The following is excerpted from Matteo Pasquinelli’s book Animal Spirits: A Bestiary of the Commons (Rotterdam: NAi Publishers / Institute of Network Cultures, December 2008). Reproduced with permission.

Fiction is a branch of neurology: the scenarios of nerve and blood vessel are the written mythologies of memory and desire.

— J.G. Ballard, Ambit magazine, 1967[1]

“Fiction is a Branch of Neurology”

The novels of J.G. Ballard can describe the nature of technology and the contemporary mediascape better than any philosopher, media theorist or cultural studies academic. During the mass media revolution, while spectres of the collective imaginary were flourishing on everybody’s television screens in a genuine “atrocity exhibition”, both academic and radical theorists were imploding in the semiotics of the image: postmodernism indeed reduced the image to a linguistic sign. Ballard and other science fiction writers, meanwhile, were left alone to map the new becoming of the media unconscious. In retrospect, it is increasingly apparent how the postmodern agenda and the church of simulacra functioned as an immunisation strategy of an armchair intelligentsia against the monsters emerging from the collective Id.

Ironically, the notion of ‘collective unconscious’ can itself be interpreted as a high culture sanitisation attempt to what was visibly and consciously intensifying at the core of mass media society: libido. As much as Deleuze and Guattari recognised that delirium is always social, political and historical (something not simply isolated to the morbid intimacy of a psychoanalyst’s couch), Ballard understood that “after Freud’s exploration within the psyche it is now the outer world of reality which must be quantified and eroticised”.[2] Significantly, he began his cartography of the machinic unconscious of the West outside the mediated discourses of philosophy and psychoanalysis. His context was the American cultural imaginary of the ’50s and ’60s that colonised the European psyche by broadcasting morbid televisual images of John F. Kennedy’s assassination, Marilyn Monroe’s second lives, the Vietnam war and so on. At the time of May ’68, Ballard’s own personal “counterculture” was on the other side of the barricades, on the side of power and mass media, where he discovered far stronger and more lysergic forces than in any leftist movement. From this science-fiction perspective on the mainstream, Ballard effectively anticipated the Guattarian schizoanalysis of the collective machinic unconscious.

For an accurate introduction to the Ballardian universe, however, it may be useful to make a comparison with a sparring partner from the postmodern school. Baudrillard, once more, is worth considering for his review of Crash, where Ballard’s uncanny worlds are sanitised through the theoretical frame of Simulation.[3] His review twisted the novel’s carnal tangle into a “semiurgy of the body” (semiurgy being the trendy neologism introduced by postmodern for ‘the art of creating new signs’). Amusingly, Ballard would dismiss this postmodern critique of his writing as “the apotheosis of the hamburger”.[4] In a society increasingly exposed to mass media, Baudrillard is an obvious symptom of iconophilia turned to iconophobia.

‘You: Coma: Marilyn Monroe’. One of Mike Foreman’s illustrations for the abandoned illustrated version of The Atrocity Exhibition.

From the classical (and even the cybernetic) viewpoint, technology is an extension of the body. […] From Marx to McLuhan, one sees the same instrumentalist vision of machines and of language: relays, extensions, media-mediators of a Nature destined ideally to become the organic body. In this “rational” view, the body itself is only a medium. Inversely, in its baroque and apocalyptic treatment in Crash, technology is the deadly deconstruction of the body — no longer a functional medium, but an extension of death: […] all the metallurgy of accidents is inscribed in a semiurgy of the body — not in anatomy or physiology, but in a semiurgy of contusions, scars, mutilations, and wounds which are like new sexual organs opened in the body.[5]

Baudrillard interprets Ballard’s death of affect as the postmodern haze through which everything is grey and desire is lacking. On the contrary, the death of affect actually marks an intensified longing or love for the inorganic; otherwise Ballard’s “erotisation” of the “outer world” would not be intelligible. In particular, the sophisticated relation between violence, libido and machine signals a notion of desire that is not unfamiliar within the intellectual account of masochism and the BDSM subcultures of the last decades.

In Crash, there is neither fiction nor reality — a kind of hyper-reality has abolished both. Even critical regression is no longer possible. This mutating and commutating world of simulation and death, this violently sexualized world totally lacking in desire, full of violent and violated bodies but curiously neutered, this chromatic and intensely metallic world empty of the sensorial, a world of hyper-technology without finality.[6]

Baudrillard’s hyper(flat)-reality clearly disappointed Ballard. While for Ballard, “fiction is a branch of neurology”, Baudrillard annexed his novel to the realm of simulacra, unequivocally stating that “Crash is the first great novel of the universe of simulation, the world that we will be dealing with from now on”. In a completely opposite reading, William Burroughs wrote in the introduction to The Atrocity Exhibition: “The line between inner and outer landscapes is breaking down. Earthquakes can result from seismic upheavals within the human mind”. By illuminating the “death of affect”, Burroughs effectively underlines how “sexual arousal results from the repetition and impact of image”. Ballard’s novel The Atrocity Exhibition is indeed a sincere anti-postmodern manifesto.

“Neuronic Icons on the Spinal Highway”

Ballard’s iconology is not concerned with a flat image framed according to academic coordinates, but it is a journey into the subterranean world beyond that surface. Rather than being purely a linguistic sign, Ballard’s image is part of the collapse between “inner and outer landscapes”. A recurring codeword in The Atrocity Exhibition is “spinal”: images have nerves, they become part of the nervous system. Like Leroi-Gourhan’s anthropology, the medium of technology is an extension of the human skeleton, not a self-indulgent eye.[7] The aesthetics of the contemporary image cannot be found through its metaphysical fabric, in the claustrophobic white cube of the art world or the minimal semiotics of the digital screen, but precisely in the externalisation of the nervous system.

[In] The Atrocity Exhibition, the nervous systems of the characters have been externalized, as part of the reversal of the interior and exterior worlds. Highways, office blocks, faces and street signs are perceived as if they were elements in a malfunctioning central nervous system.[8]

Images are “neuronic icons on the spinal highway”, signs of a biomorphic unconscious lurking beneath the urban landscape. The diagram of these icons is a “neural interval” in the physiology of the body. In other words, the neural space we enter with Ballard is not the re-assuring social-democracy of psychoanalysis, but the “spinal battlefield” of contemporary warfare, the space of World War III and of Foucauldian “biopolitical conflicts”. Ballard has in effect inaugurated a neurospace — a carnal and physical understanding of the mediascape that only many decades later will surface from the underworld of cyberspace. Ballard’s neurospace, however, should not be considered an autonomous media sphere, but a continuum between inner and outer landscapes, between the psychological and libidinal life of any physical form and object.

The blitzkriegs will be fought out on the spinal battlefields, in terms of the postures we assume, of our traumas mimetized in the angle of a wall or balcony.[9]

To consider The Atrocity Exhibition as a manual for the contemporary collective imaginary, another lesson is worth remembering: the image is always social and collective, and the figures of the collective imaginary are always “giants”. The image by nature is socially expansive, “commercial cosmologies” covering the unconscious of the nation. Even as early as the 1920s, Benjamin took note of the “huge images across the walls of the houses, where toothpaste and cosmetics lie handy for giants”.[10] The conceptual origin of the ‘mediascape’ can be traced back to this particular skyline of huge advertisements, a commercial landscape of billboards associated with the American horizon of the 1950s. In two famous cryptic fragments, Ballard spreads a giant pornographic picture of Elizabeth Taylor across hundreds of such billboards.

