atheism, Secular Christianity’ (2008) in Gray’s Anatomy: Selected Writings, op cit.

[50] J.G. Ballard, ‘All praise and glory to the mind of man‘, The Sunday Telegraph, 20 March 1994.

[51] J.G. Ballard, The Atrocity Exhibition, Cape (London), 1970, p. 29, and Crash, Cape (London), 1973, p. 109. Both these books contain numerous examples of religious imagery, as do The Drought and The Crystal World. For Ballard on Crash as a psychopathic hymn, see his discussion with Will Self in the latter’s Junk Mail, Bloomsbury (London), 1995; and for Ballard on the use of religious imagery in the work of Salvador Dali, see ‘Goodbye Dali’, Science Fiction Eye #5, July 1989.

[52] John Gray, Straw Dogs, op cit, p. 126.

[53] ‘John Gray: Forget everything you know‘, an interview by Will Self in The Independent, 3 September 2002.

[54] J.G. Ballard, ‘Interview by Graeme Revell’, op cit.

[55] ‘The Strange Visions of J.G. Ballard‘, an interview in Rolling Stone, 19 November 1987.

[56] J.G. Ballard, ‘Interview by Graeme Revell’, op cit.

[57] ‘The Strange Visions of J.G. Ballard’, op cit.

[58] John Gray, Straw Dogs, op cit, pp. 58-59.

[59] John Gray, Straw Dogs, op cit, p. 110, my emphasis.

[60] John Gray, ‘An Agenda for a Green Conservatism’ (1993) in Gray’s Anatomy: Selected Writings, op cit.

[61] Panel discussion at the Kosmopolis 08 international literature festival, based at the Centre de Cultura Contemporània de Barcelona, 25 October 2008; quoted at http://www.ballardian.com/myths-of-a-near-future-sellars-sterling-vale.

[62] Glen Newey, ‘Gray’s Blues: Pessimism as a Political Project’, in The Political Theory of John Gray, John Horton & Glen Newey (eds.), op cit.

[63] It is interesting to compare Gray – who has had to reject the epithets of pessimist and nihilist – with Ballard, who was frequently seen as a cold, analytic writer of dystopian fictions, despite his protestations to the contrary. For Gray’s rejection of the notion that he is a pessimist or a nihilist, see the profile by Will Self in The Independent, 3 September 2002, and ‘Reply to Critics’ in The Political Theory of John Gray, John Horton & Glen Newey (eds.), op cit. Gray himself is well aware of the misinterpretation of Ballard as a pessimistic writer – see his review of Super-Cannes in the New Statesman, 11 September 2000. For a recent view of Ballard as a dystopian writer, see Dominika Oramus, Grave New World: The Decline of the West in the Fiction of J.G. Ballard, University of Warsaw, 2007.

[64] ‘J.G. Ballard at Home’, an interview in Métaphores [University of Nice] #7, 1983.

[65] John Gray, Straw Dogs, op cit, p. 128.

[66] From the Introduction to Gray’s Anatomy: Selected Writings, op cit, p. 17. Those familiar with Ballard will note the similarity between Gray’s position and Ballard’s refusal to set out a moral framework for his own writings, particularly the more extreme ones such as Crash. It is up to the reader, Ballard suggests, to decide what conclusions, moral or psychological, might be drawn from his ‘extreme hypotheses’; see ‘Interview by Graeme Revell’, op cit, and Ballard’s comments on David Cronenberg’s film of Crash in Index on Censorship, Vol.26 #3 (1997).

The panel. From left to right: Sellars, Sterling, Vale, Costa. Photo by Martí Pons, courtesy CCCB 2008.

“Hello Barcelona. I hope everyone there is enjoying the show, if I’m allowed to call it that. Vale is taking charge of everything, and I leave him to represent me.”

J.G. Ballard, from Vale’s opening video.

Two years ago, I appeared on a panel, ‘Myths of a Near Future’, with writer Bruce Sterling and V. Vale of RE/Search Publications to discuss the work of J.G. Ballard. Held at the Centre de Cultura Contemporània de Barcelona (CCCB) as part of the Kosmopolis 08 literary festival, the panel was chaired by the Spanish critic Jordi Costa, the driving force behind the CCCB’s magnificent ‘JG Ballard – Autopsy of the new millennium‘ exhibition.

Jordi began with a Spanish-language introduction, and then Vale followed with a 15-minute video detailing his relationship and collaborations with Ballard. Jordi’s questions were in Spanish, and they were translated for us and the audience via earpiece. Our friend Tim Chapman was in the audience and he has kindly transcribed the discussion from his recording, although his Spanish was not sufficient to recall Jordi’s questions in English.

So here it is, two years late, but hopefully still of interest: ‘Myths of a Near Future’.

Jordi Costa: [a question about the definition of 'Ballardian']

Bruce Sterling: I’m of the school who believes JG Ballard really is a science fiction writer, and I think he made very wise choices in the sciences he was interested in. He did in fact work on this engineering and technology publication for quite a while. He was famous for saying that the rubbish can of science was the gold mine of science fiction. That’s certainly something I learned a lot from. But while a lot of science fiction writers were interested in topics like space flight and robots and atomic power and nuclear physics, Ballard was always interested in medicine, and psychotherapy, and extremes of human behaviour, and hysteria, and panic, and weapons.

I think his chosen scientific topics had more literary value than the ones that were chosen by his colleagues in science fiction. That’s why his work has lasted, and that’s why he was able to capture something about the nature of society that lets us use terms like ‘Ballardian’. He just had a better literary understanding than most of his colleagues, a better set of tools, deeper insights that were better expressed, and that’s why he’s a major cultural figure while most science fiction writers are genre writers.

Sellars, Sterling, Vale, Costa. Photo by Martí Pons, courtesy CCCB 2008.

Costa: [another question about the definition of 'Ballardian']

Simon Sellars: I think the adjective ‘Ballardian’ will become immortal, because I think that, to take what Bruce has said about the way Ballard turned from the traditional notion of science fiction from outer space to inner space, I think that was a very prophetic move. He saw the way technology was heading. There’s a famous phrase of his that he wanted to explore the next five minutes rather than the next 500 years. To me, that says that he saw that technology was creating a turning inward in a psychological sense. He saw the democratisation of technology, in terms of technology that – in a phrase of Bruce’s from the cyberpunk era – would stick to the skin rather than being something else. He would write about this stuff rather than the modernist aesthetic of rockets and outer space. I think that was a very prophetic move.

Also, he saw the way that we’re entering this globally homogeneous space, a sort of eventless present as he likes to call it, where you virtually can go to any country in the world. He talks about the areas around motorways and airports as a metaphor for this homogeneous space, and I think he saw the implications of where this is all heading. He also reacted against it, so I see his work as a resistance against this sort of corporate culture, and against the drive of, I guess, late capitalism to classify and categorise everything.

To me, the most important thing about Ballard is providing this space that he evokes, that preservation of inner spaces and autonomous zones. I’ve been reading a lot of mainstream newspaper articles recently, talking about the colonisation of inner space and the way we’re really crowded with information. The terms that were used and the arguments they were making were the things that Ballard was talking about in the ’60s. In that sense, I’d say there was this philosophy of resistance to a political culture. To me, that’s a sort of ideal for living.

Costa: [a question about future perceptions of Ballard]

Sterling: I think what you’re asking there is, like, is his work due to date because he’s a period figure. No, I don’t think so. Like the work of William Burroughs, there are aspects of Ballard’s work which will be very frightening and even astonishing to people in a hundred years. It’s true that some things that he foresaw have become everyday things among us, but there are aspects of Ballard’s work which are really intensely visionary and are never going to be seen in everyday experience, like say The Crystal World disaster novel, or something goes wrong with the structure of time and people are overwhelmed by this cosmic disaster. As a young man, that was one of the touchstones of my literary experience – it’s by no means a realist novel, but it had a really powerful, emotional, liberating effect on me as a teenager, just because it was showing me the scope of things that it’s possible to imagine.

Ballard has a tremendous power of imagination which the passage of time is not going to be able to dim. There are topics of his which will become out-dated, like Marilyn Monroe or John F Kennedy that are going to be period figures. In a way he’s a lot like Kafka – even though Kafka writes about the experience of the 1930s, when we say ‘Kafkaesque’, we know what that means, that no real bureaucracy will be as ideally horrible as a Kafka bureaucracy, no disaster (although we have plenty) can ever be as ecstatic and total as a Ballard disaster.

Costa: [a question about the Ballardian implications of the global financial crisis]

V. Vale: You know, Ballard is a very wise man in his judgement, and I’m thinking that of course when he starts taking in the input of information about the financial crisis, what is he thinking about. He’s not really thinking about himself, he’s thinking about the welfare of his children and grandchildren, I think. Also, he knows who his audience is. I’m also a parent. This may sound strange, but he actually heartened me with his response. He more or less said to me, regarding the current state of financial chaos, downturn, whatever you call it – he said you know, I remain optimistic. I was really happy about that, regardless of whether there’s any foundation or not.

I think it is important to preserve a sense of optimism and hope. In many situations, I think, one can only hope. There certainly isn’t any point in just becoming very depressed, because that takes away your power, especially the power of your imagination which Ballard himself has demonstrated and incarnated in his life. He walks down the street and every time he does, it might be the same street but the street is transformed in his imagination. This is something we can all do – we don’t have to take reality at face value. There has to be another dimension of inner space and inner strength we can tap, and that’s got to be built up in each one of us by a sustained exercise – daily, hourly, minutely – of the imagination. Please, never take anything at face value, you never accept any of these mass media notions of reality.

Sellars: I think that’s true, and that’s why Ballard’s books are optimistic. It’s a misreading when people say they’re a negative vision of the world – you hear that so often about Ballard’s work. But for the reasons you say, the characters are trying to make sense of chaos, and that transforms the world.

Sterling: I completely agree. He is a fantasist, he’s not a realist writer. I find his work attractive because of the sense of liberation and inspiration and release that he gives me. Really, as a young man of imaginative bent, when I was reading these early books of Ballard in the 1960s, I was never depressed or upset by them for a moment. To me, they were one torrent of good news. They were like sunlight through a [brick?] wall in the existence I had as a young teen in a small Texan industrial town.

This is someone who really is a grand master of the imagination. Yes, he does have black humour, and yes he very much enjoys pulling the legs of the bourgeoisie, he likes to make harsh jokes at the expense of power figures, and he’s really a clinician of the psychopathology of everyday life. There are a lot of things that people do in our society which are irrational and bad for us. He had a great deal of personal experience of that, and there are aspects of his own experience which are universal.

Sellars, Sterling, Vale, Costa. Photo by Martí Pons, courtesy CCCB 2008.

He’s not a tremendously popular figure, he’s not the author of Harry Potter, but he’s by no means a minor figure. Certainly, in the circle of American science fiction writers of my generation – cyberpunks and humanists and so forth – this was a towering figure. We used to have bitter struggles over who was more Ballardian than whom. We knew we were not fit to polish the man’s boots, and we were scarcely able to understand how we could get to a position to do work which he might respect or stand, but at least we were able to see that the peak of achievement that he had reached. It was not like the slough of despond, that’s just a rhetorical tactic.

To call Ballard depressing, it’s like a Christian fundamentalist who says ‘If I didn’t believe Jesus was watching me, I’d kill myself’ who then argues that therefore you must be suicidal because you don’t have Jesus to help you make breakfast. You’re not suicidal if you understand JG Ballard. On the contrary, this guy’s a consummate survivor. Burroughs and his friends and the beatnik movement had a tremendous casualty list, whereas Ballard and his friends in the British New Wave movement and the Pop Art scene were actually fairly solid, well-balanced if unconventional individuals – people with jobs and children, they were not reedy figures. This is a towering oak tree of a writer, who wrote many volumes of consistently good, accomplished work.

Many science fiction writers have – even [Homer?] nods, it’s common for a writer to do something unworthy of himself and you have to overlook that. In Ballard’s case, I can’t think of a single work. Even his minor work is very polished, very assured – he’s never hasty, he’s a consummate professional, he’s really in charge of every sentence on the page. It’s really no accident that he’s being honoured at this event. I must say that I am enjoying the show, as he urged me to do, it’s a lot of fun to see this happen.

Vale: I think another thing about Ballard is, during my 32 years in publishing I’ve pretty much concentrated on the interview or the conversation format for a very simple reason. You don’t give the questions in advance, and you just use your intuition to listen carefully and observe how the author responds in real-time to something completely unexpected and how they improvise answer. You’re not even improvising if you’re JG Ballard, this is just coming out of you without pause.

Really, the amount of editing I’ve had to do on all the people I’ve recorded and transcribed, the amount of editing was absolutely the least I’ve ever had to do with JG Ballard and, of course, William S Burroughs. Their conversations are practically extensions of their writing. I wish we could all be like that.

Sellars: Vale, can I ask did you get the sense through the interviews that Ballard was testing ideas that he would later come back to in his writing?

Vale: I don’t think he tests, I really think there’s almost a perfect marriage in his soul between – as soon as he starts talking and thinking and expressing himself, it’s beyond some rational process level. It’s just coming out, he has such an incredibly detailed and complete philosophy, such an evolved vision of the universe, unlike most of us he doesn’t have to censor himself or choose his words carefully or any of that, it just comes out. One reason I like him so much is because you really think that he’s considering your feelings, you really think that unlike 99 per cent of writers out there, he just tells the truth. I can’t explain it any other way. I mean, how rare is that?

Costa: [unknown question]

Sterling: Well, I wouldn’t call Crash a jolly book by any means. It’s a very sinister work which is well informed by a deep understanding of human psychopathology. In some ways, it’s like expecting a medical textbook to be optimistic. If you read a medical textbook, it’s usually a long list of terrible things that can go wrong with people. By the time you reach the end of a medical textbook, you’re looking at yourself for symptoms – is it my liver, could it be my eyeballs?

I don’t think that work in itself is a happy work, but when you put it down the sense of escaping that world gives you a strange uplifted feeling. It’s like being subjected to a really violent massage, something on the edge of pain, and when it stops you have this sense of achievement and joy. It’s like, what’s the worst thing that can happen to me during the rest of my life? Will I be involved in a sexual cult involving crashed automobiles? Probably not, you know, and that’s another reason to go on.

Vale: A writer often takes you – if you have an idea or a fantasy, I think you ought to take it to the utmost limit. It’s only writing, it’s not real life. In writing, you can kill people, you can do sexual things that you might not do in real life, but it’s just writing, it’s just words on paper. I think you have a duty to yourself to carry an obsession, any obsession is valid, to its utmost extension in writing, on paper, in the realm of the imagination – I’m not saying to do any of that in real life.

Ballard and Vale, in a still from Vale’s opening video. Photo by Martí Pons, courtesy CCCB 2008.

Sterling: I really don’t think that’s the ultimate extension of this particular problem. There are probably people in Nascar who are worse off than the characters in that. There are probably fans of monster racers in the United States who are more psychopathological than the characters in Crash.

To me, the thing that I find really useful about that book is that most science fiction writers, if you asked them to write science fiction about cars, would write about, say, a flying car or a car that’s also a submarine. They would not write about an intense psychosexual fixation with cars, or the car as another method of being, or people who are so dependent on cars they can’t get through a day without cars. They certainly would not illuminate the truth about cars, which is they kill more of us than wars.

There’s probably not a person in this audience who hasn’t had a loved one injured or maimed or killed in a car. That’s just the truth about cars, but we are very rarely shown that truth. Certainly not by the car industry. Sometimes there will be a mention of car safety in a car commercial, like your child is safe in the back seat, but you will never see a major car company of any description, from Fiat to Toyota or General Motors, apologising to the people who die in their vehicles, any more than you would see an armaments manufacturer saying, you know, I’m sorry people were killed by handguns. But it’s true. It’s not even like sort of true, it’s kind of like a vast open scandal in our society that so many of us are murdered, I mean just slaughtered, by cars.

Sellars: But it’s very ambiguous with Ballard, isn’t it, because he’s also aware of the seductive nature of cars and technology and speed.

Sterling: Well, we love our cars. But there’s something wrong with a society that is so in love with something so destructive. I don’t even know if it is wrong, it’s a statement about the nature of mankind that we love that which destroys us. We’re more interested in poisonous snakes than we are in rabbits, we’re fascinated by things with the potential for menace, we find them arousing and exciting. The same goes for political leaders. Really, someone who promises to simply pave our streets and look after our children will be immediately thrown aside for a person who promises us blood and sweat and tears and toil and death and a sense of exultation. Ballard talks about this openly many times, about the attractive psychopathology of cult leaders. They have command over us because they can tap into our urge to harm ourselves, and we do.

Costa: [a question about Ballard's methods]

Vale: Well, there’s a huge component of theatre in everyone’s life. Ballard was the first that I read to point out how the invention and widespread adoption of the cellphone has led to almost everyone becoming a sort of actor. As they talk on their cellphones in public, they’re acting a lot of the time, with their gestures, and it is kind of shocking to me how cellphone users will talk about the most intimate details of their lives while other people can overhear them.

The thing is, what a book can do, it can, like, let you know in a pretty universalising way that you’re not alone in any of your sexual fantasies or whatever, no matter how extreme you might have thought them. Your participation, even if just in your imagination, with these theatrical fantasies, you’re just not alone. I suppose it’s a form of justification to make your life easier for you. We do look to writers, I think, for help in navigating very perplexing times such as now when we have so many options for everything in our lives. What are some core values which can last when we’re assaulted with so many contradictory media images, and they’re usually either sexual or violent in nature, how do you sustain some kind of inner compass or barometer so we can survive all this?

Left: Bruce Sterling. Photo by Martí Pons, courtesy CCCB 2008.

Sterling: Some of Ballard’s greatest inspirations were surrealists in the 30s and pop artists in the 60s, and they were both very big on the power of the unconscious and the libido and urges which did not surface within consciousness. There was an ideal there that if you could speak to these urges directly and break the code of bourgeois behaviour and liberate something deep.

Ballard is not a sex writer in the way that say Henry Miller was a sex writer, I don’t really think that’s one of his major interests. He mentions it, he’s kind of deploying it in the way that Max Ernst might put a nude in a collage, but there aren’t really long intimate sex scenes in Ballard novels, he’s not really that interested in what happens between individuals. It’s more like his lasting interest in celebrity worship, which is something that shows up in his work all the time. It’s like some kind of very intense social, emotional, sticky and vaguely unhealthy allegiance between people’s unmet emotional needs and a figure like Jackie Kennedy or Marilyn Monroe or Princess Di. It’s somebody you’re never going to actually have sex with, but it’s somebody who’s going to come up in your erotic imaginations sort of like the Loch Ness Monster.
That’s the kind of thing that Ballard finds as a totem and a touchstone. He’s kind of deploying these things against us – he wants us to disrupt our sleep with these images, he’s not trying like Miller to get to the core of the erotic impulse, that’s not really his major line of work.

Sellars: He also foresaw that whole anti-celebrity thing, that celebrities now don’t have the lustre or starpower they used to. Those surgical fictions with Princess Margaret and Mae West where it’s cutting up these celebrities in a very clinical medical way, it’s very prophetic of the end of that particular paradigm.

Sterling: I’ve been saying Paris Hilton is a very Ballardian figure. Here you have somebody whose major reason for being a celebrity is this kind of unsought sexual transgression which was blown up through the media. It’s not really like that fantastic an act of sex that Paris Hilton has, it’s not like she’s a sexual athlete of some kind, it’s merely that she’s a minor celebrity who became a major celebrity and was able to work it, to industrialise that and build upon it with the perfume and the record and clothing line and the Los Angeles celebrity life, really just construct a life out of elements of 1960s transgression.

Costa: [unknown question]

Sellars: It’s a kind of system of circular time that Ballard uses, that sort of eventless present that’s always a symbol of oppression in Ballard’s work. He reuses events from history and his own personal history and re-inhabits them and re-interprets them throughout his whole career, and I think that’s a very liberating force as well. It becomes a sort of parallel history in a sense, something that runs counter to the main narrative.

Sterling: I think Ballard knows a great deal about the work of the surrealists in the 20s and 30s. So much so, that he is almost a surrealist writer. He quite frequently chose surrealist canvases for his own work, and they make a lot of sense. I think he also has a deep knowledge of modernist design and urbanism and architecture. He’s very aware of the roots of that in the 20s and 30s and how it developed, and the successes of the modernist programme and the failures of modernism, and the oncoming and rush of postmodernism. To be a good futurist, you need some kind of roots in the past. I think those are his roots, and those are the things he was looking at when he was quite young and he really is a scholar in those fields, and I think that has helped him a lot in his prognostications.

Left: Simon Sellars. Photo by Martí Pons, courtesy CCCB 2008.

Costa: [a question about Ballard's influence on visual art]

Sellars: I think it’s like Bruce and Vale have said, that Ballard has a surrealist background, has a very visual mindset. I think that aside from using that to explore his ideas of the subconscious and inner space, I think that in the 60s he saw how advertising was becoming basic in how we were shifting towards a visual culture. He has sort of encoded this into his writing. As we’re starting to see this happen, I think that aspect of his work is becoming more and more influential and people are really picking up on that.

He is a visual person to the extent that he’s created his own collages, he’s starred in his own film, and I think he was working on a theatre play in the 60s, so he was really interested in breaking the frame of his fiction to create something that was in a sense a prototype for a multi-media society, and he was doing that a long time ago. If you look at that visual work that Ballard did today, the collages, they’re still very strong graphic works that really re-use the tricks of advertising against itself. When I started up the website, that’s an aspect that really interested me a lot, and we started to find a lot of examples of people who were really quite influenced by that. We’re still continuing to find a lot of people who are really influenced by that aspect.

Sterling: I think he has a great friendliness for the artist. Like his short story collection Vermilion Sands is set in a future art colony and he takes artistic work seriously. I think artists and musicians respond to that. When they find a novelist who thinks that painters are important, they think well of him. Whereas most science fiction writers are much more in love with scientists than they are with artists, Ballard is the kind of guy who would actually go hang out with pop artists and go to their openings and befriend them and be kind to them and chat things over with them and learn with them and trade things with them. He was never a philistine, he’s actually quite sophisticated in that way, and still has the dapper look of a ’60s pop artist gentleman in his neat little kitted-out white suit and snappy white fedora. He’s won the friendship of people in other lines of work.

Vale: He has constructed a whole universe and whole world, and the world always needs a soundtrack. What would this be – it would not be something mainstream so much as something unusual. Grace Jones at one end and you could have Joy Division at the other, and in the middle there’s the Teddy Bears Picnic. The thing is, the spectrum of music is – I have to confess I’m going to reveal a small secret, I hope she doesn’t mind, but Claire Walsh [Ballard's partner] did tell me that she suggested one of the numbers on the [Desert Island Discs] list, one of the 10 pieces on the list was actually suggested by Claire Walsh as a sort of prank. They certainly puzzled me, those two classical pieces, which is where it’s at to me. You always want to have an aspect of mystery about everything you do, even if it’s by chance that something happens. I think Ballard, again as a surrealist, is very open to the miracle of a chance encounter or a chance suggestion. He is open to that, in the same way the surrealists were.

Sterling: He’s someone who doesn’t just facilely admire Dali or Ernst, he’s actually read Dali and frequently quotes Dali. I think he probably learned quite a lot from Andre Breton. Similarly, I read Andre Breton because I thought Ballard took him seriously. Many people say Breton was a rather downbeat figure as well, but that was certainly not what occurred to people in Breton’s immediate circle. They all called him the torch who lights our steps, they considered him an organising and enlightening figure, not someone who was on the fringe of society but someone who was leading them into sunlit uplands.

I think that comes across very strongly in his work, he’s not really interested in the arts, he’s interested in how artists think and how they approach reality, and that’s what gives him a well-rounded sensibility. There are a lot of pop writers and comicbook writers and so forth who are very into pop music, and heaven knows cyberpunks love rock and roll, but to have a whole wider sensibility that really appeals to a great many people in many different lines of creative work, it’s more like surrealism which is almost a philosophy, a way of life, rather than a painting, a poetry, a form of sculpture, a form of music, that’s a way of being.

Left: V. Vale. Photo by Martí Pons, courtesy CCCB 2008.

Vale: I agree with that. Surrealism is definitely a way of life, a philosophy, a consciousness with historical art roots that’s something living, the potential is far from extinguished. You just have to read the hundreds of books, that’s a start. Most people – they didn’t get taught surrealism in my art history class. I hope things have advanced since then.

Costa: [unknown question]

Sterling: Stunned, the audience stares at one another…

Audience question: [about preventing horrible futures]

Sellars: Only if we read more Ballard books, it’s the only way…

Sterling: I really think probably the critical moment in Ballard’s literary life was the two years he spent in Canada, when he was in the Royal Air Force in Moose Jaw, Saskatchewan. He described his period at this air force base as being paralysingly boring, and the only outlet he found there were copies of these American pulp science fiction magazines which by some strange accident had ended up on this military base. You have to imagine this young very asocial man who’s basically flunked out of medical school and joined the military, and having lived in China is now in an icy camp somewhere in Canada reading American science fiction for a lack of any other alternative. From that experience which is frankly rooted in boredom we get the greatest literary artist of the science fiction genre, and probably the most visionary science fiction writer of the 20th century. Boredom can be the seed of great things.

Vale: Well, the imagination is obviously the antidote to any boredom, and it’s always there ready to be deployed. Imagination and brains are our secret resource which makes everyone in the audience an artist, because in your dreams you’re a complete film director, you’re the scriptwriter, you’re the set designer, you’re the make-up person, you create everything and it’s all happening when you dream every night. It’s really kind of a miracle.

Audience question: [about film adaptations]

Sterling: I know he enjoyed appearing as an extra in his own film. In Empire of the Sun, there’s a period where Ballard appears in the movie as an older figure. He’s always lived in Shepperton which is quite close to the Shepperton film studios which in Britain are famous for the films that are made and the sets that are made. But I don’t think he’s either disturbed or enthusiastic about it, I think he’s had a very mature response to his unsought cinematic success. I don’t think he was either disappointed or shocked or chagrined. He did the wise thing by letting Hollywood do what it wanted.

Costa: [closing comments]

[applause]

…:: Previously on Ballardian:

+ ‘Unblinking, clinical’: From Ballard to cyberpunk
+ Kosmopolis 08: Landing Gear
+ Kosmopolis 08: Switching stations
+ Negative acoustic space: Ballardian sound art
+ Rick McGrath’s Letter from Barcelona: The Exquisite Corpse, An Autopsy of the New Millennium
+ Ballardoscope: some attempts at approaching the writer as a visionary
+ J.G. Ballard: In the Raw
+ J.G. Ballard, Autopsy of the New Millennium: Press Release
+ Autopsy of the New Millennium: JGB exhibition opens tomorrow in Barcelona
+ ‘Child of the diaspora’: Sterling on Ballard

The Bentall Centre. Photo by Fr3d.org. Reproduced under Creative Commons.

by Mike Holliday

Why do I dislike the Bentall Centre so much? Because it’s so… cretinous. [The consumers] seem to be moving though a kind of commercial dream space and vague signals float through their brains.

J.G. Ballard in interview, 2006.[1]

Ballard’s final novel, Kingdom Come, a dystopian account of consumerism as a type of ‘soft fascism’, [2] received lukewarm reviews and suggestions that the author was, perhaps, finally losing his touch – that the metaphors seemed strained, the text confusing and ambiguous.[3] M John Harrison, one of Ballard’s fellow authors in New Worlds back in the 1960s, commented that ‘Perhaps, after all, it is not the consumers who have fallen for the dream of the Metro-Centre; it is the alienated intellectual of the London suburbs … For the old metaphorista, perhaps, the hidden terror of the shopping centre is that it is just somewhere people go to shop’.[4] Other commentators were eager to point to parallels between Kingdom Come and events in the world around us – aggressive car commercials, racist behaviour by sports fanatics – but appeared reluctant to delve into the novel’s theses in any depth. In this article, I re-examine Kingdom Come and ask: can we really equate consumerism with fascism?

How you convert a metaphor into the arming device of a political conspiracy, or how the consumerist dream might be co-opted to produce the kinds of hard results associated with the nationalist dream of the 1920s and 30s, Ballard seems less sure. In reality, there are only a lot of people buying American sports utility vehicles, Tanzanian fish, Chinese teddy bears, French five-hob stoves … Do unconscious dreams of mass violence need to figure?

M John Harrison, ‘Narratives of the mall’.[5]

The elements of Kingdom Come are taken straight from the world that the author would have seen around him … a giant shopping mall (loosely based on the Bentall Centre in Kingston) which is not just a place to buy things but somewhere to take the family for a day out; low-level racist behaviour against ethnic minorities in the suburbs of West London; an upsurge in interest in sporting events such as the World Cup that enable displays of national or tribal identity. These realistic components can prompt a straightforward reading of the novel: Kingdom Come is rendered as the idea that consumerism in 21st century England can be seen – with the help of a modest dosage of imagination and metaphor – to be a type of fascism. Such realist readings appear to lie behind M John Harrison’s complaints, as well as Rod Liddle’s attack on the book as ‘deeply silly and patronising’.[6]

The Bentall Centre. Photo by Joanne Murray. Reproduced with permission.

‘I remember four or five years ago going into the Bentall Centre, a huge shopping mall in Kingston, a town I hate. It was before Christmas, and there were these three gigantic bears on a plinth in the centre of this huge atrium … automatons, moving to Rudolph the Red-Nosed Reindeer. The place was packed; crowds looking up at them. And I thought, God, these people have left their brains somewhere. What’s going on here? And then I noticed that my head was moving, too. I thought, Jesus, get out fast.’

