From the files of Dr Ricardo Battista’s assistant, School of Specialization in Plastic and Reconstructive Surgery, Melbourne, Australia.

“As Michael Jackson reached middle age, the skin of both his cheeks and neck tended to sag from failure of the supporting structures. His naso-labial folds deepened, and the soft tissues along his jaw fell forward. His jowls tended to increase. In profile the creases of his neck lengthened and the chin-neck contour lost its youthful outline and became convex.

The eminent plastic surgeon Ricardo Battista has remarked that one of the great misfortunes of the cosmetic surgeon is that he only has the technical skill, ability and understanding to correct this situation by surgical means. However, as long as people are prepared to pay fees for this treatment the necessary operation will be performed. Incisions made across the neck with the object of removing redundant tissue should be avoided. These scars tend to be unduly prominent and may prove to be the subject of litigation. In the case of Michael Jackson the incision was designed to be almost completely obscured by his hair and ears.

Surgical Procedure: an incision was made in Michael Jackson’s temple running downward and backward to the apex of his ear. From here a crease ran toward his lobule in front of the ear, and the incision followed this crease around the lower margin of the lobule to a point slightly above the level of the tragus. From there, at an obtuse angle, it was carried backward and downward within the hairy margin of the scalp.

The edges of the incision were then undermined. First with a knife and then with a pair of scissors, Jackson’s skin was lifted forward to the line of his jaw. The subcutaneous fatty tissue was scraped away with the knife. Large portions of connective tissue cling to the creases formed by frown lines, and some elements of these were retained in order to preserve the facial personality of the King of the Pop. At two places the skin was pegged down firmly. The first was to the scalp at the top of his ear, the second was behind the ear to the scalp over the mastoid process. The first step was to put a strong suture in the correct position between the cheek flap anterior to the first point, and a second strong suture to the neck flap behind the ear. The redundant tissue was then cut away and the skin overlap removed with a pair of scissors.

At this point the ear was moved forward toward the chin, and the wound was then closed with interrupted sutures. It did not matter how strong the stitches were behind the ears because that part of the King of Pop’s scarline was invisible in normal conditions.

Complications: haematoma formation is a dangerous sequela of this operation, and careful drainage with polythene tubing was carried out. In spite of these precautions blood still collected, but this blood was evacuated within 48 hours of the operation. It was not allowed to organize. In the early stages the skin around the area that had been undermined was insensitive, and it was not difficult to milk any collection of fluid backward to the point of drainage.

Scarring was hypertrophic at the points where tension was greatest: that is, in the temple and the region behind the ear, but fortunately these were covered by the King of Pop’s hair. The small fine sutures which were not responsible for tension were removed at 4 days, and the strong sutures removed at the tenth day. The patient was then allowed to have a shampoo to remove the blood from his hair. All scarlines are expected to fade, and by the end of three weeks the patient was back in social circulation.

At a subsequent operation after this successful face lift, Michael Jackson’s forehead wrinkles were removed. An incision was placed in the hairline and the skin lifted forward and upward from the temporal bone. The skin was then undermined and the excess tissue removed. The immediate result was good, but as a result of normal forehead movements relapse may occur unduly early after the operation. To remove the central frown line, the superciliary muscle was paralysed by cutting the branches of the seventh nerve passing centrally to it. A small knife-blade was inserted from the upper eyelid upward for 3 cm and then pressed down to the bone. External scars on the forehead often persist, and even in the best hands results are not always reliable. It was explained to Michael Jackson where the scars would lie, and the object of the intervention.”

Based on ‘Princess Margaret’s Facelift’, by J.G. Ballard.

“I feel a tremendous rapport with pop artists and in a lot of my fiction I’ve tried to produce something akin to pop art. For instance, I’ve just published a piece in New Worlds called ‘Princess Margaret’s Facelift’, in which I’ve taken the text of a classic description of a plastic surgery operation, a facelift, and where the original says “the patient”, I’ve inserted “Princess Margaret”. So I’ve done precisely what the pop painters did, using images from everyday life — Coca-Cola bottles, Marilyn Monroe — and manipulated them. The great thing about pop painters is their honesty. They’ve turned their backs on the traditional subject matter of the fine arts — which had hardly changed since the Renaissance — and looked at their own environment and decided: yes, the shine on domestic hardware, like the refrigerator or the washing machine, the particular gleam on the mouldings of a cabinet, the moulding of doorhandles, are of importance to people, because these are the visual landscapes of people’s lives, and if we’re going to be honest we’re going to use reality material instead of fiction. I want to do the same.”

‘Sci-fi Seer’, interview with J.G. Ballard, Penthouse Magazine, 1970, Vol. 5 No. 5 (pp. 26-30).

“The relationship between the famous and the public who sustain them is governed by a striking paradox. Infinitely remote, the great stars of politics, film and entertainment move across an electric terrain of limousines, bodyguards and private helicopters. At the same time, the zoom lens and the interview camera bring them so near to us that we know their faces and their smallest gestures more intimately than those of our friends.

Somewhere in this paradoxical space our imaginations are free to range, and we find ourselves experimenting like impresarios with all the possibilities that these magnified figures seem to offer us. How did Garbo brush her teeth, shave her armpits, probe a worry-line? The most intimate details of their lives seem to lie beyond an already open bathroom door that our imaginations can easily push aside. Caught in the glare of our relentless fascination, they can do nothing to stop us exploring every blocked pore and hesitant glance, imagining ourselves their lovers and confidantes. In our minds we can assign them any roles we choose, submit them to any passion or humiliation. And as they age, we can remodel their features to sustain our deathless dream of them.

In a TV interview a few years ago, the wife of a famous Beverly Hills plastic surgeon revealed that throughout their marriage her husband had continually re-styled her face and body, pointing a breast here, tucking in a nostril there. She seemed supremely confident of her attractions. But as she said: ‘He will never leave me, because he can always change me.’

Something of the same anatomizing fascination can be seen in [this] present piece… which also show[s], I hope, the reductive drive of the scientific text as it moves on its collision course with the most obsessive pornography. What seems so strange is that these neutral accounts of operating procedures taken from a textbook of plastic surgery can be radically transformed by the simple substitution of the anonymous ‘patient’ with the name of a public figure, as if the literature and conduct of science constitute a vast dormant pornography waiting to be woken by the magic of fame.”

Annotations: “Princess Margaret’s Face Lift”, J.G. Ballard, The Atrocity Exhibition (1970), RE/Search edition, 1990.

..:: Previously on Ballardian:
+ Jimmy Ballard’s Hospital Review
+ J.G. Ballard’s Enlargement Phalloplasty
+ Chariot of Fire: Preliminary Analysis & Damage Reconstruction of the Death of Diana, Princess of Wales

The Unicorn Bookshop edition of Ballard’s Why I Want to Fuck Ronald Reagan.

Ronald Reagan and the conceptual auto-disaster. Numerous studies have been conducted upon patients in terminal paresis (G. P. I.), placing Reagan in a series of simulated auto-crashes, e.g. multiple pile-ups, head-on collisions, motorcade attacks (fantasies of Presidential assassinations remained a continuing preoccupation, subjects showing a marked polymorphic fixation on windshields and rear trunk assemblies). Powerful erotic fantasies of an anal-sadistic character surrounded the image of the Presidential contender. Subjects were required to construct the optimum auto-disaster victim by placing a replica of Reagan’s head on the unretouched photographs of crash fatalities. In 82 percent of cases massive rear-end collisions were selected with a preference for expressed faecal matter and rectal haemorrhages.

J.G. Ballard, ‘Why I Want to Fuck Ronald Reagan’ (1968), later published in The Atrocity Exhibition.

“Is this not the meanderings of a dirty and diseased mind?” — that was the question which prosecuting counsel Michael Worsley posed in Court for BBC Radio producer George MacBeth in 1968. The subject of their discussion was a booklet written by J.G. Ballard and published by the Unicorn Bookshop, Brighton, titled Why I Want to Fuck Ronald Reagan. MacBeth’s view was almost as surprising as Worsley’s — he told the Court that if the work became available for broadcasting, he would like to use it.

This surreal discussion took place at the trial of Bill Butler, proprietor of the Unicorn Bookshop, on charges of possessing obscene articles for commercial publication. However bizarre or absurd the proceedings in Brighton Magistrates Court might appear some 40 years later, they had an only too serious effect on Butler, who found himself having to pay fines plus legal costs in the order of £50,000 in today’s money. In a letter written two years later, he asked a correspondent to forgive his temper, explaining that his memory had, to all useful purposes, stopped at the date of the police raid on his bookshop, and that “I am, after all this, paranoid”.

As I looked through the records of the trial, a sense of depression settled on me … Butler seemed like a fly in a spider’s web, fighting the prosecution because he felt he could not do otherwise, yet fearing that at bottom the cause was a hopeless one. Having started out with the intention of investigating Ballard’s involvement with an obscenity trial, I became more interested in how it was that Bill Butler, a 33 year-old American poet, bookshop owner, and sometime publisher, became involved in this drama.

A relaxed-looking Bill Butler (from New Worlds #185).

The law on obscenity in the UK centered on the notion that an article — a book, magazine, or photograph — had to have a tendency to deprave and corrupt those who were likely to view it. The 1959 Obscene Publications Act had provided a defence if it could be shown that publication was in the public interest — for example, because of the article’s literary value. There followed a series of Court cases — sometimes great theatre, sometimes personal tragedy, and sometimes unpleasant listening — as the implications of the law were fought over in a society whose beliefs and tastes were rapidly changing.

The first test was theatre — sufficiently so for BBC television to commission and broadcast a drama about the trial of Lady Chatterley’s Lover some 45 years later. Prosecuting Counsel shot himself in the foot at the outset when he told the jurors: “Ask yourselves the question, would you approve of your young sons, young daughters — because girls can read as well as boys — reading this book? Is it a book you would have lying around in your own house? Is it even a book that you would wish your wife or your servants to read?” — the jurors reportedly smiled at such a bizarrely out-of-touch view of the world. Numerous defence witnesses were wheeled in to testify to the virtues of one of Lawrence’s lesser novels and its four-letter descriptions of adultery, although they all ignored the passage where the Lady is sodomised … the prosecution had either not read or not understood that scene, since they ignored it also. At the end of the trial, the jury found the publishers, Penguin Books, not guilty.