A group of workmen on a scaffolding truck were pasting up the last of the displays, a hundred-foot-long panel that appeared to represent a section of a sand-dune. Looking at it more closely, Dr Nathan realized that in fact it was an immensely magnified portion of the skin over the iliac crest. Glancing at the billboards, Dr Nathan recognized other magnified fragments: a segment of lower lip, a right nostril, a portion of female perineum. Only an anatomist would have identified these fragments, each represented as a formal geometric pattern. At least five hundred of the signs would be needed to contain the whole of this gargantuan woman, terraced here into a quantified sand-sea.[11]

Dr Nathan limped along the drainage culvert, peering at the huge figure of a dark-haired woman painted on the sloping walls of the blockhouse. The magnification was enormous. The wall on his right, the size of a tennis court, contained little more than the right eye and cheekbone. He recognized the woman from the billboards he had seen near the hospital — the screen actress, Elizabeth Taylor. Yet these designs were more than enormous replicas. They were equations that embodied the relationship between the identity of the film actress and the audiences who were distant reflections of her. The planes of their lives interlocked at oblique angles, fragments of personal myths fusing with the commercial cosmologies. The presiding deity of their lives the film actress provided a set of operating formulae for their passage through consciousness.[12]

Elizabeth Taylor, as she appears on the cover of Crash.

In these two passages, Ballard deconstructs a sample of the collective imaginary (the archetypical 1950s movie star), stripping the image back to its fundamental components. First, its infrastructural medium: the skeleton of scaffoldings and billboards that turns a pop star to architecture. Second, its picture as replica: a sensuous module of a benevolent propaganda machine. Third, its pornographic focus: intimate details of the body that fall under the public eye and become part of public constructions. Fourth, the sexual nature of such an apparently neutral magnification: perineum and ilium are the scientific names for the anatomic zones where the male gaze is usually drawn. Fifth, its sexualised body is exploded into different fragments and patterns. Sixth, those replicated fragments function together as a collective image over the unconscious domain, as “a set of operating formulae for their passage through consciousness”, “equations that embodied the relationship between the identity of the film actress and the audiences who were distant reflections of her”. No other description could provide a better diagram of the basic elements of the mediascape.

Ballard is not the first writer to investigate the intoxicating effect of mass media society, but he is exceptional for offering a detailed mapping of its unconscious parallel dimension. Ballard attempts to reveal the existence of a “second narrative” behind the official version of events, and how the collective consciousness produces “emergency scenarios”, as in dreams, to face the violent stimuli emanating from the mediascape. For Ballard, the collective imaginary is a bicephalous entity that simultaneously maintains contradictory meanings and dimensions.

The media landscape of the present day is a map in search of a territory. A huge volume of sensational and often toxic imagery inundates our minds, much of it fictional in content. How do we make sense of this ceaseless flow of advertising and publicity, news and entertainment, where presidential campaigns and moon voyages are presented in terms indistinguishable from the launch of a new candy bar or deodorant? What actually happens on the level of our unconscious minds when, within minutes on the same TV screen, a prime minister is assassinated, an actress makes love, an injured child is carried from a car crash? Faced with these charged events, prepackaged emotions already in place, we can only stitch together a set of emergency scenarios, just as our sleeping minds extemporize a narrative from the unrelated memories that veer through the cortical night. In the waking dream that now constitutes everyday reality, images of a blood-spattered widow, the chromium trim of a limousine windshield, the stylized glamour of a motorcade, fuse together to provide a secondary narrative with very different meanings.[13]

Against the contemporary dismissal of the notion of unconscious (but actually of its metaphysical and linguistic interpretations), Ballard identifies a clear energetic undercurrent behind the mediascape and the surrounding biosphere of machines. To confront this new environment, he appropriates the notion of latent and manifest content from Freud’s Interpretation of Dreams and applies it to external reality. According to Ballard, beneath the “benign or passive posture” of machinic civilisation and consumerist society resides a latent energy, “ambiguous even to the skilled investigator”.

From this and similar work it is clear that Freud’s classic distinction between the manifest and latent content of the inner world of the psyche now has to be applied to the outer world of reality. A dominant element in this reality is technology and its instrument, the machine. In most roles the machine assumes a benign or passive posture — telephone exchanges, engineering hardware, etc. The twentieth century has also given birth to a vast range of machines — computers, pilotless planes, thermonuclear weapons — where the latent identity of the machine is ambiguous even to the skilled investigator. An understanding of this identity can be found in a study of the automobile, which dominates the vectors of speed, aggression, violence and desire. In particular the automobile crash contains a crucial image of the machine as conceptualized psychopathology.[14]

What is the nature of this dark side of the machinic landscape? Irrational violence, animal instincts, sexual impulses and natural aggressiveness emerge as constitutive of the “biomorphic horror” pulsating through the collective technological imaginary. Rather than Baudrillard’s imagined society of simulacra, the “death of affect” is actually a consequence of the molecular dissemination of a conceptual violence that makes any object, even the most aseptic one, a vector of conflict. In this sense, the “abstraction” of violence causes psychopathologies to become everyday playthings. The violence of The Atrocity Exhibition is not comparable to, for instance, the aesthetisation of sadism in Burgess’ A Clockwork Orange, since the former emerges through the force of inorganic structures.[15] Just like a sophisticated philosophy of sadomasochism, Ballard considers the abstract psychopathologies of the mediascape “as a game”, as an intrinsic means of human communication. This intuition will be useful later when introducing the notion of masochism of image.

Travers’s problem is how to come to terms with the violence that has pursued his life – not merely the violence of accident and bereavement, or the horrors of war, but the biomorphic horror of our own bodies. Travers has at last realized that the real significance of these acts of violence lies elsewhere, in what we might term “the death of affect”. Consider our most real and tender pleasures — in the excitements of pain and mutilation; in sex as the perfect arena, like a culture-bed of sterile pus, for all the veronicas of our own perversions, in voyeurism and self-disgust, in our moral freedom to pursue our own psychopathologies as a game, and in our ever greater powers of abstraction. […] The only way we can make contact with each other is in terms of conceptualizations. Violence is the conceptualization of pain. By the same token psychopathology is the conceptual system of sex.[16]

Surprisingly, Ballard suggests his own counter-strategies for confronting the psychopathologies of the imaginary — a sort of political agenda born from the perspective of science fiction. Against both conservative puritanism and radical pessimism, against the politically correct ethos of the peace movements, Ballard professes a joyful and “just psychopathology” as the “final destination of the 20th century”. The only way to deal with the abyss, Ballard suggests, is to stare directly into it, immerse ourselves in the dark waters of the unconscious and “swim”.

..:: NOTES:

[1] J.G. Ballard, “Does the angle between two walls have a happy ending?”, Advertiser’s Announcement, Sex: Inner Space, Ambit magazine, no. 33, 1967.
[2] J.G. Ballard, A Neural Interval’. Advertiser’s Announcement: A J.G. Ballard Production. Ambit magazine, no. 36, 1968.
[3] Jean Baudrillard, “Ballard’s Crash”, 1976. Trans. Arthur B. Evans. Science Fiction Studies 18: 313-20, #55, Nov 1991.
[4] J.G. Ballard, “A Response to the Invitation to Respond”, Science Fiction Studies, 18: 329, #55 (Nov. 1991): “I thought the whole problem SF faced was that its consciousness, critically speaking, had been raised to wholly inappropriate heights —the apotheosis of the hamburger. An exhilarating and challenging entertainment fiction which Edgar Allan Poe and Mark Twain would have relished has become a “discipline” — God help us — beloved of those like the Delany who will no doubt pour scorn on my novel of the early ’70s. The “theory and criticism of s-f”!! Vast theories and pseudo-theories are elaborated by people with not an idea in their bones. Needless to say, I totally exclude Baudrillard (whose essay on Crash I have not really wanted to understand) — I read it for the first time some years ago. Of course, his Amerique is an absolutely brilliant piece of writing, probably the most sharply clever piece of writing since Swift — brilliancies and jewels of insight in every paragraph — an intellectual Alladin’s cave. But your whole “postmodernism” view of SF strikes me as doubly sinister. SF was ALWAYS modern, but now it is “postmodern” — bourgeoisification in the form of an over-professionalized academia with nowhere to take its girlfriend for a bottle of wine and a dance is now rolling its jaws over an innocent and naive fiction that desperately needs to be left alone. You are killing us! Stay your hand! Leave us be! Turn your “intelligence” to the iconography of filling stations, cash machines, or whatever nonsense your entertainment culture deems to be the flavor of the day. We have enough intellectuals in Europe as it is; let the great USA devote itself to the spirit of the Wrights — bicycle mechanics and the sons of a bishop. The latter’s modesty and exquisitely plain prose style would be an example to you — especially his restrained but heartfelt reflections on the death of one of his sons, a model of the spirit animating SF at its best. But I fear you are trapped inside your dismal jargon.”
[5] Jean Baudrillard, “Ballard’s Crash”, cit.
[6] Ibid.
[7] See: André Leroi-Gourhan, L’Homme et la matière, Paris: Albin Michel, 1943; and:
Milieu et techniques, Paris: Albin Michel, 1945.
[8] J.G. Ballard, The Atrocity Exhibition, London: Jonathan Cape, 1970. Notes by the author added in a reissue by RE/Search Publications, San Francisco, 1990. Page numbers refer to the edition by Harper Perennial, London, 2006, p. 76.
[9] Ibid, p. 7.
[10] Walter Benjamin, “One Way Street”, in Reflections, cit., p. 86.
[11] J.G. Ballard, The Atrocity Exhibition, cit., p. 11.
[12] Ibid., p. 13.
[13] Ibid., p. 145.
[14] Ibid., p. 156.
[15] Anthony Burgess, A Clockwork Orange, London: William Heinemann, 1962.
[16] J.G. Ballard, The Atrocity Exhibition, cit., p. 116