Ballard in interview, 2006.[7]

If Kingdom Come is a realistic reading of the English suburbs, then various of its details fail to convince. It seems odd to emphasize the violence of spectator sports when the most popular, soccer, has become far less brutal, among both participants and spectators, than was the case 25 or more years ago. And the portrayal of ethnic minorities as antipathetic to consumerism seems equally unrealistic, and risks an accusation of the very racism that the author wants to attack – for implying that they aren’t interested in consumer goods or sport because their culture is different from ours.[8]

Beyond the details, there seems to be a conspicuous problem with the novel’s underlying theme, since fascism was always anti-consumerist in its temperament. As Peter N Stearns puts it in his review of Consumerism in World History: ‘For fascist leaders, modern society had become too disunited and individualistic. Consumerism was a fundamental part of modern degeneracy’.[9]

But any such straightforward reading of Kingdom Come surely founders on the fact that Ballard is simply not, and never has been, a realist writer. Deeply influenced by the surrealist artists, and by Freud’s distinction between manifest and latent content, Ballard’s descriptions are no more ‘realist’ than Dali’s clock-faces or Delvaux’s mysterious women. He described his semi-autobiographical novel, Empire of the Sun, as an effort to reach some sort of psychological truth, as opposed to a depiction of actual events in the camp at Lunghua in which he was interned, and Kingdom Come is perhaps best viewed in like manner, as a surrealistic attempt to discover the latent psychological meaning behind consumerist society, rather than as a portrayal, however exaggerated, of the behaviour of sports fans and visitors to shopping malls.

Dali’s ‘The Persistence of Memory’.

Ballard in front of his commissioned reproduction of a lost painting by Delvaux. Photo: David Levenson.

This still leaves us with the underlying concept, reiterated by Ballard in contemporaneous interviews, of consumerism as a soft fascism. An obvious temptation is to interpret Ballard as agreeing with the frequently articulated view that modern consumerist societies are totalizing – enclosing individuals in a perpetual obligation to choose, but allowing no alternative ways of living outside of the marketplace and the media – and concluding that therefore such societies can be regarded as fascist.

If there is no principle restricting who can consume what, there is also no principled constraint on what can be consumed: all social relations, activities and objects can in principle be exchanged as commodities. This is one of the most profound secularizations enacted by the modern world … [and] places the intimate world of the everyday into the impersonal world of the market and its values. Moreover, while consumer culture appears universal because it is depicted as a land of freedom in which everyone can be a consumer, it is also felt to be universal because everyone must be a consumer: this particular freedom is compulsory.

Don Slater, ‘Consumer Culture & Modernity’.[10]

But seen as an interpretation of Kingdom Come, this makes little sense. Ignoring Ballard the surrealist, it instead concentrates on an all-too-easy transition from ‘totalizing’ to ‘fascist’, a transition which effectively empties the term ‘fascist’ of meaningful content and historical context. Yet Ballard’s novel is full of such context – from the explicit references to the Third Reich in the set-speeches, to the marching groups of supporters and over-lit sports stadia, and even to small details such as the cable-TV presenter naming his new Mercedes limousine ‘Heinrich’. On the proposed interpretation all this detail becomes mere window-dressing, and the novel adds little or nothing to the political critique on which its main thesis supposedly rests. I therefore suggest that Ballard really does intend arguing for the more substantive, if less obvious, notion that modern consumer societies can mutate into something best understood in terms of 1930s Nazi Germany.

To see how this might be the case, I think we should start by recognizing that Ballard’s understanding of society is principally in terms of psychology, and that Kingdom Come re-emphasizes, and links together, two of his long-standing motifs – that the future will be boring, and that humans are dangerous and violent animals.

Consumerism rules, but people are bored. They’re out on the edge, waiting for something big and strange to come along. … They want to be frightened. They want to know fear. And maybe they want to go a little mad.

Ballard, Kingdom Come.[11]

Lying behind Ballard’s expectations of a boring and empty suburban world is the notion of human reality as a constructed reality, the roots of which seem to lie with his early grasp, as a child in Shanghai, of the everyday world as a stage-set.[12] For Ballard, the human brain has presented us with ‘a kind of ramshackle construct’ suitable to the lives of all those countless ancestors who were engaged in the struggle for food, shelter, and safety. But we no longer live in an age of day-to-day scarcity and insecurity, and as a result the external world no longer forces its interpretation upon us. Therefore the conventional ways in which we viewed the world, which had been buttressed by traditional social structures and conforming behaviours, have weakened their hold over us. The external environment has become fictionalized, and ‘reality’ – that which is of most significance in our lives – has retreated inside our minds, to be represented by our hopes, desires and obsessions.[13] One way in which we establish meaningful relationships between events and objects is via our our notion of time, by working out causal relationships and by connecting the present to the past through memories, either individual or social, or to the future through our intentions and expectations. However, as Ballard has emphasized, the past as a guide and the future as a destination no longer have much meaning for us.[14] Nowadays, an understanding of events and objects cannot simply be read off from the external world, nor can we link them in a straightforward temporal manner.

The Bentall Centre. Photo by elyob. Reproduced under Creative Commons.

The retreat of past and future and the internalization of reality – both of which are ultimately grounded in increased prosperity – are viewed by Ballard in two very different ways. On the positive side, our freedom and possibilities for fulfillment are enhanced. But, because we lack the sense of meaning provided by a stable external reality and by an awareness of time, we can experience emptiness and boredom. In the 1960s and 1970s, Ballard chose to emphasize the use of our imaginative powers as a way of providing us with different perspectives and of transcending our conventional outlook on the world. But the way Ballard told it to Carol Orr in 1974, this seemed a demanding and daunting task: ‘people will behave in a very lunar way, very isolated from each other. Does that appeal to me? Yes, it does, because I think people will have more freedom there. I mean, the freedom of isolation, the freedom of complete choice in one’s behaviour.’[15] Fifteen years later, there was more urgency in his comments to Rolling Stone: ‘the suburbanization of the soul [forces] the individual to recognize that he or she is all he or she has got. And this sharpens the eye and the imagination. The challenge is for each of us to respond, to remake as much as we can of the world around us, because no one else will do it for us. We have to find a core within us and get to work. Don’t worry about worldly rewards. Just get on with it!’[16] Using the imagination and following one’s obsessions may, perhaps, be rewarding, but it certainly doesn’t sound easy psychologically, more like hard work. By the early 1990s the warning was starker: ‘If people are going to survive they will need to do this on the plane of the imagination much more than they have done. Otherwise, they’ll simply become a mark on some consumer chart.’[17]

The reasons for concern are clear: if we do not use our imaginations and obsessions, we are at risk of being governed by forces outside ourselves which still operate, such as capitalism or purposeless social conformity. Ballard has drawn attention to the way in which moral structures and decision-making powers have been externalized out into the environment by technology – from traffic lights to CCTV cameras – providing us with a safe passage through our lives,[18] and in like manner we may find it psychologically easier to decline the freedom to utilize the imagination that comes with a safe and prosperous, but individualistic, society. People might instead be content to be governed by forces of social conformity, and to let themselves be directed by their emotions – which Ballard thinks of as tending to reinforce existing social conventions and as restricting, rather than expanding, the possibilities for action.

It may be that we thrive when certain of our relationships are drained of emotion, that we may then be able to explore our lives more fully, because emotions tend to act as a brake. They reinforce the status quo. They set up a kind of tyranny rather like the psychology of a very small child, which may be entirely governed by passionate emotions that are in fact very limiting. It’s only when the child learns to control its emotions that he can begin to explore all sorts of interesting possibilities at the other end of the nursery.

Ballard in interview, 1997.[19]

If this is the bare bones of the psychology that underpins Kingdom Come, we can perhaps add some flesh by considering the social aspects of consumerism. Peter Stearns points out that the growth of consumer behaviour was closely connected with the decline of long-established social structures under the pressures of industrialization and urbanization. In earlier times, social hierarchies were much more rigidly observed, and any crossing of social boundaries or individualistic behaviour tended to be viewed negatively, especially by the upper-classes. The latter had luxury, i.e. their wealth was displayed, rather than consumed, and in standard formats with an absence of individuality or any concern about fashion.[20] However, once this social edifice began to lose its grip, consumer behaviour helped people cope with the resulting uncertainty and insecurity about social status, and with the disruption to established patterns of behaviour, by providing alternative ways of fulfillment and by enabling an individual to demonstrate personal achievement, no matter how limited. This was particularly the case in the late 19th and early 20th centuries, when the growth of large firms meant that many in the middle-classes found themselves working for others rather than themselves and in jobs with a high degree of routine: satisfaction and success were no longer an integral element of their occupation, and had to be sought elsewhere.[21]

Utama shopping centre, Malaysia

But there is a malign dialectic at work here. I buy things in order to try and reassert my identity, but as the marketplace grows I am offered an increasing variety of goods and services, and associated ways of living, from which to choose. Now my identity is even more in question, because it is something that I myself have to select and realize. The impact is heightened as the material prosperity of society increases – even something as basic as food becomes no longer a matter of survival and physical well-being, but a decision about life-style.[22]

Yet coherent identity seems to be precisely the main problem of modern existence and is itself something to be chosen and achieved. … Consumerism simultaneously exploits mass identity crisis by proffering its goods as solutions to the problems of identity, and in the process intensifies it by offering ever more plural values and ways of being. … That the self must be a project is dictated to us by a pluralized world and must be pursued within that pluralized world. This entails a high level of anxiety and risk. In terms of consumer culture, there is high anxiety because every choice seems to implicate the self: all acts of purchase or consumption, clothing, eating, tourism, entertainment, ‘are decisions not only about how to act but who to be’.

Slater, ‘Consumer Culture & Modernity’.[23]

To make matters worse, the psychological support that might have been available from kinship ties, the local community, religion, voluntary organizations, and such like, is now much weaker – in fact, involvement in these is as much a life-style choice as everything else. Yet the evidence is that people with a rich variety of social connections are less likely to suffer depression and anxiety than those without.[24] As well as support that I might obtain directly from others, I am better able to cope if I am ‘not just the local lawyer, but also the coach of the cricket team, the friendly neighbour, and the person who always sings at the christmas party’, as a setback in one role is of less significance to my sense of identity and self-esteem.[25]

Without a traditional social fabric around me, I live in a world of endless possibilities but any failure to find fulfillment in my life must somehow reflect my own inadequacies. Hence, as Zygmunt Bauman suggests, we are nowadays more likely to suffer from depression – caused by the fear of inadequacy in the face of endless possibilities – than from neurosis arising from guilt caused by the transgression of prohibitions.[26]

The more we are allowed to be the masters of our fates, the more we expect ourselves to be. We should be able to find education that is stimulating and useful, work that is exciting, socially valuable, and remunerative, spouses who are sexually, emotionally, and intellectually stimulating and also loyal and comforting. Our children are supposed to be beautiful, smart, affectionate, obedient, and independent. And everything we buy is supposed to be the best of its kind. … [Hence,] almost every experience people have nowadays will be perceived as a disappointment, and thus regarded as a failure – a failure that could have been prevented with the right choice.

Barry Schwartz, ‘The Paradox of Choice: Why More is Less’.[27]

In such circumstances, the temptation is to seek comfort and easy pleasures. But experimental psychology suggests that the systems of the brain which control desire are not the same as the systems that control pleasure.[28] Hence, some things – sex, good food – will both activate desire and bring pleasure, but others – such as a bigger, higher-definition TV – may provoke desire but not add much to our happiness. Biologically speaking, happiness is a spur to action, not some end-state that we are programmed to seek out, and this is reflected in the wealth of data indicating a lack of correlation between absolute levels of income and happiness (other than at extremely low levels of income), whether it be between different societies, different individuals in the same society, or individuals over time.[29]

Ballard’s recognition that we ‘construct our own reality’ implies an understanding that happiness is not some ‘default’ or natural state, and that nowadays we have to create the conditions for our own satisfaction and fulfillment; failure to do this in a world that does not impose its meanings on us will lead to emptiness, boredom, and anxiety. What we seem to have, therefore, are the possible conditions for a social crisis rooted in personal reactions to the complexity and uncertainty inherent in a prosperous, individualistic, consumer society, exacerbated by the lack of established social structures that might provide support. And here we can make start to make the connection with fascism …

Given the near unintelligibility of the Nazi regime,[30] any interpretation of its causes needs to explain why it developed in Germany (and not, say, the U.S.A. or France) and in the 1930s (rather than some earlier or later date). Generic explanations based on the ‘German psyche’, or some form of ‘moral crisis’ in modern capitalism, fail to convince precisely because they have no answer to these questions.

Under a leader who talked in apocalyptic tones of world power or destruction and a regime founded on an utterly repulsive ideology of race-hatred, one of the most culturally and economically advanced countries in Europe planned for war, launched a world conflagration which killed around 50 million people, and perpetrated atrocities – culminating in the mechanized mass murder of millions of Jews – of a nature and scale as to defy imagination.

Ian Kershaw, ‘The Nazi Dictatorship: Problems & Perspectives Of Interpretation’.[31]

No explanations I’ve seen are ever convincing of why cultivated and intelligent people like the Germans and Italians should plunge into this insane world-view.

Ballard in interview, 2006.

A promising approach is to start from the idea that inter-war Germany was suffering from a crisis that was simultaneously political, economic, social, and existential. Fascism is then seen to result from a generalized sense of trauma, where stresses in one arena – say the economic or the existential – cannot find an outlet in another, such as the political or social. Such an explanation of fascism owes a debt to Erich Fromm’s prognosis in his 1941 book Escape from Freedom, where he described the fascist regimes, and Nazi Germany in particular, as resulting from the isolation, powerlessness, and anxiety that people felt following modernization and industrialization in countries where traditional structures had lost much of their strength, and which had suffered hyper-inflation and extremely high unemployment.[32]

By the early decades of the 20th century, the German economy was the most developed in Europe and becoming dominated by large organizations: the local boss whom the worker knew on a personal basis was being replaced by distant and amorphous management, and the individual’s sense of their place in the whole was increasingly opaque. In politics, the parties of the new Weimar democracy were concerned with large-scale, intractable issues at the federal level, weakening the significance of local or work-place participation in political or trade union affairs; and the advent of radio was about to kick-start the transformation of politics into a form of advertising and manipulation of the emotions – as the Nazis were quick to realize.

Hitler practices his acting skills. ‘Apocalyptic, visionary, convincing’: three photos by Heinrich Hoffman from 1925.

The individual was no longer compensated for a lack of security and purpose by the strength of those long-standing and powerful elements of German society to which he had been accustomed. The monarchy had been abolished; the military (who had virtually run the country during 1914-1918) had been defeated in a war largely of their own devising; the once all-powerful German state could no longer even honour the commitments on its own bank notes as a result of massive inflation which had destroyed middle-class savings – together with the resulting bourgeois sense of certainty and security; rapid political change, military defeat, and economic problems had left the older generation lost in the world and the young looking elsewhere than to tradition and family. The lack of – or decline in – local social participation and intermediate-level structures, such as voluntary organizations, led to what Gino Germani referred to as ‘street corner society’.[33] And there were all too many whose recourse was to the street – unemployment rose following the 1929 Wall Street Crash until by 1932 an estimated one-third of the workforce were without a job.[34] To many, the world no longer made sense, and in the words of the Marxist historian TW Mason: civil society was no longer able to reproduce itself.[35]

In such circumstances, one psychological recourse for the individual is to seek to give up their independence and to fuse with somebody – or something – else, in an attempt to somehow recreate the lost bonds that had existed at societal level. Hence the attraction to many of an authoritarian party, such as the Nazis, with a clear leader on whom the party member or citizen could project qualities which – especially in the case of Hitler – they clearly lacked, but which were the counterpart of the psychological needs of the adherent. As Ballard once put it: ‘It’s almost as if what [a politician] needs is sort of a reverse charisma now. Not a light that shines outwards, but the ability, like a black hole, to draw light inwards! You’ve got to be able to draw other people’s fantasies to you’.[36] For the disciple, doubt is assuaged by accepting the opinions and directions of others, and uncertainty is conquered by relying on the conviction of the emotions instead of trusting in rational thought and debate – in a world that no longer makes sense, emotions appear a surer guide than reason. As Michael Burleigh puts it in The Third Reich: A New History: ‘Nazism was truly ahead of its time … This was politics as feeling’.[37]

Not a light that shines outwards, but the ability, like a black hole, to draw light inwards! You’ve got to be able to draw other people’s fantasies to you.

Ballard on the requirements for modern politician, interview, 1997.

Hitler himself understood all this perfectly well, as he displayed in Mein Kampf: ‘The mass meeting is necessary if only for the reason that in it the individual, who in becoming an adherent of a new movement feels lonely and is easily seized with the fear of being alone, receives for the first time the pictures of a greater community, something that has a strengthening and encouraging effect on most people. … If he steps for the first time out of his small workshop or out of the big enterprise, in which he feels very small, into the mass meeting and is now surrounded by thousands and thousands of people with the same conviction … he himself succumbs to the magic influence of what we call mass suggestion.’[38]

Fascist ideology was therefore concentrated on a mythic core constituted by the image of the nation reborn, purified, and following its ‘destiny’,[39] and practical politics accordingly relied heavily on symbols, mass spectacles, and a continuously reiterated vocabulary of basic ideas.

A dreadful mass sentimentality, compounded of anger, fear, resentment and self-pity, replaced the customary politics of decency, pragmatism, property and reason … Belief, faith, feeling and obedience to instinct routed debate, scepticism and compromise. People voluntarily surrendered to group or herd emotions … Among committed believers, a mythic world of eternal spring, heroes, demons, fire and sword – in a word, the fantasy world of the nursery – displaced reality. Or rather invaded it, with crude images of Jews, Slavs, capitalists and kulaks populating the imagination. This was children’s politics for grown-ups, bored and frustrated with the prosaic tenor of post war liberal democracy, and hence receptive to heroic gestures and politics as a form of theatrical stunt.

Michael Burleigh, ‘The Third Reich: A New History’.[40]

Fascism therefore offers an irrational escape from apparently intractable difficulties. As Ballard pointed out long ago, in his review of Mein Kampf for New Worlds,[41] Hitler was successful precisely because he dispensed with any rationalization of his prejudices, and was therefore able to tap directly into the unconscious of his followers.

More prosaically, a sense of place and safety could be supplied by hierarchy and control: a 1938 decree introduced general labour conscription by forcing people to work wherever the State decreed, but this effectively gave the well-behaved worker job security, in stark contrast to the early 1930s and to other countries;[42] and the small-holding farmer was tied to the soil just as much as a feudal serf, but was protected against creditors forcing him to sell his property.[43] Independent groups and sources of power which were not destroyed were assimilated into the system: Nazi ideology did not consider a person to have an identity separate from their obligations as a citizen, and it followed that if one was, say, an engineer, a mother, or a writer, one’s own particular concerns could be most effectively met within the context of the Nazi regime. Organizations such as employee associations or trade unions, or women’s and children’s groups, were therefore effectively incorporated into the party or the administration. For example, sports and recreational societies all functioned under the Kraft durch Freude (‘Strength through Joy’) organization, and one of the tasks legally accorded to the Reich Chamber of Commerce was to ‘gather together the creative artists in all spheres into a unified organization under the leadership of the Reich [which] must not only determine the lines of progress, mental and spiritual, but also lead and organize the professions’.[44]

The Nazi’s ‘Metro-Centre’? A detail from an illustration for an article in the propaganda magazine Signal c. 1941, describing the organization of the Nazi Party: ‘Any creative initiative to be introduced in health and hygiene, the training of youth, welfare work on behalf of the working man … whatever revolutionary idea is to be introduced into the crafts, industry, trade or among the peasantry, all flows through the channels of the Party organization’.

The Nazi state was not a completely controlled society, but rather one where existing societal organizations were subject to a form of ‘capture’. Hence, Germany was no longer a pluralist society in the sense of accepting variation in aims, opinions, and interests; variety could exist but it was merely a functional variety – a diversity in unity. As Kevin Passmore puts it: ‘civil society was absorbed into fascism’.[45] The sense of community was now workers and managers marching in the same procession or rally, all shouting Heil Hitler together whilst feeling the same emotions.[46] One advantage of such a non-pluralist society was that it was able to limit the extent to which the functional and social complexity of modern societies impacted on human subjectivity: common activities and emotions, communal gatherings, signs and slogans, all represented psychological simplifications that helped nullify the difficulties of a complex, modern world. The result of this reliance on myth, symbols and emotions was that fascism transformed consciousness rather than society: ‘The idea of the “national community” was not a basis for changing social structures, but a symbol of transformed consciousness. … [Nazism's] intentions were directed towards a transformation of value- and belief systems – a psychological “revolution” rather than one of substance.’[47]

So there are indeed similarities between inter-war Germany and 21st century consumerist societies: in particular, people can feel they live in a world without meaning and have somehow lost control of their lives. Obviously there are also major differences – one could hardly suggest that boredom and ennui were a major factor in 1920s Germany, for example, and the economic backgrounds are dissimilar – but these can obscure the psychological resemblances.[48] In both cases, customary social and political structures are debilitated, providing little tangible or intangible support, and the sense of community is weakened. Traditional politics are viewed as irrelevant or with contempt: there is an absence of debate and we are left with politics as emotion and advertising.

A Nazi mass gathering: the 1937 Reichsparteitag at Nuremberg, including a spectacular performance from the young girls of the ‘Glaube und Schönheit’ (‘Belief and Beauty’) organisation.

The ‘solutions’ in the two cases are analogous. A sense of pseudo-community is created through common activities and attendance at mass spectacles, by the channeling of emotions into a narrow range, and through a strengthening of the sense of commonality by means of an emphasis – vague but insistent – on ‘outsiders’. Community and a shared-culture may still be with us, but no longer based on locality or history: ‘What’s the point of privacy if it’s just a personalized prison? Consumerism is a collective enterprise. People here want to share and celebrate, they want to come together. When we go shopping we take part in a collective ritual of affirmation. … Shared dreams and values, shared hopes and pleasures’, claims Sangster in Kingdom Come.[49]

The concept of ‘us’ implies a ‘not-us’ … an age-old and reliable way of putting strength back into weakening societal bonds: ‘David Cruise casually referred to the ‘enemy’, a term kept deliberately vague that embraced Asians and east Europeans, blacks, Turks, non-consumers and anyone not interested in sport. New enemies were always needed’.[50] To the extent that I am not an individual but part of a commonality, you are not an individual either, but a category; in Nazi Germany, one was ‘no longer a person, but an anti-social, criminal, Gypsy, homosexual, Jehovah’s Witness, Jew or political, in involuntary anticipation of modern identity politics, with their replacement of persons by categories’.[51]

The effect of this growth in pseudo-community is the same in Kingdom Come as in Nazi Germany, as Ballard himself described in a discussion with Jeannette Baxter, when he referred to ‘the positive features of the new regime [of the Metro-Centre] – the self-disciplined and healthily glowing families, the sense of a revived community with a new confidence and purpose in life (in short, that “accommodation” made by so many in the 1930s in England and Germany who should know better)’.[52]

‘I like the music,’ I commented. ‘Though maybe it’s a little too martial. Somewhere in there I can hear the Horst Wessel
song.

‘It’s good for morale,’ Carradine explained. ‘We like to keep people cheerful …’

Ballard, Kingdom Come.[53]

Symbols and myths – reaching almost religious significance – start to predominate. ‘Politics’ mutates into something else, a mixture of emotion, myth, and violence that comes close to madness. In Kingdom Come, Sangster is convinced that ‘some kind of insanity is the last way forward’, and the psychiatrist, Maxted, draws the parallel with Nazi Germany: ‘The Germans were desperate to break out of their prison. Defeat, inflation, grotesque war reparations, the threat of barbarians advancing from the east. Going mad would set them free, and they chose Hitler to lead the hunting party.’[54]

But what of psychopathology and violence, which I referred to earlier as another of Ballard’s long-standing themes that runs through Kingdom Come? He has always held – based in part on his childhood experiences in Shanghai and Lunghua – that the human psyche has dark and dangerous depths, including an attraction to violence. On Ballard’s conception, mankind has natural psychopathic tendencies which, although they may not come to the fore in all societies, cannot be eradicated … a view which has some support from the anthropological and historical evidence, which indicates that hunter-gatherer and primitive agriculturalist societies often had far higher male mortality rates from violence than did Europe and North America in the 20th century, despite our technologies of destruction and two world wars.[55]

When I refer to my own childhood, and how people behaved in the Far East during the Second World War, it seemed that some people simply enjoy killing and tormenting others. … To use a term like ‘sadism’ and to construct an elaborate psychological machinery to explain this behaviour, however, is to miss the point. The fact is, we are violent and dangerous creatures. We needed to be to survive all those hundreds of thousands of years when we were living in small tribal groups, faced with an incredibly hostile world. And we still carry those genes.

Ballard in interview, 1997.[56]

For the majority of the time that people have lived in crowded urban environments, any proclivity for violence was – probably of necessity – contained by social arrangements and by a widely accepted system of morality. However, both of these types of constraints are weakening, something which concerned Ballard as early as this 1974 interview: ‘I myself think that Man, if you like, is a naturally perverse animal, that the elements of psychopathology or perversity or moral deviancy are a very large part of his character. I don’t think that can be changed. I think attempts in the past to provide a very rigid moral framework succeeded to some extent. I think they’re going to break down now, simply because the opportunities for limitless freedom are so great.’[57]

The risk is that the erasure of meaning in modern societies produces boredom and emptiness, a gap which a dormant psychopathology can readily fill, fuelled by a preference for emotion over cognition. Hence Ballard frequently links boredom and psychopathic behaviour in his later books and interviews: ‘My real fear is that boredom and inertia may lead people to follow a deranged leader … that we will put on jackboots and black uniforms and the aspect of the killer simply to relieve the boredom.’[58] The descriptions of brutality in Kingdom Come – racist attacks and violent sports events – are simply taken from Ballard’s perception of the world around him. Their significance lies not, I suggest, in the precise content, but in their latent meaning: within the absences which permeate both society and our own minds, ‘violence and hate, as always, were organizing themselves’.[59]

Aggressive advertising: For Mercedes-Benz, from the Nazi propaganda magazine ‘Signal’, c1943; and, below, for Hummer SUVs in Australia, 2008.

How might we view consumerism – and in particular the totalizing aspects of a consumerist society – as a result of this analysis of Ballard’s vision of a ‘soft fascism’? Consumer behaviour is an exercise in choice, and can therefore infiltrate other aspects of our lives, replacing the traditional but declining forms of morality and politics, both of which are essentially ways of choosing between alternatives. This presents us with an obligation to choose from what is on offer, and thereby effectively closes off the possibility of exiting the system – something that Pearson discovers in Kingdom Come on his first visit to the West London suburbs: ‘I moved through the darkened streets, searching for a signpost to guide me back to London. But here by the M25, in the heartland of the motorway people, all signs pointed inwards, referring the traveller back to his starting point’[60] (my emphasis). The fictionalization of the external world means that Ballard’s ‘exit door’ through the use of our imaginative faculties is gradually closing, as these powers of the imagination become colonized by the fantasies around us and by our own emotions. This enables consumerism to satisfy our needs, not directly via the goods and services that we purchase, but indirectly by meeting our psychological requirements through our involvement in the activities of consumer society – shopping, media, leisure. The disassociation between our desires and pleasures – which might be seen as threatening the consumerist system once we discover that satisfying our desires is unfulfilling – can now be bridged: we desire the goods and buy them, but our rewards come from elsewhere, from our very participation in the system itself … from our attendance at Ballard’s Metro-Centre.

This totalizing effect of consumerism, whereby everything is absorbed into it in much the same way as existing organizations and groupings were subject to ‘capture’ by the Nazis, is perhaps reflected in some of those elements of Kingdom Come which perplexed reviewers: Are the group led by the local solicitor Fairfax really opponents of the Metro-Centre, or are they just trying to use it for their own purposes? How much can we trust what the main protagonist, Pearson, says – or should we regard him as an ‘unreliable narrator’? Why is it not clear, even at the end of the book, whether Pearson really regrets getting involved with the Metro-Centre?[61] The ambiguity of Ballard’s narrative is in keeping with the self-reflexive nature of the society that he is describing, where the transgressive gesture rapidly becomes another media item that can be purchased for cash, and an attempt at escape puts you right back at the centre. Any effort at political action or opposition becomes pointless, because this is not – on Ballard’s view – a conspiracy of false needs and false consciousness: by accepting the emotional lie and the feel-good fairy story, we are ourselves complicit in the consumerist society. But if this is right, then we can see the point of Ballard’s long-held insistence that we must, as he puts it, immerse ourselves in the most dangerous elements and hope that we can swim to the other side[62] – a view that infects both the ‘extreme hypothesis’ of Crash and the studied ambiguity of Kingdom Come.

Finally, what does Ballard’s novel tell us about fascistic activity and what it represents? As I have described it here, fascism arises as a result of a generalized sense of crisis in prosperous, complex societies, whereby tensions in each sphere – the economic, the social, the political, and the personal – cannot find relief, but actually amplify each other. The result is an escape to pseudo-community, and a surrender to the emotions and to psychopathic urges. This suggests a close similarity to Daniel Woodley’s recent discussion of the links between fascism, modernity, and capitalism:

Modern [critical] theorists have abandoned class reductionism for a more sophisticated account of fascism as a political commodity, a form of ideological production in postliberal capitalism based on the aestheticization of politics and the mobilization of emotion. … postliberal capitalism entails new forms of ideological justification based on the bureaucratization and societalization of economic life. These structural tendencies increase the pressure for collective solutions to political integration, resulting in a panoply of new ideologies aimed at addressing atomization. … [Fascism's] timely appearance and reappearance is rooted … in the aestheticization of depoliticized politics and the fetishization of communal identities which conceal the true nature of the commodity as a structured social practice.