Mervyn Griffith Jones, QC, Prosecuting Counsel in the Lady Chatterley trial, as portrayed in a Private Eye spoof.

A series of other cases followed, less amusing, and often more discouraging for those who wanted to see a more open society. One of the lesser-known cases indicated the way things might go: Cain’s Book, a novel by the Glaswegian writer Alexander Trocchi, was prosecuted in Sheffield in 1964, and the police justified seizing the book on the grounds that it “seems to advocate the use of drugs in schools so that children should have a clearer conception of art. That in our submission is corrupting.” This extension of the notion of obscenity beyond the sexual was confirmed during an unsuccessful appeal by the publishers, when Lord Chief Justice Parker ruled that “there was no reason whatever to confine depravity and obscenity to sex”. John Sutherland later commented that:

[this decision] marked a new phase of obscenity-hunting in which the primary target would not be the work’s text (for instance its incidence of four-letter words) but the lifestyle it advocated, or that was associated with its author or even its readership. If it was risking ‘obscenity’ to be a junkie and a beat, it was also soon going to be similarly risky to be a hippy.

The truth of this judgment is only too apparent in the Unicorn Bookshop prosecution.

LEFT: The Calder 1963 edition of Alexander Trocchi’s Cain’s Book, the subject of an obscenity trial the following year.

Bill Butler had managed Better Books on the Charing Cross Road in London, before moving to Brighton and then opening the Unicorn Bookshop during 1967. The shop specialized in poetry and American authors; in fact, many of its ongoing sales were by mail order to American universities. In late-1967, Butler returned to the U.S. for a short visit, leaving the shop in the hands of a young man who was then arrested for possession of drugs, convicted, and sent to a young offenders detention centre. According to Butler, “apparently he had had a container for the hashish and some scissors for the cutting of the hashish in the shop. Subsequently my shop was broken into and the meters pilfered. When the police came to enquire about this they seemed more interested in the sales of hashish than in the meters.”

Motion picture studies of Ronald Reagan reveal characteristic patterns of facial tonus and musculature associated with homo-erotic behaviour. The continuing tension of buccal sphincters and the recessive tongue role tally with earlier studies of facial rigidity (cf., Adolf Hitler, Nixon). Slow-motion cine-films of campaign speeches exercised a marked erotic effect upon an audience of spastic children. Even with mature adults the verbal material was found to have minimal effect, as demonstrated by substitution of an edited tape giving diametrically opposed opinions. Parallel films of rectal images revealed a sharp upsurge in anti-Semitic and concentration camp fantasies.

J.G. Ballard, ‘Why I Want to Fuck Ronald Reagan’ (1968), later published in The Atrocity Exhibition.

The Unicorn Bookshop, circa 1972 (photo from Frendz #28).

According to the police, someone then complained to them about a publication they had seen in Butler’s shop, Cuddon’s Cosmopolitan Review, an anarchist magazine containing a play by Tuli Kupferberg entitled “Fucknam”. A plain-clothes officer visited the shop on 15th January 1968, and purchased copies of Cuddon’s and the underground magazine Oz. The following day, a full raid was mounted and the police took away over 3,000 items (mostly copies of Oz), representing more than 70 different titles. The items seized included several issues of the U.S. literary magazine Evergreen Review, as well as books by Burroughs and Ginsberg. Also taken were three copies of Ballard’s Why I Want to Fuck Ronald Reagan, which had been found inside an addressed and sealed envelope.

LEFT: Oz #4, poster and front cover. Three thousand copies of the underground magazine were seized by the police from Unicorn Bookshop, but the charges were dropped.

Charges of possessing obscene articles “for publication for gain” were brought, but eventually the Director of Public Prosecutions dropped charges against half the items. Butler speculated that the DPP could not afford to drop the charges against all of the original 76 publications, since “he might have faced a suit from me for malicious prosecution. Thorny problem.” The remaining items that featured in the subsequent trial included issues of Evergreen Review and Kulchur, Cuddon’s Cosmopolitan Review, books of poetry by Herbert Huncke and John Giorno, and Why I Want to Fuck Ronald Reagan.

Butler decided to plead “not guilty” to the charges, regardless of having been three times refused legal aid by the magistrates even though he appeared to qualify on financial grounds. Between the raid and the trial, the drugs connection continued to rear its head:

A member of Brighton’s police force has visited the shop since the raid and among other things discussed the problem of drugs in the shop and users of narcotics frequenting the shop. It was suggested that I cooperate with the police by revealing names of people I suspected of using narcotics. … A barrister has advised me that in his view the police probably have it in for me. It has been suggested that the shop might be better off in London.

The trial took place in August, 1968. Since the raid, the entire world seemed to have been in turmoil … the Tet offensive had taken place in Vietnam; agitation and strikes had almost brought down the French government; an anti-War demonstration in London’s Grosvenor Square ended in violence; President Lyndon Johnson had announced he would not seek re-election; Martin Luther King and Robert Kennedy were both assassinated; and the British politician Enoch Powell made his infamous “rivers of blood” speech. The day after the trial opened, the U.S.S.R. invaded Czechoslovakia; before it had finished, a week later, police had clashed with anti-war demonstrators outside the Democratic National Convention in Chicago, and France had exploded its first Hydrogen bomb.

The Summer of ‘68 … Revolution! … Smash the System! … Situationists! … J.G. Ballard!
(publication of Love and Napalm: Export USA in the student magazine Circuit, June 1968).

Rather more prosaically, the charges against Butler were being considered by the three magistrates — a retired Labour Exchange manager, an auctioneer’s wife, and a car salesman and garage proprietor. The defense called a number of “expert witnesses” to provide evidence as the literary value of the condemned items, among them George MacBeth, a poet who also worked as a producer for the BBC and had conducted a radio interview with Ballard the previous year. MacBeth cogently described Ballard’s concerns in Why I Want To Fuck Ronald Reagan:

… here he is concerned with American politics and society and the ways in which, as he sees it, the feelings of sexual desire and love can only be aroused by violence and violent stimuli. He believes American society is sick and he is criticising the sickness in this work. … America is a most highly developed society where advertising is crucial and so is the projection of images. … This [piece] shows how human feelings of sex and love can be manipulated by violence. [It] shows the connection between the different kinds of violence, for example car crashes, Vietnam and racial violence.

At this point prosecuting counsel asked “Is this not the meanderings of a dirty and diseased mind?” “Certainly not,” replied MacBeth, “and it’s obvious to any man of goodwill who reads it.”

But the value to Bill Butler’s defence of two days of deliberation about contemporary culture and literary merit was debatable. Even defending counsel appeared baffled by some of the discussion, commenting at the start of his concluding speech that “it may be that some of us did not fully understand all that the expert witnesses were talking about, indeed I myself occasionally found it very difficult to understand.” In contrast, the prosecution’s approach was simple and direct — they called no witnesses beyond the police who carried out the raid, and relied on the magistrates’ judgement as to whether the books and magazines were obscene:

I rely on your examination of the works themselves to rebut the defence of public good. It is obvious that these books are obscene and it would not be in the public good for them to be published. I rely on this Court knowing a dirty book when they see one …

The prosecution’s strategy played on the problem at the heart of the 1959 Act. Expert witnesses could testify in Court as to a publication’s literary merit, but not as to whether it was obscene or tended to corrupt — that was the essence of the case and therefore a matter for magistrates or jurors. But how can publication be “in the public interest” if what is published tends to deprave and corrupt? The two major prosecution failures in obscenity trials following the 1959 Act were Lady Chatterley’s Lover and Inside Linda Lovelace: both were acquitals by a jury, and both were of books where the jurors stood some chance of understanding what they read, allowing them to conclude that the books were not likely to corrupt and deprave. (Even that may be overstating matters, since five of the jurors in the Lady Chatterley trial apparently had difficulty in reading the oath, let alone the book.)

In other cases, jurors and magistrates tended to react badly to being lectured at by expert witnesses about books they found difficult to understand. A remarkable case was that of the Yorkshire bookseller and publisher, Arthur Dobson, who intended to publish My Secret Life, a pseudonymous autobiographical account of a Victorian middle-class gentleman’s prodigious sexual career (1,200 women, described in 4,200 pages), which was first published for the author’s own amusement in an edition of six copies in 1888. Eighty years later, Arthur Dobson had got as far as typesetting the first two volumes before the police intervened. His subsequent trial at Leeds Assizes in 1969 appeared to be going well for the defence: the judge seemed not ill-disposed, cogent expert witnesses argued for the book’s value as a rare first-hand account of life in the Victorian underworld, and the witnesses dealt well with the prosecution’s attempt to display them as unworldly or inconsistent — on one occasion prosecuting counsel asked of a quiet-mannered academic: “Is this not the vilest thing you have ever read?”, only to receive the reply “You don’t mean that question literally, do you?”, followed by “Have you never heard of the concentration camps of the Third Reich?”

But all this was to no avail. When the jurors were sent to read the two printed volumes of My Secret Life, most looked only at the first few pages. It was subsequently reported that only two of the jurors were in the habit of reading books, and they had given up very quickly on the 19th century language in front of them. The expert witnesses who had impressed everybody else seemed to have little effect on the jury: Arthur Dobson was convicted and sentenced to a heavy fine, plus two years in prison (reduced to one year on appeal).

Banned in ‘69: My Secret Life by ‘Walter’.

At Bill Butler’s trial in August 1968, counsel had little difficulty in turning the expert witnesses to the prosecution’s advantage. He extracted from one witness, Mrs Anne Graham-Bell, the opinion that adults are not likely to be corrupted, thereby enabling him to portray her as an innocent who “is not to know the evil to which these sort of things lead”, unlike the magistrates, who, he suggested, had rather more experience of the corruptibility of adults than did the defence witnesses. Not unexpectedly, the magistrates found all charges proven.

Incidence of orgasms in fantasies of sexual intercourse with Ronald Reagan. Patients were provided with assembly kit photographs of sexual partners during intercourse. In each case Reagan’s face was superimposed upon the original partner. Vaginal intercourse with ‘Reagan’ proved uniformly disappointing, producing orgasm in 2 percent of subjects. Axillary, buccal, navel, aural and orbital modes produced proximal erections. The preferred mode of entry overwhelmingly proved to be the rectal. After a preliminary course in anatomy it was found that caecum and transverse colon also provided excellent sites for excitation. In an extreme 12 percent of cases, the simulated anus of post-colostomy surgery generated spontaneous orgasm in 98 percent of penetrations. Multiple-track cine-films were constructed of ‘Reagan’ in intercourse during (a) campaign speeches, (b) rear-end auto-collisions with one- and three-year-old model changes, (c) with rear-exhaust assemblies, (d) with Vietnamese child-atrocity victims.