..:: ELSEWHERE ON BALLARDIAN:
+ Crimes of the Near Future: Baudrillard/Ballard
+ RIP Elizabeth Taylor: A Ballardian Primer

Simon O’Carrigan. Study for “The Drowned World”. 2007. Digital montage. Dimensions variable.

Selections taken from Simon O’Carrigan’s body of work “The Drowned World”, a title taken in reference to a speculative fiction that inspired much of the imagery in this work: J.G. Ballard’s The Drowned World.

ARTIST STATEMENT

[Note: the quotes throughout, from Ballard's The Drowned World, were not included in the artist's original presentation -- SS].

“The Drowned World” is a body of work focussed on the making of images. Coming from a painterly approach to the construction of images, parallels are drawn between the layered nature of the oil paint medium, and the layering prevalent in digital imaging software. The premise of a fragmented nature of vision in a ‘deluge’ of visual culture leads to an image in tension: striving for the unity of traditional modes of painting but simultaneously embracing the fissures and tears embodied in the construction of the image. The flood became the keystone of the work’s subject matter in relation to several concerns: climate change, mythical creation floods, apocalyptic forecasts, inspiration taken from J.G. Ballard’s novel The Drowned World, and a certain atmosphere of unstoppable movement (a parallel with digital and wireless technologies).

Formally, the flood holds a unique form of surface: a surface that can shift and create unexpected combinations (by literally displacing debris, also by the nature of reflection on the surface). This surface that is temporary, mobile, and fragmented translates to the surface of the painted works. Many images in the body of work are sourced from photographs both found and newly made. The flat surface and particular characteristics of different kinds of lenses, cameras, and printing technologies are closely observed in the reworking of each image. Thus, some images sourced from 1970s National Geographic magazines have a slightly less saturated colour and a more grainy image than those taken in 2007 on a digital SLR and printed with advanced digital technologies.

The combination of the image fragments is often firstly a digital process, but always mimicking traditional knife-and-glue collage. In this way, the digital production uses the trompe l’oeil mode of painting. This is extended by the literal use of trompe l’oeil in some of the works, and the addition of neatly ‘cut’ projected video to act as another layer of montage, as if the projected light could be cut and glued into place.

Simon O’Carrigan. Iguana (from The Drowned World). 2008. Mixed media cel animation. 15 sec.

All the way down the creek, perched in the windows of the office blocks and department stores, the iguanas watched them go past, their hard frozen heads jerking stiffly… Without the reptiles, the lagoons and the creeks of office blocks half-submerged in the immense heat would have had a strange dream-like beauty, but the iguanas and basilisks brought the fantasy down to earth. As their seats in the one-time board-rooms indicated, the reptiles had taken over the city. Once again they were the dominant form of life.

J.G. Ballard. The Drowned World (1962).

The body of work depicts the flood both as peaceful, cleansing bodies of water and as destructive, apocalyptic events. The apocalypse figures in the final body of work only as an allusion or a hidden layer of meaning, though the research focussed largely on this apocalypse as a parallel of the ‘Death of Painting’. The ‘Death of Painting’ was prefigured by photography’s invention, and then more directly by the expansion of artistic practice to include found objects, installations and performances. In “The Drowned World”, the aim was to answer the question not of painting’s vitality (a question which is often asked, but to my mind misses the point) but of its ontology. Like any art form, painting can never completely die, but its modality can change and evolve.

Digital imaging and its collusion with marketing and consumer culture have greatly changed the methods and significance of image construction, and image transmission. This shift in visual culture is arguably as significant for painting as the invention of photography was: at a time when fewer artists work with images (choosing rather to focus on conceptual works, performance, or time-based mediums), the creation of visual representations are left to open for commerce to dominate. It is my feeling that those of us who choose still to paint, and to do so in a representational manner, have a responsibility to take the images back, and to investigate the ramifications of the changing modes of image construction and consumption.

Parts of my research focussed on a handful of texts – Rosalind Krauss and subsequent commentary on the ‘expanded field’ of arts practice, and Jacques Lacan on visuality and subjectivity. These lines of inquiry are not central to the finished work, nor need the audience even be aware of them, though they were central in focussing and clarifying what was being achieved in the work. The ‘expanded field’ discourse speaks of a ‘technical support’ as replacing the traditional medium – in this case, all the works may become resolved as oil on canvas, but the production method is a combination of traditional and digital ideas (composition, layering, colour theory, blue-screen and matting effects). The works that combine projection and painting most obviously fit this schema, though all the works shared a focus not on the materiality of one particular medium, but on the crossing points between different ways of working.

Simon O’Carrigan. Burnley Hotel (from The Drowned World). 2008. Mixed Media, stopmotion, & digital. 1 min 37 sec.

…this morning he found himself reluctant to leave the cool, air-curtained haven of the hotel suite. He had spent a couple of hours over breakfast alone, and then completed a six-page entry in his diary, deliberately delaying his departure until Colonel Riggs passed the hotel in his patrol boat, knowing that by then it would be too late to go to the station.

J.G. Ballard. The Drowned World (1962).

Lacan’s notion of visuality and ‘geometral perspective’ clarified for me the reality of fragmented perception and questions the truth of the image. Just as much, it questions the truth of sight and the reliance on light. The projector inverts the usual working of viewing a painting, projecting out and onto rather then looking and ‘taking in’. The layers of imagery and the surface of the flood (or canvas) came for me to symbolise Lacan’s Imaginary, Real and Symbolic; the final painting taking the position of the Lacanian image-screen which shields the subject from reality. In this way, the works function as the tuché (the missed encounter with the Real) – a seemingly obvious parallel to the eking out of lives forever barraged by images which shelter us from objectively or literally experiencing their depicted events.

Finally, the notion of nachtraglichkeit (deferred action) taken from Sigmund Freud engages with a kind of deferred conclusion. Most explicitly referenced in the work Deferred Rapture, I took this notion of deferral to relate to a post- poned Apocalypse. I developed a sense of the ‘punctuational apocalypse’ – meaning that as a period at the end of the sentence, the Apocalypse gives meaning to what has come before. In this way, the end of painting, whether it eventually arrives as a final judgement or just as another deferral along the way, pushes forward the painter to create images of depth and significance as much as possible. The images finally displayed for assessment read quite clearly as images aimed at unity, aimed at a sense of the sublime, but falling short – rendered out of fragments plucked from the deluge, there is an impossibility of ever completing that perfect image, and possibly of ever recovering the sought after depth and significance of the image.

Simon O’Carrigan.