Daniel Woodley, ‘Fascism and Political Theory: Critical Perspectives on Fascist Ideology’.[63]

What I have tried to show in this article is that in Kingdom Come Ballard has attempted to unearth this ‘latent content’ of fascism by means of his well-honed forensic tools of imagination and surrealistic description.[64]

NOTES

[1] ‘JG Ballard: The Comforts of Madness’, interview in The Independent, 15 September 2006.
[2] JG Ballard, Kingdom Come, Fourth Estate (London), 2006, pp 167-169.
[3] See, for example, Ursula K Le Guin, ‘Revolution in the aisles’, The Guardian, 9 September 2006.
[4] M John Harrison, ‘Narratives of the mall’, The Times Literary Supplement, 6 September 2006.
[5] M John Harrison, ‘Narratives of the mall’, op cit.
[6] Rod Liddle, ‘Our simple pleasures go up in smoke’, Times Online, http://www.timesonline.co.uk/tol/sport/columnists/rod_liddle/article1267260.ece, accessed 5 May 2010.
[7] ‘From Here to Dystopia’, interview in the Telegraph Magazine, 2 September 2006.
[8] A similar sentiment is displayed here: ‘A mastery of the discontinuities of metropolitan life has always been essential to the successful urban dweller … A failure to master these discontinuities, whether social or genetic in origin, leaves some ethnic groups at a disadvantage, forced into enclaves that seem to reconstitute mental maps of ancestral villages.’ JG Ballard, ‘Airports: Going somewhere?’, The Observer, 14 September 1997.
[9] Peter N Stearns, Consumerism in World History: The Global Transformation of Desire (2nd edition), Routledge (New York & London), 2006, p 72.
[10] Don Slater, Consumer Culture & Modernity, Polity Press (Cambridge), 1997, p 27.
[11] JG Ballard, Kingdom Come, op cit, p 101.
[12] JG Ballard, Miracles of Life, Fourth Estate (London), 2008, pp 58-59.
[13] Some of Ballard’s clearest comments on the fictionalization of the external world and the interiorization of reality as a consequence of increased prosperity are to be found in an unpublished interview with the Canadian Broadcasting Corporation, c1974, available at http://www.jgballard.ca/interviews/jgb_cbc_ideas_interview.html, accessed 6 May 2010.
[14] Unpublished interview with the Canadian Broadcasting Corporation, op cit.
[15] Unpublished interview with the Canadian Broadcasting Corporation, op cit.
[16] ‘The Strange Visions of J. G. Ballard’, interview in Rolling Stone, 19 November 1987.
[17] ‘An Interview with J. G. Ballard’, Mississippi Review Vol. 20 #1-2, 1991, p 32.
[18] ‘Interview by Graeme Revell’, Re/Search 8/9: J. G. Ballard, Re/Search Publishing (San Francisco), 1984, p. 46.
[19] ‘Dangerous Driving’, interview in ‘Frieze’ magazine #34, May 1997.
[20] Peter N Stearns, Consumerism in World History: The Global Transformation of Desire (2nd edition), op cit, pp 1-14.
[21] Peter N Stearns, Consumerism in World History: The Global Transformation of Desire (2nd edition), op cit, pp 32-34, 60-62.
[22] Anthony Giddens, Beyond Left and Right: The Future of Radical Politics, Polity Press (Cambridge), 1994, p 224.
[23] Don Slater, Consumer Culture & Modernity, op cit, p 84-85.
[24] Michael Marmot, Status Syndrome: How Your Social Standing Directly Affects Your Health, Bloomsbury (London), Chapter 6; Robert H Frank, Luxury Fever: Money and Happiness in an Era of Excess, Princeton University Press, 1999, pp 86-88.
[25] Daniel Nettle, Happiness: The Science Behind Your Smile, Oxford University Press, 2005, p 180.
[26] Zygmunt Bauman, Consuming Life, Polity Press (Cambridge), 2007, p 94.
[27] Barry Schwartz, The Paradox of Choice: Why More is Less, Harper Perennial (New York), 2004, pp 210-211.
[28] For example, when rats have their brains stimulated to eat food, they don’t show the typical ‘liking behavior’ that normally accompanies pleasurable activities – indeed, if anything, they show ‘disliking behavior’. Conversely, the rats can be drugged so that they have no desire to eat, but show liking behavior when a sweet solution is put onto their tongue. See also Daniel Nettle, Happiness: The Science Behind Your Smile, op cit, Chapter 5.
[29] Daniel Nettle, Happiness: The Science Behind Your Smile, op cit, pp 48-52, 70-75; Robert H Frank, Luxury Fever: Money and Happiness in an Era of Excess, op cit, pp 71-74.
[30] Although the reference is to the generic term ‘fascism’, I shall limit my historical discussion to the Nazi Party and the German Third Reich – as does, by and large, Ballard..
[31] Ian Kershaw, The Nazi Dictatorship: Problems & Perspectives Of Interpretation (4th edition), Hodder Arnold (London), 2000, p 4.
[32] Erich Fromm, The Fear of Freedom, Routledge (London), 1960, pp 106-116, 180-188 (originally published as Escape from Freedom, 1941).
[33] See S J Woolf (ed), The Nature of Fascism, Weidenfeld and Nicolson, 1968, pp 107-108.
[34] Michael Burleigh, The Third Reich: A New History, Pan Books (London), 2001, p 122.
[35] T W Mason, ‘The Primacy of Politics – Politics and Economics in National Socialist Germany’, in S J Woolf (ed), The Nature of Fascism, op cit, p. 171.
[36] In a conversation with Mark Pauline c1987, published in J. G. Ballard: Conversations, RE/Search Publications, San Francisco, 2005, p 136.
[37] Michael Burleigh, The Third Reich: A New History, op cit, pp 210-211.
[38] Quoted in Erich Fromm, The Fear of Freedom, op cit, p 193.
[39] Roger Griffin (ed), Fascism, Oxford University Press, 1995, pp 3-4.
[40] Michael Burleigh, The Third Reich: A New History, op cit, pp 8-9.
[41] JG Ballard, ‘Alphabets of Unreason’ in New Worlds # 196, December 1969, p 26.
[42] William L Shirer, The Rise and Fall of the Third Reich, Arrow Books, [1960]/1998, p 265.
[43] William L Shirer, The Rise and Fall of the Third Reich, op cit, p 258.
[44] For the Nazi assimilation of intermediate-level organizations, see William L Shirer, The Rise and Fall of the Third Reich, op cit, pp 241-267.
[45] Kevin Passmore, Fascism: A Very Short Introduction, Oxford University Press, 2002, p 128.
[46] SL Andreski, ‘Some sociological considerations on fascism and class’, in S J Woolf (ed), The Nature of Fascism, op cit, pp 100-101.
[47] Ian Kershaw, The Nazi Dictatorship: Problems & Perspectives Of Interpretation (4th edition), op cit, pp 174, 179.
[48] It is the psychological similarities that Ballard stressed in an interview with James Campbell: ‘… could consumerism turn into fascism? The underlying psychologies aren’t all that far removed from one another. If you go into a huge shopping mall and you’re looking down the parade, it’s the same theatrical aspect: these disciplined ranks of merchandise, all glittering like fascist uniforms. When you enter a mall, you are taking part in a ceremony of affirmation, which you endorse just by your presence.’ The Guardian, 14 June 2008.
[49] JG Ballard, Kingdom Come, op cit, p 85. It is interesting to note that Fromm uses the term ‘automaton conformity’ to describe the form that the attempt to escape from freedom takes in modern democracies (as opposed to fascist dictatorships); see Erich Fromm, The Fear of Freedom, op cit, pp 159-178.
[50] JG Ballard, Kingdom Come, op cit, p 189.
[51] Michael Burleigh, The Third Reich: A New History, op cit, p 204.
[52] ‘Kingdom Come: An Interview with J. G. Ballard’, in Jeannette Baxter, J. G. Ballard: Contemporary Critical Perspectives, Continuum (London & New York), 2008, p 127.
[53] JG Ballard, Kingdom Come, op cit, p 39.
[54] JG Ballard, Kingdom Come, op cit, pp 102, 168.
[55] See, for example, Azar Gat, War in Civilization, Oxford University Press, 2006, Chapters 2, 6 and 9; also Steven LeBlanc, with Katherine Register, Constant Battles: The myth of the peaceful noble savage, St Martin’s Press (New York), 2003.
[56] ‘Dangerous Driving’, interview in ‘Frieze’ magazine #34, May 1997.
[57] Unpublished interview with the Canadian Broadcasting Corporation, op cit.
[58] ‘Age of Unreason’, interview published online by the The Guardian, 22 June 2004; available at http://www.guardian.co.uk/books/2004/jun/22/sciencefictionfantasyandhorror.jgballard (accessed 13 May 2010).
[59] JG Ballard, Kingdom Come, op cit, p 191.
[60] JG Ballard, Kingdom Come, op cit, p 35.
[61] After all that’s happened, Pearson still has positive feelings for the people of the Metro-Centre: ‘Leaving Sangster and his self-hating motives to one side, I admired Carradine and his mutineers, and the robustly physical world they had based on their consumerist dream. The motorway towns were built on the frontier between a tired past and a future without illusions and snobberies’ (Kingdom Come, op cit, p. 266). And on the penultimate page, there’s the following, rather astonishing, meditation from Pearson: ‘The cable channels had reverted to an anaesthetic diet of household hints and book-group discussions. Once people began to talk earnestly about the novel any hope of freedom had died. The once real possibility of a fascist republic had vanished into the air …’ (Kingdom Come, op cit, p. 279, my italics). This appears to mourn the failure of fascism, but I prefer to think of as reflecting Ballard’s oft-mentioned idea of ‘immersing oneself in the most dangerous elements and swimming’. Just to confuse matters further, on the following (and last) page of the book, Pearson turns pessimistic again and ruminates that ‘In time, unless the sane woke and rallied themselves, an even fiercer republic would open the doors and spin the turnstiles of its beckoning paradise’ (Kingdom Come, op cit, p. 280).
[62] See, for example, ‘An Interview with J. G. Ballard’, Mississippi Review op cit, p 33. And the following brief quote well-illustrates Ballard’s reasoning: ‘I certainly do believe that we should immerse ourselves in the destructive element. Far better to do so consciously than find ourselves tossed into the pool when we’re not looking’, interview in The Paris Review #94, 1984, p 143.
[63] Daniel Woodley, Fascism and Political Theory: Critical Perspectives on Fascist Ideology, Routledge (London & New York), 2010, pp 14-18.
[64] c.f. Ballard on the distinction between manifest and latent content: ‘Freud pointed out that one has to distinguish between the manifest content of the inner world of the psyche and its latent content, and I think in exactly the same way today, when the fictional elements have overwhelmed reality, one has to distinguish between the manifest content of reality and its latent content’, from ‘The New Science Fiction: A conversation between J G Ballard and George MacBeth’ in Langdon Jones (ed), The New SF, Hutchinson (London), 1969, p 50.

Advertiser’s Announcement: ‘Sex: Inner Space: J.G. Ballard’. Ambit no. 33, 1967.

Better Living through Psychopathology
Benjamin Noys (2009)

Presentation at at ‘The Future’, David Roberts Art Foundation, Fitzrovia, London (5 November 2009).

The image of the future which I have selected is one of the series of J. G. Ballard’s pseudo-advertisements that he published in Ambit no. 33 in 1967. Ballard explains that:

Back in the late 60s I produced a series of advertisements which I placed in various publications (Ambit, New Worlds, Ark and various continental alternative magazines), doing the art work myself and arranging for the blockmaking, and then delivering the block to the particular journal just as would a commercial advertiser. Of course I was advertising my own conceptual ideas, but I wanted to do so within the formal circumstances of classic commercial advertising – I wanted ads that would look in place in Vogue, Paris Match, Newsweek, etc. To maintain the integrity of the project I paid the commercial rate for the page, even in the case of Ambit of which I was and still am prose editor. I would have liked to have branched out into Vogue and Newsweek, but cost alone stopped me … (R/S 147).

The actual image is a still from Stephen Dwoskin’s 1963 film Alone (USA 1963 13min), of a woman masturbating. The text is a typically concise and forensic manifesto for Ballard’s own counter-science fiction.

The reason for my fascination with this image as an image of the future, which is in fact over forty years old, is that it represents the deliberate attempt to construct an image of the future that can resist the obsolescence of the future. This might seem an ironic proposition when we consider the fact that this image was created in the mid-60s – a time when, as Ballard retrospectively notes, ‘people … were intensely interested in the future’ (1994). Yet, he also notes that ‘[s]adly, at some point in the 1960s our sense of the future seemed to atrophy and die’ and that, by the 70s, only ‘a few romantics like myself still believe[d] that our sense of the future remain[ed] intact’ (1994). In fact, the atrophy of the future took place because of the impoverishment of our images of the future. The possibility of the future became blocked by those images of the future that seemed to attest to faith in a better tomorrow: the space race, two years away from the moon landing, pop futurism, the consumption-driven Keynesian compact, ‘the dreams that money can buy’, ‘advertising and pseudoevents’ (R/S 96). These images of a promised land of ‘outer space and the far future’ (R/S 97) had been predicted and generated by the science fiction of the 1950s. Locating himself as a science-fiction writer Ballard recognised the exhaustion of this tradition in its realisation: ‘by an ironic paradox, modern science fiction became the first casualty of the changing world it anticipated and helped to create.’ (R/S 97)

Ballard’s image is a counter-image to this atrophy and impoverishment of the future. It is a ‘chromosome of the future’ designed to ‘divide and grow in the reader’s mind’ (Ballard 1994). We can understand it as belonging to that conceptual Third World War Ballard would later invoke in The Atrocity Exhibition: ‘The blitzkriegs will be fought out on the spinal battlefields, in terms of the postures we assume, of our traumas mimetized in the angle of a wall or balcony.’ (AE 11) With the threat that ‘the future is ceasing to exist, devoured by the all-voracious present’ (R/S 97), the counter-image tries to extract a new future; the obsolete science-fiction of outer space has to give way to the new science-fiction of inner space. Reviewing Hitler’s Mein Kampf in 1969 Ballard remarks ‘[t]he psychopath never dates’ and speculates that: ‘perhaps one reason why the American and Russian space programs have failed to catch our imaginations is that this quality of explicit psychopathology is missing.’ (R/S 104) In response conventional science-fiction can only ratify its own transition to archaism, by producing images of the future that are ‘a kind of historical romance in reverse, a sealed world into which the hard light of contemporary reality was never really allowed to penetrate.’ (R/S 97) (Ballard’s reference is 2001, but I also think of Star Wars).

The colonisation of reality by fictions requires a dialectic of involution and externalisation. We turn inward to the body and the psyche – fiction is a branch of neurology – as ‘the one small node of reality left to us is inside our own heads.’ (R/S 98) And yet that inner reality has been turned inside-out, as our innermost desires are always-already realised by science, pornography, and advertising. For Ballard the usual elements of the so-called ‘human condition’ – sex and death – are the first casualties of this war. Instead of de-conceptualising them, to recover their ‘natural’ form, à la Reich or Marcuse, we must take them as manipulable elements ‘of a wholly conceptual character’ (AT 80). The ‘node of reality’ is not even some residual or surplus (Lacanian) capital ‘R’ Real, which could resist the totalising forces of mediatisation. Instead, ‘We’re living in an abstracted world, where there aren’t any values, where rather than fall back, one has to, as Conrad said, immerse oneself in the most destructive element, and swim.’ (R/S 161)

To wage this Third World (Image) War we have to move deeper into our own psychoses (AT 9) – to immerse ourselves in the image-stream to wrest the future from the perpetual present by an ‘elective psychopathy’ (Ballard 2008). The subsumption of the psyche makes it available for further re-conceptualisation, for the invention of new pathologies and new perversions. Ballard’s image is a radicalisation of the fact ‘that sex is becoming more and more a conceptual act, an intellectualization divorced from affect and physiology alike’ (AT 56). We can imagine it as the creation of one of the psychiatric patients in The Atrocity Exhibition, the future image guerrillas of this Third World War: ‘these bizarre images, with their fusion of Eniwetok and Luna Park, Freud and Elizabeth Taylor’ (AT 7). The involution to inner space, to scenarios of nerve and blood vessel, forms an alternative ‘conceptualized psychopathology’ (AT 99) of re-externalisation.

The ‘future’ is now an image concocted from the iconography of the mediatised unconscious, in which Jung’s archetypes and Freud’s drives are re-figured in ‘the nasal prepuce of L.B.J., crashed helicopters, the pudenda of Ralph Nader, Eichmann in drag, the climax of a New York happening: a dead child.’ (AT 20) The result is that these images become reversible; as one character ponders in The Atrocity Exhibition: ‘Are space vehicles merely overgrown V-2s, or are they Jung’s symbols of redemption, ciphers in some futuristic myth?’ (AT 84) Instead of merely being quaint and anachronistic technologies harnessed to an anodyne future, we can re-conceptualise and re-pathologise space vehicles. The science-fiction writer creates a new ‘predictive mytholog[y]’ (R/S 42): myths of the future that are also performative acts to create and construct that future.

From the original Doubleday edition, Michael Foreman’s artwork for an Atrocity Exhibition chapter, ‘You: Coma: Marilyn Monroe’.

Through the choice of psychopathology as a conscious act we can shape new written mythologies of memory and desire. The images of the ‘future’ that previously closed-out the future can now become the material for mythologies of a truly new future. Of course, the problem of such a mythology is that the more successful it is the more it is absorbed by the very mediascape it mimetizes. As Ballard writes ‘A lot of my prophecies about the alienated society are going to come true’ (R/S 155), however, if they come true, then they become superfluous. In The Atrocity Exhibition a ‘Festival of Atrocity Films’ is put on in a venue presumably very much like this one: ‘the results were disappointing; whatever Talbot had hoped for had clearly not materialized. The violence was little more than a sophisticated entertainment. One day he would carry out of Marxist analysis of this lumpen intelligentsia.’ (AT 19) Leaving aside the interesting question of what that analysis might be, and its relevance today, Ballard presciently probes the neuralgic point of his own fiction. The coinage ‘Ballardian’ is the very sign of this ironic success, as Ballard’s own fiction succumbs to the fate he had sketched for the science-fiction of the 1950s: ‘bec[oming] the first casualty of the changing world it anticipated and helped to create’.

It appears that the angle between two walls does not have a happy ending. Ballard’s own creation of himself as a brand or concept becomes another image in the media stream. This, however, is the essential risk of Ballard’s own active nihilism, which accepts that abstraction and conceptualisation operate all the way down: there is no point of immunity or safety from which one might safely create a ‘pure’ image of the future. His images of the future are always, explicitly, transitory, with ‘in-built-obsolescence’. In response we could extrapolate two possible positions from Ballard’s work. The first is that of a quasi-Weberian re-enchantment of a denuded reality through re-conceptualisation. In The Atrocity Exhibition the character Travers ‘has composed a series of new sexual deviations, of a wholly conceptual character, in an attempt to surmount this death of affect’ (AE 80) We could also cite Ballard’s retrospective tendency to position The Atrocity Exhibition as a work of moral commentary. We fall back from the future into a kind of Swiftean satire, at once reactionary and conservative.

The second position is something like what Nietzsche calls ‘completed nihilism’: the traversal and transcendence of the nihilism Ballard anatomises. In this case, Ballard’s dialectic proceeds by the ‘bad side’: the worse the better. He remarked in a 2006 interview that: ‘I’m somebody who stands by the side of the road with a sign saying, Dangerous Bends Ahead – Slow Down.’ He pauses. ‘Although it is true that I sometimes seem to be saying Dangerous Bends Ahead – Speed Up.’ (in Brown, 2006: 20) That speeding up, this accelerationism, of course risks passing from an active nihilism to a mere passive nihilism: the embrace of what is, and the closure of any possibility of the future, or the courting of a deliberate cynicism that re-converges with the position of the moral critic as disgusted and disenchanted observer.

This unease or instability is I want to suggest the reason why Ballard’s image of the future is so resonant. This image, of course, appears as a very 60s image, imbued with the kind of deliberately perverse utopianism that no longer registers with us except in the forms of nostalgia or cynicism. The difference is that this image disjoints itself from that moment by its prescient refusal of the usual models of repression, liberation, and recuperation. In The Atrocity Exhibition Ballard notes that images of elective psychopathy, in which Vietnam combat films are shown with a muzak soundtrack, create an environment ‘in which work-tasks, social relationships and overall motivation reached sustained levels of excellence’ (AT 94). The release of repressed desires can be made to serve the logic of the ‘perpetual present’ of accumulation. This is the mechanism of ‘repressive desublimation’, sketched by Marcuse, in which our desires are ‘liberated’ as the ‘dreams that money can buy’. In response the writer can only immerse themselves and swim, by imagining ‘an optimum torture and execution sequence’ (AE 93). This image fascinates me as an image of the future because it embraces fully the saturation of the future by abstraction and the only remaining possibility being further abstraction. For all its kitsch retro-sixties styling the encrypted moment of resistance figured in this image is the embrace of a future that never really took place, in which the only form of a future we can construct is one that takes place through absolute abstraction.

Bibliography
Ballard, J. G. (1984), Re/Search: J. G. Ballard 8/9. [R/S]
___ (1985) The Atrocity Exhibition [1970], London: Triad Granada. [AE]
___ (1994) ‘Introduction’ in Myths of the Near Future, London: Vintage.
___ (2008) ‘An Exhibition of Atrocities: J. G. Ballard on Mondo Films’, An Interview with Mark Goodall, The Ballardian, http://www.ballardian.com/jg-ballard-on-mondo-films [consulted 16 April 2009].

Brown, M. (2006) ‘From Here to Dystopia: Interview with J. G. Ballard’, Telegraph Magazine 2 September: 16-22.

Nietzsche, F. (1968) The Will to Power, trans. Walter Kaufmann, New York: Vintage.

Jeremy Reed at the JG Ballard Memorial, 2009. Photo: Rick McGrath.

West End Survival Kit, by Jeremy Reed. Furze Hill, Hove: Waterloo Press, 2009. ISBN: 978-1-906742-07-2.

JEREMY REED IS A HUGELY PROLIFIC poet, novelist, biographer and spoken-word musician, the author of 15 novels, 16 poetry collections and 14 works of non-fiction since 1984. Yet despite that phenomenal output, he remains an exile in British letters. According to Reed, ‘People have reacted so nastily to me and tried to airbrush me out of the picture… The establishment never forgave me, because I used to give readings in heavy make-up’. That’s not a working method that was ever going to appeal to Sir Andrew Motion, the former Poet Laureate, who famously dubbed Reed ‘that effete little pseud’. He also sledged him as the ‘David Bowie of the poetry circuit’, an especially backhanded insult, given Reed’s sartorial style and the fact that among his back catalogue are biographies on Lou Reed, Marc Almond and Brian Jones. In fact, the latter provided one very revealing insight into the mind of Jeremy Reed. Once asked what he thought was the defining moment of the 60s, he replied: ‘I’d say it was the first time Brian Jones wore a girl’s polka-dotted blouse. It had never been done before’. In the same interview, he derided ‘the barbiturate poetry of Andrew Motion and those post-Larkin poets. Very grey, very drab’. And so the stage is set.

Following the pattern of this exile, whenever there is talk about the latter-day British writers who enjoyed the friendship, patronage or thematic repertoire of J.G. Ballard, invariably the same names are mentioned: Will Self and Iain Sinclair. Not Reed. Yet Reed and Ballard enjoy a long and very intriguing relationship. Reed’s science-fiction novel Diamond Nebula (1994), set in the 23rd century, even featured a film-director character obsessed by Bowie, Ballard and Warhol:

Her eye was arrested by an open photograph album … David Bowie at the Rainbow Theatre, 1972; at the LA Forum in 1976; Hiroshima, 1973; LA Amphitheatre, 1974; Wembley, 1976: the images seeming to have been chosen for their visual diversity and metamorphoses. Over the page were weirdly angled shots of Ballard getting into his car at Shepperton after the publication of Crash; and then the publicity photographs of him that had appeared on the jackets of High-Rise and Myths of the Near Future, together with a series of solarized images in the manner of Man Ray, in which the writer’s head was superimposed on Brancusi sculptures. Cindy flicked through the obsessive preoccupations: Warhol screened by black glasses on a couch at the Factory, and then seen filming Edie Sedgwick and Gino Persicho in Beauty 2; and a few pages on, isolated, filming Chelsea Girls.

Jeremy Reed, Diamond Nebula.

These aren’t the ordinary images of Ballard (let alone Bowie) that get bandied about. They are cult snapshots, taken by a writer with a fan’s eye for obscure detail surrounding the object of worship. As an alternative biography, then, of its three avant-garde celebrities, Diamond Nebula is a tantalising work, drawing on Reed’s main obsessions: style, flashy pop, mutation (both psychic and physical), cult fame, inner space … and Ballard. In the preface to the book, Reed describes ‘Ballard as the chief proponent of the futuristic novel … seen as the person most receptive to occupying a colony that looks towards the arrival of mutants from another galaxy’. Reed talks of creating an environment in which ‘the external world provides a backdrop to the exploration of inner space, a vanishing-point rather than a structure for continuous reference’, and with further reference to the ‘geography of the unconscious’, it’s easy to realise the superficial similarities with Ballard’s own working methods and obsessions.

Jeremy Reed speaking to Nicky Singer at the ICA.

In interview, too, Reed always pays his dues, recording his writerly debt to Ballard’s ‘visionary present’ – an especial act of linguistic engagement that ‘transform[s] the universe into its imagined equivalent’ and provides an instruction manual in ‘blowing up the social structure’. He sees Ballard’s work as a hotwire to the pure, uncut imaginative spirit that also powers the work of Stephen Barber and Edmund White:

They all have that very charged language. When I began as a writer, Ballard was the writer who had a new language that I was looking for, the way he crystallised the modern world into images. It’s something that he has never lost. Ballard is not part of literature at any level, he’s got no concern about it at all. He’s a rogue gene which is what attracted me to him from the start. And work is all he is, what he writes is so integral to him. That’s all he does all day, write all day and live in Shepperton.

But the admiration cut both ways. According to Rick McGrath, Ballard provided blurbs for 12 of Reed’s books and wrote forewords to two others, more JGB endorsements than for any other writer. One of the forewords was for Reed’s latest collection of poetry, West End Survival Kit (2009), possibly the last writing Ballard had published, in which he enthuses about Reed’s ‘talent … almost extraterrestrial in its brilliance’. For Ballard, Reed is ‘Rimbaud reconfigured as the Man who fell to Earth, a visitor from deep space whose time machine was designed by Lautréamont and de Sade, and powered by the most exotic fuels the imagination has ever devised’. That’s a very dense sentence, pricking imagistic sensors of recognition in almost every one of its 36 words: Bowie, Roeg, symbolism, science fiction, surrealism, film, sadomasochism, inner space…

And so it is with these poems, which are compacted like diamonds, an intent signalled by this excerpt:

firing ideas at me like big hitters
for work we do
shape-shifting architecture into words,

the way 10 million atoms colonize
an inked full stop.

Jeremy Reed, ‘Liquid Nitrogen Ice Cream’, West End Survival Kit.

The back cover gives no real description of the contents, save for general endorsements from a stellar cast: Ballard, David Gascoyne, David Lodge and Seamus Heaney. We are led to believe that this is a collection of free-standing poems, and reading them is simultaneously exhilarating and exhausting. Reed is obsessed with both surface flash and the hidden layers of meaning inherent in modern urban life, with which we constantly negotiate and are in dialogue with: the meaning of ‘junk DNA’ and the enigma of Michael Jackson, the sigils in corporate signage, the mental cross-chatter engendered by rapid communications technology. His street-level descriptions are often as unfathomable as conspiracy theory, and shot through with a selection of barely glimpsed, constantly rotating characters (including a first-person narrator), invariably described within a mesh of techy jargon:

meditating in front of his mezzanine.
His girlfriend paints her toes
in Howard Hodgkin moods,

reads Holy Anorexia and grooves
at being air
she’s molecules wired to neuronal drive.

He’s into ‘dark matter’, lab neutrinos,
thermonuclear fusion
generating energy in the sun.

Jeremy Reed, ‘Astroparticle Physicist Chills’, West End Survival Kit.

The writing is a rush, a blur. It’s slippery, emphasised by quick-fire, three-line stanzas:

They share headphones on the new R.E.M.:
a shimmering slice of post-modern pop,
impersonal as an airport lounge,

riffy, mid-tempo anomie
for the 21st century.
He wears a Titian red Gucci jacket,

as though it’s cut out of the sun,
and she two dollops of mauve eye shadow
co-ordinating with her top.

Jeremy Reed, ‘Endgames’, West End Survival Kit.

Certain motifs begin to gestate a picture in the mind as you gradually learn through half-remembered, diaphanous glimpses that Mars and the moon have been colonised; dispossessed astronauts wander the Earth; drugs are rampant; and technological virtuality is encoded into the very fabric of everyday life. By the end, you are left with the inkling that the poems are perhaps not free-standing, but part of a continuous (albeit fractured) narrative, illuminated snapshots of a mordant near-future world seen from multiple, cross-linked perspectives. They could be interior hallucinations, or the exterior unspooling vision of CCTV cameras all over the city, but whatever they are, they are engendered by Reed’s very effective trick of repeating a motif, phrase or word from one poem to the next, but never more than two poems in a row. Subliminally, you become aware of a deep, unfolding narrative, even if consciously you assess that you are reading two poems with very different characters:

ten miles above Cape Canaveral.
He journeys back in his neurology
to pink skies over the oxygen plant,

graffiti discovered on a rock face –
RAD51D — the king’s returned —
and gantried higher up a gold statue

Jeremy Reed, ‘Red Planet Blues’, West End Survival Kit.

Someone’s got the dangling hexagonal
molecule RAD51D
under scrutiny for cell death

like a registration number
on a top security Jeep.
She’s paid to disinform. Each day

Jeremy Reed, ‘Drug Giant PA’, West End Survival Kit.

Given all the Ballard associations, it’s tempting to read Ballardian themes into the work (the damaged astronauts fit well) and the densified prose method strives to convey as much meaning as the ‘condensed novels’ in The Atrocity Exhibition. Vaughan from Crash (and Atrocity) even makes an appearance, enmeshed in a shady deal with the clone of Princess Di:

H.R.H. has a contract out
on this blonde afterlife simulacrum:
Di as an endlessly repeatable clone.

Vaughan knows he’s watched. The Jeep outside
has on-board machine guns, a snoop
positioned in it with a cold black eye.

Jeremy Reed, ‘The Reckoning’, West End Survival Kit.

Jeremy Reed – photograph courtesy Waterloo Press.