J.G. Ballard, ‘Why I Want to Fuck Ronald Reagan’ (1968), later published in The Atrocity Exhibition.

But what about Why I Want To Fuck Ronald Reagan? The three copies seized by the police had been taken from an envelope addressed to Mrs Graham-Bell, who at the time had been head of public relations for Penguin Books. In her evidence she explained that Bill Butler had told her about this new work by Ballard, and that she had agreed to forward copies to possible interested parties including the editor of the Times Literary Supplement. As was normal practice, she did not expect to be charged for these copies. This gave the prosecution a problem, since the charge involved publication “for gain”. It was obvious to everyone that Unicorn would not have given all the remaining copies away for free, and they were even noted as publisher inside the pamphlet, but the only evidence the prosecution could present to the Court were the copies that were supplied free of charge to Mrs Graham-Bell. After all his discussion of this supposedly “evil” publication, prosecuting counsel had to concede at the start of his closing speech that he couldn’t prove the offence, and asked that the charges relating to Ballard’s work be dropped.

However, in other ways the rules of evidence worked against the defence. They were not allowed to demonstrate that some of the works were widely available throughout the U.K., since the mere fact that a book is available to be bought somewhere is not evidence as to whether or not it is obscene. After Butler had been found guilty, his Counsel was finally able to quote the availability of the works in mitigation before sentencing. One of the issues of Evergreen Review had been included in the charges because it contained an extract from Justine, and defence counsel waved a copy of de Sade’s novel around the Court pointing out that it was an unexpurgated edition published in the U.K. which had sold 100,000 copies.

Not that this seemed to have any effect on the magistrates. Butler was ordered to pay fines plus costs of £419, and his own defence costs would come to much more than this. The Chairman of the Magistrates, the delightfully-named Mr Ripper, commented that John Giorno’s Poems — whose contents included Pornographic Poem — was “the most filthy book I have ever had to read”.

There was a bizarre ending as Mr Ripper went on to attack the expert witnesses:

May I say how appalled my colleagues and I have been at the filth that has been produced at this Court, and at the fact that responsible people including members of the university faculty have come here to defend it. It is something which is completely indefensible from our point of view. We hope that these remarks will be conveyed to the university authorities.

The end of the trial, reported in Brighton’s Evening Argus.

This attack later earned Mr Ripper a public rebuke from the journal Justice of the Peace, for criticizing witnesses “not because they have in any way misbehaved, but merely because they have exercised their legal right of expressing opinions which do not coincide with those held by the bench.” Ripper was quoted as saying that he had made his comments because he objected as a taxpayer to universities spending their money on trashy publications.

Advised by his solicitors that there seemed no realistic grounds for appealing the Magistrates’ decision, Butler was uncertain how to proceed. Eventually, on 21 November, his solicitors asked the Queens Bench for an order of Mandamus instructing the Magistrates in Brighton to state a case for the consideration of the higher court. This request was refused and Butler was left with a final bill in the order of £3,000. A year later, he wrote to a correspondent that, although he had received numerous offers of help, many remained unfulfilled and he still owed £2,500 to his solicitors, “who are beginning to moan ever so gently off in the distance. Like wolves.”

Bill Butler, circa 1972 (photo from Frendz #28).

The Unicorn Bookshop stayed open until 1973, when Butler moved to a remote cottage at Nant Gwilw, Wales, intending to concentrate on publishing. He died a few years later, whilst only in his forties, apparently of an accidental drug overdose. It seems fitting to leave the last words to the late William Huxford Butler, speaking during his trial in August 1968:

You regard it as important that we tell the truth in your court, and you put us under oath to do so. When any poet writes or an artist paints, he is under oath to something inside himself to tell the truth and the whole truth. Not to tell just those parts of the truth which are palatable and pleasing but all that is true – the good and the bad parts. Until he does that, he is incomplete as an artist and a poet.

Acknowledgements:

In researching this article I made considerable use of the records of the Unicorn Bookshop kept by the Archives department of the London School of Economics and Political Science. Background on the U.K.’s Obscene Publications Acts came from Offensive Literature: Decensorship in Britain, 1960-1982 by John Sutherland (Junction Books, 1982), and Freedom’s Frontier: Censorship in Modern Britain by Donald Thomas (John Murray, 2007).

Mike Holliday, April 2009.

Of course, I have more expansive posts and features planned for this site, and as soon as our over-capitalised, over-casualised, overlapping labour force allows me a window of opportunity, I will post them.

Until then, 140 characters it is…

Soundwalk by MELANIE CHILIANIS; photography by Simon Sellars.

“The consumer society is a kind of soft police state. We think we have choice, but everything is compulsory. We have to keep buying or we fail as citizens. Consumerism creates huge unconscious needs that only fascism can satisfy. If anything, fascism is the form that consumerism takes when it opts for elective madness.”

J.G. Ballard, Kingdom Come (2006).

We took a recent jaunt to Melbourne’s Crown Casino, prime Ballardian space, in order to map the coordinates of this micronational zone, this city state — consumer-driven control space. We took photos on a Nokia 6288 — photography disguised as furtive texting — while Mel Chil performed a secret sound walk. Her head bowed and her eyes averted (for soundwalkers must not allow the other senses to interfere with the keen art of listening), she strode silently behind us through the Zone, her super-powered, omidirectional microphone and optimal recording unit stuffed into her bag to note the results.

Her sound file* is below — play it loud while reading for maximum effect, for clearly the audiospatial disorientation engendered by Casino space plays a critical role in maintaining the illusion of languid disconnectedness.

* Note: you won’t see the audio player in Google Reader.

Crown Casino increases people’s perception of frequency of winning not only by having big visual displays and advertisements but also by having announcements over a loudspeaker of a poker machine jackpot winner. If every gambler who has lost everything is announced over the loudspeaker in the same way, problem gambling would be greatly reduced. Moreover, the promotion of the illusion of winning is also built into a poker machine in which a winning pay out is made with a loud noise as coins come crashing into the metal pay out tray to remind nearby players that winning is a real possibility.

Public Gambling Enquiry, Australian Vietnamese Women’s Welfare Association.

It’s a unique phenomenon… [a] metropolis … utterly devoted to leisure, something close to suspended animation. And it’s very inviting. But people lying on their backs are very vulnerable to predators.

J.G. Ballard, ‘Live in London’, 1996.

The signage declares, ‘We’re creating a new world at Crown’, a come-on none can resist. But even before entering the Casino, we were aware that we were no longer in the world of quotidian politeness. The first task was to pass through the borderzone, out on the concrete apron surrounding the complex, where brutal expediency in combat with pornographic greed meant that even bag ladies had to secure their shopping trolleys if left unattended.

But this isn’t reality, it’s not even a dream. It’s sort of a halfway house between the two.

J.G. Ballard, ‘Live in London’, 1996.

Opposite the Crown Entertainment Complex, bordering the west side, is the Melbourne Exhibition Centre. Its constructivist lines slice the sky like an obsolete, forward-thinking city of the immediate retro-future to come, a take-off ramp into the ozone that seems to suggest the only way out is through an ascent to heaven, or … this way, down, deep into the east, into Crown — into half-life.

He stared at the silent aisles, working out his challenge to this eventless world. We left the liquor store and paused by a Thai restaurant, whose empty tables receded through a shadow world of flock wallpaper and gilded elephants. Next to it was an untenanted retail unit, a concrete vault like an abandoned segment of space-time.

J.G. Ballard, Cocaine Nights, 1996.

We enter, ‘wearing the Crown‘, instantly absorbed by the otherworldliness of the Casino. The effect is total — there are no clocks anywhere to be seen, creating a timeless zone in which the breakdown of the biological clock (the legend of old ladies urinating at poker tables, rather than missing a hand, for example) is the only indication of chronometry. Perhaps the only remaining link to temporality is the schedule of the televised horse racing. A horse — horses? — seem to haunt the interior…

There is no natural light of any kind, no windows. Mirrors take up entire walls, distending the innards of the place into infinity. The long walk between the mid-section of poker machines and blackjack tables seems to never end. Hovering alien ectoplasm, the sickly UV of Giger-style nightmares, falls into view. Magic mushrooms hang from the ceiling, glowing lysergically. We are in a bunker, are we in a bunker? Miles below the Earth’s surface, below the Earth’s surface? Drinking, gambling and watching spooling sports. Palms itchy.

The first shrines had begun to appear, wayside altars for passing shoppers, places of pause and reflection for those making endless journeys within the universe of the dome.

J.G. Ballard, Kingdom Come, 2006.

Hanging from the ceiling, a plaster-cast altar of motorcycle fascism, its strident coat of arms larger than the machine itself. Lest the devotees become too overwhelmed and seize the handlebars, a sign warns: “Display Model Only”. Trinkets pile up on the carpet around the altar, burnt offerings of cigarette butts, an unused condom packet, coins, keys. No passing cleaner makes an effort to clean this up and it seems arranged in a perfect concentric ring. Skin hurts.

The resilient carpet is custom designed and can soak up blood, vomit and semen without leaving visible trace. A crazy man says he knows the man who made it and he makes a fortune, too. He also designs bodybags for prom queens addicted to cocaine and ultraviolent bondage. Did a crazy man really say that he knew a man? (Bringing new meaning to the game of ‘craps’, another urban legend tells of sliding compartments in the toilets that can quickly open to dispose of suicidal high-rollers who lost everything without bringing the corpse back through the main arena.) Very near by, another man looks over suspiciously at our furtive photographic activity, but then he seems distracted by what would appear to be an insect buzzing around his head. He bats at it but there is no insect anywhere to be seen. As we walk away, he seems to be madly shaking invisible bugs out of his hair. Is he shaking invisible bugs out of his hair?

The people no longer wish to be freed from their chains, preferring to use them to accessorise their designer handbags instead. Eyes pop.