Simon O’Carrigan. Final Days. 2006. Oil on canvas. 120 x 160 cm.

Was the drowned world itself, and the mysterious quest for the south which had possessed Hardman, no more than an impulse to suicide, an unconscious acceptance of the logic of his own devolutionary descent, the ultimate neuronic synthesis of the archaeopsychic zero?

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Louisian Ha Long (3121). 2007. Oil & mixed media on canvas. 80 x 60 cm.

The Mediterranean contracted into a system of inland lakes, the British Isles was linked again with northern France. The Middle West of the United States, filled by the Mississippi as it drained the Rocky Mountains, became an enormous gulf opening into the Hudson Bay, while the Caribbean Sea was transformed into a desert of silt and salt flats. Europe became a system of giant lagoons, centred on the principal low-lying cities, inundated by the silt carried southwards by the expanding rivers.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Surfacing (Cataract). 2007. Oil on canvas & acetate. 76 x 51 cm.

The bulk of the city had long since vanished, and only the steel-supported buildings of the central commercial and financial areas had survived the encroaching flood waters. The brick houses and single-storey factories of the suburbs had disappeared completely below the drifting tides of silt. Where these broke surface giant forests reared up into the burning dull-green sky, smothering the former wheatfields of temperate Europe and North America.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Acid Lake (Tidal Fold). 2007. Oil on canvas. 60 x 101 cm (two panels).

Many of the smaller lakes were now filled by the silt, yellow discs of fungus-covered sludge from which a profuse tangle of competing plant forms emerged, walled gardens in an insane Eden.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. After the Deluge (First Light Over Neo Atlantis). 2007. Oil on canvas & foamcore. 91 x 122 cm.

When the first of the storm-belts moved off the visibility cleared, and he could see the southern edge of the sea, a line of tremendous silt banks over a hundred yards in height. In the spasmodic sunlight they glittered along the horizon like fields of gold, the tops of the jungle beyond rising above them.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Ef(fusion). 2007. Oil on canvas, digital lambda print, foamcore. 66 x 75 cm.

Only fifty miles to the south, the rain-clouds were packed together in tight layers, blotting out the swamps and archipelagos of the horizon. Obscured by the events of the past week, the archaic sun in his mind beat again continuously with its immense power, its identity merging now with that of the real sun visible behind the rain clouds. Relentless and magnetic, it called him southward, to the great heat and submerged lagoons of the Equator.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Rip/Current (We’ll Burn That Bridge When We Come To It). 2007. Oil on canvas. 61 x 61 cm.

Huge pools of water still lay about everywhere, leaking from the ground floors of the buildings, but they were little more than two or three feet deep. There were clear stretches of pavement over a hundred yards long, and many of the further streets were completely drained. Dying fish and marine plants expired in the centre of the roadways, and huge banks of black sludge were silted up into the gutters and over the sidewalks, but fortunately the escaping waters had cut long pathways through them.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Please Dump Garbage. 2008. Mixed media, solvent transfer on Arches archival paper. 40 x 60 cm.

As the sun rose over the lagoon, driving clouds of steam into the great golden pall, Kerans felt the terrible stench of the water-line, the sweet compacted smells of dead vegetation and rotting animal carcasses. Huge flies spun by, bouncing off the wire cage of the cutter, and giant bats raced across the heating water towards their eyries in the ruined buildings. Beautiful and serene from his balcony a few minutes earlier, Kerans realized that the lagoon was nothing more than a garbage-filled swamp.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Rain Dogs. 2008. Mixed media, solvent transfer on Arches archival paper. 60 x 40 cm.

With the reappearance of the submerged streets and buildings his entire manner had changed abruptly. All traces of courtly refinement and laconic humour had vanished; he was now callous and vulpine, the renegade spirit of the hoodlum streets returning to his lost playground. It was almost as if the presence of the water had anaesthetized him, smothering his true character so that only the surface veneer of charm and moodiness remained.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Alter-Piece (Flow). 2007. Oil on canvas & acetate, projected video. Dimensions variable, 51 x 64 cm.

Down the side-streets they could see the great viscous mass lifting over the rooftops, flowing through the gutted buildings… Here and there the perimeter of the dyke moored itself to a heavier obstruction – a church or government office – and diverged from its circular path around the lagoon.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Fissure (Under the Weather Projection). 2007. Oil on canvas, projected video. Dimensions variable (120 x 120 cm).

‘Perhaps these sunken lagoons simply remind me of the drowned world of my uterine childhood – if so, the best thing is to leave straight away. Everything Riggs says is true. There’s little hope of standing up to the
rainstorms and the malaria’.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Lagoon. 2008. Mixed media, solvent transfer on Arches archival paper. 30 x 60 cm.

Soon it would be too hot. Looking out from the hotel balcony shortly after eight o’clock, Kerans watched the sun rise behind the dense groves of giant gymnosperms crowding over the roofs of the abandoned department stores four hundred yards away on the east side of the lagoon. Even through the massive olive-green fronds the relentless power of the sun was plainly tangible.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Lagoon #2. 2008. Mixed media, solvent transfer on Arches archival paper. 60 x 40 cm.

Many of the lagoons in the centre of the city were surrounded by an intact ring of buildings, and consequently little silt had entered them. Free of vegetation, apart from a few drifting clumps of Sargaso weed, the streets and shops had been preserved almost intact, like a reflection in a lake that has somehow lost its original.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Study for “Lagoon”. 2008. Mixed media on paper. 15 x 20 cm.

Behind the building was an enormous bank of silt, reaching upwards out of the surrounding swamp to the railings of the terrace, on to which spilled a luxurious outcrop of vegetation. Ducking below the broad fronds of the fern-trees, he raced along to the barrage, fitted between the end of the building and the shoulder of the adjacent office block. Apart from the exit creek on the far side of the lagoon where the pumping scows had been stationed, this was the only major entry point for the water that had passed into the lagoon.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Study for “Lagoon”. 2008. Mixed media on paper. 15 x 20 cm.

With a dull rumbling roar of collapsing buildings, the sea poured in full flood.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Study for “Lagoon”. 2008. Mixed media on paper. 20 x 15 cm.

Too many of the other buildings around the lagoon had long since slipped and slid away below the silt, revealing their gimcrack origins, and the Ritz now stood in splendid isolation on the west shore, even the rich blue moulds sprouting from the carpets in the dark corridors adding to its 19th-century dignity.

J.G. Ballard. The Drowned World (1962).

Simon O’Carrigan. Lagoon (from The Drowned World). 2008. Paper cut out & oil on acetate. 12 sec.

Slowly the interval of water widened to a hundred and then two hundred yards, and he reached the first of the small islands that grew out of the swamp on the roofs of isolated buildings. Hidden by them, he sat up and reefed
the sail, then looked back for the last time at the perimeter of the lagoon.

J.G. Ballard. The Drowned World (1962).

+ More info: Simon O’Carrigan

..:: Previously on Ballardian:
+ “Ambiguous aims”: a review of Crash: Homage to J.G. Ballard [NSFW]
+ The Office Park
+ Ann Lislegaard: ‘Crystal World (after J.G. Ballard)’
+ Drowned London
+ Flooded London
+ ‘Paradigm of nowhere’: Shepperton, a photo essay
+ J.G. Ballard: the Visual Tribute
+ Jon Cattapan’s Drowned World
+ Future Ruins

J.G. Ballard, photographed at his home in Shepperton for Liberation Newspaper, Paris. Photo courtesy burningrolls.

In Part 1, I asked whether Ballard’s three levels of perception could apply to Ballard’s five advertiser announcements. Look more closely. The first and fifth ads of this series are specifically about and feature Ms Churchill – first just her face, and then just her naked, natural, seaweed-covered body. This bifurcation suggests a natural split between head and body, between mental and physical, between latent and manifest. It also suggests that the three middle ads form some kind of bridge between the eye-dominated conceptual purity of the first ad, and the genital-dominated natural purity of the last. How can this fit within Ballard’s three levels? Here’s a possible answer: ‘Homage’, with its glamorous pose and languid look could represent the world of public events, with its sexuality mimetized on giant billboards across the land.