But in the end, the most obvious reference point seems to be the glistening, cypher-filled, pop-artefact worlds of William Gibson. The characters in West End Survival Kit come on like Case from Neuromancer crashlanding in London (which has merged with Tokyo, as it did in Reed’s 2008 novel The Grid), as if Case was too burnt out to even care about fixing his damaged neurosystem, too jaded to even muster up any more passion for his beloved cyberspace. In her review of The Grid, Bidisha wrote that ‘one wishes Reed would produce a scholarly work about Jacobean theatre instead of an inexpert cyber-romp. His next work should be excellent, but it shouldn’t meddle with the future. Reed’s seriousness and intelligence emerge when he drops his coolness and cleaves to the past’. But this sounds more like the kind of genre snobbery Ballard was forced to endure when he, too, dared to write science fiction. Reed does post-cyberpunk very well: he has a real feel for the imagery, the characters and the worldview, and like both Gibson and Ballard, he is interested in the next 5 minutes rather than the next 500 years. For Reed, too, science fiction is the sociological study of the present. Yet he infuses this with his own ‘extraterrestrial’ brand of theatricality, poetic sensibility and mutant, gender-bending attitude to create a hybrid form. As science-fiction poetry, it recalls the work of Robert Calvert, the late Hawkwind lyricist and lead singer, and another tortured anti-hero whose own life story could easily inhabit the Reed pantheon.

Towards the end of West End Survival Kit, Reed ties it all up with two poems about, of all things, the history of Pink Floyd. And given all of the above, it makes perfect sense. As the poem identifies, the classic-era Floyd, despite being saddled with what people assumed was an intergalactic persona, was always more about inner space than outer (like Ballard’s anomie-infested astronauts), producing a brace of albums that reflected with sensitivity on battered individuals like their founder Syd Barrett, as in Wish You Were Here, and the assorted lunatics in the cast of Dark Side of the Moon. The Floyd poems make a fitting coda to Reed’s painful folio of snapshots from a numb world. They solidify his eulogy to people too disconnected, too exiled in their own minds to ever tread ‘meaningful’ paths through life, but who nonetheless retain a unique sense of self allied to their damaged intelligence:

Barrett’s the rock astronomer
boating the Cam’s lime green spine,
wristing downriver like a water-boatman

listening to voices, his schizophrenia
big in the mix
like invasive radio.
…
Echoing slide. It’s paranoia synthesised –
their moon trip – dark side in reverse.
Barrett’s still running through a corridor

As undertow, a brain damaged psycho.
The music road maps inner space.
It’s like a river knocking at the door.

Jeremy Reed, ‘Brain Damage: a short history of the Pink Floyd’, West End Survival Kit.

It’s out there somewhere, while the London rain

slashes the light-polluted scuzz,
wacks down fried leaves, keeps me inside
this rainy, orange October day,
retrieving the Floyd’s mission to locate
the alien in the psychopath.
Outside my window a wet jay

jabs at a red berry gash.
I go out on their dimension,
beamed by the music’s escalating curve,
back to my youth and Apollo
cargoing human hardware to the moon –

their weighted boots grating on dust,
Pink Floyd the terrestrial soundtrack
to space conquest, a white plateau
opening out to three astronauts
learning by hesitant degrees to trust.

Jeremy Reed, ‘Wish You Were Here’, West End Survival Kit.

West End Survival Kit is not wholly successful (although it’s pretty close). It briefly falls flat, for example, when Reed makes reference to ‘psychogeography’, a loaded concept degraded through cultural overuse that, although undoubtedly inherent within the work, sounds inauthentic when actually named and nudged up against his own dream geographies. Yet mostly, Reed’s innate ability to explore new genres, new forms and new plans of attack in the hope of creating something extreme and unique makes the work well worth reading. As Bidisha implies, it is probably this genre slippage that is the real cause of Reed’s exile, but somehow, given the figures with which he identifies, you get the impression that on some level that’s how he likes it.

‘Video surveillance sights the street. The city leaks pathology…’ We know exactly what Jeremy means, though we may never have thought of our everyday world in these terms. The poet is our extraterrestrial visitor, calmly surveying everything, the highspeed neural networks of his poetic gift assessing the landscape, making only the most important connections, linking the present moment to the most vital possibilities of itself … Use this volume of poems as a guide-book to the present, to the real world of possibility that most of us ignore. It’s the poet’s job to be a seer, to seize us by the shoulders and force us to out-stare the mirage. Reading these poems, I find myself marvelling at their cleverness and brilliance, and saying: ‘…yes, yes, absolutely.’

J.G. Ballard, foreword to West End Survival Kit.

West End Survival Kit can be purchased direct from the publisher.

Jeremy Reed performing with Itchy Ear as The Ginger Light, ‘a progressive poetry act’.

Jeremy Reed – photographer(s) unknown.

Thanks to Shane for help with research for this article.

..:: More information:
+ Jeremy Reed
+ Waterloo Press

REFERENCES
Bidisha (2008). ‘The Grid, by Jeremy Reed’. The Independent, 28 September.
Carter, Randolph (2006). ‘Dreaming with his eyes open’. 3am Magazine.
Lachman, Gary (2006). Jeremy Reed: A supernova in orange and purple ink. The Independent, 30 July.
Reed, Jeremy (1994) Diamond Nebula. London: Peter Owen.
———- (2008). West End Survival Kit. Furze Hill, Hove: Waterloo Press.

From the files of Dr Ricardo Battista’s assistant, School of Specialization in Plastic and Reconstructive Surgery, Melbourne, Australia.

“As Michael Jackson reached middle age, the skin of both his cheeks and neck tended to sag from failure of the supporting structures. His naso-labial folds deepened, and the soft tissues along his jaw fell forward. His jowls tended to increase. In profile the creases of his neck lengthened and the chin-neck contour lost its youthful outline and became convex.

The eminent plastic surgeon Ricardo Battista has remarked that one of the great misfortunes of the cosmetic surgeon is that he only has the technical skill, ability and understanding to correct this situation by surgical means. However, as long as people are prepared to pay fees for this treatment the necessary operation will be performed. Incisions made across the neck with the object of removing redundant tissue should be avoided. These scars tend to be unduly prominent and may prove to be the subject of litigation. In the case of Michael Jackson the incision was designed to be almost completely obscured by his hair and ears.

Surgical Procedure: an incision was made in Michael Jackson’s temple running downward and backward to the apex of his ear. From here a crease ran toward his lobule in front of the ear, and the incision followed this crease around the lower margin of the lobule to a point slightly above the level of the tragus. From there, at an obtuse angle, it was carried backward and downward within the hairy margin of the scalp.

The edges of the incision were then undermined. First with a knife and then with a pair of scissors, Jackson’s skin was lifted forward to the line of his jaw. The subcutaneous fatty tissue was scraped away with the knife. Large portions of connective tissue cling to the creases formed by frown lines, and some elements of these were retained in order to preserve the facial personality of the King of the Pop. At two places the skin was pegged down firmly. The first was to the scalp at the top of his ear, the second was behind the ear to the scalp over the mastoid process. The first step was to put a strong suture in the correct position between the cheek flap anterior to the first point, and a second strong suture to the neck flap behind the ear. The redundant tissue was then cut away and the skin overlap removed with a pair of scissors.

At this point the ear was moved forward toward the chin, and the wound was then closed with interrupted sutures. It did not matter how strong the stitches were behind the ears because that part of the King of Pop’s scarline was invisible in normal conditions.

Complications: haematoma formation is a dangerous sequela of this operation, and careful drainage with polythene tubing was carried out. In spite of these precautions blood still collected, but this blood was evacuated within 48 hours of the operation. It was not allowed to organize. In the early stages the skin around the area that had been undermined was insensitive, and it was not difficult to milk any collection of fluid backward to the point of drainage.

Scarring was hypertrophic at the points where tension was greatest: that is, in the temple and the region behind the ear, but fortunately these were covered by the King of Pop’s hair. The small fine sutures which were not responsible for tension were removed at 4 days, and the strong sutures removed at the tenth day. The patient was then allowed to have a shampoo to remove the blood from his hair. All scarlines are expected to fade, and by the end of three weeks the patient was back in social circulation.

At a subsequent operation after this successful face lift, Michael Jackson’s forehead wrinkles were removed. An incision was placed in the hairline and the skin lifted forward and upward from the temporal bone. The skin was then undermined and the excess tissue removed. The immediate result was good, but as a result of normal forehead movements relapse may occur unduly early after the operation. To remove the central frown line, the superciliary muscle was paralysed by cutting the branches of the seventh nerve passing centrally to it. A small knife-blade was inserted from the upper eyelid upward for 3 cm and then pressed down to the bone. External scars on the forehead often persist, and even in the best hands results are not always reliable. It was explained to Michael Jackson where the scars would lie, and the object of the intervention.”

Based on ‘Princess Margaret’s Facelift’, by J.G. Ballard.

“I feel a tremendous rapport with pop artists and in a lot of my fiction I’ve tried to produce something akin to pop art. For instance, I’ve just published a piece in New Worlds called ‘Princess Margaret’s Facelift’, in which I’ve taken the text of a classic description of a plastic surgery operation, a facelift, and where the original says “the patient”, I’ve inserted “Princess Margaret”. So I’ve done precisely what the pop painters did, using images from everyday life — Coca-Cola bottles, Marilyn Monroe — and manipulated them. The great thing about pop painters is their honesty. They’ve turned their backs on the traditional subject matter of the fine arts — which had hardly changed since the Renaissance — and looked at their own environment and decided: yes, the shine on domestic hardware, like the refrigerator or the washing machine, the particular gleam on the mouldings of a cabinet, the moulding of doorhandles, are of importance to people, because these are the visual landscapes of people’s lives, and if we’re going to be honest we’re going to use reality material instead of fiction. I want to do the same.”

‘Sci-fi Seer’, interview with J.G. Ballard, Penthouse Magazine, 1970, Vol. 5 No. 5 (pp. 26-30).

“The relationship between the famous and the public who sustain them is governed by a striking paradox. Infinitely remote, the great stars of politics, film and entertainment move across an electric terrain of limousines, bodyguards and private helicopters. At the same time, the zoom lens and the interview camera bring them so near to us that we know their faces and their smallest gestures more intimately than those of our friends.

Somewhere in this paradoxical space our imaginations are free to range, and we find ourselves experimenting like impresarios with all the possibilities that these magnified figures seem to offer us. How did Garbo brush her teeth, shave her armpits, probe a worry-line? The most intimate details of their lives seem to lie beyond an already open bathroom door that our imaginations can easily push aside. Caught in the glare of our relentless fascination, they can do nothing to stop us exploring every blocked pore and hesitant glance, imagining ourselves their lovers and confidantes. In our minds we can assign them any roles we choose, submit them to any passion or humiliation. And as they age, we can remodel their features to sustain our deathless dream of them.

In a TV interview a few years ago, the wife of a famous Beverly Hills plastic surgeon revealed that throughout their marriage her husband had continually re-styled her face and body, pointing a breast here, tucking in a nostril there. She seemed supremely confident of her attractions. But as she said: ‘He will never leave me, because he can always change me.’

Something of the same anatomizing fascination can be seen in [this] present piece… which also show[s], I hope, the reductive drive of the scientific text as it moves on its collision course with the most obsessive pornography. What seems so strange is that these neutral accounts of operating procedures taken from a textbook of plastic surgery can be radically transformed by the simple substitution of the anonymous ‘patient’ with the name of a public figure, as if the literature and conduct of science constitute a vast dormant pornography waiting to be woken by the magic of fame.”

Annotations: “Princess Margaret’s Face Lift”, J.G. Ballard, The Atrocity Exhibition (1970), RE/Search edition, 1990.

..:: Previously on Ballardian:
+ Jimmy Ballard’s Hospital Review
+ Chariot of Fire: Preliminary Analysis & Damage Reconstruction of the Death of Diana, Princess of Wales

Soundwalk by MELANIE CHILIANIS; photography by Simon Sellars.

“The consumer society is a kind of soft police state. We think we have choice, but everything is compulsory. We have to keep buying or we fail as citizens. Consumerism creates huge unconscious needs that only fascism can satisfy. If anything, fascism is the form that consumerism takes when it opts for elective madness.”

J.G. Ballard, Kingdom Come (2006).

We took a recent jaunt to Melbourne’s Crown Casino, prime Ballardian space, in order to map the coordinates of this micronational zone, this city state — consumer-driven control space. We took photos on a Nokia 6288 — photography disguised as furtive texting — while Mel Chil performed a secret sound walk. Her head bowed and her eyes averted (for soundwalkers must not allow the other senses to interfere with the keen art of listening), she strode silently behind us through the Zone, her super-powered, omidirectional microphone and optimal recording unit stuffed into her bag to note the results.

Her sound file* is below — play it loud while reading for maximum effect, for clearly the audiospatial disorientation engendered by Casino space plays a critical role in maintaining the illusion of languid disconnectedness.

* Note: you won’t see the audio player in Google Reader.

Crown Casino increases people’s perception of frequency of winning not only by having big visual displays and advertisements but also by having announcements over a loudspeaker of a poker machine jackpot winner. If every gambler who has lost everything is announced over the loudspeaker in the same way, problem gambling would be greatly reduced. Moreover, the promotion of the illusion of winning is also built into a poker machine in which a winning pay out is made with a loud noise as coins come crashing into the metal pay out tray to remind nearby players that winning is a real possibility.

Public Gambling Enquiry, Australian Vietnamese Women’s Welfare Association.

It’s a unique phenomenon… [a] metropolis … utterly devoted to leisure, something close to suspended animation. And it’s very inviting. But people lying on their backs are very vulnerable to predators.

J.G. Ballard, ‘Live in London’, 1996.

The signage declares, ‘We’re creating a new world at Crown’, a come-on none can resist. But even before entering the Casino, we were aware that we were no longer in the world of quotidian politeness. The first task was to pass through the borderzone, out on the concrete apron surrounding the complex, where brutal expediency in combat with pornographic greed meant that even bag ladies had to secure their shopping trolleys if left unattended.

But this isn’t reality, it’s not even a dream. It’s sort of a halfway house between the two.

J.G. Ballard, ‘Live in London’, 1996.

Opposite the Crown Entertainment Complex, bordering the west side, is the Melbourne Exhibition Centre. Its constructivist lines slice the sky like an obsolete, forward-thinking city of the immediate retro-future to come, a take-off ramp into the ozone that seems to suggest the only way out is through an ascent to heaven, or … this way, down, deep into the east, into Crown — into half-life.

He stared at the silent aisles, working out his challenge to this eventless world. We left the liquor store and paused by a Thai restaurant, whose empty tables receded through a shadow world of flock wallpaper and gilded elephants. Next to it was an untenanted retail unit, a concrete vault like an abandoned segment of space-time.

J.G. Ballard, Cocaine Nights, 1996.

We enter, ‘wearing the Crown‘, instantly absorbed by the otherworldliness of the Casino. The effect is total — there are no clocks anywhere to be seen, creating a timeless zone in which the breakdown of the biological clock (the legend of old ladies urinating at poker tables, rather than missing a hand, for example) is the only indication of chronometry. Perhaps the only remaining link to temporality is the schedule of the televised horse racing. A horse — horses? — seem to haunt the interior…

There is no natural light of any kind, no windows. Mirrors take up entire walls, distending the innards of the place into infinity. The long walk between the mid-section of poker machines and blackjack tables seems to never end. Hovering alien ectoplasm, the sickly UV of Giger-style nightmares, falls into view. Magic mushrooms hang from the ceiling, glowing lysergically. We are in a bunker, are we in a bunker? Miles below the Earth’s surface, below the Earth’s surface? Drinking, gambling and watching spooling sports. Palms itchy.

The first shrines had begun to appear, wayside altars for passing shoppers, places of pause and reflection for those making endless journeys within the universe of the dome.

J.G. Ballard, Kingdom Come, 2006.

Hanging from the ceiling, a plaster-cast altar of motorcycle fascism, its strident coat of arms larger than the machine itself. Lest the devotees become too overwhelmed and seize the handlebars, a sign warns: “Display Model Only”. Trinkets pile up on the carpet around the altar, burnt offerings of cigarette butts, an unused condom packet, coins, keys. No passing cleaner makes an effort to clean this up and it seems arranged in a perfect concentric ring. Skin hurts.

The resilient carpet is custom designed and can soak up blood, vomit and semen without leaving visible trace. A crazy man says he knows the man who made it and he makes a fortune, too. He also designs bodybags for prom queens addicted to cocaine and ultraviolent bondage. Did a crazy man really say that he knew a man? (Bringing new meaning to the game of ‘craps’, another urban legend tells of sliding compartments in the toilets that can quickly open to dispose of suicidal high-rollers who lost everything without bringing the corpse back through the main arena.) Very near by, another man looks over suspiciously at our furtive photographic activity, but then he seems distracted by what would appear to be an insect buzzing around his head. He bats at it but there is no insect anywhere to be seen. As we walk away, he seems to be madly shaking invisible bugs out of his hair. Is he shaking invisible bugs out of his hair?

The people no longer wish to be freed from their chains, preferring to use them to accessorise their designer handbags instead. Eyes pop.

The neon façades of the casinos and hotels were now so many cataracts of white lava, walls of incadescent pink and purple that seemed to set alight the surrounding jungle, turning the Strip and the downtown casino centre into an inflamed, shadowless realm through which the occasional armoured car would appear like a spectral dragon on the floor of a furnace.

J.G. Ballard, Hello America (1981).

This green-skinned hepcat appeared to us as if in a dream, doffing his cap with sleazy grace. ‘Come with me to the Food Court’, he moaned in our already twitching ears. ‘I know a mystical place — a snack bar — where they spike the Alcoholic Super Slushies with Viagra, and where cyborg men with vat-grown muscle can inflate their pecs with a bicycle pump to 150psi. It’s called Food & Booze Express City and it’s open 24/7, natch, because you know it, don’t you, man, that Dreamland never sleeps. Oh, and dig: the women are unFUCKINGbelievable’.

Crawford gazed across the peninsula at the gutted shell of the Hollinger house.
‘A year from now some hotel or casino complex will stand there. On this coast the past isn’t allowed to exist.’
‘Why not keep the house as it is?’
‘As a tribal totem? A warning to all those time-share salesmen and nightclub touts? That’s not a bad idea…’

J.G. Ballard, Cocaine Nights.

The final sane act of Nietzsche, that great admirer of self-serving individualism, was one of pity — to collapse to the floor and cradle a beaten horse. In this one compassionate act, he disavowed a lifetime of celebrating self-interest. At Crown, they have decapitated the horse and mounted its suffering head as a totem of gambling law: ‘Let he who is strong fill his pockets, and he who is weak empty his’.

This glowing tube filled with inanimate coin is in actuality a super-computer that runs on pure cash. Pulsing throughout that pile of super-compacted currency is a liquid charged with megawatts of electricity and data, a new breed of viscous fibre optics that draws upon the inordinate strength of abstract social wealth to create simulated neurological pathways with highly complex processing power greater than military mainframes. This super-computer runs the whole operation here at Crown Casino and it is called ‘Mr Severin’. Mr Severin’s word is law and he will not tolerate any deviance from that law at any time.

A lake of neon signs formed a shimmering corona, miles of strip-lighting raced along the porticos of the casinos, zipped up the illuminated curtain-walling of the hotels and spilled over into mushy cascades. Under the ultramarine sky, so dark now that the tone had left their faces, the spectacle of this sometime gambling capital seemed as unreal as an electrographic dream.

J.G. Ballard, Hello America.

We became touched by a presence that was almost entirely indescribable except in rhyming couplets of ever-increasing incredulity, ridiculous-sounding as we mouthed them aloud, like cod Shakespeare. An alien intelligence reaching deep into our souls to finger our pathetic humanity with a cold machinic rationalism that was actually a little bit naughty and a little bit nice. A mystical vision appeared — for we were in the circuit, now — a monolith slowly, slowly descending from the ceiling. White light grew and grew. In the zone.

‘Remember, Richard, consumerism is a redemptive ideology. At its best, it tries to aestheticize violence, though sadly it doesn’t always succeed.’
…
‘Every shopping mall and retail park turning into a local soviet. A popular uprising that starts at the nearest Tesco. It’s possible. There’s a hunger for violence, that’s why sport obsesses the whole country. Everyone’s suffocating — too many barcode readers, too many CCTV cameras and double yellow lines. That second bomb really got them going.’

J.G. Ballard, Kingdom Come.

While their wives indulged in the more passive pursuits of bingo and fruit machines, the mankind gathered in their pit to drink, watch high-volume, biff-and-bash contact sports and back their armchair punditry with hard cash. The more they drank, the more they lost. The more they lost, the more they drank. A gloom began to permeate the air, so much so that condensation seemed to drip from the walls like Amityville house blood, and one sensed that sporadic, remorseless violence might break out at any moment. On the sport screen, some rugby players tore off their clothes and compared biceps and for a moment it seemed the crowd might follow suit. Only one measure could prevent this — a variety show. Mr Severin: call on Elvissey!

Completely Elvis: The Elvises are in the building! Their uncanny sound and appearance will make you feel as if you are watching the King himself. Amazing musicianship elevates the entertaining and genuine portrayals of the famous songs we all know and love. The incredible authenticity of the show takes you on a ride that is unprecedented. Costumes, charisma and charm are coupled with the songs that made Elvis the undisputed ‘King of Rock and Roll’. This combination of artists is not like any ever seen in Australia before.

Crown Casino, 2009.

This man, this fat, tubular, tubercular man – his impersonation was no longer of Elvis, but of a thousand other Elvis impersonators. A discount simulacrum. His women had feathers up their bums and on their heads, and these vixens liked to conga-line to within an inch of some men’s lives. Beer boiling in the glass.

“The Circus-Circus is what the whole hep world would be doing on Saturday night if the Nazis had won the war. This is the Sixth Reich”

Hunter S. Thompson.

Projected above our heads, 20 feet high, on the big sports screen: the manifestation of schizoid hyperactivity.

Fleeting impressions, an illusion of meaning floating over a sea of undefined emotions. We’re talking about a virtual politics unconnected to any reality, one which redefines reality as itself. The public willingly colludes in its own deception.

J.G. Ballard, Kingdom Come.

The horse equine reporter man reads the racehorse results, stutters in vertical hold, image flickers and splits straight down the middle to finally reveal the really real reality underneath. A snarling, digitised mutilation. Mr Severin has had a breakdown — someone, somewhere in here has won far too much cash. The system cannot cope, gets stuck in an infinity loop, cracks and breaks. The noise of clinking coin and tolling fruit-machine bells seems to increase to unbearable levels. But that is the great release, for we have pierced the veil, seen beyond, out into the desertified Racecourse of the Real. No gears and pulleys behind the mask, Phil K Dick-style, but a roiling, raging black void of utter nothingness.

Headaches and a necessary evacuation followed.

One day there would be another Metro-Centre and another desperate and deranged dream. Marchers would drill and wheel while another cable announcer sang out the beat. In time, unless the sane woke and rallied themselves, an even fiercer republic would open the doors and spin the turnstiles of its beckoning paradise.

J.G. Ballard, Kingdom Come.

J.G. Ballard, photographed at his home in Shepperton for Liberation Newspaper, Paris. Photo courtesy burningrolls.

In Part 1, I asked whether Ballard’s three levels of perception could apply to Ballard’s five advertiser announcements. Look more closely. The first and fifth ads of this series are specifically about and feature Ms Churchill – first just her face, and then just her naked, natural, seaweed-covered body. This bifurcation suggests a natural split between head and body, between mental and physical, between latent and manifest. It also suggests that the three middle ads form some kind of bridge between the eye-dominated conceptual purity of the first ad, and the genital-dominated natural purity of the last. How can this fit within Ballard’s three levels? Here’s a possible answer: ‘Homage’, with its glamorous pose and languid look could represent the world of public events, with its sexuality mimetized on giant billboards across the land.

ABOVE: Detail: ‘Homage to Claire Churchill’ (left) and ‘Venus Smiles’ (right).

On another level, ‘Venus Smiles’ could represent the world of the immediate personal environment, the geometry of postures, the angles of desire, that which has been captured within the immediate and present. This leaves the three middle ads – those without Ms Churchill— as a sort of Coma, Kline and Xero of the inner world; three versions of woman as an imaginary construct, each representing a specific psychopathology of desire. Seen this way the set becomes a kind of psychological study of a love, a public declaration of how, on each level, Ballard can dissect the elements of love into their specific components and conceptualize them as eroticized images, born from his idiosyncratic perception and expressing the validity of his feelings.

This appears to be the manifest… what of the latent? Obviously, given their textual basis in The Atrocity Exhibition, they are also ads for ideas apparently buried within the story/chapters. This additional layer of meaning gives us a new kind of condensation in already compressed text.

If we look at these ads this way, then ‘Homage’ becomes an ad for ‘Notes Towards A Mental Breakdown’, and in this story Catherine Austin and Dr Nathan actually discuss Ballard’s series of ads. In a chapter called ‘Operating Formulae’, Nathan shows Austin the ‘elegant and mysterious advertisements which had appeared that afternoon in copies of Vogue and Paris Match’. Her response will be discussed when ‘Venus Smiles’ is analyzed.

ABOVE: Detail: ‘The Angle Between Two Walls’ (left), ‘A Neural Interval’ (middle) and ‘Placental Insufficiency’ (right).

The three other ads segue neatly into the stories and ideas they promote: ‘Angle’ is from ‘You: Coma: Marilyn Monroe’ a chapter in which Tallis attempts to solve the riddle of Marilyn’s suicide. In the story, the angle between two walls results in the death of Karen Novotny, and a happy ending is problematic as we’re not told if Tallis was able to “solve her suicide” in Novotny’s alternate death.

‘Neural Interval’ promotes ‘The Great American Nude’, and again features the death of Karen Novotny, who dies while trying to “break the code” of an immense plastic representation of Elizabeth Taylor’s body. Pleading for the “positive effects of sexual perversions”, ‘Neural’ supplies a variation on the Novotny “sex kit” with art of a woman encased in sado-masochistic fetish gear. As Ballard says in his later Atrocity Exhibition annotations: “the mass media publicly offer a range of options which previously have been available only in private.” This ad, apparently, reveals yet another of those “options”.

‘Placental Insufficiency’ is associated with ‘You and Me and the Continuum’, a story about a “botched second coming” and a time-man pilot who inhabits the story like an alien in Minkowski space-time, a virgin child outside of an oedipal world. This ad inverts the story, however, as the “insufficiency” of the model’s placenta guarantees no savior, and the freezing of time and space in a daily afternoon ritual. Whatever – the incredible choice of art, a sort of female William Burroughs, is guaranteed to attract your attention – as does all the art in this set.

Like ‘Homage’, ‘Venus’ advertises ‘Notes Towards a Mental Breakdown’, a recapitulation of the Apollo disaster by a staging of the Dealey Plaza death of John Kennedy and the car crashes of Ralph Nader. The story includes one telling chapter which Ballard may using as the basis of this ad. Entitled “What exactly is he trying to sell?”, the copy block features an exchange between Dr Nathan and Catherine Austin, who asks the question in response to these selfsame ads found in popular European publications. Dr Nathan: “’You, Dr Austin. These advertisements constitute an explicit portrait of yourself, a contour map of your own body, an obscene newsreel of yourself during intercourse’”.

Need Ballard be any clearer? Which is why the argument can be made that in this set of ads, Claire Churchill is not only Claire Churchill, but Ballard’s stand-in for Catherine Austin. And further, that each ad represents a conceptualization of not only Claire Churchill, but of the varied, perverse and geometric sexuality of The Atrocity Exhibition.

While Ballard was working on his five ‘Advertiser’s Announcements’, he also found time to create another advertisement for Ambit, entitled ‘J.G. Ballard’s Court Circular’ which appeared in October, 1968.

From an advertising point of view, ‘Court Circular’ appears to have no specific layout at all. Whereas ‘Project for a New Novel’ crammed copy into the rough shape of a billboard, and the ‘Advertiser’s Announcements’ are based on the techniques of real ads, ‘Court Circular’ fills a full-page of a tabloid newspaper and doesn’t resemble an advertisement at all. In fact, given its layout, it appears to be the reverse of an ad, with the headline on the bottom, followed by art, and then the text at the top.

Does this have meaning? One could argue that Ballard knows well how ads should look, so why this inversion? Mike Holliday makes the point that each element of the ad corresponds to Ballard’s three levels of reality, with the photograph of the models representing mediatized reality, Bruce McLean’s stylized drawings the imaginative reality, and Ballard’s concrete poem – a printout – the “everyday” reality.

However, according to a comment Tim Chapman made on ballardian.com, we can also take clues from the ad’s name: “The Court Circular is the daily diary of official engagements of members of the Royal Family, which was carried in ‘newspapers of record’ such as The Times and Daily Telegraph. So the ‘Court Circular’ would have been an expected feature of the newspapers that this special issue of Ambit seems to have been pastiching. ‘JG Ballard’s Court Circular’ could suggest that it’s intended as the record of Ballard’s own official engagements… or, given Ballard’s oft-stated anti-monarchic principles, it may just be satirical.”

The idea of satire makes sense, given the upside-down nature of the ad, which appears to want to be read from the bottom up. In this configuration, the components might be seen to represent Ballard’s conceptual relationship with Ms Churchill, revealing her as the combination of three disparate works of “art” – the photographic, the illustrated, and the described, with the last example ironically given place of honour by being put at the top.

In any case, upside down or not, ‘Court Circular’ is not a triumph of form over content, and as an ad barely lives up to its name. Perhaps that’s the point, as circles have no top or bottom, and you can read this “ad” in a circular manner.

My last example of Ballard’s experiments with advertising is the extended campaigns detailed in Kingdom Come, a novel ostensibly about consumerism, but also about the “message” of advertising and its effects upon an unsuspecting community.