The neon façades of the casinos and hotels were now so many cataracts of white lava, walls of incadescent pink and purple that seemed to set alight the surrounding jungle, turning the Strip and the downtown casino centre into an inflamed, shadowless realm through which the occasional armoured car would appear like a spectral dragon on the floor of a furnace.

J.G. Ballard, Hello America (1981).

This green-skinned hepcat appeared to us as if in a dream, doffing his cap with sleazy grace. ‘Come with me to the Food Court’, he moaned in our already twitching ears. ‘I know a mystical place — a snack bar — where they spike the Alcoholic Super Slushies with Viagra, and where cyborg men with vat-grown muscle can inflate their pecs with a bicycle pump to 150psi. It’s called Food & Booze Express City and it’s open 24/7, natch, because you know it, don’t you, man, that Dreamland never sleeps. Oh, and dig: the women are unFUCKINGbelievable’.

Crawford gazed across the peninsula at the gutted shell of the Hollinger house.
‘A year from now some hotel or casino complex will stand there. On this coast the past isn’t allowed to exist.’
‘Why not keep the house as it is?’
‘As a tribal totem? A warning to all those time-share salesmen and nightclub touts? That’s not a bad idea…’

J.G. Ballard, Cocaine Nights.

The final sane act of Nietzsche, that great admirer of self-serving individualism, was one of pity — to collapse to the floor and cradle a beaten horse. In this one compassionate act, he disavowed a lifetime of celebrating self-interest. At Crown, they have decapitated the horse and mounted its suffering head as a totem of gambling law: ‘Let he who is strong fill his pockets, and he who is weak empty his’.

This glowing tube filled with inanimate coin is in actuality a super-computer that runs on pure cash. Pulsing throughout that pile of super-compacted currency is a liquid charged with megawatts of electricity and data, a new breed of viscous fibre optics that draws upon the inordinate strength of abstract social wealth to create simulated neurological pathways with highly complex processing power greater than military mainframes. This super-computer runs the whole operation here at Crown Casino and it is called ‘Mr Severin’. Mr Severin’s word is law and he will not tolerate any deviance from that law at any time.

A lake of neon signs formed a shimmering corona, miles of strip-lighting raced along the porticos of the casinos, zipped up the illuminated curtain-walling of the hotels and spilled over into mushy cascades. Under the ultramarine sky, so dark now that the tone had left their faces, the spectacle of this sometime gambling capital seemed as unreal as an electrographic dream.

J.G. Ballard, Hello America.

We became touched by a presence that was almost entirely indescribable except in rhyming couplets of ever-increasing incredulity, ridiculous-sounding as we mouthed them aloud, like cod Shakespeare. An alien intelligence reaching deep into our souls to finger our pathetic humanity with a cold machinic rationalism that was actually a little bit naughty and a little bit nice. A mystical vision appeared — for we were in the circuit, now — a monolith slowly, slowly descending from the ceiling. White light grew and grew. In the zone.

‘Remember, Richard, consumerism is a redemptive ideology. At its best, it tries to aestheticize violence, though sadly it doesn’t always succeed.’
…
‘Every shopping mall and retail park turning into a local soviet. A popular uprising that starts at the nearest Tesco. It’s possible. There’s a hunger for violence, that’s why sport obsesses the whole country. Everyone’s suffocating — too many barcode readers, too many CCTV cameras and double yellow lines. That second bomb really got them going.’

J.G. Ballard, Kingdom Come.

While their wives indulged in the more passive pursuits of bingo and fruit machines, the mankind gathered in their pit to drink, watch high-volume, biff-and-bash contact sports and back their armchair punditry with hard cash. The more they drank, the more they lost. The more they lost, the more they drank. A gloom began to permeate the air, so much so that condensation seemed to drip from the walls like Amityville house blood, and one sensed that sporadic, remorseless violence might break out at any moment. On the sport screen, some rugby players tore off their clothes and compared biceps and for a moment it seemed the crowd might follow suit. Only one measure could prevent this — a variety show. Mr Severin: call on Elvissey!

Completely Elvis: The Elvises are in the building! Their uncanny sound and appearance will make you feel as if you are watching the King himself. Amazing musicianship elevates the entertaining and genuine portrayals of the famous songs we all know and love. The incredible authenticity of the show takes you on a ride that is unprecedented. Costumes, charisma and charm are coupled with the songs that made Elvis the undisputed ‘King of Rock and Roll’. This combination of artists is not like any ever seen in Australia before.

Crown Casino, 2009.

This man, this fat, tubular, tubercular man – his impersonation was no longer of Elvis, but of a thousand other Elvis impersonators. A discount simulacrum. His women had feathers up their bums and on their heads, and these vixens liked to conga-line to within an inch of some men’s lives. Beer boiling in the glass.

“The Circus-Circus is what the whole hep world would be doing on Saturday night if the Nazis had won the war. This is the Sixth Reich”

Hunter S. Thompson.

Projected above our heads, 20 feet high, on the big sports screen: the manifestation of schizoid hyperactivity.

Fleeting impressions, an illusion of meaning floating over a sea of undefined emotions. We’re talking about a virtual politics unconnected to any reality, one which redefines reality as itself. The public willingly colludes in its own deception.

J.G. Ballard, Kingdom Come.

The horse equine reporter man reads the racehorse results, stutters in vertical hold, image flickers and splits straight down the middle to finally reveal the really real reality underneath. A snarling, digitised mutilation. Mr Severin has had a breakdown — someone, somewhere in here has won far too much cash. The system cannot cope, gets stuck in an infinity loop, cracks and breaks. The noise of clinking coin and tolling fruit-machine bells seems to increase to unbearable levels. But that is the great release, for we have pierced the veil, seen beyond, out into the desertified Racecourse of the Real. No gears and pulleys behind the mask, Phil K Dick-style, but a roiling, raging black void of utter nothingness.

Headaches and a necessary evacuation followed.

One day there would be another Metro-Centre and another desperate and deranged dream. Marchers would drill and wheel while another cable announcer sang out the beat. In time, unless the sane woke and rallied themselves, an even fiercer republic would open the doors and spin the turnstiles of its beckoning paradise.

J.G. Ballard, Kingdom Come.

J.G. Ballard, photographed at his home in Shepperton for Liberation Newspaper, Paris. Photo courtesy burningrolls.

In Part 1, I asked whether Ballard’s three levels of perception could apply to Ballard’s five advertiser announcements. Look more closely. The first and fifth ads of this series are specifically about and feature Ms Churchill – first just her face, and then just her naked, natural, seaweed-covered body. This bifurcation suggests a natural split between head and body, between mental and physical, between latent and manifest. It also suggests that the three middle ads form some kind of bridge between the eye-dominated conceptual purity of the first ad, and the genital-dominated natural purity of the last. How can this fit within Ballard’s three levels? Here’s a possible answer: ‘Homage’, with its glamorous pose and languid look could represent the world of public events, with its sexuality mimetized on giant billboards across the land.

ABOVE: Detail: ‘Homage to Claire Churchill’ (left) and ‘Venus Smiles’ (right).

On another level, ‘Venus Smiles’ could represent the world of the immediate personal environment, the geometry of postures, the angles of desire, that which has been captured within the immediate and present. This leaves the three middle ads – those without Ms Churchill— as a sort of Coma, Kline and Xero of the inner world; three versions of woman as an imaginary construct, each representing a specific psychopathology of desire. Seen this way the set becomes a kind of psychological study of a love, a public declaration of how, on each level, Ballard can dissect the elements of love into their specific components and conceptualize them as eroticized images, born from his idiosyncratic perception and expressing the validity of his feelings.

This appears to be the manifest… what of the latent? Obviously, given their textual basis in The Atrocity Exhibition, they are also ads for ideas apparently buried within the story/chapters. This additional layer of meaning gives us a new kind of condensation in already compressed text.

If we look at these ads this way, then ‘Homage’ becomes an ad for ‘Notes Towards A Mental Breakdown’, and in this story Catherine Austin and Dr Nathan actually discuss Ballard’s series of ads. In a chapter called ‘Operating Formulae’, Nathan shows Austin the ‘elegant and mysterious advertisements which had appeared that afternoon in copies of Vogue and Paris Match’. Her response will be discussed when ‘Venus Smiles’ is analyzed.

ABOVE: Detail: ‘The Angle Between Two Walls’ (left), ‘A Neural Interval’ (middle) and ‘Placental Insufficiency’ (right).

The three other ads segue neatly into the stories and ideas they promote: ‘Angle’ is from ‘You: Coma: Marilyn Monroe’ a chapter in which Tallis attempts to solve the riddle of Marilyn’s suicide. In the story, the angle between two walls results in the death of Karen Novotny, and a happy ending is problematic as we’re not told if Tallis was able to “solve her suicide” in Novotny’s alternate death.

‘Neural Interval’ promotes ‘The Great American Nude’, and again features the death of Karen Novotny, who dies while trying to “break the code” of an immense plastic representation of Elizabeth Taylor’s body. Pleading for the “positive effects of sexual perversions”, ‘Neural’ supplies a variation on the Novotny “sex kit” with art of a woman encased in sado-masochistic fetish gear. As Ballard says in his later Atrocity Exhibition annotations: “the mass media publicly offer a range of options which previously have been available only in private.” This ad, apparently, reveals yet another of those “options”.

‘Placental Insufficiency’ is associated with ‘You and Me and the Continuum’, a story about a “botched second coming” and a time-man pilot who inhabits the story like an alien in Minkowski space-time, a virgin child outside of an oedipal world. This ad inverts the story, however, as the “insufficiency” of the model’s placenta guarantees no savior, and the freezing of time and space in a daily afternoon ritual. Whatever – the incredible choice of art, a sort of female William Burroughs, is guaranteed to attract your attention – as does all the art in this set.

Like ‘Homage’, ‘Venus’ advertises ‘Notes Towards a Mental Breakdown’, a recapitulation of the Apollo disaster by a staging of the Dealey Plaza death of John Kennedy and the car crashes of Ralph Nader. The story includes one telling chapter which Ballard may using as the basis of this ad. Entitled “What exactly is he trying to sell?”, the copy block features an exchange between Dr Nathan and Catherine Austin, who asks the question in response to these selfsame ads found in popular European publications. Dr Nathan: “’You, Dr Austin. These advertisements constitute an explicit portrait of yourself, a contour map of your own body, an obscene newsreel of yourself during intercourse’”.