ABOVE: Detail: ‘Homage to Claire Churchill’ (left) and ‘Venus Smiles’ (right).

On another level, ‘Venus Smiles’ could represent the world of the immediate personal environment, the geometry of postures, the angles of desire, that which has been captured within the immediate and present. This leaves the three middle ads – those without Ms Churchill— as a sort of Coma, Kline and Xero of the inner world; three versions of woman as an imaginary construct, each representing a specific psychopathology of desire. Seen this way the set becomes a kind of psychological study of a love, a public declaration of how, on each level, Ballard can dissect the elements of love into their specific components and conceptualize them as eroticized images, born from his idiosyncratic perception and expressing the validity of his feelings.

This appears to be the manifest… what of the latent? Obviously, given their textual basis in The Atrocity Exhibition, they are also ads for ideas apparently buried within the story/chapters. This additional layer of meaning gives us a new kind of condensation in already compressed text.

If we look at these ads this way, then ‘Homage’ becomes an ad for ‘Notes Towards A Mental Breakdown’, and in this story Catherine Austin and Dr Nathan actually discuss Ballard’s series of ads. In a chapter called ‘Operating Formulae’, Nathan shows Austin the ‘elegant and mysterious advertisements which had appeared that afternoon in copies of Vogue and Paris Match’. Her response will be discussed when ‘Venus Smiles’ is analyzed.

ABOVE: Detail: ‘The Angle Between Two Walls’ (left), ‘A Neural Interval’ (middle) and ‘Placental Insufficiency’ (right).

The three other ads segue neatly into the stories and ideas they promote: ‘Angle’ is from ‘You: Coma: Marilyn Monroe’ a chapter in which Tallis attempts to solve the riddle of Marilyn’s suicide. In the story, the angle between two walls results in the death of Karen Novotny, and a happy ending is problematic as we’re not told if Tallis was able to “solve her suicide” in Novotny’s alternate death.

‘Neural Interval’ promotes ‘The Great American Nude’, and again features the death of Karen Novotny, who dies while trying to “break the code” of an immense plastic representation of Elizabeth Taylor’s body. Pleading for the “positive effects of sexual perversions”, ‘Neural’ supplies a variation on the Novotny “sex kit” with art of a woman encased in sado-masochistic fetish gear. As Ballard says in his later Atrocity Exhibition annotations: “the mass media publicly offer a range of options which previously have been available only in private.” This ad, apparently, reveals yet another of those “options”.

‘Placental Insufficiency’ is associated with ‘You and Me and the Continuum’, a story about a “botched second coming” and a time-man pilot who inhabits the story like an alien in Minkowski space-time, a virgin child outside of an oedipal world. This ad inverts the story, however, as the “insufficiency” of the model’s placenta guarantees no savior, and the freezing of time and space in a daily afternoon ritual. Whatever – the incredible choice of art, a sort of female William Burroughs, is guaranteed to attract your attention – as does all the art in this set.

Like ‘Homage’, ‘Venus’ advertises ‘Notes Towards a Mental Breakdown’, a recapitulation of the Apollo disaster by a staging of the Dealey Plaza death of John Kennedy and the car crashes of Ralph Nader. The story includes one telling chapter which Ballard may using as the basis of this ad. Entitled “What exactly is he trying to sell?”, the copy block features an exchange between Dr Nathan and Catherine Austin, who asks the question in response to these selfsame ads found in popular European publications. Dr Nathan: “’You, Dr Austin. These advertisements constitute an explicit portrait of yourself, a contour map of your own body, an obscene newsreel of yourself during intercourse’”.

Need Ballard be any clearer? Which is why the argument can be made that in this set of ads, Claire Churchill is not only Claire Churchill, but Ballard’s stand-in for Catherine Austin. And further, that each ad represents a conceptualization of not only Claire Churchill, but of the varied, perverse and geometric sexuality of The Atrocity Exhibition.

While Ballard was working on his five ‘Advertiser’s Announcements’, he also found time to create another advertisement for Ambit, entitled ‘J.G. Ballard’s Court Circular’ which appeared in October, 1968.

From an advertising point of view, ‘Court Circular’ appears to have no specific layout at all. Whereas ‘Project for a New Novel’ crammed copy into the rough shape of a billboard, and the ‘Advertiser’s Announcements’ are based on the techniques of real ads, ‘Court Circular’ fills a full-page of a tabloid newspaper and doesn’t resemble an advertisement at all. In fact, given its layout, it appears to be the reverse of an ad, with the headline on the bottom, followed by art, and then the text at the top.

Does this have meaning? One could argue that Ballard knows well how ads should look, so why this inversion? Mike Holliday makes the point that each element of the ad corresponds to Ballard’s three levels of reality, with the photograph of the models representing mediatized reality, Bruce McLean’s stylized drawings the imaginative reality, and Ballard’s concrete poem – a printout – the “everyday” reality.

However, according to a comment Tim Chapman made on ballardian.com, we can also take clues from the ad’s name: “The Court Circular is the daily diary of official engagements of members of the Royal Family, which was carried in ‘newspapers of record’ such as The Times and Daily Telegraph. So the ‘Court Circular’ would have been an expected feature of the newspapers that this special issue of Ambit seems to have been pastiching. ‘JG Ballard’s Court Circular’ could suggest that it’s intended as the record of Ballard’s own official engagements… or, given Ballard’s oft-stated anti-monarchic principles, it may just be satirical.”

The idea of satire makes sense, given the upside-down nature of the ad, which appears to want to be read from the bottom up. In this configuration, the components might be seen to represent Ballard’s conceptual relationship with Ms Churchill, revealing her as the combination of three disparate works of “art” – the photographic, the illustrated, and the described, with the last example ironically given place of honour by being put at the top.

In any case, upside down or not, ‘Court Circular’ is not a triumph of form over content, and as an ad barely lives up to its name. Perhaps that’s the point, as circles have no top or bottom, and you can read this “ad” in a circular manner.

My last example of Ballard’s experiments with advertising is the extended campaigns detailed in Kingdom Come, a novel ostensibly about consumerism, but also about the “message” of advertising and its effects upon an unsuspecting community.

In some ways a variation of the themes in Ballard’s short story ‘The Subliminal Man’, Kingdom Come envisages a society coerced to consume not for economic reasons, but to slake an unconscious thirst for violence hiding under widespread boredom, ennui and ignorance. In actuality, Kingdom Come presents us with two campaigns, both originating in the mind of the protagonist, Richard Pearson – the first for a car designed for driving in London, and the second for the Metro shopping centre in the suburb of Brooklands.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Pearson’s campaign for a new micro-car is based on the slogan, “Mad is bad. Bad is good.” This upside-down approach, called “strange” by Pearson, is designed to free the consumer from their usual relationships with cars – that is, giving them iconic status – and instead treat these objects as a vehicle for psychopathology – in this case, drive like maniacs and transform yourself into a liberating vehicle of violence and destruction. It’s not boring. And the fact people died as a result of this strange campaign? “Another of the great advertising breakthroughs that got nowhere”, Pearson complains. You can almost hear Ballard chuckling in the background. And while it may be liberating for the populace to buy very small cars with the idea of using them as weapons of psychic liberation, we are, unfortunately, not told anything more about this campaign – except for the fact it got Pearson fired from his job at the ad agency, a situation which then precipitated his divorce.

Once in the suburbs, Pearson irrationally decides to reprise his radical ad campaign: “Brooklands and the motorway towns were the ultimate consumer test panel, and here I could put into practice the subversive ideas that had cost me my career”.