In some ways a variation of the themes in Ballard’s short story ‘The Subliminal Man’, Kingdom Come envisages a society coerced to consume not for economic reasons, but to slake an unconscious thirst for violence hiding under widespread boredom, ennui and ignorance. In actuality, Kingdom Come presents us with two campaigns, both originating in the mind of the protagonist, Richard Pearson – the first for a car designed for driving in London, and the second for the Metro shopping centre in the suburb of Brooklands.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Pearson’s campaign for a new micro-car is based on the slogan, “Mad is bad. Bad is good.” This upside-down approach, called “strange” by Pearson, is designed to free the consumer from their usual relationships with cars – that is, giving them iconic status – and instead treat these objects as a vehicle for psychopathology – in this case, drive like maniacs and transform yourself into a liberating vehicle of violence and destruction. It’s not boring. And the fact people died as a result of this strange campaign? “Another of the great advertising breakthroughs that got nowhere”, Pearson complains. You can almost hear Ballard chuckling in the background. And while it may be liberating for the populace to buy very small cars with the idea of using them as weapons of psychic liberation, we are, unfortunately, not told anything more about this campaign – except for the fact it got Pearson fired from his job at the ad agency, a situation which then precipitated his divorce.

Once in the suburbs, Pearson irrationally decides to reprise his radical ad campaign: “Brooklands and the motorway towns were the ultimate consumer test panel, and here I could put into practice the subversive ideas that had cost me my career”.

What Ballard is talking about here when he says “subversive” is instinctive advertising – a direct message to the irrational, the purely emotional, the self-serving pleasure principle. The benefits are not product-oriented (new model, spend money, impress your colleagues and neighbours) as they are in ‘The Subliminal Man’, but rather this campaign is social and attempts to appeal to a new kind of consumer who responds not to rational messages about brand personality or product benefits, but to messages designed to appeal to the id, that unorganized, unconscious part of the personality structure that contains the basic drives. In Freud’s formulation: “It is the dark, inaccessible part of our personality… we call it a chaos, a cauldron full of seething excitations… It is filled with energy reaching it from the instincts, but it has no organization, produces no collective will, but only a striving to bring about the satisfaction of the instinctual needs subject to the observance of the pleasure principle.” (12)

The id is also amoral and egocentric, it is without a sense of time, completely illogical, primarily sexual, and infantile in its emotional development. The id can further be divided into two categories – each ruled by the life or death instincts, and in Kingdom Come Ballard focuses his attention on the death instinct, and how it is present in Pearson’s attempts to escape reality through fiction, media, and aggression.

Pearson’s advertising strategies for Brooklands reflect this unorganized outlook: “Message? There is no message. Messages belong to the old politics. No slogans, no messages. New politics. No manifestos, no commitments. No easy answers. They decide what they want”. OK, no message. But what is a non-message? For Pearson, that’s easy: “Madness is the key to everything. Small doses, applied when no-one is really looking.” Overlooking the nitpick that even a non-message is still a message (as we shall see), one could give Pearson the benefit of the doubt and suggest we’ll be seeing something rather different from the usual “50% Off Sale” campaign at the Metro Centre.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

In Kingdom Come we don’t see any actual advertisements, but Ballard does describe the campaign in some detail and outline the media to be used: giant billboards, relentless TV commercials and personal appearances of the campaign’s pitchman, one David Cruise. Pearson’s idea is to reveal him as a “fugitive and haunted hero of a noir film… as a trapped creature of strange and wayward moods – grimacing, frowning, angry, morose, hallucinating and obsessed.” In other words, similar to a four-year-old child… or the pleasure-seeking, pain-averse id.

The novel describes three billboards and six television commercials. As any sophisticated marketer would, Ballard has Pearson design a campaign that builds on itself through evocative scenes, each slightly more fantastic (fictional) than the last. They are indeed mad, although Pearson later calls them “ironic soft-sells”, which is a masterpiece of understatement or self-delusion.

• Billboard #1 shows Cruise, as a “fugitive and haunted hero”, sitting at the wheel of his car, staring ahead at the open road, “and whatever nemesis lay in wait for him.”
• Billboard #2 reveals Cruise in a “nightmare replay of a Strindberg play”, threatening and confused as he stares across a showroom of kitchens.
• TV Spot #1 has Cruise staring “almost ecstatically” at a beat-up garbage can.
• In TV Spot #2 Cruise rings doorbells at random, and when the housewife answers the door, he scowls at her as if to hit her, or beg a place to stay.
• TV Spot #3 shows Cruise “haunting” the Brooklands racing circuit and his mind being “tortured” by squealing tires.
• TV Spot #4 shows Cruise following a group of schoolgirls across a Heathrow concourse “like a would-be child abductor.”
• In TV Spot #5 Cruise is shown howling from the roof of a multi-storey car park.
• TV Spot #6 is just hinted at, but apparently the action takes place in a slaughterhouse. Pearson asks: “The abattoir? Not too gloomy?” And is answered: “Never. Existential choice.” So fraught with death one hardly needs to know the plot.

Pearson himself calls these ads “tense but meaningless psychodramas”, but of course the “meaning” is in the imagery itself – aggressive and violent. It’s what Ballard calls “elective insanity” dressed up in the iconography of the cinema. No longer trapped in their civilized cage of guilty repression and empty minds, the populace of Brooklands quickly responds to Pearson’s siren call of irrational freedom. But then, this is what they’ve been dreaming of: “…people are looking for their own psychopathology. They‘re looking for madness as a way out”. As Pearson notes, his advertisements build on each other in such a way that, “Together they made sense at the deepest levels, scenes from the collective dream forever playing in the back alleys of their mind.”

LEFT: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Pearson’s reconnection with the reality principle comes as he’s driving the streets. Reflecting on the violence his campaign has created, he finally understands the consequences of his actions: “I saw myself as taking part in a merchandising scheme in a suburban shopping mall, using a ‘bad is good’ come-on that was meant to be the ultimate in ironic soft sells. I had recruited a third-rate cable presenter and some-time actor to play the licensed jester, the dwarf at the court of the Spanish kings. But the irony had evaporated, and the slogan had become a political movement… The ad man was faced with the final humiliation of being taken literally.”

There’s the rub, and that’s the danger of advertising Ballard wishes to express in this cautionary tale. Why? Like the unaware populace of ‘The Subliminal Man’, the people of Brooklands also succumb en masse to the message they receive, but not as individuals, as in ‘The Subliminal Man’, but as Philip Tew states in JG Ballard: Contemporary Critical Perspectives, Kingdom Come is “centered upon an underlying malaise not individual or private, but communal”.(13) However, instead of forcing people to do a crazy thing – endlessly buy slightly newer versions of the same product – in Kingdom Come Ballard cuts to the chase and simply encourages people to simply go crazy – with predictable results.

From an advertising point of view, just what is going on in Pearson’s campaign? In structure they appear to be correct: the two billboards offer large, easily-identified images and apparently no copy at all, save perhaps an unmentioned Metro Center logo. Even that may not be necessary, as the pitchman is already a well-known public persona in the community. The six TV commercials are the first of their kind in Ballard’s fiction, and they must be among the oddest commercials ever found in fiction – but then, how many TV spots educate and persuade with glimpses of madness? What is interesting about them is their child-like quality, with their mass of instinctive drives and impulses, their bold representation of fears and aggressions. Technically, the ads are institutional in nature, as they essentially promote a brand – the shopping centre – by equating it with a series of images, usually of an aspirational nature appealing to the mores of the general target group. In that sense, Ballard’s Metro-Centre ads are well-conceived, revealing Pearson’s psychic understanding of the Brooklands population.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Would such a campaign work in reality? Perhaps in a tightly-controlled dictatorship, where such messages are shown to the exclusion of all others to a population already mad with revenge – Hitler’s Germany, Stalin’s Russia, Bush’s America – but in reality such a conceptual set of ads would have little or no impact upon a lazy, uncaring populace, no matter how much pent-up psychopathology they have buried in their unconscious. They might become a hit on You tube, however. The public consumes ads on a “what’s in it for me” basis, with adults well-trained with experience to gloss over or ignore messages not within their sphere of interest. And Ballard’s noir campaign may be simply too complicated for an average viewer to first comprehend, much less put into action, as there are no direct “commands to action”, an integral part of all advertising messages. No command, no action. This is not to say there are no instances of “crazy ads” on television – it’s an old ploy — especially in the retail sector. The pitch usually involves madness — “we’re crazy to lower our prices this much” – and in rare cases, violence and aggression, such as the American car dealer who took a sledgehammer to new cars and after bashing them in his commercial, reduced the price accordingly. During the late 1960s, when these spots ran, the dealership did Crash-like business. In these instances, however, the psychopathology is directed and focused to a specific sales goal – the point is not to make viewers go out and smash their own cars. In Kingdom Come it’s focused on itself – there’s no “message” to link it to reality. If anything will save us from the horror of Ballard’s marketing nightmare, it’s the simple fact people are too lazy or stupid to do the work of unraveling the madness message and mindlessly adopting it to their own lifestyle. The concept is beautifully executed in Ballard’s psychodrama ads, but it’s a concept that is flawed by its own reliance on the reality principle, which ultimately trumps the pleasure principle upon which the id is based. Well, that and the superego – the state.

So, where does this all leave us? If Ballard did work in a real ad agency, he’d be out on the streets. Real ads cannot withstand the newness and dense conceptualizations of Ballard’s output. Real ads are not as challenging as Ballard’s, in fact, most advertising is nothing more than clichés given a new paint job – old women dressed as tarts. Consumers tend to be frightened by the new, so admen tend to recolonize the familiar by adding a slight twist to it. A perfect example is Saachi & Saachi’s famous punning billboard for Margaret Thatcher’s first UK political campaign – an all-white billboard with a simple, centered headline: “Labour isn’t working.”

Ballard’s ads are artistic, not commercial, although one could imagine them as institutional ads for Ballard’s quiver of concepts. They appear to be dense messages from the subconscious, but are probably highly manipulated concepts of a philosophic nature. Like most of Ballard’s experimental work, they are fascinating more for what they don’t say than what they do. Once again the consumer is expected to complete the process (itself a marketing concept), but even Ballard’s most ad-like ads – the five ‘Advertiser’s Announcements’ – offer up multiple meanings given one’s approach to the set. However, outside the world of harsh reality, and within the world of the unbridled imagination they work hard to reveal those psychological concepts and ideas that Ballard finds interesting enough to separate from his fiction and re-express in a specialized, technical form.

Whether or not it’s Pure Lemon Juice is up to you.

The author wishes to thank Mike Bonsall for his time-saving JG Ballard Concordance, Mike Holliday for his work on ‘Court Circular’, Tim Chapman for his royal insights, and Umberto Rossi for his suggestions and encouragement.

REFERENCES:
(12) Freud, S. (1933) New Introductory Lectures on Psychoanalysis (W.W. Norton & Co, 1965)
(13) Tew, Philip (2008) ‘Situating the Violence of J. G. Ballard’s Postmillennial Fiction: The Possibilities of Sacrifice, the Certainties of Trauma’. JG Ballard: Contemporary Critical Perspectives (Continuum, London 2008) p. 116.

J.G. Ballard in front of his abandoned billboard novel, 1960. Photo: Mary Ballard.

J.G. Ballard’s first professional job as a writer came when he was just 22 years old — as a copywriter for the London-based advertising agency Digby Wills Ltd. He remembers writing ads for a company called Pure Lemon Juice in the three or four months he was employed there, but no doubt the restricted creativity of copywriting didn’t appeal to the young and restless Ballard, and his career next veered into the eat-what-you-kill occupation of door-to-door encyclopedia salesman. From fruit to nuts. But one must assume something about print advertising’s combination of truncated text and stylized design must have had some underlying influence on the young Ballard. His fascination with the structure of advertising — an idea neatly contained in a stylized box, exuding promises of fulfilled desires — and the advertising man himself (both Crash and Kingdom Come feature admen as protagonists) crops up regularly in Ballard’s work from 1958 onwards. One can even trace this interest back to Ballard’s Shanghai youth, where, sharing his interest with the cinema, radio, and comic books, he has repeatedly told the story of his fascination with glossy American magazines and their otherworldly pitches for big cars, washing machines and sexy fashions. The aesthetic of the advertisement appears again and again in Ballard’s work, and it may be informative to examine these ersatz works in detail.

Ballard’s earliest experimental work to include elements of advertising, ‘Project For A New Novel’ (1958), was influenced by the groundbreaking ‘This Is Tomorrow’ Pop art exhibition at London’s Whitechapel Gallery in 1956. And while Ballard claims Pop art and artists had no influence on the commercial fiction he wrote in the late 1950s, the work he did on ‘Project’ reveals he was strongly affected by that exhibition’s interest in collage and the artistic use of everyday or found objects — in this case, the words, text, charts and page layouts of the scientific magazines he edited.

It’s still unclear why so many elements of ‘Project For A New Novel’ resurfaced years later in his breakthrough inner space short story, ‘The Terminal Beach’, and the condensed novel, The Atrocity Exhibition. If Ballard actually knew — and he maybe he didn’t — he wasn’t telling. After all, this is a writer who is fascinated by the mediascape and who thrives on ambiguity and what he calls ‘open-ended’ stories. ‘I wasn’t satisfied just by writing SF stories’, Ballard told David Pringle in 1982. ‘My imagination was eager to expand in all directions.’ [1]

ABOVE: Detail from J.G. Ballard’s ‘Project for a New Novel’ (1958).

And expand it did. ‘Project For A New Novel’ — ostensibly an entire novel reduced to resemble two-page magazine spreads — was designed as an ad to be posted on billboards. As Ballard himself describes the ‘Project’:

“(These are) a series of four facing-page spreads that were specimen pages I put together in the late 50s… sample pages of a new kind of novel, entirely consisting of magazine-style headlines and layouts, with a deliberately meaningless text, the idea being that the imaginative content could be carried by the headlines and overall design, so making obsolete the need for a traditional text except for virtually decorative purposes… The pages from the ‘Project For A New Novel’ were made at a time when I was working on a chemical society journal in London, and the lettering was taken from the US magazine Chemical and Engineering News — I liked the stylish typography. I also like the scientific content, and used stories from Chem. Eng. News to provide the text of my novel. Curiously enough, far from being meaningless, the science news stories somehow become fictionalized by the headings around them.” [2]

Rarely, if ever discussed by Ballard scholars, ‘Project For A New Novel’ remains a kind of curiosity today, a collection of names and themes of interest to those who seek out connections between it and the later works, and those who attempt to fill in its blanks and construct the semblance of a plot from its various components. ‘Project for a New Novel’ was designed to be published on a billboard, however, and as such, had it ever been produced, might have been the first instance of art being published on outdoor media. There was an instance in the late 1960s when Canada’s N.E. Thing Company, founded by Iain Baxter, attempted to publish a line of poetry by placing a word on a billboard in each of Canada’s major cities, thereby constructing a poem 3,000 miles wide, but in both instances, however, Ballard and Baxter’s message surely would have confused or bored almost all of those who observed it. Why? For Baxter, a lack of information; for Ballard, ironically, a lack of time. Our inability to understand the ‘message’ of Project as an ad is not simply a function of the abstract quality of the piece, but because of the severe technical restrictions of billboard media.

LEFT: Image by Rick McGrath.

Designed to be viewed from moving cars (Ballardian in itself), billboards offer the advertiser the benefits of a very large message, but the disadvantage of greatly reduced viewing time. Three to five seconds is the average length of time an individual has to scan a billboard, and this feat has to be accomplished in moving traffic. In order to compensate, successful billboard ads rely on strong, simple visuals and to-the-point messages. No one is going to drive around the block for a second view. It immediately becomes apparent that ‘Project For A New Novel’ breaks these rules by its sheer volume of words and complex, unbalanced layout — as well as the fact it seems to make no sense, offers no brand, no benefits, and no indication of how to respond. But that may be the point, as ‘Project’ is a quasi-surreal piece vaguely reminiscent of the ‘cut-up’ technique used by W.S. Burroughs. This same technical problem was identified by Ballard’s friend and Ambit editor, Dr. Martin Bax, ‘Most of the text you can’t read because when you see things on billboards you don’t read the small print, so the text is deliberately blurred — you can only read the headlines and some remarks.’ [3]

In a September 2008 letter discussing the work, Ballard said, ‘I gave some pages [of Project] away… and then, sadly lost interest — the “fictional” elements were pure stream of consciousness, the first thing to come into my head. I clipped and scissored away.’ [4] Looked at this way, the only real correlation between ‘Project’ and actual billboards is its shape — a correlation that, as we shall see, is developed and expanded to include content in Ballard’s later advertisements.

Ballard’s next foray into the world of advertising came in January 1963 with the publication of the short story, ‘The Subliminal Man’. This story is influenced by Vance Packard’s 1957 tell-all, The Hidden Persuaders, a highly popular book which attempted to reveal advertising’s use of psychological techniques — from motivational to subliminal — to induce an irrational desire for products. ‘The Subliminal Man’, however, is not about advertising. It is concerned with the effects on society of an ‘over-capitalized industrial system’ which requires ever-increasing levels of production and consumption, and is willing to use simple, direct subliminal commands to herd the unsuspecting population.

LEFT: Image by Simon Sellars.

Advertising itself is not overtly critiqued as the society Ballard portrays has no choice of product — there’s only one ‘brand’ of everything — and the subliminal message is not ‘hidden’ within an existing ad. It is interesting to note, however, that the medium chosen by Ballard to deliver this barrage of subliminal commands is again the billboard — appropriate for this culture, which is dominated by cars and the fact that fully one-third of the land space is occupied by roads. ‘The Subliminal Man’ is a warning about what might happen in a state with a fascistic need for increased consumer activity — a theme Ballard would revisit many years later in Kingdom Come — and the point of the subliminal message in this story is not to sell specific products, but to ‘spur’ the populace into increasing productivity and production through ever greater consumption.

Ballard’s next project is the five ‘Advertiser’s Announcements’ he created and published from 1967 to 1971 in Ambit magazine. According to Ballard:

‘Back in the late 60s I produced a series of advertisements which I placed in various publications (Ambit, New Worlds, Ark and various continental alternative magazines), doing the art work myself and arranging for the blockmaking, and then delivering the block to the particular journal just as would a commercial advertiser. Of course I was advertising my own conceptual ideas, but I wanted to do so within the formal circumstances of classic commercial advertising — I wanted ads that would look in place in Vogue, Paris Match, Newsweek, etc. To maintain the integrity of the project I paid the commercial rate for the page, even in the case of Ambit, of which I was and still am Prose Editor. I would have liked to have branched out into Vogue and Newsweek, but cost alone stopped me…’ [5]

While it’s interesting to note that Ballard emphasizes the fun he had in repeating all the steps in the actual production and dissemination of the ads — the craftsman aspect of designing, blockmaking and delivery — Ballard’s five ‘Advertiser’s Announcements’ are not far from the more ‘creative’ ads produced by agencies in the late 1960s, when the emphasis on target groups shifted from war-shocked parents to the leading edge of war babies, from traditional middle class concerns to the newly affluent and psychedelic youth culture. In appearance they most resemble a collage poster — a billboard on end — that may have been created out of Ballard’s original idea to have The Atrocity Exhibition done as a book of montage illustrations: ‘I originally wanted a large-format book, printed by photo-offset, in which I would produce the artwork — a lot of collages, material taken from medical documents and medical photographs, crashing cars and all that sort of iconography.’ [6]

ABOVE: ‘You: Coma: Marilyn Monroe’. One of Mike Foreman’s illustrations for the abandoned illustrated version of The Atrocity Exhibition.

However, they are print ads, although not in the same sense that ‘Project For A New Novel’ is a billboard. They are designed in the usual picture-headline-text layout used by ad agency art directors in the late 1960s, and close inspection reveals an intellectual concept behind the set, although it is not apparently obvious and, in fact, requires the consumer to view all five ads to receive the ultimate message. In July 1968, after he had already begun the series of ads, he told Jannick Storm:

‘It occurred to me about a year ago that advertising was an unknown continent as far as the writer was concerned… I had a number of ideas which I could fit into my short stories, my fiction in general, but they would be better presented directly. Instead of advertising a product I would advertise an idea… I’m advertising extremely abstract ideas in these advertisements, and this is a very effective way of putting them over. If these ideas were in the middle of a short story people could ignore them… But if they’re presented in the form of an advertisement, like one in Vogue magazine, or Life magazine, people have to look at them, they have to think about them.’ [7]

In actuality, these ‘ideas’ were already in his Atrocity Exhibition stories, as we shall see, and one could argue about their overall effectiveness, given the fact most people don’t think of an ad as an artistic puzzle they have to ponder to grasp. And when Ballard says advertising is an ‘unknown continent’, his own ads reveal the extent of his explorations, as well the heads of exotic animals he’s caught along the way.

ABOVE: ‘Homage to Claire Churchill’ (1967): JGB’s first ‘advertiser’s announcement’.

‘Homage to Claire Churchill’ is a coded message written in the Euclidian symbols of atrocity exhibitionese and comes complete with a promise of four future ‘announcements’, revealing, perhaps, that Ballard has already planned the project to conclusion. In this first ad, Ballard eschews a headline in favour of a real head and reduces all to a tightly cropped closeup of Ms Churchill’s smiling face. All that intrudes on the art is a downplayed copy block which links her to Abraham Zapruder and Ralph Nader — icons of high conceptual value to Ballard. ‘Homage to Claire Churchill’ was published in Ambit in July, 1967, and it borrows copy from ‘The Death Module’, simultaneously published in New Worlds and later re-named ‘Notes Towards A Mental Breakdown’ in The Atrocity Exhibition. In the short story the copy obviously doesn’t include any references to Ms Churchill, but the section in which it is found — ‘Pentax Zoom’ — expresses Trabert’s attempt to understand the deaths of the three American astronauts in the ‘equations, gestures and postures’ of Karen Novotny who, in the preceding chapter, appears to be a modulus of domestic bliss: ‘Their period in the apartment together had been one of almost narcotic domesticity. In the planes of her body, in the contours of her breasts and thighs, he seemed to mimetise all his dreams and obsessions.’

This ad also seems to have roots in the chapter entitled ‘The Atrocity Exhibition’, first published as a short story in the September 1966 edition of New Worlds, with Ballard’s advertisement almost an extension of that story’s section, ‘The Enormous Face’, with Ms Churchill replacing Elizabeth Taylor as the object of Ballard’s ‘private and public fantasy’ — this ad supplying the ‘public’ part. One can barely miss the concept at work here: ‘In some way Travis would attempt to relate his wife’s body, with its familiar geometry, to that of the film actress, quantifying their identities to the point where they became fused with the elements of time and landscape.’ Substitute Ballard for Travis, and Ms Churchill for the actress, and it appears this is a poster disguised as an advertisement that is really a love letter. The emphasis on the eyes, and the rhetorical question that follows (‘At what point does the plane of intersection of these eyes generate a valid image of the simulated auto-disaster, the alternate deaths of Dealey Plaza and the Mekong Delta’) admits Ms Churchill to the conceptual world where she provides ‘a set of operating formulae’ for Ballard’s ‘passage through consciousness’. But just what might these operating formulae be? And is there anything to be made from the fact ‘The Death Module’ was renamed ‘Notes Towards A Mental Breakdown’ based on a suggestion by Ms Churchill?

ABOVE: ‘The Angle Between two Walls’ (1967): JGB’s second ‘advertiser’s announcement’.

As Ballard explains: ”The Angle Between Two Walls’ is a still from Alone, the American filmmaker Steve Dwoskin’s movie about a masturbating woman.’ [8] First published in Ambit, September 1967, ‘Angle’ is a link to another Atrocity Exhibition story, ‘You: Coma: Marilyn Monroe’, first published in New Worlds in June, 1966. This ad is another visual-dominant piece, featuring the header, in full reverse, right above a transported female face. Reproduced in high contrast black and white, the woman’s abstracted hand reveals the source of her pleasure, but her thrown-back head reveals the conceptual basis of onanismic sex. Question headlines are usually avoided in real ads (nobody bothers to consider an answer), but in this example Ballard uses the rhetorical question to control our eye and has us read in a backward Z from the headline to the head to hand to text. This announcement is skillfully designed, and actually appears to be an ‘ad’, although one doubts very much that Vogue would consent to run it. The most explicitly ‘sexy’ of the series, Angle introduces the ‘little death’ of a ‘happy ending’, emphasizing in geometric terms the relationship between the two walls of reality and fiction and how they can be conceptualized by the imagination into memory and desire.

And, as we shall see, it also forms part of a larger concept.

ABOVE: ‘A Neural Interval’ (1968): JGB’s third ‘advertiser’s announcement’.

Ballard again: ‘Neural Interval was a picture from a bondage magazine.’ [9]

‘A Neural Interval’ is much the same in design and conception to ‘Angle’, and again the theme is associated with a story from The Atrocity Exhibition — in this case, ‘The Great American Nude’, first published in Ambit in July, 1968 — the same issue as this announcement. ‘A Neural Interval’ is also picture-dominant, showing a bound and gagged woman, dressed in sadomasochistic gear, who appears to be in a boat or beside the ocean. Her picture dominates the ad, and the text is reversed, with the copy left and the headline to the right, probably representing the reversal of affection in a sadistic relationship.

The header, ‘A Neural Interval’, suggests a stoppage in time, or at least a stoppage of stimuli to the senses. The text refers to a chapter in ‘The Great American Nude’ entitled A Diagram of Bones in which women have been reduced to pieces of ‘coloured plastic tubing, the geometry of a Disney.’ In his later annotations to The Atrocity Exhibition, Ballard explains: ‘The past… is reassimilated and homogenized into its most digestible form. Desperate for new, but disappointed with anything but the familiar, we recolonize past and future.’ That is a very good definition of how most advertising works on the conceptual level. Ballard continues: ‘The same trend can be seen in personal relationships, in the way people are expected to package themselves, their emotions and sexuality in attractive and instantly appealing forms.’

This concept of ‘packaging’ is one of the main themes of ‘The Great American Nude’, which features a huge, plastic amorphous Elizabeth Taylor and a Karen Novotny ‘sex kit’, which ‘may be more stimulating than the real thing.’ Or, as Dr Nathan explains: ‘Now that sex is becoming more and more a conceptual act, an intellectualization divorced from affect and physiology alike, one has to bear in mind the positive merits of the sexual perversions.’

Such a perversion, in this case shown by the sadomasochistic illustration, reveals Ballard’s attempt at showing how the ‘outer world of reality’ — packaging — ‘must be quantified and eroticized’: in other words, accepted as a part of the aggressive aspect of the male sexual instinct, and not ‘reassimilated and homogenized into its most digestible form’, an invitation to the boredom and jaded excitements of socially-approved sexuality.

ABOVE: ‘A Placental Insufficiency’ (1970): JGB’s fourth ‘advertiser’s announcement’.

Ballard: ‘I’ve no idea of the source for the strange gun photo, though Les Krims was a very well known US photographer.’ [10]

‘Placental Insufficiency’ was published in Ambit in September, 1970, and uses as part of its text a snippet from ‘You and Me and The Continuum’, first published in the March 1966 issue of Impulse Magazine. This announcement is again almost entirely picture-dominated, showing a naked, middle-aged woman holding a rifle and looking away to the left as she stands in from of a car and trailer in a field. The text is small and difficult to read, as Ballard has chosen white type over a dark, mottled background, obscuring the text from a chapter of ‘You and Me and The Continuum’ entitled Placenta, which reads: ‘The X-ray plates of the growing foetus showed the absence of both placenta and umbilical cord. Was his then, Dr Nathan pondered, the true meaning of the immaculate conception — that not the mother but the child was virgin, innocent of any Jocasta’s clutching blood…’ To this Ballard adds some new copy: ‘Each afternoon she would take me into the garden of the trailer park. Undressing herself, she made me memorize the trajectories of her body.’

The meanings here are dense. In his first ad, ‘Homage’, Ballard identifies this ad as ‘the left axillary fossa of Princess Margaret’ — which actually means her royal armpit. Certainly an insufficient placenta, but in this case, given the ‘insufficiency’ of the headline, one assume this announcement deals with the unconceptualized or real woman, the woman who is not virginal, who does not escape the fate of Oedipus’ mother — and who is not embarrassed or concerned about the ‘packaging’ of her body, given it’s obvious distance from any cultural ideal of a sexual icon. The juxtaposition of the woman and her phallic, but non-aggressive gun adds meaning to the line, ‘the trajectories of her body’, but Ballard reduces her sexuality to the point of the ‘outer world of reality’ and appears to challenge us to ‘quantify and eroticize’ her. The irony, of course, is that the bound and gagged woman of ‘A Neural Interval’ and the naked trailer trash of ‘Placental Insufficiency’ both represent mythologized sexuality, albeit in an extreme form.

ABOVE: ‘Venus Smiles’ (1970): JGB’s fifth ‘advertiser’s announcement’.

As Ballard explains: ‘Claire Churchill… is also the subject of the fifth ad, which shows her, after swimming in the sea off Brighton, sitting naked in the front seat of my car covered with thousands of specks of seaweed — so outraged was she by my sneak photography that she stole my only copy of the ad, but she has agreed in the interests of Art and Literature to have it published.’ [11]

Suffice to say ‘Venus Smiles’ is an ad about voyeurism, about obsession, about the conceptualization of the elements of the body. Suppressed by Claire Churchill for years after Ballard made the photo, she finally relented and allowed her seaweed-strewn naked torso to be published in this ad in the winter, 1971 edition of Ambit. The copy is from two chapters in the short story, ‘Tolerance of the Human Face’, first published in Encounter in 1969. The first sentence is from Marriage of Freud and Euclid, and the second from Fake Newsreels. This ad is also dominated by a photo of a naked female body, and his decision to snap it unawares suggests an obsession with form studied at leisure. Given the ambivalence between title and subject — there is no head to supply a facial smile, although we are shown two sets of ‘lips’ — one is initially tempted to interpret this as a kind of thank-you to the goddess of femininity that the ad’s creator is in such close proximity to a loved one who loves back.