Need Ballard be any clearer? Which is why the argument can be made that in this set of ads, Claire Churchill is not only Claire Churchill, but Ballard’s stand-in for Catherine Austin. And further, that each ad represents a conceptualization of not only Claire Churchill, but of the varied, perverse and geometric sexuality of The Atrocity Exhibition.

While Ballard was working on his five ‘Advertiser’s Announcements’, he also found time to create another advertisement for Ambit, entitled ‘J.G. Ballard’s Court Circular’ which appeared in October, 1968.

From an advertising point of view, ‘Court Circular’ appears to have no specific layout at all. Whereas ‘Project for a New Novel’ crammed copy into the rough shape of a billboard, and the ‘Advertiser’s Announcements’ are based on the techniques of real ads, ‘Court Circular’ fills a full-page of a tabloid newspaper and doesn’t resemble an advertisement at all. In fact, given its layout, it appears to be the reverse of an ad, with the headline on the bottom, followed by art, and then the text at the top.

Does this have meaning? One could argue that Ballard knows well how ads should look, so why this inversion? Mike Holliday makes the point that each element of the ad corresponds to Ballard’s three levels of reality, with the photograph of the models representing mediatized reality, Bruce McLean’s stylized drawings the imaginative reality, and Ballard’s concrete poem – a printout – the “everyday” reality.

However, according to a comment Tim Chapman made on ballardian.com, we can also take clues from the ad’s name: “The Court Circular is the daily diary of official engagements of members of the Royal Family, which was carried in ‘newspapers of record’ such as The Times and Daily Telegraph. So the ‘Court Circular’ would have been an expected feature of the newspapers that this special issue of Ambit seems to have been pastiching. ‘JG Ballard’s Court Circular’ could suggest that it’s intended as the record of Ballard’s own official engagements… or, given Ballard’s oft-stated anti-monarchic principles, it may just be satirical.”

The idea of satire makes sense, given the upside-down nature of the ad, which appears to want to be read from the bottom up. In this configuration, the components might be seen to represent Ballard’s conceptual relationship with Ms Churchill, revealing her as the combination of three disparate works of “art” – the photographic, the illustrated, and the described, with the last example ironically given place of honour by being put at the top.

In any case, upside down or not, ‘Court Circular’ is not a triumph of form over content, and as an ad barely lives up to its name. Perhaps that’s the point, as circles have no top or bottom, and you can read this “ad” in a circular manner.

My last example of Ballard’s experiments with advertising is the extended campaigns detailed in Kingdom Come, a novel ostensibly about consumerism, but also about the “message” of advertising and its effects upon an unsuspecting community.

In some ways a variation of the themes in Ballard’s short story ‘The Subliminal Man’, Kingdom Come envisages a society coerced to consume not for economic reasons, but to slake an unconscious thirst for violence hiding under widespread boredom, ennui and ignorance. In actuality, Kingdom Come presents us with two campaigns, both originating in the mind of the protagonist, Richard Pearson – the first for a car designed for driving in London, and the second for the Metro shopping centre in the suburb of Brooklands.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Pearson’s campaign for a new micro-car is based on the slogan, “Mad is bad. Bad is good.” This upside-down approach, called “strange” by Pearson, is designed to free the consumer from their usual relationships with cars – that is, giving them iconic status – and instead treat these objects as a vehicle for psychopathology – in this case, drive like maniacs and transform yourself into a liberating vehicle of violence and destruction. It’s not boring. And the fact people died as a result of this strange campaign? “Another of the great advertising breakthroughs that got nowhere”, Pearson complains. You can almost hear Ballard chuckling in the background. And while it may be liberating for the populace to buy very small cars with the idea of using them as weapons of psychic liberation, we are, unfortunately, not told anything more about this campaign – except for the fact it got Pearson fired from his job at the ad agency, a situation which then precipitated his divorce.

Once in the suburbs, Pearson irrationally decides to reprise his radical ad campaign: “Brooklands and the motorway towns were the ultimate consumer test panel, and here I could put into practice the subversive ideas that had cost me my career”.

What Ballard is talking about here when he says “subversive” is instinctive advertising – a direct message to the irrational, the purely emotional, the self-serving pleasure principle. The benefits are not product-oriented (new model, spend money, impress your colleagues and neighbours) as they are in ‘The Subliminal Man’, but rather this campaign is social and attempts to appeal to a new kind of consumer who responds not to rational messages about brand personality or product benefits, but to messages designed to appeal to the id, that unorganized, unconscious part of the personality structure that contains the basic drives. In Freud’s formulation: “It is the dark, inaccessible part of our personality… we call it a chaos, a cauldron full of seething excitations… It is filled with energy reaching it from the instincts, but it has no organization, produces no collective will, but only a striving to bring about the satisfaction of the instinctual needs subject to the observance of the pleasure principle.” (12)

The id is also amoral and egocentric, it is without a sense of time, completely illogical, primarily sexual, and infantile in its emotional development. The id can further be divided into two categories – each ruled by the life or death instincts, and in Kingdom Come Ballard focuses his attention on the death instinct, and how it is present in Pearson’s attempts to escape reality through fiction, media, and aggression.

Pearson’s advertising strategies for Brooklands reflect this unorganized outlook: “Message? There is no message. Messages belong to the old politics. No slogans, no messages. New politics. No manifestos, no commitments. No easy answers. They decide what they want”. OK, no message. But what is a non-message? For Pearson, that’s easy: “Madness is the key to everything. Small doses, applied when no-one is really looking.” Overlooking the nitpick that even a non-message is still a message (as we shall see), one could give Pearson the benefit of the doubt and suggest we’ll be seeing something rather different from the usual “50% Off Sale” campaign at the Metro Centre.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

In Kingdom Come we don’t see any actual advertisements, but Ballard does describe the campaign in some detail and outline the media to be used: giant billboards, relentless TV commercials and personal appearances of the campaign’s pitchman, one David Cruise. Pearson’s idea is to reveal him as a “fugitive and haunted hero of a noir film… as a trapped creature of strange and wayward moods – grimacing, frowning, angry, morose, hallucinating and obsessed.” In other words, similar to a four-year-old child… or the pleasure-seeking, pain-averse id.

The novel describes three billboards and six television commercials. As any sophisticated marketer would, Ballard has Pearson design a campaign that builds on itself through evocative scenes, each slightly more fantastic (fictional) than the last. They are indeed mad, although Pearson later calls them “ironic soft-sells”, which is a masterpiece of understatement or self-delusion.

• Billboard #1 shows Cruise, as a “fugitive and haunted hero”, sitting at the wheel of his car, staring ahead at the open road, “and whatever nemesis lay in wait for him.”
• Billboard #2 reveals Cruise in a “nightmare replay of a Strindberg play”, threatening and confused as he stares across a showroom of kitchens.
• TV Spot #1 has Cruise staring “almost ecstatically” at a beat-up garbage can.
• In TV Spot #2 Cruise rings doorbells at random, and when the housewife answers the door, he scowls at her as if to hit her, or beg a place to stay.
• TV Spot #3 shows Cruise “haunting” the Brooklands racing circuit and his mind being “tortured” by squealing tires.
• TV Spot #4 shows Cruise following a group of schoolgirls across a Heathrow concourse “like a would-be child abductor.”
• In TV Spot #5 Cruise is shown howling from the roof of a multi-storey car park.
• TV Spot #6 is just hinted at, but apparently the action takes place in a slaughterhouse. Pearson asks: “The abattoir? Not too gloomy?” And is answered: “Never. Existential choice.” So fraught with death one hardly needs to know the plot.

Pearson himself calls these ads “tense but meaningless psychodramas”, but of course the “meaning” is in the imagery itself – aggressive and violent. It’s what Ballard calls “elective insanity” dressed up in the iconography of the cinema. No longer trapped in their civilized cage of guilty repression and empty minds, the populace of Brooklands quickly responds to Pearson’s siren call of irrational freedom. But then, this is what they’ve been dreaming of: “…people are looking for their own psychopathology. They‘re looking for madness as a way out”. As Pearson notes, his advertisements build on each other in such a way that, “Together they made sense at the deepest levels, scenes from the collective dream forever playing in the back alleys of their mind.”

LEFT: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Pearson’s reconnection with the reality principle comes as he’s driving the streets. Reflecting on the violence his campaign has created, he finally understands the consequences of his actions: “I saw myself as taking part in a merchandising scheme in a suburban shopping mall, using a ‘bad is good’ come-on that was meant to be the ultimate in ironic soft sells. I had recruited a third-rate cable presenter and some-time actor to play the licensed jester, the dwarf at the court of the Spanish kings. But the irony had evaporated, and the slogan had become a political movement… The ad man was faced with the final humiliation of being taken literally.”

There’s the rub, and that’s the danger of advertising Ballard wishes to express in this cautionary tale. Why? Like the unaware populace of ‘The Subliminal Man’, the people of Brooklands also succumb en masse to the message they receive, but not as individuals, as in ‘The Subliminal Man’, but as Philip Tew states in JG Ballard: Contemporary Critical Perspectives, Kingdom Come is “centered upon an underlying malaise not individual or private, but communal”.(13) However, instead of forcing people to do a crazy thing – endlessly buy slightly newer versions of the same product – in Kingdom Come Ballard cuts to the chase and simply encourages people to simply go crazy – with predictable results.

From an advertising point of view, just what is going on in Pearson’s campaign? In structure they appear to be correct: the two billboards offer large, easily-identified images and apparently no copy at all, save perhaps an unmentioned Metro Center logo. Even that may not be necessary, as the pitchman is already a well-known public persona in the community. The six TV commercials are the first of their kind in Ballard’s fiction, and they must be among the oddest commercials ever found in fiction – but then, how many TV spots educate and persuade with glimpses of madness? What is interesting about them is their child-like quality, with their mass of instinctive drives and impulses, their bold representation of fears and aggressions. Technically, the ads are institutional in nature, as they essentially promote a brand – the shopping centre – by equating it with a series of images, usually of an aspirational nature appealing to the mores of the general target group. In that sense, Ballard’s Metro-Centre ads are well-conceived, revealing Pearson’s psychic understanding of the Brooklands population.

ABOVE: Fictional billboard campaign for HarperCollins’ Kingdom Come promotion.