What Ballard is talking about here when he says “subversive” is instinctive advertising – a direct message to the irrational, the purely emotional, the self-serving pleasure principle. The benefits are not product-oriented (new model, spend money, impress your colleagues and neighbours) as they are in ‘The Subliminal Man’, but rather this campaign is social and attempts to appeal to a new kind of consumer who responds not to rational messages about brand personality or product benefits, but to messages designed to appeal to the id, that unorganized, unconscious part of the personality structure that contains the basic drives. In Freud’s formulation: “It is the dark, inaccessible part of our personality… we call it a chaos, a cauldron full of seething excitations… It is filled with energy reaching it from the instincts, but it has no organization, produces no collective will, but only a striving to bring about the satisfaction of the instinctual needs subject to the observance of the pleasure principle.” (12)

The id is also amoral and egocentric, it is without a sense of time, completely illogical, primarily sexual, and infantile in its emotional development. The id can further be divided into two categories – each ruled by the life or death instincts, and in Kingdom Come Ballard focuses his attention on the death instinct, and how it is present in Pearson’s attempts to escape reality through fiction, media, and aggression.

Pearson’s advertising strategies for Brooklands reflect this unorganized outlook: “Message? There is no message. Messages belong to the old politics. No slogans, no messages. New politics. No manifestos, no commitments. No easy answers. They decide what they want”. OK, no message. But what is a non-message? For Pearson, that’s easy: “Madness is the key to everything. Small doses, applied when no-one is really looking.” Overlooking the nitpick that even a non-message is still a message (as we shall see), one could give Pearson the benefit of the doubt and suggest we’ll be seeing something rather different from the usual “50% Off Sale” campaign at the Metro Centre.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

In Kingdom Come we don’t see any actual advertisements, but Ballard does describe the campaign in some detail and outline the media to be used: giant billboards, relentless TV commercials and personal appearances of the campaign’s pitchman, one David Cruise. Pearson’s idea is to reveal him as a “fugitive and haunted hero of a noir film… as a trapped creature of strange and wayward moods – grimacing, frowning, angry, morose, hallucinating and obsessed.” In other words, similar to a four-year-old child… or the pleasure-seeking, pain-averse id.

The novel describes three billboards and six television commercials. As any sophisticated marketer would, Ballard has Pearson design a campaign that builds on itself through evocative scenes, each slightly more fantastic (fictional) than the last. They are indeed mad, although Pearson later calls them “ironic soft-sells”, which is a masterpiece of understatement or self-delusion.

• Billboard #1 shows Cruise, as a “fugitive and haunted hero”, sitting at the wheel of his car, staring ahead at the open road, “and whatever nemesis lay in wait for him.”
• Billboard #2 reveals Cruise in a “nightmare replay of a Strindberg play”, threatening and confused as he stares across a showroom of kitchens.
• TV Spot #1 has Cruise staring “almost ecstatically” at a beat-up garbage can.
• In TV Spot #2 Cruise rings doorbells at random, and when the housewife answers the door, he scowls at her as if to hit her, or beg a place to stay.
• TV Spot #3 shows Cruise “haunting” the Brooklands racing circuit and his mind being “tortured” by squealing tires.
• TV Spot #4 shows Cruise following a group of schoolgirls across a Heathrow concourse “like a would-be child abductor.”
• In TV Spot #5 Cruise is shown howling from the roof of a multi-storey car park.
• TV Spot #6 is just hinted at, but apparently the action takes place in a slaughterhouse. Pearson asks: “The abattoir? Not too gloomy?” And is answered: “Never. Existential choice.” So fraught with death one hardly needs to know the plot.

Pearson himself calls these ads “tense but meaningless psychodramas”, but of course the “meaning” is in the imagery itself – aggressive and violent. It’s what Ballard calls “elective insanity” dressed up in the iconography of the cinema. No longer trapped in their civilized cage of guilty repression and empty minds, the populace of Brooklands quickly responds to Pearson’s siren call of irrational freedom. But then, this is what they’ve been dreaming of: “…people are looking for their own psychopathology. They‘re looking for madness as a way out”. As Pearson notes, his advertisements build on each other in such a way that, “Together they made sense at the deepest levels, scenes from the collective dream forever playing in the back alleys of their mind.”

LEFT: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Pearson’s reconnection with the reality principle comes as he’s driving the streets. Reflecting on the violence his campaign has created, he finally understands the consequences of his actions: “I saw myself as taking part in a merchandising scheme in a suburban shopping mall, using a ‘bad is good’ come-on that was meant to be the ultimate in ironic soft sells. I had recruited a third-rate cable presenter and some-time actor to play the licensed jester, the dwarf at the court of the Spanish kings. But the irony had evaporated, and the slogan had become a political movement… The ad man was faced with the final humiliation of being taken literally.”

There’s the rub, and that’s the danger of advertising Ballard wishes to express in this cautionary tale. Why? Like the unaware populace of ‘The Subliminal Man’, the people of Brooklands also succumb en masse to the message they receive, but not as individuals, as in ‘The Subliminal Man’, but as Philip Tew states in JG Ballard: Contemporary Critical Perspectives, Kingdom Come is “centered upon an underlying malaise not individual or private, but communal”.(13) However, instead of forcing people to do a crazy thing – endlessly buy slightly newer versions of the same product – in Kingdom Come Ballard cuts to the chase and simply encourages people to simply go crazy – with predictable results.

From an advertising point of view, just what is going on in Pearson’s campaign? In structure they appear to be correct: the two billboards offer large, easily-identified images and apparently no copy at all, save perhaps an unmentioned Metro Center logo. Even that may not be necessary, as the pitchman is already a well-known public persona in the community. The six TV commercials are the first of their kind in Ballard’s fiction, and they must be among the oddest commercials ever found in fiction – but then, how many TV spots educate and persuade with glimpses of madness? What is interesting about them is their child-like quality, with their mass of instinctive drives and impulses, their bold representation of fears and aggressions. Technically, the ads are institutional in nature, as they essentially promote a brand – the shopping centre – by equating it with a series of images, usually of an aspirational nature appealing to the mores of the general target group. In that sense, Ballard’s Metro-Centre ads are well-conceived, revealing Pearson’s psychic understanding of the Brooklands population.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Would such a campaign work in reality? Perhaps in a tightly-controlled dictatorship, where such messages are shown to the exclusion of all others to a population already mad with revenge – Hitler’s Germany, Stalin’s Russia, Bush’s America – but in reality such a conceptual set of ads would have little or no impact upon a lazy, uncaring populace, no matter how much pent-up psychopathology they have buried in their unconscious. They might become a hit on You tube, however. The public consumes ads on a “what’s in it for me” basis, with adults well-trained with experience to gloss over or ignore messages not within their sphere of interest. And Ballard’s noir campaign may be simply too complicated for an average viewer to first comprehend, much less put into action, as there are no direct “commands to action”, an integral part of all advertising messages. No command, no action. This is not to say there are no instances of “crazy ads” on television – it’s an old ploy — especially in the retail sector. The pitch usually involves madness — “we’re crazy to lower our prices this much” – and in rare cases, violence and aggression, such as the American car dealer who took a sledgehammer to new cars and after bashing them in his commercial, reduced the price accordingly. During the late 1960s, when these spots ran, the dealership did Crash-like business. In these instances, however, the psychopathology is directed and focused to a specific sales goal – the point is not to make viewers go out and smash their own cars. In Kingdom Come it’s focused on itself – there’s no “message” to link it to reality. If anything will save us from the horror of Ballard’s marketing nightmare, it’s the simple fact people are too lazy or stupid to do the work of unraveling the madness message and mindlessly adopting it to their own lifestyle. The concept is beautifully executed in Ballard’s psychodrama ads, but it’s a concept that is flawed by its own reliance on the reality principle, which ultimately trumps the pleasure principle upon which the id is based. Well, that and the superego – the state.

So, where does this all leave us? If Ballard did work in a real ad agency, he’d be out on the streets. Real ads cannot withstand the newness and dense conceptualizations of Ballard’s output. Real ads are not as challenging as Ballard’s, in fact, most advertising is nothing more than clichés given a new paint job – old women dressed as tarts. Consumers tend to be frightened by the new, so admen tend to recolonize the familiar by adding a slight twist to it. A perfect example is Saachi & Saachi’s famous punning billboard for Margaret Thatcher’s first UK political campaign – an all-white billboard with a simple, centered headline: “Labour isn’t working.”