Again, Ballard’s design is asymmetrical in this ad, with the head, art and text forming a forward slash across the page, which is further accentuated by the dominant white legs. The normal manner of reading is once again reversed with the headline on the right and copy to the left. It is also a bookend to the first ad in the series — revealing Ballard’s progression through the psychopathologies of sexuality, from the conceptual to the physical. It is also worth noting that the first ad only shows Ms Churchill’s head, and the last just her body. Full circle, and now complete. But what does the text tell us? The first sentence is more revealing in what it leaves out — the idea in Marriage of Freud and Euclid of ‘turning everything into its inherent pornographic possibilities’ and how this marriage can become deformed through ‘displaced affections’ and an obsession with ‘targeting areas’ of sex and violence. The second sentence, from Fake Newsreels, is preceded by a scene in which Travers searches through ‘montage photographs’ of ‘pain and mutilation’ and Catherine Austin wonders why he is so obsessed with these nightmare images when their actual relationship is the opposite — associated with light, ardor and purity. Perhaps a clue can be found in the preceding chapter, called Hidden Faces, in which Ballard links colliding cars, the ‘geometry of aggression and desire’, with ‘celebrations of his wife’s death, the slow-motion newsreels recapitulating all his memories of childhood…’

When all five ads are considered together a pattern does seem to want to emerge. Mike Holliday, in his article on the three levels of reality in ‘J. G. Ballard’s Court Circular’, notes that: ‘Something else that was evidently important for Ballard at that time is the notion that we live on three different levels simultaneously, and that meaning is created where those different levels intersect.’ Ballard has discussed these three levels at length in various interviews, but perhaps one of the best explanations is given by Dr Nathan in the ‘Planes Intersect’ chapter of ‘Notes Toward A Mental Breakdown’:

‘Planes intersect: on one level, the tragedies of Cape Kennedy and Vietnam serialized on billboards, random deaths mimetized in the experimental auto-disasters of Nader and his co-workers. Their precise role in the unconscious merits closer scrutiny, by the way; they may in fact play very different parts from the one we assign them. On another level, the immediate personal environment, the volumes of space enclosed by your opposed hands, the geometry of your postures, the time-values contained in this office, the angles between these walls. On a third level, the inner world of the psyche. Where these planes intersect, images are born, some kind of valid reality begins to assert itself.’

Can this have any meaning or correlate to these Advertiser’s Announcements? In Part 2, we shall find out.

REFERENCES

[1] Pringle, David. (1984) ‘From Shanghai to Shepperton’. RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 122.
[2] V. Vale. (1984) RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 147.
[3] Bax, Martin. (1984) ‘An Interview with Martin Bax’. RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 39.
[4] McGrath, R. (2008)
[5] V. Vale. (1984) RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 38.
[6] Pringle, David. (1984) ‘From Shanghai to Shepperton’. RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 124.
[7] Storm, Jannick. (1968) ‘Interview with Jannick Storm’. Speculation #21, 1969.
[8] V. Vale. (1984) RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 147.
[9] ibid.
[10] ibid.
[11] ibid.

All photography by Simon Sellars.

Bizarrely, it has been almost a year since I posted the first part of this photo essay. There are so many loose ends dangling from this site, frayed and incomplete due to the mad scramble to complete my PhD in the latter half of 2008. Now it’s my mission to clear the backlog as best I can, beginning with this, the conclusion to ‘”Paradigm of Nowhere”: Shepperton, a photo essay’, my attempt to traverse the fantasy-film of Ballard’s Unlimited Dream Company playing in my head. As I wrote in Part 1, I had intended to take photographs of Shepperton, the arena that has supplied so much raw material for Ballard’s writing, but at the same time I had no intention of infringing on his privacy. What I was aiming for instead was the traversal of a distinct psychic terrain (studiously avoiding the dreaded “p*****geography” word): the blanket overlay of Shepperton with a mental template gleaned from so many Ballard novels and short stories, UDC in particular.

In Part 1, we set out from Shepperton train station, making a direct line for the fields and water meadows surrounding the motorway just past Ballard’s street. Crossing this metallized river by bridge, which Blake in The Unlimited Dream Company was unable to do, we made our way to the famous film studios, which feature prominently in the book (doubtless Blake made it by flying). Now in Part 2, we explore the reservoirs near the film studios before crossing back over the motorway and into town, finally alighting in Old Shepperton, where we attempt to locate the exact spot where Blake ditched his plane in the Thames.

I was struck by the fact, when I [first] came [to Shepperton], that I was living in a sort of marine landscape, most unusual. There are these enormous reservoirs, the nearest is only four or five hundred yards away, the Queen Mary Reservoir, which is a gigantic reservoir about a mile in diameter. The whole area in fact is infested with reservoirs and settling beds and conduits and little private canals. When you fly from London airport, when you look down while the plane circles around, you will see what looks like a huge expanse of water, with the Thames of course here too.

J.G. Ballard, interviewed by Alan Burns, 1974.

Above is the entrance to the reservoir that worked its magic on Ballard’s psyche. Although we were disappointed that the reservoir embankment was fenced-off and inaccessible, it must be remembered that for a man of Ballard’s imaginative powers, it would not be necessary to empirically observe a water body to imagine Shepperton — or London — submerged.

Rather, the reservoir is high above us; we are literally ‘under water’.

In fact, [in Shepperton] we’re living … on little causeways. There are huge gravel lakes as well; for a hundred years they’ve been digging sand out, and some of these old pits are damn big, ten times the size of the Serpentine. We’re living in these houses, these little quiet suburban streets, which are little causeways running between these reservoirs. Most of them are invisible because there are high embankments for obvious reasons; the Water Board doesn’t want people peeing in them, throwing cigarette ends in and so on. So they’re well screened off, but one is aware of a sort of invisible marine world, of living below the water line. It works on you imaginatively after a while.

JGB, interviewed by Burns, 1974.

It was plainly not by chance that I had crash-landed my burning aircraft into this riverside town. On all sides Shepperton was surrounded by water — gravel lakes and reservoirs, the settling beds, canals and conduits of the local water authority, the divided arms of the river fed by a maze of creeks and streams. The high embankments of the reservoirs formed a series of raised horizons, and I realized that I was wandering through a marine world. The dappled light below the trees fell upon an ocean floor. Unknown to themselves, these modest suburbanites were exotic marine creatures with the dream-filled minds of aquatic mammals. Around these placid housewives with their tamed appliances everything was suspended in a profound calm. Perhaps the glimmer of threatening light I had seen over Shepperton was a premonitory reflection of this drowned suburban town?

J.G. Ballard, The Unlimited Dream Company.

I am a scholar of Ballard’s interviews, especially the ‘Golden Age’ spanning the late 60s to the mid-70s. I find them endlessly fascinating. Once you have a good knowledge of the many interviews he has given, you begin to unravel themes and motifs that he has discoursed on at length before committing to fiction. These interviews are laboratories in which Ballard unleashes thought experiments upon his unwitting interrogators, who sometimes are unable to keep up (see his 1974 conversation with Carol Orr, where Orr seems quite flustered, taken aback at the brutal clarity of Ballard’s futurology). Having taken his creations for a dry run, we then find them machine-tooled and recalibrated in his writing: compare the previous quotes from the Burns interview (‘I was living in a sort of marine landscape’), with the one above from UDC (‘I realized that I was wandering through a marine world’). It’s a fascinating, holographic process, and in some cases appears to work retrospectively. In the Burns interview, for example, Ballard is talking about when he first settled in Shepperton with his wife and kids in 1960. Now we know where the inspiration for The Drowned World, published in 1962, really came from…

Or is it all an elaborate metaphysical game — another version of Ballard’s maddening, yet emancipatory, version of circular time?

It was now late afternoon, and the bridge approaches were filled with traffic returning from London. Although Walton lay to the south of Shepperton, even further from the airport, at least it would spring me from this zone of danger.

JGB, The Unlimited Dream Company.

…back across the bridge and into town, crossing the always-flowing metal sea that seems to both energise and enervate the citizens in UDC’s version of Shepperton.

I … set off for the pedestrian bridge that spanned the motorway. Poppies and yellow broom brushed my legs, hopefully leaving their pollen on me. They flowered among the debris of worn tyres and abandoned mattresses. To my right was a furniture hypermarket, its open courtyard packed with three-piece suites, dining-tables and wardrobes, through which a few customers moved in an abstracted way, like spectators in a boring museum. Next to the hypermarket was an automobile repair yard, its forecourt filled with used cars. They sat in the sunlight with numerals on their windshields, the advance guard of a digital universe in which everything would be tagged and numbered, a doomsday catalogue listing each stone and grain of sand under my feet, each eager poppy.

JGB, The Unlimited Dream Company.

To my utter amazement, the virtual and the actual continued to merge down to the smallest detail: as we began walking back to Shepperton centre through the parkland just over the bridge, we noticed pollen from poppies and yellow broom dusted on the legs of my jeans. Suitably tagged with Ballardian seed, I dutifully followed the road back into town.

That evening I saw the faces of the three crippled children watching me through the damp light, small moons quietly circling each other. They squatted among the dead flowers and macaws, and played with the pennants of my blood. Rachel fondled them, her blind eyes flickering raptly, trying to read their mysterious codes, cryptic messages from another universe transmitted by the ticker-tape of my heart.

JGB, The Unlimited Dream Company.

When you observe Shepperton through a Ballardian lens, everything seems in code. I imagined Rachel had daubed the back of this sign with the glyphs of her psyche, marked out using the pennants of Blake’s blood.

Already I was convinced that there was no evil, and that even the most plainly evil impulses were merely crude attempts to accept the demands of a higher realm that existed within each of us. By accepting these perversions and obsessions I was opening the gates into the real world, where we would all fly together, transform ourselves at will into the fish and the birds, the flowers and the dust, unite ourselves once more within the great commonwealth of nature.

JGB, The Unlimited Dream Company.

In the book, Blake encourages all to slip the noose of consumerism, to rouse from the waking dream of late capitalism, to throw down whitegoods and gadgets and escape into the unfetettered realm of the imagination, passing through into a micronational realm, ‘the commonwealth of nature’, responsible to no master, least of all bored London admen selling lifestyles to the satellite towns. Pyramids of discarded goods line the streets, expanding upon the consumer bricolage of ‘The Ultimate City’ and presaging the razed shopscapes of Kingdom Come.

Here, the barbaric razor wire surrounding something as banal as the Shepperton Carpet & Flooring Centre triggered something suitably apocalyptic in my mind.

Over my head the sky brightened, bathing the placid roofs in an auroral light, transforming this suburban high street into an avenue of temples. I felt queasy and leaned against the chestnut tree outside the post office. I waited for this retinal illusion to pass, unsure whether to halt the passing traffic and warn these ruminating women that they and their offspring were about to be annihilated.

JGB, The Unlimited Dream Company.

Above: Shepperton’s placid high street, over-ripe for transcendence and transformation…

There is an antiseptic quality about Pangbourne Village, as if these company directors, financiers and television tycoons have succeeded in ridding their private Parnassus of every strain of dirt and untidiness. Here, even the drifting leaves look as if they have too much freedom. Thirteen children once lived in these houses, but it is hard to visualize them at play.

J.G. Ballard, Running Wild.

I recalled the above quote from Running Wild when I came across this leaf that had been embedded in the tarmac. It seemed to be lacquered solid into the road surface, losing any semblance of nature, losing its ability to drift, its colours supervivid and oversaturated; the organic encased in concrete, the fusing of the animate with the inanimate: UDC in a nutshell.

Waiting for release…

Soon after dawn the river had disgorged this antique Pegasus on to the same beach where I had swum ashore. I approached the horse and pulled it on to the bank. The fresh paint silvered my hands, leaving a speckled trail across the sand. As I wiped the paint on to the grass, the pelicans watched me from the flowerbeds. The same vivid light flared from their plumage. The foliage of the willows and ornamental firs seemed to have been retouched by a psychedelic gardener with a taste for garish colours. A magpie swooped across the overlit lawn, feathers brilliant as a macaw’s.

Stimulated by this display of light, I stared into the stained water.

JGB, The Unlimited Dream Company.

The levels in this photograph have been messed with to give it a suitably lysergic feel — as much a cliche as it sounds, UDC feels like an acid trip; but the synaesthetic elements of tripping, rather than any notions of ‘cosmic consciousness’. Ballard’s work, after all, is relentlessly about reordering and recoding the senses to subvert dominant systems of control.

We were soon more than a mile above Shepperton, this jungle town surrounded by its palisade of forest bamboo, an Amazon enclave set down here in the quiet valley of the Thames.

JGB, The Unlimited Dream Company.

Above: the jungle-like gateway to Old Shepperton, the third part of the town’s tripartite structure (high street/reservoir/old town)… and representing our best chance of locating the sunken Cessna.

Pinned to the wall were the X-ray plates of my head, deformed jewels through which a ghostly light still shone, like that corona of destruction I had first seen over Shepperton.

JGB, The Unlimited Dream Company.

In interviews, Ballard has often said that in the suburbs one needs to perform a deviant act almost daily — like kicking the dog — to get a charge out of one’s flaccid existence. This ‘report vandalism’ sign, itself vandalised by a blob of incoherent spray paint, amused me, as I imagined it to be the first bumbling stirrings of Blake’s legions awakening themselves from their perimeter-town stupor.

The sun hid itself behind my naked body, dazzled by the tropical vegetation that had invaded this modest suburban town. Pausing to rest, the crowd began to settle itself. Mothers and their infants sat on the appliances in the shopping mall, children perched on the branches of the banyan tree, elderly couples relaxed in the rear seats of the abandoned cars. There was a sense of intermission.

JGB, The Unlimited Dream Company.

Intermission: lurking in the background, the invading chaotic rhizomes of supernature prepare to engulf the arboreal trap-cars and litter patrols of civic duty.

Father Wingate unlocked the doors of the church. ‘So it was a dream … ? I’m relieved to hear you say so, Blake.’ He stepped through the doors and beckoned me to follow him. ‘Right — we’ll get this over with.’

JGB, The Unlimited Dream Company.

If I had known that only ten minutes after taking off from London Airport the burning machine was to crash into the Thames, would I still have climbed into its cock-pit? Perhaps even then I had a confused premonition of the strange events that would take place in the hours following my rescue.

JGB, The Unlimited Dream Company.

When Blake crashes into the Thames at Shepperton, I can’t help but think of Ballard hitting the town in 1960, wondering what he had got himself in for, but deciding after all, in a strange way, that his perverse talent could be explored to the hilt here. When Blake’s love interest, Miriam St Cloud, dies, I can’t help but think of Ballard’s wife, Mary (known as “Miriam” in The Kindness of Women, of course), and her sudden death in 1964. When Blake teaches the townspeople to not only fly but to explore the farthest reaches of their sexuality, I can’t help but think of the obsessed Ballard, stricken with grief at the death of his wife, hatching The Atrocity Exhibition and Crash on an unsuspecting world; what must the good people of Shepperton have thought of this ‘madman’ lurking in their midst? When Blake is shot down by Stark, I can’t help but think of the storms of outrage that greeted Crash on its publication — and perhaps of Ballard’s later, more cautious narrative approach, when he managed to touch the same veins of psychopathology in his work, but without flying as close to the sun himself.

The final pages of UDC are touching, as Blake yearns to once again merge with Miriam in the afterlife. Ballard has always stared with extraordinarily clear, unmisted eyes at the spectre of death, perhaps never more so than in this book. Ballard’s announcement that he has cancer is very sad, of course, but I can think of no other writer more prepared for whatever may follow.

I decide to visit J.G. Ballard at Shepperton. How does he feel about predicting, and thereby confirming, the psychogeography of Heathrow’s retail/recreation fallout zone? The river was my target… We drove to a riverside pub and, too hot to sit outside, lounged under an overhead fan in a comfortable, clubbish atmosphere. … He’s here, but he doesn’t belong. I think of him as a long-term sleeper, an intelligence operative forgotten by his paymasters.

Iain Sinclair, London Orbital.

The Cessna was almost submerged, its wings tipping below the sweeping tide. As I watched, the fuselage turned and slipped below the coverlet of the water. When the river had carried it away I walked across the beach to the bone-bed of the winged creature whose place I was about to take. I would lie down here, in this seam of ancient shingle, a couch prepared for me millions of years earlier.

There I would rest, certain now that one day Miriam would come for me. Then we would set off, with the inhabitants of all the other towns in the valley of the Thames, and in the world beyond.

JGB, The Unlimited Dream Company.

Here it is: the exact spot where Blake crashed his plane into the river. How did we know? Call it instinct…

Ballard said that The Unlimited Dream Company was yet another preview of his, at the time, still-to-be-written autobiography; thus the book’s transformation of Shepperton is about ‘the writer’s imagination, and in particular my own imagination, transforming the humdrum reality that he occupies and turning it into an unlimited dream company’ (interview with David Pringle, 1996).

The book is a beautifully vivid evocation of Ballard’s love for Shepperton. He may playfully run it down in interviews, but it’s precisely Shepperton’s anonymity that has allowed Ballard to play out his own psychopathology in the pages of his books. He has lived there for almost 50 years now and virtually his entire ouevre has been composed within its boundaries. If, as Ballard has repeatedly claimed, the nature of fiction and reality has reversed in the post-war era, with the imagination the only true node of reality left in a world of endlessly mediated fictions, then The Unlimited Dream Company can be read as more autobiographical than either of Ballard’s so-called ‘semi-autobiographical’ works, Empire of the Sun and The Kindness of Women.

In this light, visiting the place is an enriching experience, as Iain Sinclair identifies from his own Shepperton sojourn:

“To be here, in bright sunshine, a small Thames-side town where nobody hurries, is to balance on a hinge. Specifics of the geography that inspired a writer seem, in their turn, to be responding to that ouevre.”

To take a trip to (or even in) Shepperton, ‘the everywhere of suburbia, the paradigm of nowhere’, as Blake declares, is to submit to a form of virtual reality that anyone admiring of Ballard’s work simply must experience.

..:: Previously on Ballardian:
+ ‘Paradigm of nowhere’: Shepperton, a photo essay, part 1
+ JGB: a ‘billionaire’ in Shepperton?
+ J.G. Ballard: The Oracle of Shepperton
+ Sam Scoggins: ‘Unlimited Dream Company’ film
+ A Home and a Grave: Mike Holliday on The Unlimited Dream Company
+ Shepperton under water

Great find from Pedro, who sent me a link to a Brazilian review of Kingdom Come — in the form of a comic strip!

Here is the rest of the strip.

And Pedro has kindly translated the text from the Portuguese, as follows:

British author JG Ballard became known for the 1973 novel Crash. The book, filmed by David Cronenberg in 1996, presents a group of people enjoying sexual pleasure in car accidents.

Another famous work is Empire of the Sun, about a boy who’s separated from his parents during the Japanese occupation of China in World War Two. The book was filmed by Steven Spielberg in 1987. (Balloon: Cadillac of the skies!)

Ballard comes back to the violent stylings of Crash in his new novel, Kingdom Come.
(Balloon: Technology and consumerism affect the middle class.)

The work is narrated by Richard Pearson, a forty-something unemployed adman going through a midlife crisis.

Pearson has just lost his father in a shootout in the food court of a mall in Brooklands, a suburban city around Heathrow airport.

Arriving in Brooklands to investigate his father’s death, Pearson finds out that the city revolves around the mall, the enormous Metro-Centre.
(Balloon: It’s the St. Peter’s square of the shopping world.)

Aside from being a commercial center, the Metro-Centre attracts nationalist hooligans, dressed in St George’s cross t-shirts who riot and persecute immigrants of any ethnicity.
(Balloon: These chinks and turks are fouling up the country!)

Later Pearson discovers that a group of local notable figures that hate the mall might be behind his father’s death.

While the mystery remains unsolved, Pearson participates in Metro-Centre campaigns starred by David Cruise, beloved Brooklands actor, and transmitted through the mall’s own cable TV channel.

A bomb attack in the mall takes Cruise to the locale, in a sort of fascist State coup.

A series of events leads the Metro-Centre to be surrounded by the army, with the novel’s main characters and other three thousand people taken as hostages. The ending is cinematic.

Ballard explores well the dark side of the English suburbs, but his naive allegory of the effects of capitalism and publicity is undercut by the messianic tendencies it so criticizes.
(Balloon: Shopping as religion: the root of all society’s evils)

..:: Previously on Ballardian:
+ Grand Theft Auto IV: Ballardian atrocities
+ ‘Audiopollution! They said it’d never hit us here…’
+ ‘Now Zero’ vs Death Note
+ ‘Enigmatic Engineering’ in the Wind from Nowhere

ABOVE: Image via Hard Mag.

The following written interview with J.G. Ballard was first published in issue 1 of Hard Mag in 2005. It was conducted by Dan Mitchell and Simon Ford, the publisher and editor respectively of the magazine, and was intended to follow up some of the questions raised in Ford’s article about Ballard’s ‘Crashed Cars’ exhibition of 1970, published in the same edition. The article has since been revised and republished over at /seconds and if you’re unfamiliar with the exhibition, it makes for a great introduction. Meanwhile, the interview makes its first reappearance beyond the confines of Hard Mag here at ballardian.com.

Many thanks to Dan, Simon and Hard Mag for sanctioning this second wind.

Interview Date: March 2004 (1756 words)
Original font: Lucida Sans Typewriter Oblique (9-point)

Copyright Hard Mag 2005.

QUESTION 1
We’re interested in the reaction of the visitors to ‘Crashed Cars’. Do you think the work and a similar presentation today would elicit a similar response? Would an audience today be more detached and more self-conscious about their reactions? Are the reasons for going to such events different today from then? Was the audience likely to be more critical then? How did the audience see themselves then (today’s art world audience can be accused of looking to be seen looking good), were the visitors part of an elite, did you see them as sophisticated? Or perhaps as mere extras in a visual field dominated by your work (the grass to the cows)?

ANSWER 1
At the opening party there was wildly drunken reaction, and what seemed to be barely repressed hostility came bursting out. During the month on show the cars were attacked, daubed with paint and so on. Many visitors stared at them numbly. I don’t think there would be the same reaction today, 35 years later. Since then there have been so many provocations that the audience response to three crashed cars would be much more calm. People are still shockable today — as with the Myra Hindley handprints portrait — but nothing defuses a sense of shock more than the sense that it’s all been done before. Duchamp’s urinal would produce no gasps, in fact I think a [sic] saw it, or a replica, at the Hayward gallery some ago. No-one was looking at it. I said to my girl-friend that the only way to startle the audience would have been to urinate into the thing, which I think someone has now done. I don’t think today’s audiences are all that different. Apart from the Arts Lab regulars, the audience in 1969 were readers of International Times, rather than today’s Time Out, and people interested in any new ideas that might be floating about. They certainly weren’t extras — I was very keen to see their reactions to the cars. The whole thing was a psychological test, to see whether my hunches were sufficiently confirmed for me to go on and write Crash. They were. The show’s object was not to shock, but to prompt a response.

QUESTION 2
What would have to be done to create a similar response today, given the increased number of international artists, the larger scale of the art world, the many crossovers with global finance through sponsorship deals and the post-young British artist Tate Modern era/culture?

ANSWER 2
To shock people today is as easy as it ever was. Set up a situation that elicits pity sympathy and concern and then deride the sentiments — the Hindley portrait did that. But that kind of outrage has been devalued, and the artists with it. Besides, there are far more subtle ways of unsettling people. Think of the outrage that greeted the impressionists. Dali’s melting watches, Ernst’s eroded rocks are far more disturbing than anything dreamed up by the Turner Prize.

ABOVE: Ballard’s crashed Pontiac. Photo via The Terminal Collection.

QUESTION 3
Were the cars for sale as artworks? Did you see them as artworks, then and now? Were you asked or did you ever plan to do any more shows? What is your general attitude to the art world, did you ever want to be an artist?

ANSWER 3
They weren’t for sale, though there is a photograph of the Pontiac with a ‘£3500′ [sic] price tag in the windscreen, which I think was published in the Daily Mirror and was probably put there by the cameraman. The cars were certainly sculptures of a kind. I wasn’t asked to do any more shows. The Arts Lab closed for good soon after, and the 1970s began, a dreary decade. I saw the cars as a one off. I’ve always been very interested in painting and sculpture, which are a better key to the public’s imagination than the novel, a form that tends to resist innovation. In many ways the art world is ferociously competitive, far more than the literary world, whre [sic] writers are protected by their agents and can work in total isolation if they want to (like myself).

QUESTION 4
Was Euphoria Bliss the stripper/interviewer at the opening party? Do you have a copy or can you summarize what you described as the stripper’s ‘damning review’ she wrote for the underground paper Friendz?

ANSWER 4
No, the interviewer was not Euphoria Bliss, who was highly intelligent (and I hope still is) and completely tuned into the various projects I experimented with — stripping to a recital of a scientific paper at the ICA and so on. These were part of my then association with the magazine Ambit, for which I was trying to drum up publicity. Euphoria, who worked as a professional stripper, was extremely beautiful, and easy-going. The interviewer/stripper at the Arts Lab was recruited by someone at the gallery. She disapproved strongly of the cars, deciding that she would only appear topless (a fascinating response, it seemed to me at the time). A couple of drunken guests manhandled her in the back seat of the crashed Pontiac, and she claimed that they had tried to rape her. I can’t remember the review in detail or her name, but she was damning.

ABOVE: Euphoria Bliss holds court. Front row left to right: Euphoria, Eduardo Paolozzi, Ballard, Michael Foreman (art editor of Ambit) and Dr Martin Bax, editor of Ambit. We don’t know who the chaps at the back are. This photo was taken in 1972, at the Royal Academy of Art in front of a Paolozzi sculpture that was being exhibited.

QUESTION 5
Would you produce something similar to ‘Crashed Cars’ today? Has the car, at the same time as maintaining its position as the engine of capitalism, lost something of it’s power to signify by its very dominance and accessibility (for example, cars are smashed up for fun on quiz shows to aid the spectacle). Has the ‘crashed car’ taboo shifted, and if so to where?

ANSWER 5
I would if I wanted to test some idea, though I think those days are past for me. I think the car has retained its hold on us, partly by the way in which it elicits aggression and an illusion of freedom and partly because while driving we control the possibility of our own deaths. The Princess Di death took on extra resonance that would have been absent if she had died in a hotel fire.

QUESTION 6
Are you still interested in creating ‘posters’ that can be read as novels, or has the poster lost some of its power? If so what has it been replaced by?

ANSWER 6
Sadly, the economies of publishing are against the idea.

QUESTION 7
Was Millennium People intended as an attack on the middle classes? Compare to the 1959 short story ‘Now: Zero’, a text that kills its reader.

ANSWER 7
Not an attack, no. As one of the middle classes. I feel for their plight. Their rebellion in MP turns out to be pointless, since they are the last group who could hope to rebel — docility is in their bones. The book is about pointless violence, and pointless protest, which are increasingly around us today. It’s a waste of time looking for a motive, when the absence of a motive is the only point. This makes Hungerford, Columbine and so on impossible to predict. The Islamist attacks on New York and Madrid are another matter entirely.

ABOVE: JGB photo via Hard Mag.

QUESTION 8
Why blow up Tate Modern? Is it because it is now the representative site of contemporary high culture, an instrument of the massification of that high culture, and the ‘spiritual’ heart of new religion, a cathedral to the art of spectacle? Or is it a cultural Auschwitz? Would it be better to disseminate this culture far and wide, so there was a mini Tate in every shopping centre, or really dissolve the barrier between culture and life Helmut Newton photos used to sell Sainsbury’s economy baked beans?

ANSWER 8
My revolutionaries see Tate Modern as one of the ways in which the middle classes are brain-washed, along with education generally. (Not a view I share). The process of popularising doesn’t necessarily entail dilution or dumbing down — the Hollywood film was popular but highly original in its heyday. But the modern movement set out to be provocative and revolutionary from the start (Manet?), and popularising the avant-garde is bound to blunt the blade. The entertainment conglomerates that now rule our world can neutralise and absorb almost anything, and one needs educated feet to dance just out of reach of their embrace. People have done it — Dalí, Helmut Newton, Francis Bacon and others.

QUESTION 9
Are the middle classes really at fault here, squeezed as they are between the workers (soldiers, policemen, builders etc.) and the ruling elite who use the workers to maintain and build order? What else are they supposed to do? This comes close to a very important theme for Hard Mag, just what is the role of the middle class intellectual/artist/writer/thinker? What is the responsibility now? Have things changed much in the last 50-60 years? What would you be interested in seeing happen in the next 5-10 years? How far can you see things (such as the art spectacle, middle class attitudes of unfairness and intolerance) continuing to accelerate?

ANSWER 9
The middle classes aren’t at fault. They are the yeomen class, who have given loyal service to the feudal lord, refining their archery and swordsmanship, and now find that they are no longer needed, since the feudal lord has hired foreign mercenaries equipped with the new wonder-weapon, the flintlock. As for the special problems facing the middle-class artist — it looks as if alienation is going to be imposed on him whether he likes it or nor. Most artists and writers in the past have been middle-class, the surrealists to a man, with backgrounds similar to those of the Baader-Meinhof gang. However, the middle-class world against which they rebelled was vast and self-confident. Who today would bother to rebel against the Guardian or Observer-reading, sushi-nibbling, liberal, tolerant middle-class? I think the main target the young writer/artist should rebel against is himself or herself. Treat oneself as the enemy who needs to be provoked and subverted.

QUESTION 10
Is there a role today for an avant-garde? And if so what fields of operation are open to such an avant-garde? Is there the possibility for such an avant-garde within the art world and the world of publishing today?

ANSWER 10
Yes, though it won’t necessarily appear in the places we expect. Follow your own obsessions, use them like stepping stones. and with luck you’ll find your way into your mysterious inner self.

All the best,
J.G. Ballard

..:: MORE INFO:
+ Hard Mag

I saw George Romero’s zombie flick Dawn of the Dead for the first time at the Melbourne International Film Festival last night. What a super film. What a statement. And very, very funny too. And in fact very reminiscent of Kingdom Come, for Dead, like KC, also features a sealed-off shopping mall in which a band of resistance fighters attempt to restart a micro society, sustained yet ultimately imprisoned by the trappings of consumer capitalism.

The mall in both Ballard and Romero becomes a city, a country, a galaxy, a self-sustaining micronational state seceding from reality, a State of mind absorbing and zombifying all it touches, and the faceless, cartoonish football hordes in KC are consumer zombies as much as the walking dead in Romero are metaphorically intended to be.

Yet, if you tweak your perspective just a little, the survivors in both could conversely be read as the oppressors, the old world clinging to its accumulated wealth, hording it for themselves in the face of the zombie attack — an all-devouring, ever-growing underclass.

For Romero, like Ballard, is nothing if not a master of ambivalence.