Would such a campaign work in reality? Perhaps in a tightly-controlled dictatorship, where such messages are shown to the exclusion of all others to a population already mad with revenge – Hitler’s Germany, Stalin’s Russia, Bush’s America – but in reality such a conceptual set of ads would have little or no impact upon a lazy, uncaring populace, no matter how much pent-up psychopathology they have buried in their unconscious. They might become a hit on You tube, however. The public consumes ads on a “what’s in it for me” basis, with adults well-trained with experience to gloss over or ignore messages not within their sphere of interest. And Ballard’s noir campaign may be simply too complicated for an average viewer to first comprehend, much less put into action, as there are no direct “commands to action”, an integral part of all advertising messages. No command, no action. This is not to say there are no instances of “crazy ads” on television – it’s an old ploy — especially in the retail sector. The pitch usually involves madness — “we’re crazy to lower our prices this much” – and in rare cases, violence and aggression, such as the American car dealer who took a sledgehammer to new cars and after bashing them in his commercial, reduced the price accordingly. During the late 1960s, when these spots ran, the dealership did Crash-like business. In these instances, however, the psychopathology is directed and focused to a specific sales goal – the point is not to make viewers go out and smash their own cars. In Kingdom Come it’s focused on itself – there’s no “message” to link it to reality. If anything will save us from the horror of Ballard’s marketing nightmare, it’s the simple fact people are too lazy or stupid to do the work of unraveling the madness message and mindlessly adopting it to their own lifestyle. The concept is beautifully executed in Ballard’s psychodrama ads, but it’s a concept that is flawed by its own reliance on the reality principle, which ultimately trumps the pleasure principle upon which the id is based. Well, that and the superego – the state.

So, where does this all leave us? If Ballard did work in a real ad agency, he’d be out on the streets. Real ads cannot withstand the newness and dense conceptualizations of Ballard’s output. Real ads are not as challenging as Ballard’s, in fact, most advertising is nothing more than clichés given a new paint job – old women dressed as tarts. Consumers tend to be frightened by the new, so admen tend to recolonize the familiar by adding a slight twist to it. A perfect example is Saachi & Saachi’s famous punning billboard for Margaret Thatcher’s first UK political campaign – an all-white billboard with a simple, centered headline: “Labour isn’t working.”

Ballard’s ads are artistic, not commercial, although one could imagine them as institutional ads for Ballard’s quiver of concepts. They appear to be dense messages from the subconscious, but are probably highly manipulated concepts of a philosophic nature. Like most of Ballard’s experimental work, they are fascinating more for what they don’t say than what they do. Once again the consumer is expected to complete the process (itself a marketing concept), but even Ballard’s most ad-like ads – the five ‘Advertiser’s Announcements’ – offer up multiple meanings given one’s approach to the set. However, outside the world of harsh reality, and within the world of the unbridled imagination they work hard to reveal those psychological concepts and ideas that Ballard finds interesting enough to separate from his fiction and re-express in a specialized, technical form.

Whether or not it’s Pure Lemon Juice is up to you.

The author wishes to thank Mike Bonsall for his time-saving JG Ballard Concordance, Mike Holliday for his work on ‘Court Circular’, Tim Chapman for his royal insights, and Umberto Rossi for his suggestions and encouragement.

REFERENCES:
(12) Freud, S. (1933) New Introductory Lectures on Psychoanalysis (W.W. Norton & Co, 1965)
(13) Tew, Philip (2008) ‘Situating the Violence of J. G. Ballard’s Postmillennial Fiction: The Possibilities of Sacrifice, the Certainties of Trauma’. JG Ballard: Contemporary Critical Perspectives (Continuum, London 2008) p. 116.

J.G. Ballard in front of his abandoned billboard novel, 1960. Photo: Mary Ballard.

J.G. Ballard’s first professional job as a writer came when he was just 22 years old — as a copywriter for the London-based advertising agency Digby Wills Ltd. He remembers writing ads for a company called Pure Lemon Juice in the three or four months he was employed there, but no doubt the restricted creativity of copywriting didn’t appeal to the young and restless Ballard, and his career next veered into the eat-what-you-kill occupation of door-to-door encyclopedia salesman. From fruit to nuts. But one must assume something about print advertising’s combination of truncated text and stylized design must have had some underlying influence on the young Ballard. His fascination with the structure of advertising — an idea neatly contained in a stylized box, exuding promises of fulfilled desires — and the advertising man himself (both Crash and Kingdom Come feature admen as protagonists) crops up regularly in Ballard’s work from 1958 onwards. One can even trace this interest back to Ballard’s Shanghai youth, where, sharing his interest with the cinema, radio, and comic books, he has repeatedly told the story of his fascination with glossy American magazines and their otherworldly pitches for big cars, washing machines and sexy fashions. The aesthetic of the advertisement appears again and again in Ballard’s work, and it may be informative to examine these ersatz works in detail.

Ballard’s earliest experimental work to include elements of advertising, ‘Project For A New Novel’ (1958), was influenced by the groundbreaking ‘This Is Tomorrow’ Pop art exhibition at London’s Whitechapel Gallery in 1956. And while Ballard claims Pop art and artists had no influence on the commercial fiction he wrote in the late 1950s, the work he did on ‘Project’ reveals he was strongly affected by that exhibition’s interest in collage and the artistic use of everyday or found objects — in this case, the words, text, charts and page layouts of the scientific magazines he edited.

It’s still unclear why so many elements of ‘Project For A New Novel’ resurfaced years later in his breakthrough inner space short story, ‘The Terminal Beach’, and the condensed novel, The Atrocity Exhibition. If Ballard actually knew — and he maybe he didn’t — he wasn’t telling. After all, this is a writer who is fascinated by the mediascape and who thrives on ambiguity and what he calls ‘open-ended’ stories. ‘I wasn’t satisfied just by writing SF stories’, Ballard told David Pringle in 1982. ‘My imagination was eager to expand in all directions.’ [1]

ABOVE: Detail from J.G. Ballard’s ‘Project for a New Novel’ (1958).

And expand it did. ‘Project For A New Novel’ — ostensibly an entire novel reduced to resemble two-page magazine spreads — was designed as an ad to be posted on billboards. As Ballard himself describes the ‘Project’:

“(These are) a series of four facing-page spreads that were specimen pages I put together in the late 50s… sample pages of a new kind of novel, entirely consisting of magazine-style headlines and layouts, with a deliberately meaningless text, the idea being that the imaginative content could be carried by the headlines and overall design, so making obsolete the need for a traditional text except for virtually decorative purposes… The pages from the ‘Project For A New Novel’ were made at a time when I was working on a chemical society journal in London, and the lettering was taken from the US magazine Chemical and Engineering News — I liked the stylish typography. I also like the scientific content, and used stories from Chem. Eng. News to provide the text of my novel. Curiously enough, far from being meaningless, the science news stories somehow become fictionalized by the headings around them.” [2]

Rarely, if ever discussed by Ballard scholars, ‘Project For A New Novel’ remains a kind of curiosity today, a collection of names and themes of interest to those who seek out connections between it and the later works, and those who attempt to fill in its blanks and construct the semblance of a plot from its various components. ‘Project for a New Novel’ was designed to be published on a billboard, however, and as such, had it ever been produced, might have been the first instance of art being published on outdoor media. There was an instance in the late 1960s when Canada’s N.E. Thing Company, founded by Iain Baxter, attempted to publish a line of poetry by placing a word on a billboard in each of Canada’s major cities, thereby constructing a poem 3,000 miles wide, but in both instances, however, Ballard and Baxter’s message surely would have confused or bored almost all of those who observed it. Why? For Baxter, a lack of information; for Ballard, ironically, a lack of time. Our inability to understand the ‘message’ of Project as an ad is not simply a function of the abstract quality of the piece, but because of the severe technical restrictions of billboard media.

LEFT: Image by Rick McGrath.

Designed to be viewed from moving cars (Ballardian in itself), billboards offer the advertiser the benefits of a very large message, but the disadvantage of greatly reduced viewing time. Three to five seconds is the average length of time an individual has to scan a billboard, and this feat has to be accomplished in moving traffic. In order to compensate, successful billboard ads rely on strong, simple visuals and to-the-point messages. No one is going to drive around the block for a second view. It immediately becomes apparent that ‘Project For A New Novel’ breaks these rules by its sheer volume of words and complex, unbalanced layout — as well as the fact it seems to make no sense, offers no brand, no benefits, and no indication of how to respond. But that may be the point, as ‘Project’ is a quasi-surreal piece vaguely reminiscent of the ‘cut-up’ technique used by W.S. Burroughs. This same technical problem was identified by Ballard’s friend and Ambit editor, Dr. Martin Bax, ‘Most of the text you can’t read because when you see things on billboards you don’t read the small print, so the text is deliberately blurred — you can only read the headlines and some remarks.’ [3]

In a September 2008 letter discussing the work, Ballard said, ‘I gave some pages [of Project] away… and then, sadly lost interest — the “fictional” elements were pure stream of consciousness, the first thing to come into my head. I clipped and scissored away.’ [4] Looked at this way, the only real correlation between ‘Project’ and actual billboards is its shape — a correlation that, as we shall see, is developed and expanded to include content in Ballard’s later advertisements.

Ballard’s next foray into the world of advertising came in January 1963 with the publication of the short story, ‘The Subliminal Man’. This story is influenced by Vance Packard’s 1957 tell-all, The Hidden Persuaders, a highly popular book which attempted to reveal advertising’s use of psychological techniques — from motivational to subliminal — to induce an irrational desire for products. ‘The Subliminal Man’, however, is not about advertising. It is concerned with the effects on society of an ‘over-capitalized industrial system’ which requires ever-increasing levels of production and consumption, and is willing to use simple, direct subliminal commands to herd the unsuspecting population.

LEFT: Image by Simon Sellars.

Advertising itself is not overtly critiqued as the society Ballard portrays has no choice of product — there’s only one ‘brand’ of everything — and the subliminal message is not ‘hidden’ within an existing ad. It is interesting to note, however, that the medium chosen by Ballard to deliver this barrage of subliminal commands is again the billboard — appropriate for this culture, which is dominated by cars and the fact that fully one-third of the land space is occupied by roads. ‘The Subliminal Man’ is a warning about what might happen in a state with a fascistic need for increased consumer activity — a theme Ballard would revisit many years later in Kingdom Come — and the point of the subliminal message in this story is not to sell specific products, but to ’spur’ the populace into increasing productivity and production through ever greater consumption.