Ballard’s ads are artistic, not commercial, although one could imagine them as institutional ads for Ballard’s quiver of concepts. They appear to be dense messages from the subconscious, but are probably highly manipulated concepts of a philosophic nature. Like most of Ballard’s experimental work, they are fascinating more for what they don’t say than what they do. Once again the consumer is expected to complete the process (itself a marketing concept), but even Ballard’s most ad-like ads – the five ‘Advertiser’s Announcements’ – offer up multiple meanings given one’s approach to the set. However, outside the world of harsh reality, and within the world of the unbridled imagination they work hard to reveal those psychological concepts and ideas that Ballard finds interesting enough to separate from his fiction and re-express in a specialized, technical form.

Whether or not it’s Pure Lemon Juice is up to you.

The author wishes to thank Mike Bonsall for his time-saving JG Ballard Concordance, Mike Holliday for his work on ‘Court Circular’, Tim Chapman for his royal insights, and Umberto Rossi for his suggestions and encouragement.

REFERENCES:
(12) Freud, S. (1933) New Introductory Lectures on Psychoanalysis (W.W. Norton & Co, 1965)
(13) Tew, Philip (2008) ‘Situating the Violence of J. G. Ballard’s Postmillennial Fiction: The Possibilities of Sacrifice, the Certainties of Trauma’. JG Ballard: Contemporary Critical Perspectives (Continuum, London 2008) p. 116.

by the Crashman.

ABOVE: ‘White Bird’ by the Crashman. ‘XB-70, Tu-144: White Bird Must Fly, or she will crash’.

From the moment Blake crashes his stolen aircraft into the Thames, the unlimited dream company takes over and the town of Shepperton is transformed into an apocalyptic kingdom of desire and stunning imagination ruled over by Blake’s messianic figure. Tropical flora and fauna appear; pan-sexual celebrations occur regularly; and in a final climax of liberation, the townspeople learn to fly.

From the cover blurb to The Unlimited Dream Company, J.G. Ballard, 1979 (Triad/Panther edition, 1985).

Perreau: You once said “Nothing has any sense except in terms of ephemeral airplane culture”. Motorways, airplanes, shopping centres… What is the link between these things? What do humans do?

Ballard: They take planes and fly around, like the great soaring birds who endlessly cross and recross the ocean. Like the albatross, we are looking for our soul. Tourism is a rehearsal for death.

From Yann Perreau’s interview with J.G. Ballard.

As a stripling, I had the immense good fortune to stumble across the short stories of J.G. Ballard in the pulp science fiction magazines of the day: IF, F&SF, Analog. These prompted me to get hold of his early novels: The Wind From Nowhere, The Drowned World, The Crystal World. I was seduced by the subtle brilliance of Ballard’s work, by the total absence of worked-to-death SF themes, by the air of detached sophistication, overwhelming to a callow adolescent like me.

When Mr Ballard turned his back on “conventional SF” and pioneered the British New Wave with Michael Moorcock, I was as excited as anyone. His work opened up a relentless, terrifyingly limitless voyage into the libido, the id, the savage psychopathology that lies hidden in every ordinary man and woman, the possibility of any strange thing. Reading Ballard as an adolescent changed my entire view of the world, certainly of what was called “Science Fiction”.

In the early 70s a fellow fan handed me a copy of Crash. It was an utterly stunning experience. Crash ruined my taste for anything but the finest SF, and I was haunted for years by visions of Vaughan’s peculiar hobbies, those bizarrely twisted, almost unheard-of modes of human sexuality spelled out inexorably by the book. Now nothing could satisfy me as fully as Mr Ballard’s experiments with what the human psyche was really capable of, laying out unthinkable sexual and psychological grotesqueries in his trademark elegant, gentlemanly, spare and penetrating prose. His writing remade my intellectual world.

I gulped down his later novels, each more thought-provoking than the last, reveling in the astounding but visibly true events reported in the daily news as much as in his work. I found little to criticize, least of all his unflinching view of the profound yet subtle changes imposed by modern civilization on a thinking organism many millions of years old, an organism evolved under very different conditions than prevail today.

I searched for similar oracles, those who could further light the shattered-glass-strewn, arc-lit motorways we would soon be endlessly traveling. The Cronenberg movie was devastatingly, beautifully faithful to Ballard and after I saw it I realized that all of Ballard’s work could be read as a screenplay, a script for a movie about the storms of change enveloping the world.

ABOVE: ‘Helicopter Opera’ by the Crashman. ‘Helicopters crash to soaring opera by Kimera’.

I developed a desire to put forth my own tribute to Ballard’s work and somehow to carry forward the concepts that had so fascinated and changed me. I am no writer of any skill, and the idea of writing something “derivative of” or “inspired by” the genius of the Oracle of Shepperton was repellent to me. It could not fail to be anything but the crudest of imitations. So, to contribute to the Ballardian universe and its inhabitants, I latched onto the themes expressed in Crash, and since Mr Ballard’s novels acknowledged little or no boundaries, neither would I. I felt I could somehow take the themes of Crash even further, in different media if necessary. I thought about the event that had more or less inspired Crash: Mr Ballard’s exhibition of crashed cars as art, with the death and destruction latent in these twisted, crashed vehicles unleashing something that had always been hidden in the minds of their viewers. I wanted to do that.

In my teens I acquired a pilot’s licence, for sport and for the opportunity to master dangerous technology. But I was also drawn to plane crashes, to air crashes of any type, crashes at air exhibitions, transport accidents, airliners, sport planes, military fighters. They attracted me in the same way as Vaughan, who could not pass a motor accident without slowing to view and, if possible, photograph the result. From childhood I collected every book, press clipping and photograph I could find that dealt with aviation accidents and their strange and often grotesque aftermaths. To this day I have valises bulging with old magazine and newspaper clippings of long-forgotten air crashes.

Famous air tragedies have become iconic for me: so much human anguish dealt out by a crack in a pressurized Comet window joint, by the decision of the KLM captain at Tenerife to advance the throttles of his huge 747 while another loaded 747 on the same runway ahead of him lay hidden in the fog. By the peculiarly unforgiving nature of mechanical flight, midair collisions against all odds, the inexplicable crash deaths of highly experienced pilots from unexpected causes, of men and women who had spent thousands of hours at the controls. As Ballard’s work implies, we are at the mercy of our own technology.

I began to understand what it was that never fails to fascinate the public about aviation: the CRASH. A massive, newsworthy and completely public display of flying vehicular violence always raises the psychological stakes on the table, and is faithful to the essential Ballardian spirit. In the film The Great Waldo Pepper the barnstorming protagonist asks, “Why do people come to airshows?” The answer he is given is: “People don’t come to airshows to watch planes fly. They come to watch a man die.” Few psychoanalysts would disagree.

But I have also never met a pilot who can resist reading a crash report or viewing a film of one. We learn from them, “there but for the grace of God go I” — but like a car accident on the motorways that now define our civilization, no one can look away. We are all spectators at this destructive end-stage of our grotesquely dehumanizing civilization. Eventually it will become boring, as Mr Ballard has predicted our future as a civilization to be.

ABOVE: ‘Kraftwerk Crashes’ by the Crashman. ‘Topnotch crashing, all technical styles’.

Added to that, I was also fascinated by Ballard’s stint in the RAF and the flying symbolism in his books. Again and again he has teased us with aviation and its dangers, so akin to the dangers of the motorway. There’s the protagonist aviator in Super-Cannes with his crash-injured knee and his banner-towing girlfriend. There are the accounts in The Kindness of Women of military training in powerful RAF Harvards in Saskatchewan; of the ceaseless activity at the huge airports that always seem to be at the nexus of those fascinating and deadly motorways; of the forever-lost Turkish aviator trainee and his crashed Harvard, inverted for eternity in an unnamed Canadian lake, its form just visible, slowly disappearing under green algae as Ballard flew over it. And of the bold and virile American Mustang over Shanghai, herald of liberation and of a change in Ballard’s life as profound as that triggered by the Japanese occupation, itself announced by graceful formations of Zeros and Mitsubishi bombers over the soon-to-be-destroyed Shanghai of the 1930s.