The most Ballardian part of the film is when the survivors seal off a department store — privileged retail space — from the zombies in the mall’s concourse, ie the tacky public domain. The survivors turn on the store’s muzak and roam the aisles to take whatever they want from the limitless, yet depthless wonders of consumerism, free to act out their decadent bourgeois fantasies, setting up their attic space with expensive furniture and luxury TV sets, even though the apocalypse that has blighted the outside world means there is nothing to watch anymore.

Watching this sequence, I could almost imagine yet another parallel world in which KC was written in the late 70s, and George Romero, the master of guerilla filmmaking — an aesthetic and a philosophy that informs the guerilla responses in his storylines — had become the first director to adapt Ballard for the big screen, setting the tone for future Ballard adaptations to come: raw, uncompromising, revolutionary, and shot through with the blackest humour, the perfect defence against insanity.

In short: how Ballard’s books, and Romero’s films, appear to me.

‘The Metro-Centre is secure … Withdraw all army units … Repeat, the Metro-Centre is secure … We have hostages … Repeat, we have hostages …’
…
I stared at the heavy shield, and helped the elderly man to the chair by the enquiry desk. He thanked me and said: ‘Your foot’s bleeding.’

‘I know. Tell me — are we sealed in?’

‘It looks like it.’

‘The North Gate entrance?’

‘I imagine that’s also closed.’

‘And the side exits?’

‘Everything. The car parks and freight entrance.’…

‘…these shopping malls haven’t learned how to cope with violence. When they do…’

‘War will move into the world’s consumer spaces? That’s quite a thought. Up till now, buying a washing machine has been a safe option…’

J.G. Ballard, Kingdom Come, 2006.

In the latest attack in Gauteng, a policeman was critically injured in a shoot-out with a gang of 12 bombers armed with AK47 and R5 assault rifles. In the early hours of Friday morning the gang took control of a parking lot at Bracken City shopping centre, in Brackenhurst, south of Johannesburg. They took about 20 people hostage before blowing up a First National Bank ATM.

“They were like a mini army. The shoot-out ensued when the police heard the explosion and came to investigate,” police spokesman Steady Nawa said.

News report, the Times (South Africa), 2008.

Photograph: Eamonn McCabe.

There’s a new interview with JGB in the Guardian, conducted by James Campbell. It’s short, it lazily rehashes the same old stuff about Ballard’s house and (perhaps as a result) it is filled out with asides from M. John Harrison, Iain Sinclair and others.

James Graham Ballard is a large man with mischief in his eye and the social manner of a retired civil servant. At 77, he is portly, with grey hair curling on to his shirt collar. He has a full-on way with a good chablis – “More! More!” – but is considerate enough to inquire of his guest: “Do you have a motor car out there? We don’t want you to be killed.”

Ballard encountered Burroughs, whom he greatly admires as a writer, on a number of occasions. “A very strange chap.” Sinclair feels that “the two men, respectful and appreciative, never quite understood each other when they met. Both were set so deep in their visions. Other figures are aliens or rivals.”

He explains that his most recent novel, Kingdom Come (2006), “posed the question: could consumerism turn into fascism? The underlying psychologies aren’t all that far removed from one another. If you go into a huge shopping mall and you’re looking down the parade, it’s the same theatrical aspect: these disciplined ranks of merchandise, all glittering like fascist uniforms. When you enter a mall, you are taking part in a ceremony of affirmation, which you endorse just by your presence.” Consumerism “has to a large extent replaced art and culture in this country. The principal entertainment industry nowadays is soccer which, with its marching supporters’ groups, is not that far removed from fascism.”

Here’s the info (via the JGB Yahoo list):

Contemporary Critical Perspectives: J.G. Ballard

Series Editors: Jeannette Baxter, Sebastian Groes, Sean Matthews

Editor: Jeannette Baxter

J.G. Ballard is one of the most significant British writers of the contemporary period. His award-winning novels are stock features of school and university reading lists, yet the appeal of Ballard’s idiosyncratic imagination is such that his work also enjoys something of a cult status with the reading public. The hugely successful cinematic adaptations of Empire of the Sun (Spielberg, 1987) and Crash (Cronenberg, 1996) further confirm Ballard’s unique place within the literary, cultural and popular imaginations.

Although J. G. Ballard is known primarily as a novelist, he is also the author of over one hundred short stories, a number of which have been adapted for television and theatre. For the first time, Contemporary Critical Perspectives: J. G. Ballard places a discussion of Ballard’s short stories alongside readings of the major novels in order to explore issues of form, narrative and experimentation.

Another defining element of this volume is its coverage of Ballard’s extensive catalogue of cultural journalism. Over the course of five decades, Ballard has written for publications as various as The Daily Telegraph, Playboy, the Guardian, Time Out, New Worlds, The Times and Vogue. Contemporary Critical Perspectives: J. G. Ballard is the first study of its kind to explore Ballard’s significance as a cultural commentator, and to investigate the relationship between his creative and critical writings.

Whilst offering fresh readings of dominant and recurring themes in Ballard’s writing, including history, sexuality, violence, consumer capitalism, and urban space, this edition of Contemporary Critical Perspectives engages with hitherto unexplored questions of post 9/11 politics, terrorism, neo-imperialism, science, morality and ethics.

Contents:

General Introduction: Jeannette Baxter (UEA)

Biography/Chronology: Jeannette Baxter

Chapter 1: Brian Baker(Lancaster) ‘The Geometry of the Space Age: J. G. Ballard’s short fiction and science fiction of the 1960s’: a reassessment of J. G. Ballard’s early work.’

Chapter 2: Jake Huntley (UEA) ‘Re-reading The Atrocity Exhibition.’

Chapter 3: Sebastian Groes (Liverpool Hope), ‘From Shanghai to Shepperton: Place and Space in the Work of J. G. Ballard.’

Chapter 4: Corin Depper (Kingston), ‘Death at Work: The Cinematic Imagination of J. G. Ballard.’

Chapter 5: Umberto Rossi Mind is the Battlefield: Reading Ballard’s ‘Life Trilogy’ as War Literature

Chapter 6: David Pringle, ‘The genres of J. G. Ballard’s non-fiction.’

Chapter 7: Jeannette Baxter (UEA), ‘Visions of Europe in Cocaine Nights and Super-Cannes’

Chapter 8: Philip Tew (Brunel), ‘The possibilities of sacrifice, the certainties of trauma: J. G. Ballard’s Postmillennial Fiction.’

An interview with J.G. Ballard by Jeannette Baxter

Over at Barnes & Noble, SF writer Paul Di Filippo makes a valiant attempt to get Americans interested in Ballard, making some pertinent remarks about market forces in the US:

One of the most visionary, autocatalytic, and influential writers of the past five decades, a genuine nonpareil and prophet, a true diagnostician of our postmodern malaise, is courageously but inexorably dying of advanced metastatic prostate cancer at the age of 77. He announced this sad news in the concluding chapter of his autobiography, published in February of this year.

But if you’re an American reader — even if you’re a fan of this author’s many classic books and knowledgeable about his career — chances are good that you don’t know this sad fact, that you simply haven’t heard. That’s because the author is British, and his autobiography, in the eyes of U.S. publishers, has merited no U.S. edition — no more than his last two neglected novels did. And North American press coverage of his plight has been limited to a few genre journals… a sad testament to the privileging of marketplace concerns over art, and also a hurtful slight to a writer whose main topic, in whatever elaborate guise, has always been the American Century.

‘J.G. Ballard. Essay by Paul Di Filippo’, Barnes and Noble, 2/6/2008.

It’s great to see Paul champion Kingdom Come (after all, it has only recently survived a fresh round of new-pleb point-scoring):

[In Kingdom Come] Ballard’s complex brief, simplistically rendered, maintains that the banishment of spirituality and the suppression of many primal human drives in favor of status seeking and the most limited hunter-gatherer reflexology has resulted in a crippled and clinically insane culture — a culture fated to erupt in irrational and often violent compensatory ways.
…
Ballard’s stock troupe of actors who have been his loyal partners forever — brutishly intellectual doctors, damaged femmes fatales, Fisher King sacrificial heroes — speaking their often hilariously out-of-sync lines, enact a perverse vest-pocket apocalypse. As always, Ballard’s vivid metaphors entice, and his acerbic aperçus provoke…

‘J.G. Ballard. Essay by Paul Di Filippo’, Barnes & Noble.

Paul’s passion for Ballard’s writing is obvious, drilled into every line, and while none of the info will be new to readers of this site (the piece is ostensibly used to promote both Kingdom Come and Miracles of Life), think of it as smart-bomb planted in the fertile plains of the mighty Barnes & Noble. Let’s hope the message gets through one day (and hopefully before 2080, when Ballard predicts America will fall into ruin):

A Blakean Cassandra honored in his own country, Ballard deserves equal laurels in America, a dream country whose portrait and influence he has so indelibly etched in his books, and which exists in no truer form than in his skull.

‘J.G. Ballard. Essay by Paul Di Filippo.’

Paul’s been a long-time champion of Ballard’s work and his imaginative criticism is notable for the fact that it pays equally incisive attention to the less well-known artefacts in Ballard’s armoury. In this 1990 article, for example, Paul links The Drowned World with The Day of Creation with pleasing results:

Nowhere, I believe, is the nature of Ballard’s art more evident than in the simultaneous junction and disjunction between one of his oldest works, The Drowned World, and one of his latest, The Day of Creation. What I would like to do here is, first set forth the similarities — ranked roughly in importance from most significant to least — in a kind of catalog for our hypothetical exhibition, and then deal with the differences between the two works — which, in the end, are almost more important than the recurrent themes and patterns.

In no way do I mean to suggest that the latter work is some rip-off or mere re-write of the earlier piece, anymore than one Dali canvas is a rehash of another simply because both contain soft clocks. In fact, The Day of Creation strikes me as the more mature and esthetically satisfying of the two, although lacking The Drowned World’s obsessive, world-shattering dementia.

Twenty-Five Years Of Drowning: Mapping J.G. Ballard’s The Drowned World onto The Day of Creation. Paul Di Filippo, Quantum Science Fiction & Fantasy Review, No 37, Summer 1990, pp 13-15.

It’s well worth reading.

Also worth scrutinising is Paul’s wonderful 1991 interview with Ballard, which cheekily renders the conversation as a cut-up anatomy textbook (an anatomical marriage of science and pornography of course being one of Ballard’s main obsessions):

III. “WHENEVER I HEAR THE WORD ‘ART,’ I REACH FOR MY CHECKBOOK.”

The TRIFACIAL NERVE may be affected in its entirety, or its sensory

1) Have you ever read a contemporary genre fantasy? If so, do you feel saddened by the degeneration of the fantasy mode from the work of such visionaries as George MacDonald and Charles Williams and David Lindsay to its current state of endless Tolkien-trilogy ripoffs?

I don’t read either fantasy or SF anymore. Tolkien has had a disastrous influence.

or motor root may be affected, or one of its primary main

2) What do you think of the current state of SF?

Much healthier since the arrival of the so-called cyberpunks. They [are] An important sign that SF is returning to reality again. Most encouraging.

divisions. In injury to the sensory root there is anaesthesia of the

3) Do you find any validity in the term “postmodern,” as applied to fiction, architecture, etc., or do you believe it is merely a facade for retrogressive techniques and concerns?

Yes, [it's retrogressive]. Bogus nostalgia and theme-parkism, as far as architecture is concerned. As for the novel, post-modemism represents a dead-end, a desperate admission that the author has nothing to say and can only think of evermore devious ways of disguising the fact.

half of the face on the side of the lesion, with the exception of

4) What has happened to the experimental urge among writers? Can you point to a single innovator equal to, say, Beckett, among contemporary authors?

Burroughs [is such an innovator]. [But] bourgeois life is crushing the imagination from this planet. In due course this will provoke a backlash, since the imagination can never be wholly repressed. A new surrealism will probably be born.

‘Ballard’s Anatomy’, an interview by Paul Di Filippo, Science Fiction Eye, 1991.

Thank you very much, Paul Di Filippo!

Illustrations by Ferret, from Paul DiFilippo’s interview with Ballard.

Bluewater: photo by James Boardman.

Further to yesterday’s post on Bluewater shopping centre, Michael Collins in the Guardian reports on the construction of Ebbsfleet, “Britain’s first new town of the 21st century”, taking place in the shadow of Bluewater.

Seeking to answer the question, “How do you create a characteristically 21st-century town in the baby years of the 21st century?”, Collins looks at the utopian visions of Edward Bellamy, H.G. Wells and William Morris before concluding that “the concern over what might happen when the masses became acquainted with luxury and leisure was the bugbear that united all these utopianists.”

Unsurprisingly, Collins references Sinclair and Ballard:

But the very thing that makes Ebbsfleet a totally 21st-century British concept is that it will not become a “prairie” town or a dormitory suburb gazing hopefully to the big smoke for its labour, luxury and leisure. This new town is not a suburb of London, but a suburb of Bluewater.

Housed on reclaimed land, which should appease the less hysterical environmentalists, here is the first community to be built around a temple to turbo-consumerism. “Virtual water, glass fountains, had replaced the tired Kentish shore as a place of pilgrimage,” wrote Iain Sinclair in an essay on the site, for the London Review of Books. “Bluewater,” he said, “is a Ballardian resort (Vermilion Sands), shopping is secondary, punters come here to be part of the spectacle.” In the risible Kingdom Come, JG Ballard himself has a shopping mall, clearly based on Bluewater, transforming into, of course, “a fascist state” controlled by armies of plebs distinguished by, of course, their white faces and a flag of St George.

For Collins, Ballard is on a par with those misguided, middle-class 19th-century utopianists who want to “keep luxury, leisure and filthy lucre in the hands of the few who knew what to do with them.” Ebbsfleet, he argues, due to judicious forward planning, will be less like a fascist shopping republic and more like a community that will not repeat the neo-Brutalist mistakes of the 60s, instead adroitly addressing “the issue of what unites and focuses a neighbourhood” by concentrating on effective transport and industry: “By the end of 2009, commuters will be propelled into King’s Cross from Ebbsfleet station in 17 minutes. Also, the 20,000 jobs promised might yet be possible.”

The suggestion that Ballard in Kingdom Come is snobbing “the plebs” is an old argument. Just after the book’s publication we heard it by way of Rod Liddle’s eulogy for the “working class” game of football. For Liddle, Kingdom Come is a “deeply silly and patronising novel, but it does at least encapsulate the contempt and lack of understanding with which working-class pastimes are viewed by our political leaders and, in Ballard’s case, our intelligentsia.”

But how much of the argument actually stands up? As far as the “new town” concept is concerned, we have Ballard’s oft-stated admiration for the hermetically sealed “non spaces” of 21st-century life, about as anti the “prairie town”, “dormitory suburb” mentality as Collins could wish for:

The catchment area of Heathrow extends for at least 10 miles to its south and west, a zone of motorways, intersections, dual carriageways, science parks, marinas and industrial estates, watched by police CCTV speed-check cameras, a landscape which most people affect to loathe but which I regard as the most advanced and admirable in the British Isles, and paradigm of the best that the future offers us.

Ballard, “Airports”, The Observer, September 14, 1997.

And as for Ballard’s perceived classism, this is most obviously undercut by Millennium People, which savages the middle classes, along with their complaints and separatist claims, by suggesting they are entirely complicit in their own problems. But remarkably, given the Liddle/Collins backlash, it’s Kingdom Come itself that consciously mocks Ballard’s own “privileged” world view with a number of sly digs at the public persona he increasingly has to labour under. The infamous line, “This author is beyond psychiatric help — do not publish”, was of course aimed at the original manuscript of Crash by a publisher’s reader, but in Kingdom Come it’s recycled by Ballard himself and used against Pearson, the narrator of the book (and Ballard proxy):

“Tell her to watch my commercials for David Cruise.”
“I did. She says there’s a new one. Something about a man laughing in an abattoir.”
“What did she think of it?”
“She said you’re beyond psychiatric help.”
“Good. That shows she’s warming to me.”

Ballard, Kingdom Come.

But it also includes this aside from Pearson, even more telling:

He probably knew that I was hostile to the mall, another middle-class snob who hated glitter, confidence and opportunity when they were taken up too literally by the lower orders.

Ballard, Kingdom Come.

What I find amusing is that here Ballard has exactly pre-empted the arguments of Liddle and Collins, which makes it seem a bit strange that they would conveniently skip this line in favour of using the self-same argument against him, stripping the author’s sharp self-awareness and replacing it with an image of Ballard as a conservative old fuddy duddy. After all, it’s Pearson who displays the most disturbing, megalomaniac tendencies of all. The book’s world is seen through the eyes of this “middle class snob” with all his privileges and his insulation from reality. How could it be anything less than one-dimensional, then, in its depictions of the stratum of society that its narrator fails to fully understand? And is it not the case that Pearson actually repents by book’s end, sees the error of his ways, admits he was wrong?

I just wonder if Collins has actually read the book. But I also wonder if these kinds of attacks on Ballard are a consequence of the way he has been absorbed by the English media, which is determined to preserve him in aspic as an avuncular heritage figure by defanging the ambiguities and ambivalences that make all his work, even the less successful iterations such as Kingdom Come (which I admit is far from Ballard’s best book), so powerful.

As I’ve noted before, Ben Noys makes the excellent point in his recent writings on Ballard that “while [Ballard’s] work is recognized as provocative and controversial, this is neutralized through the construction of an ‘eccentric’ authorial persona”. Noys sees this reductive process as deriving from the success of Empire of the Sun and the way in which that book’s “biographical keys” and Ballard’s subsequent public image have nullified some of the more extreme conclusions reached in his other fiction, especially the disturbing — and unanswered questions — Ballard raises about “regression, sexual deviance and the role of violence and radicalism in the arts”.

In the end Noys sees this nullification as a result of the stifling “constriction of the terms of literary and cultural debate in Britain”, and ends by calling for critical re-engagement with Ballard’s most urgent concerns.

Unfortunately we are still waiting.

One of the country’s most acclaimed novelists has called for the Bluewater Centre, in Kent, to be obliterated. In London Orbital, a film inspired by Iain Sinclair’s book of the same title to be broadcast tonight on Channel 4, JG Ballard declares in conversation with Sinclair: “Iain, I want you to blow up Bluewater.” Sinclair then verbally batters the hapless shopping centre, a pimple just south of the M25. It is, he says, “a zone where only the fake is truly authentic, the retail swamp on the borders of everything, grandiloquent and meaningless as one of Saddam Hussein’s arches”. Staff at the centre seem surprised by the vitriol. “I don’t know if in the current climate inciting people to blow things up is such a good idea,” says a spokesman. “Anyhow, what’s all this about swamps? I thought we had some quite nice lakes.”

Sholto Byrnes, The Independent, 29 October, 2002.

Ralph Rugoff, writing in Frieze, called Bluewater a “diuretic slurry of pumped-up historical and decorative emblems”. “Citizens of England!” cried Hugh Pearman in the Sunday Times, “We do not need these places!” Contemplating the 20,000-person village, also designed by CivicArts, that will eventually adjoin the mall, Jonathan Glancey of The Guardian envisioned “a city with no gods other than Prada, Gucci and Starbucks, with no cathedral and temple beyond the naves and domes of the mall itself, and with no ultimate purpose beyond stupefying consumption.”

It is easy to adopt this sort of anti-materialist scorn towards Kuhne’s shopping centres. And since Kuhne himself described Bluewater as “a city rather than a retail destination,” it is safe to assume that his cities may resemble his malls. This possibility excites Kuhne; he has faith in retail. “Retail,” he tells the audience in Dubai, “is the only industry that can manage our city centres… We are the only ones who deal with experience. We are the only ones that understand how to customise and modify and release and replan and reorganise and administer a luscious experience for a group.”

Peter C. Baker quoting Bluewater’s architect, Eric Kuhne, The National, 1 May, 2008.

A former English teacher pleaded guilty yesterday to threatening criminal damage, having talked of a plan to blow up Europe’s largest shopping complex. Saeed Ghafoor made his threat to prison officers while serving a jail term in February this year. He claimed he would target the Bluewater centre using three limousines loaded with gas canister explosives.
…
When officers told him that the centre, the target of a previous fertiliser bomb plot by Islamic terrorists last year, was in fact in Kent, he said he had not yet fully “finalised” his scheme. Pierce Arnold, for the prosecution, told the Old Bailey: “Mr Ghafoor made the threat. We do not know if he could have carried it out. It was not a bomb hoax. It appeared on the face of it to be a serious threat by someone who was not happy.”
…
The first officer to hear his claim believed him a fantasist but took his remarks seriously. Ghafoor said he was protesting at the involvement of British and American troops in Afghanistan. He was also seen by the prison imam, who formed the impression that the prisoner was susceptible to brainwashing.

Jonathan Brown, The Independent, 24 May, 2008.

Teacher admits threatening to blow up Bluewater shopping centre.

I wonder if they’ll arrest Ballard next.

‘But when questioned about his plot, Ghafoor, 33, of Southampton, did not appear to know where the shopping centre was, the Old Bailey heard.’

Ah, but he was right, because Bluewater is everywhere, Bluewater is us. We must blow ourselves up. It’s the only solution.

Infinite Thought, 24 May, 2008.

J.G Ballard and Iain Sinclair’s threat to blow up Bluewater … taken rather more seriously when delivered by a (shock-horror) Muslim — who nonetheless had the impression that Bluewater was in Exeter, but that’s being let pass. Two quick points here: one, I was faintly intrigued to find that the threatener in question was not only from Southampton, but from the Flower Estate (so why he didn’t want to blow up West Quay is beyond me); and two, it makes this interview with the designer of Bluewater and its ilk (via) even more grimly compelling. The gist: Bluewater is what people want, when an industrial site is cleared – shops, lots of them, ‘contextual’ architecture, and many many parking spaces. If there’s a despot locally who can help the process along then that’s good too. In fact, Bluewater seen like this is reminiscent of ‘Most Wanted Paintings’ the Sots Art prank where the votes of a given area for what they most wanted to see in a painting get totted up, with the results appropriately ridiculous.

Owen Hatherley, Sit Down Man, You’re a Bloody Tragedy, 25 May, 2008.

..:: Previously on Ballardian…
+ When in Doubt, Quote Ballard: An Interview with Iain Sinclair

ABOVE: JGB in 2006 (photo courtesy The Terminal Collection).

Translation by Dan O’Hara.

The interview below was published in a vast tome, an annual German review of the year in science fiction which came out in July last year. The interview itself was presumably conducted sometime in Spring 2007, after the publication of Kingdom Come and the re-issue two-volume set of The Complete Short Stories.

One suspects, in the end, that Ballard’s playful teasing of his interviewers results from a certain sanguinity about the state of his health; it’s less a callous dissimulation at the expense of his interlocutors than the resolution of the old Lunghua survivor. Evidently by the time of the interview he had already been visiting hospitals, as he notes their science fiction-like hypermodernity, and even advises his interviewers to visit one. I’d rather remember the Ballard of this interview, his sense of mischief intact even in the face of his physical atrophy, than the Ballard who has appeared in recent TV interviews, in which he seems oppressed by less considerate and more parasitical personalities.

Dan O’Hara

Many thanks to Michaela Pape for proofing these interviews.

WERNER FUCHS & SASCHA MAMCZAK: Mr Ballard, last year marked a very special anniversary for you: fifty years ago, in 1956, with the publication of your first story, your career as a science fiction author began.

J.G. BALLARD: Yes, that’s true. But don’t remind me of it! I’m an old man.

Well, your publishers have effectively reminded you of it by newly publishing a thousand-page-plus collection of all your stories from the last fifty years.

Naturally, I was very impressed. After all, that’s half a century of hard work, half my life, if you like. You know, short stories were always very important for me. Like many science fiction authors, I began by writing short stories, which isn’t the norm any more, at least not among British authors today. Today young authors would rather write novels straight off – and that’s precisely why these novels are mostly so poor. In every job you need a certain amount of practice, whether you’re a violinist or a joiner, and short stories offer writers a wonderful chance to acquire the necessary tools. The Mona Lisa, was, after all, not exactly Leonardo da Vinci’s first painting. In any case I learned what it meant to be a writer by writing short stories; what my weaknesses and strengths are.

Today, short stories – even SF short stories – have fallen out of style somewhat.

Yes, one’s become used to these overlong novels in which everything is explained and tidied up. At the heart of every good short story lies a certain ambiguity, a sort of “Yes, but.” That’s very seldom found in novels. And yet this ambiguity is the very stuff of life. Many people tell me I should write more short stories – and I reply that I don’t know where I’d publish them. When I began writing them fifty years ago, it was completely different: nearly every paper and magazine in those days published short stories, some of them even every day. And then there were of course the science fiction magazines, which had an almost insatiable appetite for short stories. The SF magazines in those days were an entirely wonderful training space for budding authors – one could pursue one’s obsessions, one’s fantasies; one could discover what kind of writer one wanted to be. It’s a little like the way that, in one’s youth, one has a lot of affairs: one learns how to make love. It’s different now: most young authors don’t know how to make love, and they don’t know how to write. Oh, well, that’s only the grumbling of an old man.

ABOVE: JGB in 2006. Photograph by Adam Bloomberg & Oliver Chanarin.

How, back then, did you come to write science fiction?

Now, most authors in those days were fans before they began to write professionally. Which means that they’d already written something or other in their youth, mostly for fanzines. With me it was different, I only came to science fiction later. I was twenty-six when I published my first story. Before then I’d scarcely read any science fiction. It was when I went to Canada with the Royal Air Force that I first became aware of SF. We were based somewhere in the Canadian provinces, it snowed incessantly, and there was nothing to do and nothing to read, not a single daily paper. So I started to read science fiction magazines – and I was extraordinarily surprised. It gave me a glimpse of a hitherto unexplored terrain. The then literary mainstream – the stories which the New Yorker or other magazines published – was purely oriented towards the past, both thematically and stylistically. That didn’t interest me. I was interested in the changes around us – the consumer society, the first computers, TV, the fear of nuclear war, gigantic motorway and airport complexes – all of that created a new landscape, an external landscape like the mental one. I wanted to write about that. So I thought, why not science fiction? One could investigate this landscape there.

And of course the nascent space age.

Of course. I remember very well how in 1956 – as I said, the year in which I published my first short story – I heard for the first time on the radio the Sputnik 1 signal: beep, beep, beep. The sound of a new world. So long, past! Hello, future! They were really very exciting years. Years in which, in practice, I wrote exclusively short stories.

Which authors – both within science fiction and outside it – influenced you the most back then?

Within SF, very few – I simply learned too little from them. I was weaned, if you will, on the classical European and American menu, and the one to make the most impression on me was Franz Kafka. He was the most significant writer of the 20th century, far more significant than James Joyce. Edgar Allan Poe and Dino Buzzati also fascinated me. Of the SF authors in those days I had the most respect for Ray Bradbury, but I’ve never written like him. He was too romantic, too naive for me at times.

What about Philip K. Dick? And Theodore Sturgeon?

I did like Sturgeon. Dick, less so – he was too American for me. Many British authors imitated the Americans in those days, so as to get published in the US magazines. And that’s exactly what I didn’t want. I’d prefer the neutral tone of a Robert Sheckley or a Cyril Kornbluth. But if you ask me who really influenced me – it was less writers than painters like Max Ernst, Salvador Dalí, Giorgio di Chirico, René Magritte. The surrealists. I wanted to create in words what they created on canvas. These dreamlike landscapes, this fascinating way of artistically realizing psychological states. You know, as a teenager I lived through the greatest surrealistic situation on the planet: the war. You go into the street, and half the houses are in ruins. A car sitting on top of one of the houses. And so on… War is full of surreal surprises, full of surrealist images. Back then it became clear to me that something in human culture was taking a dreadfully warped turn – and as an artist, a writer, I wanted to understand it.

LEFT: The Drowned World, German edition (Phantasia, 2008).

When your first stories were published in British SF magazines, what was the reaction in the USA? Were many of the stories accepted?

No, the Americans were very hesitant to publish my stories. They just didn’t understand what I was driving at. The American SF magazines of the late 50s and early 60s wanted conventional SF stories, stories set in the future or in space. An SF story set in the present irritated them terribly, and many of my stories were set in the present then. In time it got better, naturally, and many of my stories could then appear over there, but the experimental pieces were really published almost exclusively in Britain. So up to 1963 – when the success of my first really serious novel The Drowned World brought me a certain independence – I wrote almost entirely experimental short stories.

Can it be that your 1964 short story ‘The Terminal Beach’ marked a turning point in your work? With respect to what one generally designates ‘inner space’?

Absolutely. ‘The Terminal Beach’ is certainly one of my most important stories. Even though it was published in New Worlds, it wasn’t a science fiction story at all, but rather conveyed merely a certain science fiction atmosphere. It described a landscape that was the expression of a particular psychological state – our fear of nuclear war. Yes, I think ‘The Terminal Beach’ is the first real ‘inner space’ story and it leads directly to The Atrocity Exhibition, but also to novels like Crash, High Rise and Concrete Island. There, there are particular mental landscapes described throughout, like those made by the surrealists in their paintings.

‘Inner space’ was also the thematic centre of the start of the New Wave back then. When you look back today, how do you see your rôle in that literary movement?

I was the New Wave! (Laughs.) Well, in some ways there was something inevitable about the New Wave. Back then in the early 60s American science fiction had exhausted itself in repeating its themes, and people were looking for something new and exciting. You know, as soon as I began to write, I constantly saw in SF authors and especially in the American ones a collection of truly naive and, if you like, innocent men – people who truly didn’t know what they were doing. Ray Bradbury is a prominent example. A few years ago someone sent me a book about him, with many photographs. One of these showed Bradbury in his work room, which is about as large as a tennis court – and every millimetre of this huge workroom is stuffed full of toys: rockets, spaceships, dinosaur models, every kind of monster. A child’s room. A wonderful image for the American science fiction of these times, even for the whole of American culture.

You said that you wouldn’t describe ‘The Terminal Beach’ as a science fiction story at all. Would that go for everything you’ve written since?

Absolutely. I don’t see novels like Crash, High Rise or Concrete Island as science fiction. And I think that many people only describe it as science fiction because in that way they can neutralize the uncomfortable feeling it radiates.