Ballard’s next project is the five ‘Advertiser’s Announcements’ he created and published from 1967 to 1971 in Ambit magazine. According to Ballard:

‘Back in the late 60s I produced a series of advertisements which I placed in various publications (Ambit, New Worlds, Ark and various continental alternative magazines), doing the art work myself and arranging for the blockmaking, and then delivering the block to the particular journal just as would a commercial advertiser. Of course I was advertising my own conceptual ideas, but I wanted to do so within the formal circumstances of classic commercial advertising — I wanted ads that would look in place in Vogue, Paris Match, Newsweek, etc. To maintain the integrity of the project I paid the commercial rate for the page, even in the case of Ambit, of which I was and still am Prose Editor. I would have liked to have branched out into Vogue and Newsweek, but cost alone stopped me…’ [5]

While it’s interesting to note that Ballard emphasizes the fun he had in repeating all the steps in the actual production and dissemination of the ads — the craftsman aspect of designing, blockmaking and delivery — Ballard’s five ‘Advertiser’s Announcements’ are not far from the more ‘creative’ ads produced by agencies in the late 1960s, when the emphasis on target groups shifted from war-shocked parents to the leading edge of war babies, from traditional middle class concerns to the newly affluent and psychedelic youth culture. In appearance they most resemble a collage poster — a billboard on end — that may have been created out of Ballard’s original idea to have The Atrocity Exhibition done as a book of montage illustrations: ‘I originally wanted a large-format book, printed by photo-offset, in which I would produce the artwork — a lot of collages, material taken from medical documents and medical photographs, crashing cars and all that sort of iconography.’ [6]

ABOVE: ‘You: Coma: Marilyn Monroe’. One of Mike Foreman’s illustrations for the abandoned illustrated version of The Atrocity Exhibition.

However, they are print ads, although not in the same sense that ‘Project For A New Novel’ is a billboard. They are designed in the usual picture-headline-text layout used by ad agency art directors in the late 1960s, and close inspection reveals an intellectual concept behind the set, although it is not apparently obvious and, in fact, requires the consumer to view all five ads to receive the ultimate message. In July 1968, after he had already begun the series of ads, he told Jannick Storm:

‘It occurred to me about a year ago that advertising was an unknown continent as far as the writer was concerned… I had a number of ideas which I could fit into my short stories, my fiction in general, but they would be better presented directly. Instead of advertising a product I would advertise an idea… I’m advertising extremely abstract ideas in these advertisements, and this is a very effective way of putting them over. If these ideas were in the middle of a short story people could ignore them… But if they’re presented in the form of an advertisement, like one in Vogue magazine, or Life magazine, people have to look at them, they have to think about them.’ [7]

In actuality, these ‘ideas’ were already in his Atrocity Exhibition stories, as we shall see, and one could argue about their overall effectiveness, given the fact most people don’t think of an ad as an artistic puzzle they have to ponder to grasp. And when Ballard says advertising is an ‘unknown continent’, his own ads reveal the extent of his explorations, as well the heads of exotic animals he’s caught along the way.

ABOVE: ‘Homage to Claire Churchill’ (1967): JGB’s first ‘advertiser’s announcement’.

‘Homage to Claire Churchill’ is a coded message written in the Euclidian symbols of atrocity exhibitionese and comes complete with a promise of four future ‘announcements’, revealing, perhaps, that Ballard has already planned the project to conclusion. In this first ad, Ballard eschews a headline in favour of a real head and reduces all to a tightly cropped closeup of Ms Churchill’s smiling face. All that intrudes on the art is a downplayed copy block which links her to Abraham Zapruder and Ralph Nader — icons of high conceptual value to Ballard. ‘Homage to Claire Churchill’ was published in Ambit in July, 1967, and it borrows copy from ‘The Death Module’, simultaneously published in New Worlds and later re-named ‘Notes Towards A Mental Breakdown’ in The Atrocity Exhibition. In the short story the copy obviously doesn’t include any references to Ms Churchill, but the section in which it is found — ‘Pentax Zoom’ — expresses Trabert’s attempt to understand the deaths of the three American astronauts in the ‘equations, gestures and postures’ of Karen Novotny who, in the preceding chapter, appears to be a modulus of domestic bliss: ‘Their period in the apartment together had been one of almost narcotic domesticity. In the planes of her body, in the contours of her breasts and thighs, he seemed to mimetise all his dreams and obsessions.’

This ad also seems to have roots in the chapter entitled ‘The Atrocity Exhibition’, first published as a short story in the September 1966 edition of New Worlds, with Ballard’s advertisement almost an extension of that story’s section, ‘The Enormous Face’, with Ms Churchill replacing Elizabeth Taylor as the object of Ballard’s ‘private and public fantasy’ — this ad supplying the ‘public’ part. One can barely miss the concept at work here: ‘In some way Travis would attempt to relate his wife’s body, with its familiar geometry, to that of the film actress, quantifying their identities to the point where they became fused with the elements of time and landscape.’ Substitute Ballard for Travis, and Ms Churchill for the actress, and it appears this is a poster disguised as an advertisement that is really a love letter. The emphasis on the eyes, and the rhetorical question that follows (’At what point does the plane of intersection of these eyes generate a valid image of the simulated auto-disaster, the alternate deaths of Dealey Plaza and the Mekong Delta’) admits Ms Churchill to the conceptual world where she provides ‘a set of operating formulae’ for Ballard’s ‘passage through consciousness’. But just what might these operating formulae be? And is there anything to be made from the fact ‘The Death Module’ was renamed ‘Notes Towards A Mental Breakdown’ based on a suggestion by Ms Churchill?

ABOVE: ‘The Angle Between two Walls’ (1967): JGB’s second ‘advertiser’s announcement’.

As Ballard explains: ”The Angle Between Two Walls’ is a still from Alone, the American filmmaker Steve Dwoskin’s movie about a masturbating woman.’ [8] First published in Ambit, September 1967, ‘Angle’ is a link to another Atrocity Exhibition story, ‘You: Coma: Marilyn Monroe’, first published in New Worlds in June, 1966. This ad is another visual-dominant piece, featuring the header, in full reverse, right above a transported female face. Reproduced in high contrast black and white, the woman’s abstracted hand reveals the source of her pleasure, but her thrown-back head reveals the conceptual basis of onanismic sex. Question headlines are usually avoided in real ads (nobody bothers to consider an answer), but in this example Ballard uses the rhetorical question to control our eye and has us read in a backward Z from the headline to the head to hand to text. This announcement is skillfully designed, and actually appears to be an ‘ad’, although one doubts very much that Vogue would consent to run it. The most explicitly ’sexy’ of the series, Angle introduces the ‘little death’ of a ‘happy ending’, emphasizing in geometric terms the relationship between the two walls of reality and fiction and how they can be conceptualized by the imagination into memory and desire.

And, as we shall see, it also forms part of a larger concept.

ABOVE: ‘A Neural Interval’ (1968): JGB’s third ‘advertiser’s announcement’.

Ballard again: ‘Neural Interval was a picture from a bondage magazine.’ [9]

‘A Neural Interval’ is much the same in design and conception to ‘Angle’, and again the theme is associated with a story from The Atrocity Exhibition — in this case, ‘The Great American Nude’, first published in Ambit in July, 1968 — the same issue as this announcement. ‘A Neural Interval’ is also picture-dominant, showing a bound and gagged woman, dressed in sadomasochistic gear, who appears to be in a boat or beside the ocean. Her picture dominates the ad, and the text is reversed, with the copy left and the headline to the right, probably representing the reversal of affection in a sadistic relationship.

The header, ‘A Neural Interval’, suggests a stoppage in time, or at least a stoppage of stimuli to the senses. The text refers to a chapter in ‘The Great American Nude’ entitled A Diagram of Bones in which women have been reduced to pieces of ‘coloured plastic tubing, the geometry of a Disney.’ In his later annotations to The Atrocity Exhibition, Ballard explains: ‘The past… is reassimilated and homogenized into its most digestible form. Desperate for new, but disappointed with anything but the familiar, we recolonize past and future.’ That is a very good definition of how most advertising works on the conceptual level. Ballard continues: ‘The same trend can be seen in personal relationships, in the way people are expected to package themselves, their emotions and sexuality in attractive and instantly appealing forms.’

This concept of ‘packaging’ is one of the main themes of ‘The Great American Nude’, which features a huge, plastic amorphous Elizabeth Taylor and a Karen Novotny ’sex kit’, which ‘may be more stimulating than the real thing.’ Or, as Dr Nathan explains: ‘Now that sex is becoming more and more a conceptual act, an intellectualization divorced from affect and physiology alike, one has to bear in mind the positive merits of the sexual perversions.’

Such a perversion, in this case shown by the sadomasochistic illustration, reveals Ballard’s attempt at showing how the ‘outer world of reality’ — packaging — ‘must be quantified and eroticized’: in other words, accepted as a part of the aggressive aspect of the male sexual instinct, and not ‘reassimilated and homogenized into its most digestible form’, an invitation to the boredom and jaded excitements of socially-approved sexuality.

ABOVE: ‘A Placental Insufficiency’ (1970): JGB’s fourth ‘advertiser’s announcement’.

Ballard: ‘I’ve no idea of the source for the strange gun photo, though Les Krims was a very well known US photographer.’ [10]

‘Placental Insufficiency’ was published in Ambit in September, 1970, and uses as part of its text a snippet from ‘You and Me and The Continuum’, first published in the March 1966 issue of Impulse Magazine. This announcement is again almost entirely picture-dominated, showing a naked, middle-aged woman holding a rifle and looking away to the left as she stands in from of a car and trailer in a field. The text is small and difficult to read, as Ballard has chosen white type over a dark, mottled background, obscuring the text from a chapter of ‘You and Me and The Continuum’ entitled Placenta, which reads: ‘The X-ray plates of the growing foetus showed the absence of both placenta and umbilical cord. Was his then, Dr Nathan pondered, the true meaning of the immaculate conception — that not the mother but the child was virgin, innocent of any Jocasta’s clutching blood…’ To this Ballard adds some new copy: ‘Each afternoon she would take me into the garden of the trailer park. Undressing herself, she made me memorize the trajectories of her body.’