So here was my chance to sit at the Ballardian table and place my own dish on its menu. Given my aviation background, and my desire to evoke the spirit of Crash, what could be more appropriate than the sight of a sudden and unexpected crash, preferably of a large airliner, its great silver phallus shattering in an ultra-high-speed orgasm of violent, spasmodic disintegration, uncontrollably spewing the shocked, wandering gametes of its ambulatory survivors and the ragged chunks of human flesh still full of their own unique DNA? This is epistemology, the very question of identity itself: “Who are we?” “Who were you?”. And what could be more Ballardian? No one ever emerges from an air crash unchanged at the deepest levels, even if they do survive.

ABOVE: ‘Crash Right In’ by the Crashman. ‘Baby let your hair hang down…’

The raw materials for the experiment were already available. I found numerous websites devoted solely to air accidents, those rare films where a motion-picture camera has recorded the unfolding of the crash, the cries and shouts of the survivors and onlookers, the stunned silence of the injured and the unending silent rage of the dead, lives with a whole trajectory changed forever in the intersection with violent arcs of shatteringly powerful, aluminium turbine-powered technology. Right away these suggested TV commercials of traveling death and terrifying impacts rather than beaches and sun, films of agonizingly public yet intensely personal disasters of which the Zapruder Kennedy motorcade film was an early harbinger.

I collected these films, poring over dread experiences frozen forever in time. Again, I recalled Ballard’s exhibition, where the mere presence of the crashed vehicles in a public art-space had touched and unleashed the id of the viewers, to the point where the audience began to interact unpredictably and destructively with these static displays of demolished technology. Somehow, Ballard’s work had touched something that was always there, but rarely expressed in public.

I began to edit the films to music, making my own choices and juxtapositions, the goal being to emerge with a collection of short videos that had been extracted from reality, yet would evoke in the viewer the same types of emotions and insights unleashed in Mr Ballard’s work. I used a neo-Ballardian pastiche technique to edit them: no plot, no dialogue with the viewer, nothing but crash after crash, and the result emerged as a video collage of horror, dismay, and death, Ballardianism expressed in an entirely new set of technological media.

ABOVE: ‘Turning Japanese’ by the Crashman. ‘I think I’m turning Japanese…’

The films in their original state were often silent, sometimes monochromatic and flickering with age, and sometimes modern color video, the soundtrack replete with the noise of impact and the cries of onlookers. But music dictated an important “feel” to the videos, echoing and amplifying the visual crash itself, lending it layers of additional meaning (although I often left in the cries of spectators and survivors, the better to immerse the viewer in the event). I found that the visual material of crashing aircraft lent itself readily to many kinds of musical background. Repeated slow-motion test crashes of old airliners called for music evoking the eventual futility of life. Exciting airshow passes and flaming collisions called for equally exciting, pounding rock ‘n’ roll. Surviving, parachuting pilots had their luck accompanied with notes of musical grace. Antique crashes evoked songs from their own black-and-white era. Uniquely elegant aircraft crashes called for matching beauty in the music.

At first I kept these short videos to myself. I felt the general public would see them as merely morbid, while the aviation community, of which I remained a part, would probably react even more negatively. Then I began to post them on websites devoted to bizarre and unpleasant events. After I had made a few of the videos public, a collective audience began to slowly emerge. I began to receive feedback and criticism, sometimes constructive, often laudatory, and sometimes merely abusive. But these people were accustomed to horrible sights and events already, like a doctor or air crash investigator. How would a random, general audience feel and what would they say? I took the next step: in 2006 I uploaded most of the videos to YouTube.

I expected to be excoriated by this wider, larger general public as a ghoul, an exploiter of the suffering of others, and as it happened the word ‘sick’ was freely applied to the videos as well as to myself. I considered this a compliment, as it mirrored the initial response to Crash (‘This author is beyond psychiatric help: do not publish’, according to the publisher’s reader). But, and I had expected this too, neo-Ballardians began to show themselves, finding subtle excitements and even strange beauty in the videos, that uneasy, disquieting splendour inherent in the slow-motion breakup of a speeding aircraft. Negative commenters, meanwhile, would often complain that the music was not to their taste, ignorant of the maxim “de gustibus non est disputandum”.

While I got my share of abuse as a psychopathic air crash ghoul and poor chooser of soundtrack music, I noticed an interesting phenomenon: not one of the persons commenting who had an authentic aviation background found them less than fascinating, and the vast majority of them found the videos praiseworthy. They admitted they were fascinated and horrified at the same time, feelings made familiar by the very real possibility of such crashes happening to them. They had been fatally intrigued. As one of my sharpest critics admitted, even he couldn’t look away from the screen. The material was simply too visually powerful. I had touched something, and I hoped it was close to what Mr Ballard had touched in the readers of his novels and in the viewers of his crashed-car art installation.

I continued to expose my unpromoted, unadvertised work, with all its unfettered techno-pornography of aviation violence. Within a little more than a year my videos had been seen by well over a million people on YouTube alone. The experiment was working on a large stage now.

ABOVE: ‘Proud and Glorious’ by the Crashman. ‘Death and glory in the air…’

The viewers seemed to get the intended spirit of these odd video creations right away. Others had already begun making fascinating crash-collage videos of auto accidents, and my work was seen as kicking the violence stakes up a notch, because, I suppose, of the relative rarity of plane crash films and the indisputably brutal violence inherent in their nature. Famous airliner crashes, the air conflicts of WWII, the pathetic mishaps of general aviation and the unintended accidents at public airshows and aerial exhibitions interested the vast majority of viewers.

I found that nationalism played a large part in most of the negative reactions. Russians, for example, would complain about videos devoted to their own airshow crashes. My video of the incomparably horrible Lviv airshow accident in 2002 showed shredded bodies on the runways, yet how could a video faithfully recording the original event ever be justifiably censored? No one can even see these videos unless they seek them out…

Once a contingent of Britons forced YouTube to take my collage of helicopter crash films offline, by bombarding them with complaints that it showed a completely non-explicit but fatal crash of one of their own country’s helicopters. Again I adopted a Ballardian stance: here it is, make of it what you will. View the videos or not, as you choose. To the extent I needed one, I pleaded the aesthetic defense of reality, of psychological and factual truth-telling — and a strong one it is.

It’s interesting to note that since I began posting in 2005, quite a few others have begun to do the same, editing various aviation-accident and plane crash videos to music and posting the result. The experiment has gone “viral” — a novel subgenre is emerging on YouTube and many other sites devoted to odd videos.

On a personal level, I consider this experiment an enormous success, comparable to the feelings of an author or filmmaker who knows that literally millions of people have chosen to view their work. On the Ballardian level, as a public psychological experiment in Applied Ballardianism, it merely proves what we already knew: that Mr Ballard’s unique visions are as powerful when translated into other media as they are in his work itself.

We know that Mr Ballard does not use the internet, but his partner, Claire, does. If by chance she runs across this project someday and shows it to him, I can only hope he will accept this experiment as it was intended: as a sincere tribute to the man and his work.

I feel that the balance between fiction and reality has changed significantly in the past decades. Increasingly their roles are reversed. We live in a world ruled by fictions of every kind – mass-merchandizing, advertising, politics conducted as a branch of advertising, the pre-empting of any original response to experience by the television screen. We live inside an enormous novel. It is now less and less necessary for the writer to invent the fictional content of his novel. The fiction is already there. The writer’s task is to invent the reality.

J.G. Ballard, introduction to Crash, 1973.

The Crashman. Copyright 2008, Crashman Productions.

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