Then what are these novels and tales?

Good question. They’re certainly not part of Realism, which dominates modern fiction – I’ve only really written one ‘realistic’ novel: Empire of the Sun. No, I think they belong to another literary tradition, one which goes back to Sade and which was carried on by writers like Genet or Celine. The bad boys of literature, if you like. An extraordinarily powerful tradition that deals with truths people don’t want to hear. I’ve always seen myself as a kind of moralist, one who stands on the roadside holding up a sign with the legend: Look out, dangerous bends, drive slowly!

ABOVE: JGB in 2006 (photo courtesy The Terminal Collection).

So, stories that read like science fiction, but aren’t?

Something like that. It’s simply that the themes of science fiction were eagerly ingested by the mainstream, and readers got on with them better and better. Just take William Burroughs, who I admire greatly: he demonstrated very early on, with his paranoid fantasies which naturally go back to Kafka, that one doesn’t have to be a science fiction author to write science fiction. No, I think that with The Atrocity Exhibition at the latest, I abandoned the genre for good. And I’ve not gone back to it since. But that’s not at all uncommon: even H. G. Wells began as a science fiction author, and at some point left off with it and wrote mainstream novels.

In the 80s with cyberpunk there arose a literary movement about which, in retrospect, one asks oneself if it was still science fiction.

Yes, I greatly admired the cyberpunk authors, William Gibson, Bruce Sterling, many others. Whether they wrote science fiction or something else is hard to say. The fact is that new forms of communications have a great influence on literature, particularly the internet – and cyberpunk was the first expression of it. But it came too late for me. I’ve never owned a computer, and I still don’t have one even today.

But you surf on the internet now and then, don’t you?

Naturally. One cannot avoid it anymore. The internet’s a fascinating thing – it really has made the world into a global village.

Let’s come back to your short stories. Or rather to the fact that in the 90s you hardly wrote them any more…

I think that short stories are basically a playing field for young authors, a bit like the lyric. Moreover there are, as I said, scarcely any more opportunities to publish short stories. Of course now and then a magazine rings me and asks for a story, which is quite wonderful. But when I then ask how long it should be, they answer: 2000 words. 2000 words! That’s not a story, it’s a vignette. Yes, I stopped writing short stories in the 90s. But in some ways all my most recently published novels are extended short stories. But please don’t tell anyone.

And all these novels seem to have a common theme: the failure of every form of middle-class utopia.

Yes, in some ways. I’m very interested in social pathology, in what really drives us on in our everyday lives. My newest novel Kingdom Come raises the question of whether the consumer thinking of the present day might not at some point suddenly turn into fascism.

A very trenchant thesis.

Yes, but just take a look at what’s going on in these huge shopping malls. Evidently not much more than shopping is left for us. That and sport. That’s where we get our kicks, those are the new religions. I already believe that one of these days we could end up in a kind of leisure-time dictatorship.

But don’t events like the attacks of the 11th of September or the catastrophe in New Orleans remind people of the hard facts of reality?

I’m not so sure about that. I think it was difficult for many people to distinguish the picture of the collapsed World Trade Center from all the other images they know from Hollywood. It’s such a binary matter: real, unreal, real, unreal… And as for whether the current American administration finds itself brought down to reality or not, I very much doubt it. No, I think we live in dangerous times.

Do at least modern SF authors react appropriately to what’s going on around us?

I can’t say, I read practically no science fiction any more. You know, it’s like an old affair: if it ends, it’s gone forever. It doesn’t come back. What fascinated me about science fiction fifty years ago has long become a part of our everyday life, it’s permeated the whole of society. Just go to a modern hospital sometime – it’s pure science fiction. I only very seldom read novels at all. I read far more non-fiction, political analyses, biographies. The older one gets, the more one clings to facts.

And to come back to the aforementioned tome of fiction, your collected short stories: could you tell us what your favourite short story is?

Hm… My favourite story is probably ‘Why I Want To Fuck Ronald Reagan’. That story changed everything for me.

And will there one day be a sequel? ‘Why I Want To Fuck George W. Bush’?

No, I really would not want to fuck George W. Bush! Hillary Clinton, maybe. If you know what I mean.

Many thanks for the chat, Mr. Ballard.

Originally published in German as Werner Fuchs and Sascha Mamczak, ‘George W. Bush möchte ich nun wirklich nicht ficken!’ in Das Science Fiction Jahr 2007, eds. Sascha Mamczak and Wolfgang Jeschke (Heyne, 2007).

Dan Mitchell of Hard Mag writes with news of a very interesting exhibition he’s co-producing called “Zodiac 3000″ at the International Project Space in Birmingham. It’s one of a plethora of recent JGB-themed events, and sounds like it’s one of the more elaborate, too. According to Dan, “Ballard gave us permission to use his name and that of two of his characters for the show. There is also a publication featuring an essay by ‘Dr. Robert Laing’ titled ‘The Emerging New Psychology’”.

The J. G. Ballard Centre for Psychopathological Research presents: ‘Zodiac 3000′
Curated by: Dr Robert Laing and Karen Novotny.
Including: Merlin Carpenter, Alastair MacKinven, Dan Mitchell, Josephine Pryde, and Rachel Reupke.

+ 26 April to 31 May 2008. (Preview: Saturday 26 April 3.00pm to 5.00pm).
+ Open Monday to Saturday 12.00pm to 5.00pm. (Wednesday 12.00pm to 7.00pm) Closed Sunday.

International Project Space
Bournville Centre for Visual Arts, Birmingham Institute of Art and Design
University of Central England, Maple Road, Birmingham B30 2AA
tel +44 (0) 121 331 5785
info@internationalprojectspace.org
http://www.internationalprojectspace.org/current.htm

From the press release:

Introduction to ‘Zodiac 3000’
by Karen Novotny, April 2008

‘We are the music makers, and we are the dreamers of dreams.’
Gene Wilder as Willy Wonka in Willy Wonka and the Chocolate Factory (1971)

‘You see, people these days, who give the impression that their minds are a complete vacuum – no dreams or hopes of any importance, even to themselves, emanate through the sutures of their skulls… But that doesn’t matter, in a sense, because the environment does the dreaming for them.’ J.G. Ballard, 21C (1997)

In April 2007 I met Dr Robert Laing at Kingston University, and it was from this initial encounter that the exhibition ‘Zodiac 3000’ has formed. At the time, we were visiting a series of talks for another exhibition; one based on the theme of new forms of criticism, which took place at Stanley Picker Gallery, the university’s contemporary art space. After the event we both went our separate ways, but it wasn’t very long until we spoke again; affected by the critical context of the exhibition, Laing proposed that we meet about the potential of a project based on J.G. Ballard’s literary oeuvre, and most of all the suggestion of a New Psychology within his writing. Laing referred to the power of the surrounding suburban area of our initial encounter – Ballard has resided in Shepperton close to Kingston in South West London for the majority of his life – and so our discussions moved on to explore a series of contemporary visual representations that might suggest a deeply Ballardian view of the world.

The decision to use the International Project Space (IPS) became pertinent for the context within which the gallery is set. One could say that the original utopian philanthropy of George Cadbury’s Bournville Estate, within which Bournville Centre for Visual Arts (BCVA) and IPS are situated, holds a darker side. When functioning as a factory village, the generous architecture of the workers’ houses masked the area’s purely economic function of creating an effective workforce. In fact, slave labour effectively operated in Birmingham in the 20th century because people in Bournville felt trapped for a whole host of reasons, including not being able to escape the institutional confines of Cadbury’s ‘philanthropic’ enterprise. Now a predominantly well-to-do population occupies the area, one that is at odds with the wider demographic of Birmingham. On the one hand, the contemporary nature of Bournville still contains a utopian flavour; its Quaker run committee insists on the area being maintained to a high degree. It is dry, has no pubs, and recent achievements have included the blocking of a planned Tesco Express on the edge of the estate’s boundaries. However, the area is desirable and increasingly bourgeois, and it’s perhaps this fact that situates the area as appropriate for the theme of this exhibition. If the utopianism of Cadbury’s original endeavour is historically embedded in Bournville’s architecture or plan, then its current population might be relevant to Ballard’s theme of unexpected revolutions, which take place in middle class suburbs or ghettos. In this sense the exhibition deals with the flip side of the utopianism represented by places like Bournville and the dystopian class-based split contained in Ballard’s oeuvre.

One of the persistent themes in Ballard’s writing is an investigation into the heart of things, a fact that stems from the writer’s internment in a prisoner of war camp as a child in the Second World War. Rather than attempting to escape the boundaries of his given circumstances – to jump over the fence of his confinement, or escape the frame of the picture, so to speak – he attempts to burrow into the centre of his captivity and incarceration, to achieve a solid and disturbing investigation of his institutional surroundings. With this in mind, the exhibition attempts to enquire into the nature of the gallery’s environment, its position within a university, and the possibility of applying a new set of institutional parameters to contemporary art. To carry this theme further, IPS has been turned into the foyer of the J.G. Ballard Centre for Psychopathological Research, an institute built to interrogate the New Psychology explored in Ballard’s fiction. This subterranean institution, constructed by Laing, will effectively try to explore and enhance new psychological tendencies.

Within this context, Dan Mitchell will focus on middle class sexual boredom and its relationship with the desired prize of interior design. This obsession dominates time and represents occupational therapy as a battleground of castle decoration, together with a fight for survival. In this respect, the floors of products on display at Habitat become sacred, full of brooding vibrancy, and contain dark and textured themes of repressed rage.

Alastair MacKinven’s project for the exhibition will physically divide the gallery in two. A partition will extend through IPS to the gates of BCVA, across into Cadbury’s chocolate factory, and out through the entire estate. Indicated by wooden pegs holding flat signs, MacKinven’s work intends to socially segregate the area, and aims to provoke a division between two future warring communities – The Cocoshuffters and The White Chocolateers – within the currently peaceful Bournville Estate.

Along with his Burberry flags of style, which represent notions of class and consumer identity (these works, The St. George’s Cross, The Homecoming and The Riot take their titles from Ballard’s Kingdom Come (2006)), Merlin Carpenter has proposed a ready-made sculpture redolent of Ballard’s fetishised fixation on sex and disaster, and contemporary Britain’s obsession with royalty, celebrity, death, and unresolved conspiracy theories. He plans to drive a dilapidated black 1997 S-type Mercedes at high speed straight into IPS’ interior sign situated within BCVA’s courtyard. The resulting crash scene will become a prop for the duration of the exhibition.

Rachel Reupke has chosen to use found images gleaned from billboards and posters on the street. Her video, or rather her animated ‘presentations’, announce the promise of a new society filled with lifestyle choices – a modern arcadia of high-rises, shopping malls and parkland. Based partly on Eden-Olympia, the high-tech business park in the hills above Cannes in Ballard’s Super Cannes (2000), and on illustrations of architectural developments on construction boom hoardings in Beijing, her work speaks of the future inserted into the present. Containing the strange yet banal directorial feel of a corporate video, faith in these images’ vision falter, as symbolic motifs become unreadable and the architecture remains generic. We are left to observe a half true record, and a half faux artifact.

Similarly, Josephine Pryde takes her photographs into the darkroom and beyond. Ballard’s thoughts on photography questioned whether the camera was a ‘Cyclops eye of the late 20th century, recording everything but seeing nothing,’ and observed that the planet was drowning ‘in an ocean of photographic emulsion.’ Pryde’s images surf above this wave of recorded and flattened photography, which clutter our imaginations; they flood the drained mind with fantastic scenes that render our consciousness open and changed. As Pryde has said in her 2004 Secession catalogue ‘…all this fantastic image stuff and style, and the consumer world, can leave me very confused and over-excited, and making my own photographs is quite a good way for me to try to stay calm.’

At a certain point during the research for the project, Laing and I wrote to Ballard in Shepperton to ask his permission to make a project based on his concept of a New Psychology. He responded with a message written on the back of two postcards that depict surrealist paintings; Salvador Dali’s The Persistence of Memory (1931) and Paul Delvaux’s La Rue du tramway (Street of the Trams) (1938-39). ‘All I ask is that you keep my “participation” within reasonable bounds… there are too many madmen out there who think that they are completely sane.’ he wrote. Taking Ballard’s advice, we have attempted to take an ethical stance on our motivations for this exhibition, and have tried to do justice to the disturbing view of the world represented in the writer’s work. What follows in this exhibition is a series of projects that try not only to open up a contemporary psychological viewpoint on our surroundings, but which also attempt to present new possibilities for psychology through the effect of contemporary sociological, cultural and political tendencies that we are we can all see around us on an increasingly powerful level. We hope that you enjoy the exhibition.

For further information and images please contact International Project Space curator Andrew Hunt tel +44 (0)121 331 5785 / +44 (0)7828 537 989 email info@internationalprojectspace.org

This project has been generously supported by Arts Council England and Birmingham City University.

We’re all suffocated by the consumer society and its entertainment culture, where everything is an image or imitation of something else. We’re so starved of the real, as we think of it, that we’ll happily watch CCTV footage of motorways, rain-swept precincts and corner shops.

J.G. Ballard, Literary Review, 2001.

White has the security-camera videotape of his time in the McGraw-Hill elevator. He has watched it twice—it was recorded at forty times regular speed, which makes him look like a bug in a box. The most striking thing to him about the tape is that it includes split-screen footage from three other elevators, on which you can see men intermittently performing maintenance work. Apparently, they never wondered about the one he was in. (Eight McGraw-Hill security guards came and went while he was stranded there; nobody seems to have noticed him on the monitor.)

“Up and then down: The lives of elevators” by Nick Paumgarten.

Is there anybody out there?

Tell me honestly, what would you do? Say you’ve installed SurveillanceSaver on your computer and you’re scanning the far reaches of inner space for signs of life. You stop, breathless, halted in your tracks by — at long last! — intimations of deviant activity. Because that’s what you’re really looking for, isn’t it? Low-level crime. Subterranean sexuality. State-sanctioned scopophilia. You’re not really interested in static civic squares and motionless, humanless hospital parking lots. For you know these are really blank slates, switching stations for ‘the new man’: enter one end, exit via any number of alternate universes.

After the umpteenth feed of pigs in pens, Eastern European building sites and spotty students looking at porn on university computers, you see this: a man nervously pacing around an elevator car, clearly trapped as the car is going nowhere. He opens the doors, sees only a brick wall. He sits back down. Sleeps. Wakes up. Panics. Screams soundlessly, for there is no soundtrack to inner space, in inner space no one can hear you scream, CCTV being as silent as the tomb. Of course, if you have trouble racking up your empathy a notch or two, you could always try playing some melancholy piano music in the background to enhance the humanity.

After a while, White decided to smoke a cigarette. It was conceivable to him that, owing to construction work in the lobby, the building staff had taken his car out of service and would leave it that way not only through the weekend but all through the week. That they could leave him here as long as they had suggested that anything was possible. He imagined them opening the doors, ten days later, and finding him dead on his back, like a cockroach. Within hours, he had smoked all his cigarettes.

“Up and then down: The lives of elevators” by Nick Paumgarten.

Would you applaud and cheer, like it’s some kind of panopticon performance art? Are you so desperate for reality that you would watch this man disintegrate without once trying to summon help? He’s fated to be trapped in that elevator for 41 hours: enough time for you to go out on the town and come back late at night to find out how’s he doing before you retire to bed. You wake up in the morning, log on, hoping to see if he’s resorted to masturbation to block out the pain of a featureless world closing in all around him.

Idea for a new reality-TV show: trap unassuming citizens in urban environments. An elevator, say, or an office-block toilet. A car wash. A factory. The garbage enclosure of a high-rise housing estate. A concrete island. Leave them there for the weekend. Beam the security-camera images to the world. Do they die? Play with themselves? Talk to God? Talk to you?

Record their emotional response. Rate it and vote on it.

The end.

I find “reality TV” absolutely fascinating. I think people are so desperate to find what they believe to be “reality”, that they will happily watch programs of CCTV footage filmed in underground car parks, rainy shopping malls and motorway junctions… in a sense, the drabber the better.

J.G. Ballard, BBC Online Chat, 2002.

..:: Previously on Ballardian…

+ Trompe l’oeil corridors
+ ‘What would Borges do?’
+ Gargle, don’t swallow
+ The Ballardian Primer: Surveillance Cameras
+ One Nation Under CCTV

Braun Headquarters, Melsungen 1986-92 by Stirling Wilford & Associates with Walter Nageli. Photo courtesy BD Online.

I’m supposed to be participating in a documentary on car parks. Right now I’ve no idea what I’ll be banging on about precisely, but I do know I’ll be following the Iain Sinclair guide to modern living, with its single rule: “When in doubt, quote Ballard.”

To prep myself I’ve compiled this Ballardian Primer to Car Parks, with photos lifted from Simon Henley’s The Architecture of Parking, a book Ballard said he wanted for Christmas. I’ve only looked at the novels, which was exhausting enough. I might get to the short stories at a later date.

Note how Atrocity and Crash feature the most examples (and even at that, I haven’t listed them all), almost an unhealthy obsession for JGB at the time, and how 20 years later in Super-Cannes he actively ridicules his obsessed former self, with not one put two choice put-downs directed at Super-Cannes’ narrator: “‘We’ve all noticed. You’re the Ben Gunn of our treasure island. I thought you were writing a social history of the car park.’” and “‘He thinks you need a lobotomy. He told me you’re obsessed by car parks.’”

Of course Ballard was to do the same thing in Kingdom Come, in which a character describes that book’s narrator as ‘beyond psychiatric help’, a little in-joke directed at his former self and the novel Crash, which was famously rejected by a publisher’s reader with the words: “This author is beyond psychiatric help. Do not publish.”

“Thousands of inverted buildings hung from street level — car parks, underground cinemas, sub-basements and sub-sub-basements — which now provided tolerable shelter, sealed off from the ravaging wind by the collapsing structures above.”

JGB, The Wind from Nowhere (1961).

“Talbot looked up at his own face mediated from the billboard beside the car park. Overhead the glass curtain-walls of the apartment block presided over this first interval of neural calm.”

JGB, The Atrocity Exhibition (1970).

“From the window of his office, Dr Nathan watched Talbert standing on the roof of the multi-storey car park. The deserted deck was a favourite perch. The inclined floors seemed a model of Talbert’s oblique personality, forever meeting the events of time and space at an invisible angle.”

JGB, The Atrocity Exhibition (1970).

“Already, without touching her, he knew intimately the repertory of her body, its anthology of junctions. His eyes turned to the multi-storey car park beside the apartment blocks above the beach. Its inclined floors contained an operating formula for their passage through consciousness.”

JGB, The Atrocity Exhibition (1970).

“He remembered these pleasures: the conjunction of her exposed pubis with the polished contours of the bidet; the white cube of the bathroom quantifying her left breast as she bent over the handbasin; the mysterious eroticism of the multi-storey car park, a Krafft-Ebing of geometry and posture…”

JGB, The Atrocity Exhibition (1970).

“As they left the cubicle beside the kiosk he followed them towards the car park. The angular floors rose through the fading light, the concrete flanks lit by the neon signs of the bars across the street.”

JGB, The Atrocity Exhibition (1970).

“Deliberately he had allowed Vaughan to take command, curious to see where they would go, what junction points they would cross on the spinal causeways. Together they set off on a grotesque itinerary: a radio-observatory, stock car races, war graves, multi-storey car parks.”

JGB, The Atrocity Exhibition (1970).

Parking Facility No 1, Chicago 1955 by Shaw, Metz & Dolio. Photo courtesy BD Online.

“Travers had become more and more withdrawn, driving her along the motorway to pointless destinations, setting up private experiments whose purpose was totally abstract: making love to soundless images of war newsreels, swerving at speed through multi-storey car parks (their canted floors appeared to be a model of her own anatomy), leading on the mysterious film crew who followed them everywhere.”

JGB, The Atrocity Exhibition (1970).

“As she sauntered along the verge he became aware of a sudden erotic conjunction, the module formed by Vaughan, the inclined concrete decks and Karen’s body. Above all, the multi-storey car park was a model for her rape.;

JGB, The Atrocity Exhibition (1970).

“Vaughan followed them everywhere with his camera, zoom lens watching from the observation platform of the Oceanic Terminal at the airport, from hotel mezzanine balconies and studio car-parks.”

JGB, Crash (1973).

“I remember my first minor collision in a deserted hotel car-park. Disturbed by a police patrol, we had forced ourselves through a hurried sex-act. Reversing out of the park, I struck an unmarked tree. Catherine vomited over my seat. This pool of vomit with its clots of blood like liquid rubies, as viscous and discreet as everything produced by Catherine, still contains for me the essence of the erotic delirium of the car-crash, more exciting than her own rectal and vaginal mucus, as refined as the excrement of a fairy queen, or the minuscule globes of liquid that formed beside the bubbles of her contact lenses.”

JGB, Crash (1973).

Marine Parade, Worthing. Photograph: Sue Barr/Thames & Hudson.

“An immense peace seemed to preside over the shabby concrete and untended grass. The glass curtain-walling of the terminal buildings and the multi-storey car-parks behind them belonged to an enchanted domain.”

JGB, Crash (1973).

“All the hopes and fancies of this placid suburban enclave, drenched in a thousand infidelities, faltered before the solid reality of the motorway embankments, with their constant and unswerving geometry, and before the finite areas of the car-park aprons.”

JGB, Crash (1973).

“Vaughan was staring at the terraced cliff of the car-park, his eyes following the canted floors, as if trying to recognize everything that had passed between himself and the dark-haired girl.”

JGB, Crash (1973).

“At the time he had found himself wishing that Catherine were with him — she would have liked the ziggurat hotels and apartment houses, and the vast, empty parking lots laid down by the planners years before any tourist would arrive to park their cars, like a city abandoned In advance of itself.”

JGB, Concrete Island (1974).

“Wilder pressed on. “I know Charlotte has reservations about life here — the trouble with these places is that they’re not designed for children. The only open space turns out to be someone else’s car-park.”

JGB, High-Rise (1975).

“The town centre consisted of little more than a supermarket and shopping mall, a multi-storey car-park and filling station. Shepperton, known to me only for its film studios, seemed to be the everywhere of suburbia, the paradigm of nowhere.”

JGB, The Unlimited Dream Company (1979).

“The street lamps shone down on the empty car parks, yet there were no cars or people about, no one was playing the countless slot-machines in the stores and arcades.”

JGB, Hello America (1981).

Parkhaus am Bollwerksturm, Heilbronn 1997-98 by Mahler, Gunster, Fuchs. Photo courtesy BD Online.

“Two vehicles occupied opposite corners of the car-park, breaking that companionable rule by which drivers arriving at an empty car-park place themselves alongside each other.”

JGB, The Kindness of Women (1991).

“I circled the artificial lakes, with their eerily calm surfaces, or roamed around the vast car parks. The lines of silent vehicles might have belonged to a race who had migrated to the stars.”

JGB, Super-Cannes (2000).

“‘I’m on holiday. It’s lasted a little longer than I planned.’

‘We’ve all noticed. You’re the Ben Gunn of our treasure island. I thought you were writing a social history of the car park.’”

JGB, Super-Cannes (2000).

“‘He thinks you need a lobotomy. He told me you’re obsessed by car parks.’”

JGB, Super-Cannes (2000).

“‘Too many car parks – always a sign of a troubled mind.”

JGB, Super-Cannes (2000).

“‘They like that. They like the alienation.’ Gould took my arm, a teacher relieved to find an intelligent pupil. ‘There’s no past and no future. If they can, they opt for zones without meaning — airports, shopping malls, motorways, car parks. They’re in flight from the real.”

JGB, Millennium People (2003).

“Acres of car parks stretched around me, areas for airline crews, security personnel, business travellers, an almost planetary expanse of waiting vehicles. They sat patiently in the caged pens as their drivers circled the world. Days lost for ever would expire until they dismounted from the courtesy buses and reclaimed their cars.”

JGB, Millennium People (2003).

“This was his real terrain, a zone without past or future, civic duties or responsibilities, its empty car parks roamed by off-duty air hostesses and betting—shop managers, a realm that never remembered itself.”

JGB, Millennium People (2003).

Pydar Street, Truro. Photograph: Sue Barr/Thames & Hudson.

“There was a forest of signs helpfully guiding the visiting motorist to the car parks, though it was unclear why the town should have so many visitors or why they would want to park there.”

JGB, Millennium People (2003).

“‘His job was to wait here.’

‘Job? What exactly? Taking communion in a car park?’”

JGB, Millennium People (2003).

“He stopped when he reached my Range Rover and glanced at his reflection in the black doors, the pale nimbus of a head floating behind the cellulose as it had haunted the trees in Bishop’s Park, Munch’s Scream resited to some long-term car park of the soul.”

JGB, Millennium People (2003).

“I had left the Jensen in the multi-storey car park that dominated the town, a massive concrete edifice of ten canted floors more mysterious in its way than the Minotaur’s labyrinth at Knossos — where, a little perversely, my wife suggested we should spend our honeymoon.”

JGB, Kingdom Come (2006).

“‘A bad actor howls from the roof of a multi-storey car park and we think he’s a seer.’”

JGB, Kingdom Come (2006).

“‘David Cruise was your tailor’s dummy, a shrink-proof shaman of the multi-storey car parks, Kafka in a tired trenchcoat, a psychopath with genuine moral integrity.’”

JGB, Kingdom Come (2006).

Calderwood Street, Woolwich. Photograph: Sue Barr/Thames & Hudson.

Nader at a news conference: ‘Sixties iconography: … the pudenda of Ralph Nader … the climax of a New York happening: a dead child’ (photo: UPI/Bettman).

Self-styled ‘consumer crusader’ Ralph Nader is again running for the US presidency.

To prep you on Nader’s qualifications, here is a dossier on the man, straight from the pages of The Atrocity Exhibition:

From Ballard’s annotations (Atrocity, 1990 edition):

Nader has only just survived into the 1990s, and it’s difficult now to imagine his name leaping to anyone’s lips, but at the time he sent a seismic tremor through the mind of the US consumer, challenging the authority of that greatest of all American icons, the automobile. Every car crash seemed a prayer to Ralph Nader.
…
His assault on the automobile clearly had me worried. Living in grey England, what I most treasured of my Shanghai childhood were my memories of American cars, a passion I’ve retained to this day. Looking back, one can see that Nader was the first of the ecopuritans, who proliferate now, convinced that everything is bad for us. In fact, too few things are bad for us, and one fears an indefinite future of pious bourgeois certitudes.

From the text (Atrocity, 1990 edition):

Dr Nathan gazed at the display photographs of terminal syphilitics in the cinema foyer… Despite the scandal that would ensue he had deliberately authorized this ‘Festival of Atrocity Films’… Behind their display frames the images of Nader and JFK, napalm and air crash victims revealed the considerable ingenuity of the film makers.

’Sixties iconography: the nasal prepuce of LBJ, crashed helicopters, the pudenda of Ralph Nader, Eichmann in drag, the climax of a New York happening: a dead child.

Talbot climbed the slope, following this spectre along the embankment. He had witnessed the annunciation of a unique event. Looking down at the plaza, he murmured without thinking, ‘Ralph Nader.’

‘Talbot’s belief … is that automobile crashes play very different roles from the ones we assign them… In the eucharist of the simulated auto-disaster we see the transliterated pudenda of Ralph Nader, our nearest image of the blood and body of Christ.’

‘The transliterated pudenda of Ralph Nader, our nearest image of the blood and body of Christ’ (photo: UPI/Bettman).

Talbot: False Deaths. (1) The flesh impact: Karen Novotny’s beckoning figure in the shower stall, open thighs and exposed pubis – traffic fatalities screamed in this soft collision. (2) The overpass below the apartment: the angles between the concrete buttresses contained for Talbot an immense anguish. (3) A crushed fender: in its broken geometry Talbot saw the dismembered body of Karen Novotny, the alternate death of Ralph Nader.

Captain Webster studied the exhibits. He fingered the shaving scar on his heavy jaw, envying Talbot the franchises of this young woman’s body. ‘And together they make up a portrait of this American safety fellow – Nader?’

‘The danger of an assassination attempt seems evident, one hypotenuse in this geometry of a murder. As to the figure of Nader – one must remember that Talbot is here distinguishing between the manifest content of reality and its latent content. Nader’s true role is clearly very different from his apparent one, to be deciphered in terms of the postures we assume, our anxieties mimetized in the junction between wall and ceiling.’

Ignoring her now, Talbot looked out through the dawn light at the converging concrete aisles. Soon the climax of the scenario would come, JFK would die again, his young wife raped by this conjunction of time and space. The enigmatic figure of Nader presided over the collision, its myths born from the cross-overs of auto-crashes and genitalia.

For Talbot the explosive collision of the two cars was a celebration of the unity of their soft geometries, the unique creation of the pudenda of Ralph Nader.

These erotic films, over which presided the mutilated figure of Ralph Nader, were screened above Dr Nathan’s head as he moved along the lines of crashed cars. Illuminated by the arc-lights, the rushes of the test collisions defined the sexual ambiguities of the abandoned motorcade.

Many factors confirmed this faulty union of time and space – the dislocated perspectives of the apartment, his isolation from his own and his wife’s body (he moved restlessly from one room to the next, as if unable to contain the volumes of his limbs and thorax), the serial deaths of Ralph Nader on the advertisement billboards that lined the airport approaches.

‘These erotic films, over which presided the mutilated figure of Ralph Nader’ (photo: UPI/Bettman).

Lateral section through the left axillary fossa of Karen Novotny, the elbow raised in a gesture of pique: the transliterated pudenda of Ralph Nader.

Images of the Zapruder film hung on the fractured windshields, fusing with his dreams of Oswald and Nader.

‘Planes intersect: on one level, the tragedies of Cape Kennedy and Vietnam serialized on billboards, random deaths mimetized in the experimental auto-disasters of Nader and his co-workers.’

Time-zones: Ralph Nader, Claude Eatherly, Abraham Zapruder.

On the roof terrace, Kline walked among the mannequins. The plaster models of Marina Oswald, Ralph Nader and the young man in the laminated suit stood by the railing. Xero, meanwhile, moved with galvanic energy across the runways, assembling an immense motorcade of wrecked cars.