The meanings here are dense. In his first ad, ‘Homage’, Ballard identifies this ad as ‘the left axillary fossa of Princess Margaret’ — which actually means her royal armpit. Certainly an insufficient placenta, but in this case, given the ‘insufficiency’ of the headline, one assume this announcement deals with the unconceptualized or real woman, the woman who is not virginal, who does not escape the fate of Oedipus’ mother — and who is not embarrassed or concerned about the ‘packaging’ of her body, given it’s obvious distance from any cultural ideal of a sexual icon. The juxtaposition of the woman and her phallic, but non-aggressive gun adds meaning to the line, ‘the trajectories of her body’, but Ballard reduces her sexuality to the point of the ‘outer world of reality’ and appears to challenge us to ‘quantify and eroticize’ her. The irony, of course, is that the bound and gagged woman of ‘A Neural Interval’ and the naked trailer trash of ‘Placental Insufficiency’ both represent mythologized sexuality, albeit in an extreme form.

ABOVE: ‘Venus Smiles’ (1970): JGB’s fifth ‘advertiser’s announcement’.

As Ballard explains: ‘Claire Churchill… is also the subject of the fifth ad, which shows her, after swimming in the sea off Brighton, sitting naked in the front seat of my car covered with thousands of specks of seaweed — so outraged was she by my sneak photography that she stole my only copy of the ad, but she has agreed in the interests of Art and Literature to have it published.’ [11]

Suffice to say ‘Venus Smiles’ is an ad about voyeurism, about obsession, about the conceptualization of the elements of the body. Suppressed by Claire Churchill for years after Ballard made the photo, she finally relented and allowed her seaweed-strewn naked torso to be published in this ad in the winter, 1971 edition of Ambit. The copy is from two chapters in the short story, ‘Tolerance of the Human Face’, first published in Encounter in 1969. The first sentence is from Marriage of Freud and Euclid, and the second from Fake Newsreels. This ad is also dominated by a photo of a naked female body, and his decision to snap it unawares suggests an obsession with form studied at leisure. Given the ambivalence between title and subject — there is no head to supply a facial smile, although we are shown two sets of ‘lips’ — one is initially tempted to interpret this as a kind of thank-you to the goddess of femininity that the ad’s creator is in such close proximity to a loved one who loves back.

Again, Ballard’s design is asymmetrical in this ad, with the head, art and text forming a forward slash across the page, which is further accentuated by the dominant white legs. The normal manner of reading is once again reversed with the headline on the right and copy to the left. It is also a bookend to the first ad in the series — revealing Ballard’s progression through the psychopathologies of sexuality, from the conceptual to the physical. It is also worth noting that the first ad only shows Ms Churchill’s head, and the last just her body. Full circle, and now complete. But what does the text tell us? The first sentence is more revealing in what it leaves out — the idea in Marriage of Freud and Euclid of ‘turning everything into its inherent pornographic possibilities’ and how this marriage can become deformed through ‘displaced affections’ and an obsession with ‘targeting areas’ of sex and violence. The second sentence, from Fake Newsreels, is preceded by a scene in which Travers searches through ‘montage photographs’ of ‘pain and mutilation’ and Catherine Austin wonders why he is so obsessed with these nightmare images when their actual relationship is the opposite — associated with light, ardor and purity. Perhaps a clue can be found in the preceding chapter, called Hidden Faces, in which Ballard links colliding cars, the ‘geometry of aggression and desire’, with ‘celebrations of his wife’s death, the slow-motion newsreels recapitulating all his memories of childhood…’

When all five ads are considered together a pattern does seem to want to emerge. Mike Holliday, in his article on the three levels of reality in ‘J. G. Ballard’s Court Circular’, notes that: ‘Something else that was evidently important for Ballard at that time is the notion that we live on three different levels simultaneously, and that meaning is created where those different levels intersect.’ Ballard has discussed these three levels at length in various interviews, but perhaps one of the best explanations is given by Dr Nathan in the ‘Planes Intersect’ chapter of ‘Notes Toward A Mental Breakdown’:

‘Planes intersect: on one level, the tragedies of Cape Kennedy and Vietnam serialized on billboards, random deaths mimetized in the experimental auto-disasters of Nader and his co-workers. Their precise role in the unconscious merits closer scrutiny, by the way; they may in fact play very different parts from the one we assign them. On another level, the immediate personal environment, the volumes of space enclosed by your opposed hands, the geometry of your postures, the time-values contained in this office, the angles between these walls. On a third level, the inner world of the psyche. Where these planes intersect, images are born, some kind of valid reality begins to assert itself.’

Can this have any meaning or correlate to these Advertiser’s Announcements? In Part 2, we shall find out.

REFERENCES

[1] Pringle, David. (1984) ‘From Shanghai to Shepperton’. RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 122.
[2] V. Vale. (1984) RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 147.
[3] Bax, Martin. (1984) ‘An Interview with Martin Bax’. RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 39.
[4] McGrath, R. (2008)
[5] V. Vale. (1984) RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 38.
[6] Pringle, David. (1984) ‘From Shanghai to Shepperton’. RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 124.
[7] Storm, Jannick. (1968) ‘Interview with Jannick Storm’. Speculation #21, 1969.
[8] V. Vale. (1984) RE/Search: JG Ballard 8/9, (San Francisco, CA: RE/Search, 1984) p. 147.
[9] ibid.
[10] ibid.
[11] ibid.

Photo courtesy of Steve Double.

JEANNETTE BAXTER, writer/academic

The KINDNESS OF JG BALLARD

I was fortunate enough to interview JG Ballard on a couple of occasions. What struck me most about our exchanges — and this is something I am truly grateful for — was the amount of time and effort which he’d clearly put into them. A day or so after faxing through my lists of questions, I would receive page upon page of incisive, provocative and witty comment. This would then be followed by a fat package in the post: Ballard’s original type-script (he diligently sent it as ‘backup’). To receive these original sheets was a real thrill because I could actually touch the editing process: alternative words and phrases had been pressed by hand into clumps of tippex (what might these chalky lumps conceal?). Even when, as he revealed so honestly in our final piece of correspondence, time was no longer showing itself to be his ally, JG Ballard remained enormously generous with the time he had left. Witty, generous, encouraging and kind: that’s how I remember JG Ballard.

MIKE BONSALL, writer/JGB archivist

At first sight Ballard perfectly fulfilled Flaubert’s dictum: ‘Be regular and orderly in your life like a bourgeois, so that you may be violent and original in your work.’ Sometimes his upper-class veneer felt more like a disguise, but mostly I think it was a kind of armour.

As Ballard said in his beautifully open and honest autobiography Miracles of Life: ‘I was happy with the prospect of becoming a psychiatrist, and knew that I already had my first patient — myself.’ When he left Cambridge though, he didn’t fail to study psychiatry, he went on to invent a new branch of it.

The complete dislocation of his comfortable life as a child in Shanghai led to his imagining the destruction of the earth in his first ‘disaster’ novels, such as the beautiful, haunting The Drowned World.

The death of his wife at a tragically early age redoubled his feeling that the world was without meaning. His cry of rage found form in the condensed novels that make up The Atrocity Exhibition and the novel Crash, which contain some of the most coruscating, inventive prose since William Burroughs’ Naked Lunch. This work, and some would argue, the much more popular Empire of the Sun, put Ballard in the top rank of British writers in the late twentieth century.

Ballard was more than a writer, he was a scientist of the human spirit. He was Kali-like in his propensity to destroy his characters (and with them possibly all humankind). Confusingly, he was also Kali-like in being a ‘nurturing mother’ figure, enjoying enormously bringing up his children and, as his long-time friend Michael Moorcock revealed, being happy to lend a friend his last hundred pounds.

Ballard was kind enough to comment on my article about his early years as assistant editor of the scientific magazine, Chemistry & Industry, saying: ‘I’m very impressed by the high level of your detective work, even if it does make me feel a little like a deep-level spy being slowly exposed to daylight.’ Before going on to completely refute my arguments with a few well-chosen sentences. All done with such kindness and insight that I was left with a smile rather than a frown.

In his short stories Ballard’s intelligence, wit and inventiveness rivalled that of Jorge Luis Borges, as in the marvellous ‘The Index’, which consists entirely of the index of a book which may never have existed, written about a mysterious messianic figure who may himself never have existed.

In his later novels, Ballard became more openly satirical, imagining, for example, a half-hearted and hilarious revolt of the middle classes of Chelsea in Millennium People.

All too aware of the grim nature of the human condition, Ballard had the courage not only to look the frightening truth in the eye, he even embraced it. In doing so he turned catastrophe into something transcendent.

Claire Walsh’s moving tribute to him gives us a glimpse behind Ballard’s armour: as well as a great intellect, he had a great heart. He was a quiet, kindly, even shy, man who had seen too much inhumanity and desperately wanted to make sense of it. Our society is the less for his passing.

..:: Previously on Ballardian:
+ The Real Concrete Island?
+ J.G. Ballard’s Experiment in Chemical Living
+ Another Atrocity? A ‘New’ Work by J.G. Ballard

MARK FISHER, writer/theorist

THE ASSASSINATION OF J.G. BALLARD

They wanted to kill Ballard again, but this time in a way that made sense. The British know how best to kill something, softly. Assimilation is sometimes the most effective kind of assassination.

“You say these constitute an assassination weapon?” So here they come again — all the familiar profiles, all the old routines. All that over-rehearsed musing about the supposed contrast between Ballard’s writing and his lifestyle and persona. All that central London cognoscenti condescension: he lived in Shepperton, he wore a tie and drank gin and yet he could come up with this — imagine that. As if it isn’t obvious that English suburbs are seething with surrealism. As if you could think for a minute that The Drowned World or The Atrocity Exhibition were written by anyone wearing jeans. Ballard mapped another America, another 1960s, one beyond the pleasure principle of rock n roll and its paraphernalia. (That was one of the reasons that Ballard should have been so integral to postpunk’s unlearning of r and r and to electro’s pursuit of a colder mechano-erotics outside rock‘s passional regime.) As if Ballard’s works could be mistaken as anything other than the work of a bourgeois — Ballard’s was to have unashamedly fixated on the psychopathologies of his class (so no Keith Tal